Deloitte becomes first London 2012 tier two sponsor

LONDON - The London Organising Committee for the Olympic Games and Paralympic Games (LOCOG) has named Deloitte as the professional services supporter for London 2012. The deal is the first 'tier two' sponsorship to be signed.

Deloitte becomes the official professional services supporter of London 2012, with rights from January 2009 to use the London 2012 marks, and rights to Team GB and Paralympics GB.

Deloitte will provide advisory services including tax, human capital, management consulting, and financial support through secondments and advisory work.

LOCOG chief executive Paul Deighton said Deloitte will support the Olympics with cash and secondees to support a number of different operational areas.

London 2012 currently has three Tier One partners - Lloyds TSB, the official Banking and Insurance partner, EDF Energy, the official Utility Services partner, and adidas, the official sportswear provider.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published