The Week: Advertising News - Energy drink in UK launch

campaignlive.co.uk, Friday, 09 November 2007 12:00AM

Monster Energy, the US energy drink, is to be launched in the UK in February by the former Red Bull UK brand director Guy Carling. The brand will go up against Coca-Cola's Relentless, which is sold in a similar 500ml can and is aimed at men aged between 18 and 40. Monster is owned by the US-based Hansen Beverage Company.

This article was first published on campaignlive.co.uk

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