Agency: Fallon London
campaignlive.co.uk, Friday, 02 November 2007 12:00AM
Angela Mills Wade, the director of the European Publishers Council, described the initiative as "Draconian", arguing that it could deter car-makers from advertising and affect revenues. The bill, proposed by the British MEP Chris Davies, says a minimum of 20 per cent of any ad space must include detailed information of CO2 emission levels or fuel economy.
- Perspective, page 21.
This article was first published on campaignlive.co.uk