Grand Union wins Ask.com digital brief

Be the first to comment
Ask.com... new agency
Ask.com... new agency

LONDON - Grand Union has scooped the digital advertising account for the online search engine, Ask.com.

The agency secured the business following a final two-way shoot out against glue London.

Agency.com, Agency Republic, and Hyper, the digital arm of Fallon, were all involved at an earlier stage. The incumbent, Profero, which has held the business for five years, declined to repitch.

Grand Union will now take responsibility for all of Ask.com's UK digital advertising and will aim to tempt users away from Google in a bid to increase Ask.com's share of the £1.2 billion UK search sector.

The search engine kicked off the review last month after the launch of its "Information Revolution" ad campaign. The push, created by Fallon and Profero, came under criticism for driving consumers to a website organising an "information revolution", which turned out to be a branded site for Ask.com.

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending

Just published