Coca-Cola revives popular 'holidays are coming' ad

LONDON - Coca-Cola is bringing back its 'holidays are coming' ad, following scores of calls to its customer information centre from people who said it marked the beginning of Christmas.

Coca-Cola has decided to use two of its best-loved ads during the Christmas period, kick-starting with "holidays are coming" from November 18.

This will be followed by its latest Christmas ad "the greatest gift", created by Mother last year.

The "holidays are coming" ad features a train of red Coca-Cola lorries bedecked in fairy lights driving through a snowy landscape. Everything they pass lights up as people turn to stare at the lorries driving through.

"The greatest gift" brings back the traditional image of Santa with the aim of capturing the magic of Christmas and celebrating the gift of giving.

Coca-Cola will also be running two on-pack promotions created by BD-NTWK during the festive period, including "win a white Christmas" on 500ml bottles of Coca-Cola, Diet Coke and Coke Zero.

A gift-giving advent calendar is also featured on Coca-Cola and Diet Coke 24x330ml multipacks.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published