The Week: Advertising News - MasterCard seeks tie-ups, Friday, 26 October 2007 12:00AM

MasterCard is to extend its sponsorship strategy into music and fashion after being replaced by Visa as a sponsor of the football World Cup. It currently sponsors the Uefa Champions League and the European Championships, as well as the Brit Awards and Fashion Rocks, and is now looking for further tie-ups in this area.

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