The Week: DM Reviews - DM shops to target donors, Friday, 26 October 2007 12:00AM

The Children's Society has appointed Claydon Heeley and MC&C, a direct response media specialist agency, to handle its Christmas donor recruitment campaign, after a competitive pitch. The campaign, "batteries not included", will launch on 1 November and aims to show that the best things about Christmas are not just expensive toys and gadgets.

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