Launching on November 1, 'Batteries not included', is The Children's Society's first integrated multi-media fundraising campaign across a number of platforms, including TV, direct mail, inserts, door drops and online communications.
The idea behind the campaign is to celebrate all the best things about Christmas and to show that spending time together doesn't have to revolve around expensive toys and gadgets.
It includes a collection of Christmas tips and advice from parents, children and celebrities to help make Christmas "magical".
Carolyne Coupel, head of acquisition marketing at The Children's Society, said: "We're delighted to have Claydon Heeley and MC&C on board; they delivered exceptional pitches and we are confident they will help make our Christmas campaign a success."
Simon Smith, business director at Claydon Heeley, said: "'Batteries not included' is an innovative approach designed to create maximum cut-through in the cluttered charity market. We're extremely proud of the campaign as a whole and, not least, the inspirational creative produced by our young creative team."