The A List 2008: Part 1 of 9 - A-B

campaignlive.co.uk, Thursday, 29 November 2007 12:00AM

A

AHMED, AJAZ

Job: Chairman.

Company: AKQA, 1 St John's Lane, London EC1M 4BL.

Work tel: +44 (0)20 7780 4786.

Born: In the 70s.

Career highlights: Apple and AKQA.

Why are you good at what you do?: I've got a great team.

Greatest influence: My parents.

Fantasy business partner: Undisclosed.

Biggest risk taken: Undisclosed.

Best job outside advertising: Working for Apple was an incredible privilege.

Favourite media: The Economist, Entourage, Xfm.

Favourite gadget: iPhone.

Clubs: Virgin Atlantic Flying Club (does that count?).

Most-admired politician: Anyone who devotes their life to public and social duty is pretty admirable.

How do you off-set your carbon footprint?: I use public transport more and don't fly as much. But like everyone else, I can do more.

Perfect day: Seeing my parents and spending time with family and friends. I work with a lot of my friends, so most days are good.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: My brother, because he's better looking.

Hidden talent: Undisclosed.

Most expensive purchase: We just bought SearchRev, and that wasn't cheap.

Desert island objects: Notebook, pen and a sailing boat.

Lowdown: AKQA's notoriously dedicated founder began the year by finally parting company with his managing director, Michael de Kare-Silver, selling a majority stake to a US private equity company, and ended it by launching a media planning unit and buying a search marketing business. Phew.

AIREY, DAWN

Job: Managing director of global content.

Company: ITV, The London Television Centre, Upper Ground, London SE1 9LT.

Work tel: +44 (0)84 4881 3000.

Born: Late one night in Lancashire.

Career highlights: 4, five, and, hopefully, ITV.

Why are you good at what you do?: I employ giants.

Greatest influence: Partner.

Fantasy business partner: Roman Abramovich.

Biggest risk taken: Becoming a parent in my forties.

Best job outside advertising: Picking avocados one sultry summer in Israel.

Favourite media: The Sun, The New Yorker, Coronation Street, Radio 4, GuardianUnlimited.

Favourite gadget: BlackBerry.

Clubs: Soho House, The Hospital, 30 Club, Wacl.

Most-admired politician: Tessa Jowell, for her resilience and humanity.

How do you off-set your carbon footprint?: With difficulty.

Perfect day: Awake at midday, Coronation Street, chocolate and my daughter.

Fictional hero: Lucille van Pelt (read Charlie Brown).

Who should play you in the film of your life?: Sigourney Weaver (in my dreams).

Hidden talent: All-day breakfasts.

Most expensive purchase: Fifteenth century map of England.

Desert island objects: MacBook Pro, chocolate.

Lowdown: After a disastrous, eight-day stint at the TV production start-up Iostar, Airey regained her mantle as one of mainstream TV's brightest programming stars. As director of global content at ITV, the spikey and spunky Airey will be one of Michael Grade's key weapons in ITV's hoped-for fightback in 2008.

ALDRIDGE, STEVE

Job: Creative partner and chairman.

Company: Partners Andrews Aldridge, 20 Soho Square, London W1D 3QW.

Work tel: +44 (0)20 7478 2100.

Born: Year of the Dragon.

Career highlights: The next pitch win.

Why are you good at what you do?: Good enough never is.

Greatest influence: Undisclosed.

Fantasy business partner: Undisclosed.

Biggest risk taken: Being honest.

Best job outside advertising: Undisclosed.

Favourite media: The Guardian, GQ, Match of the Day, 6 Music, Pandora.com.

Favourite gadget: Kettle.

Clubs: Chelsea Football Club, Soho House.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Tip-toe.

Perfect day: Any day that begins with a view of the South China Sea.

Fictional hero: Roy of the Rovers.

Who should play you in the film of your life?: Angelina Jolie.

Hidden talent: Baking.

Most expensive purchase: Painting by Terry Frost.

Desert island objects: Kettle, teabags, generator.

Lowdown: It's hard to imagine the liberal Aldridge sitting across from his conservative partner-in-crime Andrews in their office without coming to blows. But Aldridge's calm demeanour has kept the marriage harmonious, and he still has the respect of many of the DM industry's creative talent.

ALEXANDER, HELEN

Job: Chief exective.

Company: The Economist Group, 25 St James's Street, London SW1A 1HG.

Work tel: +44 (0)20 7830 7001.

Born: 10 February 1957.

Career highlights: Being in the same organisation so long.

Why are you good at what you do?: Ask my team.

Greatest influence: Being born in Switzerland.

Fantasy business partner: Undisclosed.

Biggest risk taken: Joining The Economist.

Best job outside advertising: Working in a food shop.

Favourite media: The Economist, FT, Ugly Betty, Radio 4, Economist.com.

Favourite gadget: A snazzy corkscrew.

Clubs: Too discreet to say.

Most-admired politician: Christine Lagarde in France, because she became a politician late.

How do you off-set your carbon footprint?: Driving less. Trees.

Perfect day: Starts with two cappuccinos.

Fictional hero: Indiana Jones.

Who should play you in the film of your life?: Meryl Streep.

Hidden talent: Understanding Russian.

Most expensive purchase: A holiday.

Desert island objects: Loo paper, complete works of Charles Dickens, good bed.

Lowdown: The fact Alexander has been at the helm of The Economist for more than a decade is testament to the confidence the board has in her. Associates speak highly of her skill at managing budgets and sound business brain.

ALEXANDER, ROGER

Job: Chairman.

Company: Lewis Silkin, 12 Gough Square, London EC4A 3DW.

Work tel: +44 (0)20 7074 8001.

Born: Undisclosed.

Career highlights: Working with Abbott Mead Vickers BBDO from its birth, growth, through flotation, building a group, to the sale to Omnicom and since.

Why are you good at what you do?: I ask questions and listen to the answers.

Greatest influence: Sigmund Freud.

Fantasy business partner: Steve Jobs.

Biggest risk taken: Staying in the same company throughout my career.

Best job outside advertising: Non-executive director of Walker Books, the children's book publishers and trustee of the Employee Trust.

Favourite media: Financial Times, Time Out, BBC Ten O'Clock News, Radio4.

Favourite gadget: Tongs for taking toast out of the toaster.

Clubs: Wembley and Crystal Palace FC.

Most-admired politician: Mikhail Gorbachev, Willy Brandt and Nelson Mandela. They all took risks to make their countries a better place to live in.

How do you off-set your carbon footprint?: I plant trees in the garden.

Perfect day: Today.

Fictional hero: Yossarian from Catch-22.

Who should play you in the film of your life?: Daniel Day Lewis.

Hidden talent: The ability to do very little and enjoy it.

Most expensive purchase: A three-month sabbatical in the South Pacific, New Zealand and Australia.

Desert island objects: The Collected Works of George Eliott, Madam Butterfly sung by Victoria de los Angeles, a beautiful weeping willow to provide me with shade.

Lowdown: Adland's utimate consigliere for as long as anybody can remember. Whether a merger deal or a complex piece of industry litigation, you can bet your briefs he's been involved in it. With so many agencies looking for digital specialists to gobble up, he looks like being as busy as ever.

ALFORD, RICHARD

Job: Managing director.

Company: M&C Saatchi, 36 Golden Square, London W1F 9EE.

Work tel: +44 (0)20 7543 4500.

Born: 15 May 1966.

Career highlights: Lasting eight days at St Luke's. Didn't work out due to a silly misunderstanding.

Why are you good at what you do?: Because I haven't fallen hopelessly in love with the business, the creative work or myself.

Greatest influence: My housemaster at school, Philip Balkwill.

Fantasy business partner: Warren Buffett.

Biggest risk taken: Visiting the arms bazaar at Darra in the North Western tribal area of Pakistan to test out some AK-47's prior to purchase.

Best job outside advertising: I was never able to get any other jobs.

Favourite media: The Sunday Times, World of Interiors, Family Guy, Radio 4, Tripadvisor.com.

Favourite gadget: Sky+ HD.

Clubs: Lateral Life.

Most-admired politician: Boris Johnson, for his casual disregard for ordinary people and their "views".

How do you off-set your carbon footprint?: With my Carbon 1001 Trouble Shooter.

Perfect day: Sleeping, with occasional bouts of eating.

Fictional hero: Richard Hannay.

Who should play you in the film of your life?: John Holmes.

Hidden talent: Mimicry of important clients.

Most expensive purchase: My watch.

Desert island objects: Guns.

Lowdown: Despite having his role halved after Carrie Hindmarsh's promotion of to joint managing director, Alford didn't see it as a demotion, but more as a chance to watch more TV in his office. The pair have formed a tight working relationship in a role that needs more than one person as the agency continues to expand and grow.

ALLAN, STEPHEN

Job: Chief executive.

Company: Group M UK, 124 Theobalds Road, London WC1X 8RX.

Work tel: +44 (0)20 7158 5004.

Born: 1963.

Career highlights: Creating the UK's number-one media agency with my colleagues.

Why are you good at what you do?: I know how to listen.

Greatest influence: My family.

Fantasy business partner: Roman Abramovich.

Biggest risk taken: Buying my first home.

Best job outside advertising: Photographer.

Favourite media: The Sunday Times, OK!, 24, Radio 5, Yahoo!.

Favourite gadget: BlackBerry.

Clubs: Coombe Hill Golf Club.

Most-admired politician: Nelson Mandela, for his persistance and tenacity.

How do you off-set your carbon footprint?: Turn off the lights.

Perfect day: Saturday.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Bruce Willis. He has similar hairstyle.

Hidden talent: FA-qualified football coach.

Most expensive purchase: My wife's birthday present.

Desert island objects: BlackBerry, my favourite chair, solar-powered Sky Sports TV.

Lowdown: Under Allan's leadership, Group M seems relentless in growing its range of services. Well connected, persuasive and determined, Allan is working hard to get the best out of its three media agencies.

ALLEN, CHARLES

Job: Chairman.

Company: Global Radio, 13 Bramlet Road, London W10 6SP.

Work tel: +44 (0)20 7465 627.

Born: 4 January 1957.

Career highlights: Winning the London Olympics; having fun in the world of radio.

Why are you good at what you do?: Because I am tenacious and don't often accept it really can't be done.

Greatest influence: Sir Gerry Robsinson.

Fantasy business partner: Gordon Brown.

Biggest risk taken: Being vice-chairman of the London Olympic bid. My friends said I must be mad.

Best job outside advertising: Being chairman of the Manchester Commonwealth Games.

Favourite media: Financial Times, Country Life, Parkinson, Heart, Galaxy, LBC, Google Earth.

Favourite gadget: BlackBerry, iPod.

Clubs: None.

Most-admired politician: Nelson Mandela, for the transformation of South Africa.

How do you off-set your carbon footprint?: Planting trees.

Perfect day: A nice long walk with the dogs and an even longer Sunday lunch.

Fictional hero: Tintin.

Who should play you in the film of your life?: Danny DeVito.

Hidden talent: After 15 years in the media, nothing remains hidden.

Most expensive purchase: An Ivor Hitchens painting.

Desert island objects: An iPod, a case of Lynch Barges, and mustn't forget the suntan cream.

Lowdown: After a less-than-dazzling tenure at ITV in his latter years, Allen has helped fire off some rockets in radio as chairman of the new Global Radio, which bought out Chrysalis Radio this year. Staff, ad agency and sales contracts were jettisoned as Global made its presence felt. Whether Allen will remain a forward-facing driving force or a back-room advisor is too early to tell.

ALLNUTT, TIM

Job: Comms planning partner

Company: CHI & Partners, 7 Rathbone Street, London W1T 1LY.

Work tel: +44 (0)20 7462 8557.

Born: May 1968.

Career highlights: Current job.

Why are you good at what you do?: Because I still love what I do, and I get to work with some brilliant people.

Greatest influence: My family.

Fantasy business partner: Gordon Gekko.

Biggest risk taken: Jumping out of an aeroplane.

Best job outside advertising: As a chef in Sydney.

Favourite media: The Daily Telegraph, The Week, 24, Radio 4, Google.

Favourite gadget: iPod.

Clubs: The mile-high.

Most-admired politician: Bill Clinton. He made it all look fun.

How do you off-set your carbon footprint?: Despite my best efforts, I doubt that I do.

Perfect day: Skiing with friends and family.

Fictional hero: 007.

Who should play you in the film of your life?: Roddy McDowell. But he's dead.

Hidden talent: I don't know yet, it's hidden.

Most expensive purchase: Holidays.

Desert island objects: Sun cream, a hat and a fast boat.

Lowdown: Motorbike-mad Allnutt has been reunited with his former colleague Enyi Nwosu in a move that has seen the pair given the task of driving full-service planning at CHI & Partners. Now that his department has dropped the "Naked Inside" moniker, hopefully the big clients will take the service more seriously.

ALPS, TESS

Job: Chief executive.

Company: Thinkbox, Manning House, 22 Carlisle Place, London SW1 1JA.

Work tel: +44 (0)20 7630 2320.

Born: 13 November 1953.

Career highlights: Thirteen years selling telly, 13 years at PHD; now back full circle.

Why are you good at what you do?: If I am, it's because I love TV, care about it, believe in its effectiveness and future, and like talking about it.

Greatest influence: Kay Boot (my mum).

Fantasy business partner: George Bailey (It's A Wonderful Life).

Biggest risk taken: Buying a trampoline.

Best job outside advertising: Working in a hotel on the shores of Loch Tay for four consecutive summers; Ben Lawers, eightsome reels, salmon-fishing, skinny-dipping and romantic sunsets more than made up for cleaning a million loos.

Favourite media: The Guardian, Country Life, I'm a Celebrity..., Green-winged Soprano in the Shameless Simpsons House (coming soon), Radio 4, rhs.com.

Favourite gadget: Sky+.

Clubs: Wacl, Blake's 7, MGGB, Marketing Society, Aldbury Garden Club and Bachaholics Anonymous.

Most-admired politician: Clement Atlee - less talking, more doing.

How do you off-set your carbon footprint?: I grow vegetables, plant trees and generate my own hot air.

Perfect day: It's early May, I'd start with a spot of gardening while listening to the Goldberg Variations on my iPod, cook lunch for friends and close family, take them walking in the local woods followed by daft, but stimulating, parlour games. I'd end the day on my comfy sofa watching Peep Show with a glass of Pinot Noir in hand .

Fictional hero: Will Ladislaw (Middlemarch).

Who should play you in the film of your life?: Gwyneth Paltrow.

Hidden talent: I can play the French Horn (that's not a euphemism).

Most expensive purchase: A chunk of carved granite.

Desert island objects: A piano, a bath (complete with hot water and Jo Malone bubble bath) and an endless supply of ginger beer.

Lowdown: Everyone's favourite TV salesperson, and not just because she's not negotiating airtime rates, the cultured Alps has held steady in what could have been a politically traumatic role trying to align the interests of her broadcaster stakeholders. But Thinkbox needs to come out fighting in 2008 to justify its role.

ALTMANN, OLIVIER

Job: Executive creative director and chairman of the worldwide creative board.

Company: Publicis Conseil, 133 Champs Elysees, 75008 Paris.

Work tel: +33 1 44 43 76 76.

Born: 6 May 1964.

Career highlights: Chief executive of BDDP & Fils (TBWA Group); Best Advertising Agency three years in a row; two Eurobest Grands Prix, gold Lions, etc.

Why are you good at what you do?: Helping people to do better work.

Greatest influence: Other talented people.

Fantasy business partner: Alejandro Gonzalez Inarritu, Steven Spielberg, Martin Scorsese, Francis Ford Coppola, Ridley Scott.

Biggest risk taken: Having been born (and it wasn't even my decision).

Best job outside advertising: None.

Favourite media: Le Figaro, Sport-Auto, 24, Nova, Google.

Favourite gadget: Cigar lighter.

Clubs: None.

Most-admired politician: None.

How do you off-set your carbon footprint?: I breathe less.

Perfect day: Every night.

Fictional hero: Me.

Who should play you in the film of your life?: George Clooney mixed with Brad Pitt.

Hidden talent: Only my wife knows.

Most expensive purchase: Holidays with my three children.

Desert island objects: A king-size bed, a computer with wi-fi, a giant cigar humidor.

Lowdown: A solitary Aston Martin amid a sea of Renaults in the Publicis car park in Paris is the sure sign of Altmann's presence in the agency. Highly regarded by his boss, Maurice Levy, he is very much the creative superstar befitting France's marketing communications giant.

AMBLER, TIM

Job: Senior fellow.

Company: London Business School, Regent's Park, London NW1 4SA.

Work tel: +44 (0)20 7000 8618.

Born: 1937.

Career highlights: Marketing Smirnoff, Baileys and other life-enhancing fluids. Providing the Tories with an idiot-proof election campaign, which still over-estimated the IQ of Central Office.

Why are you good at what you do?: More experience of cock-ups than anyone else in marketing.

Greatest influence: My headmaster. Intellectually demanding and an enthusiastic flogger. He always left an impression.

Fantasy business partner: Michelle Mone.

Biggest risk taken: Marriage.

Best job outside advertising: 2nd Lieutenant in Singapore.

Favourite media: The Spectator, New Tricks, Radio 3, British Airways (best part of the journey).

Favourite gadget: Corkscrew.

Clubs: Arts, Hurlingham.

Most-admired politician: William Hague. Intelligent, honest, tactful and charming.

How do you off-set your carbon footprint?: By encouraging the planting of vines.

Perfect day: Wine, women and song.

Fictional hero: Albus Dumbledore.

Who should play you in the film of your life?: John Cleese.

Hidden talent: Seems to be still hidden.

Most expensive purchase: Jewellery.

Desert island objects: Computer-driven music keyboard and system, staff, wine cellar.

Lowdown: Having just hit his 70th year, Ambler gives no indication that he wants to step down as the UK's leading marketing academic and retire to his Norfolk home. And why should he? He remains highly opinionated about a business he has long served with great distinction, and is passionate about the measurement of marketing effectiveness.

ANDREWS, MATT

Job: Joint managing director.

Company: Vizeum, Orion House, 5 Upper Saint Martins Lane, London WC2H 9EA.

Work tel: +44 (0)20 7570 7327.

Born: 31 March 1970.

Career highlights: Working with Channel 4 at M&B.

Why are you good at what you do?: Try to keep it simple and fun.

Greatest influence: The last book I read.

Fantasy business partner: Derren Brown.

Biggest risk taken: Doing 40mph in a 30mph zone.

Best job outside advertising: Chef.

Favourite media: The Guardian, Private Eye, Curb Your Enthusiasm, BBC radio player, YouTube.

Favourite gadget: An orange juice-making machine.

Clubs: The Hospital.

Most-admired politician: Nelson Mandela.

How do you off-set your carbon footprint?: Wear green wellies.

Perfect day: Long hot summer day on Brighton beach with my family, or fresh tracks in Val d'Isere.

Fictional hero: Homer Simpson.

Who should play you in the film of your life?: Myself.

Hidden talent: I have nothing to hide.

Most expensive purchase: Snowboard.

Desert island objects: Fishing rod, lighter, Desert island survival handbook.

Lowdown: Renowned as a cerebral, creative thinker, Andrews is one half of a balanced team with his fellow joint managing director partner Grant Millar. He's had a busy year working on the integration of a digital team brought over from sister agency Diffiniti.

ANDREWS, PHIL

Job: Chief executive.

Company: Partners Andrews Aldridge, 20 Soho Square, London W1D 3QW.

Work tel: +44 (0)20 7478 2100.

Born: Paddington, London.

Career highlights: Starting Partners Andrews Aldridge in 1998. Buying it back from Havas in 2004.

Why are you good at what you do?: I pay attention to the detail of running the business, I know my own limitations and I make sure I employ talented people to do things I'm less good at.

Greatest influence: Undisclosed.

Fantasy business partner: Undisclosed.

Biggest risk taken: Borrowing from the bank to buy back the business.

Best job outside advertising: Undisclosed.

Favourite media: The Times, Spooks, Capital breakfast show, Motor Boat & Yachting magazine.

Favourite gadget: Navman Chart Plotter on my boat.

Clubs: Soho House, Foxhills.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: A lie-in, off to a client meeting close to home, back to London for lunch with an industry mate, followed by reviewing strong management accounts for the month.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: No-one, there never will be one.

Hidden talent: I'm a great proofreader.

Most expensive purchase: My boat.

Desert island objects: Mobile phone, iPod, Leatherman.

Lowdown: Sailing fanatic Andrews has chartered a successful year for Partners Andrews Aldridge. Despite the loss of Lloyds TSB taking the wind out of his sails a little, he's brought in some much-needed fresh blood in the form of the acquisition of DM agency DS-J, and a few profitable new business wins, too.

ARCHIBALD, STUART

Job: Managing partner.

Company: Archibald Ingall Stretton, Berners House, 47-48 Berners Street, London, W1T 3NF.

Work tel: +44 (0)20 7467 6100.

Born: 16 June 1965.

Career highlights: My first job at Lintas Sydney, when it was a respected brand and network; pitching for and winning the Microsoft business in Seattle; working with Phil Adams from Faulds, and with Tony Harris, David Kean and Chris Cowpe at BMP. Then finding two partners who wanted to put up with me.

Why are you good at what you do?: I listened to my mum and dad.

Greatest influence: My mum and dad.

Fantasy business partner: Bernard Arnault of LVMH.

Biggest risk taken: Going on a night out with Steve Stretton in his home town of Rugby.

Best job outside advertising: Delivering ribs on a moped for Rex's Dial-a-Ribs in Sydney.

Favourite media: Financial Times, Sydney Morning Herald, Fast Company, Midsomer Murders, Radio 4.

Favourite gadget: My iPod.

Clubs: Bondi Nippers SLSC.

Most-admired politician: Al Gore, for his eloquent rallying calls to fight climate change. The world would be a very different place if he was the US President.

How do you off-set your carbon footprint?: We've been carbon-neutral for two years now. It would be good to see the industry in general making a little more effort.

Perfect day: Breakfast at Balmoral Beach in Sydney or Borough Market in London; then bodysurfing at Bondi Beach or, erm, Clacton on Sea.

Fictional hero: Horatio.

Who should play you in the film of your life?: A judicious blend of George Clooney and Cary Grant.

Hidden talent: Booking my own hotels.

Most expensive purchase: Geneva.

Desert island objects: A lilo, a bendy straw and a coconut.

Lowdown: Archibald is living proof that you can burn the candle at both ends and still be serious about running a business. The Aussie has made some savvy moves this year, including snaring a top digital hire in the form of Paul Banham, which will raise the bar of digital work at the agency.

ARNOLD, ROSIE

Job: Creative director.

Company: Bartle Bogle Hegarty, 60 Kingley Street, London W1B 5DS.

Work tel: +44 (0)20 7453 4202.

Born: Glasgow.

Career highlights: Working on Lynx.

Why are you good at what you do?: Enthusiasm and passion.

Greatest influence: Life.

Fantasy business partner: Steve Jobs.

Biggest risk taken: Undisclosed.

Best job outside advertising: Mowing a neighbour's lawn on a little tractor mower.

Favourite media: The Independent, Vogue, Ugly Betty, Radio 4, Google.

Favourite gadget: Frabosk Crema from Italy. It froths milk to make amazing cappuccinos.

Clubs: Century, British Fencing Association, Mercedes Vintage Car Club, Facebook.

Most-admired politician: Winston Churchill. He genuinely had the country's best interests at heart.

How do you off-set your carbon footprint?: Cycle to work, recycle as much as possible.I live in Brent, which has a fab recycling system; turn off all electrical devices.

Perfect day: Walk my dog along cliffs overlooking a beach, spend some time working on my art piece, have a crowd of friends around for dinner, drinks and dancing.

Fictional hero: Owen Meany.

Who should play you in the film of your life?: Sharon Stone.

Hidden talent: I'm pretty nifty with a sword.

Most expensive purchase: Jewellery.

Desert island objects: A bed with Egyptian cotton linen, a wind-up radio, War and Peace by Leo Tolstoy.

Lowdown: Throughout her career Arnold has proved she is as nimble with her coloured pen as she is with her fencing sword, but with her promotion to the top management team, she has come into her own.

ARNOLD, WAYNE

Job: European chief executive.

Company: Profero, 19 Mandela Street, Camden, London NW1 0DU.

Work tel: +44 (0)20 7387 2000.

Born: 1974.

Career highlights: Realising that law was a very bad career for me so I got out early, launching Profero and becoming the chairman of IPA Digital.

Why are you good at what you do?: I seem to be able to inspire the team around me and get people to connect to produce better work.

Greatest influence: My dad.

Fantasy business partner: Mr Steve Jobs.

Biggest risk taken: Deciding to launch Profero in Asia at the depths of the dotcom bubble burst - it was a "balls-or-bust" decision. Fortunately, the decision worked out.

Best job outside advertising: Teaching guitar when I was a kid - ú8 a hour when you were 14 was good cash!

Favourite media: The Guardian, The Economist, Skins, The Today Programme, bbc.co.uk.

Favourite gadget: Still the iPod.

Clubs: None.

Most-admired politician: Not sure if he strictly counts as a politician, but Kofi Annan, brilliant leadership and diplomatic skills to die for.

How do you off-set your carbon footprint?: Recycle and planting trees in Wales.

Perfect day: Waking up early, going for a run to blow away the cobwebs, hearty breakfast, meeting friends to watch some live sport, preferably some form of international game - Lord's is pretty special - staggering out after too much to drink in the sun and then eating and drinking the night away.

Fictional hero: The Lone Ranger.

Who should play you in the film of your life?: Michael Caine.

Hidden talent: Running just like Forrest Gump.

Most expensive purchase: New Year's holiday this year.

Desert island objects: A lobster farm, the group Led Zepplin and their entourage, including groupies, at their peak, and a neverending bar.

Lowdown: With Dare selling to Cossette this year, Profero is one of London's last remaining independent digital agencies. This year, Arnold was promoted tothe role of European chief executive in a bid to expand the agency's international offering. He remains one of the few to have completed the Marathon des Sables, a six-day endurance race across the Sahara Desert.

ATKINSON, MATT

Job: Chief executive.

Company: EHS Brann, 6 Briset Street, London EC1M 5NR.

Work tel: +44 (0)20 7017 1226.

Born: Kingston upon Thames.

Career highlights: Being involved in the launch of Wash & Go while at P&G Helping grow the global network for Grey, now G2. Ten years at Tequila, with a great team of people and the setting up of the Asia-Pacific network. Getting EHS Brann back on track Winning lots and lots of creative awards.

Why are you good at what you do?: Boundless energy, eternal optimism, an ability to listen, combined with an inherent belief that all people are good, and that your role as a leader is to believe in them and trust them to do the right thing.

Greatest influence: Frederick Hudson, my family, Stephen Covey, Mark Allen and Lance Armstrong.

Fantasy business partner: Lance Armstrong.

Biggest risk taken: Setting up a dotcom business when the bubble burst.

Best job outside advertising: Working as a ski instructor, also working in a restaurant called The Walrus and the Carpenter while I was at Bath university. I once got to serve Michelle Pfeiffer!

Favourite media: The Economist, Stuff, 220 Magazine and The Week.

Favourite gadget: My Polar s725x heart-rate monitor.

Clubs: Soho House, The Hospital, The Tanglin Club.

the British Triathlon Association, the British Cycling Association, LinkedIn and Facebook.

Most-admired politician: Nelson Mandela - does what he says.

How do you off-set your carbon footprint?: I cycle to work most days, and try not to get on a plane, ever.

Perfect day: On the banks of Blakney cut with the family cooking breakfast having sailed their on my wayfarer .

Fictional hero: The Sliver Surfer.

Who should play you in the film of your life?: Daniel Craig or Mr Bean.

Hidden talent: Making flapjacks.

Most expensive purchase: A very nice boat called Lucy.

Desert island objects: Sarah, Elliot and Georgina.

Lowdown: This running enthusiast has completed no less than three London marathons and is a rare voice in support of the eco-friendly opt-in option for direct mail. The former Proctor & Gamble marketer also continues to spearhead EHS alongside his mentor and chairman of EHS, Terry Hunt.

AUTON, SYLVIA

Job: Chief executive, IPC Media; executive vice-president, Time Inc.

Company: IPC Media and Time Inc, Blue Fin Building, 110 Southwark Street, London SE1 0SU.

Work tel: +44 (0)20 3148 5100 and (+1) 212 522 6939.

Born: Undisclosed.

Career highlights: Appointed chief executive of IPC Media in March 2003 and executive vice-president of Time Inc in March 2007. From 1998 to Feb 2003, managing director of IPC Inspire. In October 2001, was instrumental in the acquisition of IPC by Time Warner.

Why are you good at what you do?: Staying focused on big strategic issues.

Greatest influence: Jeff Bewkes, chief operating officer, Time Warner.

Fantasy business partner: Warren Buffett.

Biggest risk taken: Accepting a job that means running three businesses, in three time zones, on two continents.

Best job outside advertising: Undisclosed.

Favourite media: The Times, The Economist, The X-Factor, Radio 2, People.com.

Favourite gadget: BlackBerry.

Clubs: LinkedIn.

Most-admired politician: Bill Clinton, for his inclusivity, charisma, vision and sex appeal.

How do you off-set your carbon footprint?: I'm becoming a bit of a recycling fiend.

Perfect day: By the swimming pool at my

house in the Hamptons.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Angelina Jolie.

Hidden talent: Patience. But it keeps pretty hidden.

Most expensive purchase: Diamonds. A weakness.

Desert island objects: An internet connection, a computer, and my husband.

Lowdown: The chief executive of IPC media started the year by being appointed the executive vice-president of Time Inc in addition to her day job. Back in London though, Auton will have been pleased with the uptake of Look magazine which launched in the first quarter of 2007, and the moves IPC has made as it strives for a total cross-platform brand.

AYLING, JOHN

Job: Chairman and managing director.

Company: John Ayling & Associates, 27 Soho Square, London W1D 3QR.

Work tel: +44 (0)20 7439 6070.

Born: Fulmer, Bucks.

Career highlights: From 1965 to 1967, media assistant at Masius Wynne Williams; from 1967 to 1968, media planner and buyer at SH Benson; from 1968 to 1971, media manager at Garland Compton; from 1971 to 1978, media director at Kirkwood Company; from 1978 to date, chairman and managing director at John Ayling & Associates.

Why are you good at what you do?: I understand the value of business partnerships.

Greatest influence: My parents' encouragement at school and university.

Fantasy business partner: Rupert Murdoch.

Biggest risk taken: Starting up a media independent in 1978, a year before the three-month ITV strike.

Best job outside advertising: Builders' labourer on a WRAC Army camp when I was a student.

Favourite media: The Daily Telegraph, Wisden, Cracker, Radio Five Live, lordstaverners.org.

Favourite gadget: Mountain bike.

Clubs: Solus Club, Wisley Golf Club, Oxted Hockey Club, Lord's Taverners, MCC.

Most-admired politician: Nelson Mandela.

How do you off-set your carbon footprint?: Cycling.

Perfect day: Test Match at Lord's.

Fictional hero: Roy of the Rovers.

Who should play you in the film of your life?: Robson Green.

Hidden talent: My golf swing (very hidden).

Most expensive purchase: My wife, Lyn.

Desert island objects: Set of Wisden; five iron and three golf balls (in case two go in the water).

Lowdown: This year Ayling finally collected a well-deserved gong - the OBE was awarded in recognition of his "services to sport". In addition to running his agency, Ayling continues to be involved in the cricketing charity the Lords Taverners.

B

BAIN, DAVID

Job: Partner.

Company: Beattie McGuinness Bungay, 16 Shorts Gardens, London WC2H 9AU.

Work tel: +44 (0)20 7632 0445.

Born: St Helens.

Career highlights: Every day I'm not found out.

Why are you good at what you do?: Superior mass.

Greatest influence: John Leo Kelly.

Fantasy business partner: Mephistopheles.

Biggest risk taken: The daily risk of being found out.

Best job outside advertising: Shamrock salesman.

Favourite media: The Guardian, The NewYorker, Match of the Day, E4, wikipedia.

Favourite gadget: The spatula.

Clubs: Follow the Groucho principle.

Most-admired politician: Tolerate, never admire.

How do you off-set your carbon footprint?: I try to have abnormally smaller feet.

Perfect day: Up a tree with my family.

Fictional hero: Tristram Shandy.

Who should play you in the film of your life?: Fat Elvis.

Hidden talent: I feel no pain.

Most expensive purchase: Platinum spatula.

Desert island objects: Inflatable underwear, baked beans and a funnel.

Lowdown: Dr Bain (he has a PhD in antropology) gave up a teaching career to become a planner. He cut his teeth in New York, working for Alison Burns at Fallon. A voracious reader with a phenomenal brain and a personality that matches his towering frame.

BAKER, SAM

Job: Editor, Red.

Company: Hachette Filipacchi UK, 4 North Roe, London WIK 7LL.

Work tel: +44 (0)20 7150 7632.

Born: The last time England did anything worth watching in a World Cup.

Career highlights: Editor, Red; editor, Cosmo (highest ABC for 24 years); editor, Company (highest-ever ABC); editor, J-17 (relaunched it from the weekly Just Seventeen to monthly J17 and increased sales by 200 per cent).

Why are you good at what you do?: Because the reader comes first. Keep them happy and everything else will follow.

Greatest influence: Glenda Bailey was a huge inspiration to me as a wannabe-editor.

Fantasy business partner: Karren Brady.

Biggest risk taken: I figure it's better to regret doing something than to regret not doing it. So, if an opportunity presents itself, I give it consideration (hasn't always worked).

Best job outside advertising: I didn't have a best job before entering magazines. The worst was packing royal wedding mugs into boxes on my birthday.

Favourite media: The Observer, The New Yorker, Brothers & Sisters, Radio 4, Amazon, Ocado.

Favourite gadget: Sky+. It has changed my life.

Clubs: Blacks, Facebook (if that counts as a club). Rarely use the former, waste far too much time on the latter.

Most-admired politician: I'm finding it hard to admire any right now.

How do you off-set your carbon footprint?: Not enough.

Perfect day: Home, partner, Sunday papers, a fridge full of food and wine, back-to-back DVDs (a combo of old movies and classic TV).

Fictional hero: Rebus.

Who should play you in the film of your life?: Toni Collette.Short, 'ginger-ish', used to be heavier.

Hidden talent: Calorie counting! You name it, I can tell you the damage.

Most expensive purchase: Endless laptops. Is it some kind of law that they all fall over after a year?

Desert island objects: Laptop (with limitless battery), collected works of Ian Rankin, Frizz Ease.

Lowdown: Cosmopolitan's former editor has enjoyed a good run at Hachette Filipacchi since leaving NatMags flagship title in September last year. The women's lifestyle sector endured significant casualties in the last set of ABCs, but Red was not one of them. It posted a 1.4 per cent rise year on year. Testament to her judgment of imposing her view of the world on the publication without, to quote Baker herself, "throwing the baby out with the bathwater".

BALL, SAM

Job: Joint creative partner.

Company: Lean Mean Fighting Machine, 4-8 Rodney Street, London N1 9JH.

Work tel: +44 (0)20 7258 5400.

Born: 17 September 1975.

Career highlights: Starting my own shop.

Why are you good at what you do?: I have fun.

Greatest influence: My dad.

Fantasy business partner: Walt Disney.

Biggest risk taken: Not taking some when I should have.

Best job outside advertising: A nightwatchman at a beer festival.

Favourite media: The Sunday Times, GQ, Arrested Development, 6 Music, Bannerblog.

Favourite gadget: Canon Eos 400D.

Clubs: Andover Rugby Club.

Most-admired politician: Ken Clark. He had the courage to stick to his beliefs. He opposed the Iraq War and loves cigars, jazz and classic cars.

How do you off-set your carbon footprint?: I work in digital, the greenest of all advertising mediums.

Perfect day: Get up and have a kick around in the park, and then get drunk in the garden of a country pub.

Fictional hero: The Fall Guy.

Who should play you in the film of your life?: Lee Majors, although would more likely to be Lee Evans.

Hidden talent: Unfortunately, God has given me the talent of being able to balance things on my chin.

Most expensive purchase: My girlfriend's right boob.

Desert island objects: Machete, barrel of whisky and some treasure.

Lowdown: The other half (with Dave Bedwood) of one of the top digital creative duos in town, Ball enjoys a good night out and is as famous for his talent for falling asleep after a few ales as he his for his online creative work.

BAMPTON, NICK

Job: Managing director.

Company: Viacom Brand Solutions, 17-29 Hawley Crescent, London NW1 7BY.

Work tel: +44 (0)20 7478 5204.

Born: Taplow, Berkshire.

Career highlights: Thames TV, UK Gold, Y&R, Channel 5, Viacom Brand Solutions.

Why are you good at what you do?: I like to think I innovate, build considerate partnerships, and with my team make lots of money for my company.

Greatest influence: Currently Rod Stewart, but I change them once I feel they've influenced me enough. It was Jose Mourinho before the summer.

Fantasy business partner: Roman Abramovich. I think he would make a great friend as well.

Biggest risk taken: I take risks everyday, and they seem to be getting bigger. I'm due for a fall soon.

Best job outside advertising: Greengrocer at Bonds & Son in Eton Wick.

Favourite media: The Independent, Stuff, Totally Jodie Marsh, www.mtv.co.uk/overdrive (where I can watch the latest Totally Jodie Marsh).

Favourite gadget: Sky+, BlackBerry, iPod, and newly acquired GPS golfcaddy.

Clubs: D.O.B.G.S., CFC and Soho House.

Most-admired politician: I'd repect any that are brave enough to see that advertising can be a "force for good".

How do you off-set your carbon footprint?: Cold shower in the morning after a night out.

Perfect day: Do a great deal and beat my budget, then scooter home in the sun to bathe the children and share a bottle of Chateau de Wholly du Honk with Mrs Bampton.

Fictional hero: Scooby Doo. My four-year-old agrees.

Who should play you in the film of your life?: I'd like to do it myself, if that's OK. I think I could play it well.

Hidden talent: I don't hide them. They're all on display.

Most expensive purchase: My wife's latest handbag.

Desert island objects: Hamper, beachball and a speedboat.

Lowdown: "Bammo" is the genial, persuasive commercial face of Viacom brands such as MTV, Paramount Comedy and Nickelodeon. A passionate advocate for a more creative TV sell, Bampton continues to look snappy around town with accessories including sharp suits and his scooter.

BARNES, ANDREW

Job: Sales director.

Company: Channel 4, 124 Horseferry Road, London SW1P 2TX.

Work tel: +44 (0)20 7306 8200.

Born: A nursing home, Bishops Avenue, Finchley, London.

Career highlights: Southern Television/TVS from 1979 to 1991; Channel 4 deputy sales director, 1991 to 1997; Channel 4 sales director from 1997 to the present.

Why are you good at what you do?: Thorough, involved, I let my people do their own jobs, and I still care deeply about always doing my best.

Greatest influence: John Fox, ex-TVS; Ron Miller, ex-LWT; Stewart Butterfield, ex-C4.

Fantasy business partner: Mark Cranmer.

Biggest risk taken: Selling C4's airtime not against station price.

Best job outside advertising: Barman at the local pub.

Favourite media: The Sun, Official Arsenal Magazine, Sky Sports News, CSI, Radio Five Live, The Daily Telegraph Fantasy League.

Favourite gadget: Sky+.

Clubs: Arsenal, Soho House.

Most-admired politician: Margaret Thatcher. She did what she said she would.

How do you off-set your carbon footprint?: I don't own a car.

Perfect day: A run by the Thames, an attended Arsenal victory, TV and then food and drink with my friends and family.

Fictional hero: Gil Grisham in CSI.

Who should play you in the film of your life?: My wonderful brother, who knows and understands me best.

Hidden talent: I make wonderful sandwiches.

Most expensive purchase: Undisclosed.

Desert island objects: Sky+, Arsenal video and a picture of those I love.

Lowdown: One of TV's best, and most experienced, sales people, Barnes spent much of 2007 fending off speculation he was leaving Channel 4 to join his old boss Michael Grade at ITV. C4 without the now healthily plumper Barnes seems unthinkable.

BARNES, SIMON

Job: Commercial director, The Independent.

Company: The Independent, 191 Marsh Wall, London E14 9R.

Work tel: +44 (0)20 7005 2100.

Born: 1952.

Career highlights: United Newspapers, Punch Magazine, The Observer, The Mail on Sunday, The Independent.

Why are you good at what you do?: Having passion, but knowing when to walk away.

Greatest influence: My father, and a passion to succeed.

Fantasy business partner: Bono.

Biggest risk taken: Following my heart.

Best job outside advertising: Serving fry-ups in a transport cafe.

Favourite media: The Independent, Uncut, Sky football, Radio 1, GuardianUnlimited.

Favourite gadget: A reversible cryomatic linux (in black).

Clubs: Solus Club, Arsenal, SSC.

Most-admired politician: Bill Clinton - power, charisma, charm and luck.

How do you off-set your carbon footprint?: I work for The Independent.

Perfect day: I'm with people I love, the sun is shining and Arsenal stuff Chelsea.

Fictional hero: Darth Vader.

Who should play you in the film of your life?: Homer Simpson.

Hidden talent: Art.

Most expensive purchase: A huge music library.

Desert island objects: A speedboat, Cameron Diaz, a solar-powered iPod.

Lowdown: The ever-enthusiastic Barnes runs a well-regarded commercial team at The Independent. It was supplemented this year by the arrival of the former Mail on Sunday salesman Steve Atkinson as the deputy commercial director, prompting some to ask if there is sufficient room for all the senior sales people at the title.

BARRY, TONY

Job: Director (kinda).

Company: Academy, 16 West Central Street, London, WC1A 1JJ.

Work tel: +44 (0)20 7395 4155.

Born: 1 October 1965.

Career highlights: Undisclosed.

Why are you good at what you do?: Because I worry (lots).

Greatest influence: Undisclosed.

Fantasy business partner: Undisclosed.

Biggest risk taken: Directing.

Best job outside advertising: Undisclosed.

Favourite media: Undisclosed.

Favourite gadget: Undisclosed.

Clubs: Arsenal FC.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: With the children.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Undisclosed.

Most expensive purchase: My divorce.

Desert island objects: Undisclosed.

Lowdown: After a brief stint at Hungry Man, the former Lowe creative director is enjoying a rich second career as a director at Academy. Highlights on his reel over the past year include the anti-drink driving "idiots" spot for MTV through JWT and the new Tilda rice campaign, created by O&M.

BARTLE, JOHN

Job: Various non-executive advisory roles.

Company: Barnardos, Dare, Garner International, Guardian Media Group, i-Level.

Work tel: Undisclosed.

Born: 1944.

Career highlights: Founding partner of TBWA/London and Bartle Bogle Hegarty.

Why are you good at what you do?: Listen well, think clearly.

Greatest influence: Stanley Pollitt.

Fantasy business partner: I'd stick with the ones I had.

Biggest risk taken: From client to agency.

Best job outside advertising: College lecturing.

Favourite media: The Guardian, The Observer Sports Monthly, Spooks, Radio Five Live, Amazon.

Favourite gadget: Golf Powercaddy.

Clubs: Two golf clubs.

Most-admired politician: Nelson Mandela.

How do you off-set your carbon footprint?: Via a recycling/diesel family.

Perfect day: Masters Golf at Augusta, or the Ryder Cup Singles Day.

Fictional hero: Sherlock Holmes.

Who should play you in the film of your life?: Jack Lemmon.

Hidden talent: Entertaining grandchildren.

Most expensive purchase: Holidays.

Desert island objects: Golf clubs, snooker table and the works of Charles Dickens.

Lowdown: Adland's favourite business uncle, Bartle proved once again how foresighted he was to back digital agency Dare all those years ago. The company sold to Cossette for a tidy sum this year. The wise and provocative Bartle clearly still has that winning streak.

BAZALGETTE, PETER

Job: Chief creative officer, Endemol Group; chairman, Endemol UK.

Company: Endemol, Shepherds Building Central, Charecroft Way, London W12 0EE.

Work tel: +44 (0)20 8222 4453.

Born: 1953.

Career highlights: A few hit shows on TV.

Why are you good at what you do?: I like to entertain.

Greatest influence: P T Barnum.

Fantasy business partner: Charles Babbage or Alan Turing.

Biggest risk taken: Driving like a maniac, aged 20.

Best job outside advertising: All of my jobs have been outside advertising.

Favourite media: Financial Times, The Spectator, Doctor Who, Radio 4, any travel websites.

Favourite gadget: Wind-up torch.

Clubs: Hurlingham, Beefsteak, BBC Mishits.

Most-admired politician: Lord Salisbury - admirable cynic.

How do you off-set your carbon footprint?: Tread softly.

Perfect day: Lord's Test Match, dinner with Romani Conti burgundy.

Fictional hero: Gordon Brown.

Who should play you in the film of your life?: That bloke who played Young Mr Grace.

Hidden talent: Singing Noel Coward songs out of tune.

Most expensive purchase: Chateau d'Yquem.

Desert island objects: A copy of the Daily Mail, a match to light it with and a Cumberland sausage to cook over the flame.

Lowdown: Bazalgette brought down the curtain on a glittering ten years at Endemol when he resigned last summer. His future could hold some exciting prospects in the digital arena in addition to spending time on his board responsibilities at YouGov and the English National Opera.

BAZELEY, TOM

Job: Managing Partner.

Company: Lean Mean Fighting Machine, 4-8 Rodney Street, London N1 9JH.

Work tel: +44 (0)20 7278 5400.

Born: 1974.

Career highlights: Mr T agreeing to star in a banner ad.

Why are you good at what you do?: I work on the assumption that people are fundamentally uninterested in advertising.

Greatest influence: Truth, Lies and Advertising: The Art of Account Planning by Jon Steel.

Fantasy business partner: Stephen Fry.

Biggest risk taken: Taking on a new client just for the cash.

Best job outside advertising: Running a pub.

Favourite media: The Guardian Weekend, Shameless, Radio Five Live, wikipedia.

Favourite gadget: Laptop.

Clubs: None.

Most-admired politician: Margaret Thatcher. In the face of immense unpoularity and sustained criticism, she laid the economic foundations for modern Britain.

How do you off-set your carbon footprint?: I don't.

Perfect day: Driving through the New Forest on our way down to Mudeford for a long weekend.

Fictional hero: Danny's father in Roald Dahl's Danny The Champion of the World.

Who should play you in the film of your life?: Alan Davies.

Hidden talent: I have an uncanny sense of direction.

Most expensive purchase: My wedding.

Desert island objects: A radio, a chef's knife and a pillow.

Lowdown: Probably the most sensible of the three outward-facing Lean Mean partners, Bazeley has had a job managing his colourful (and talented) creative directors and trying to build a fledgling business. Not before time, the agency is beginning to feel a lot more mature, complete with more clients, more effort and a more grown-up attitude.

BEALE, CLAIRE

Job: Editor, Campaign.

Company: Haymarket Brand Media, 174 Hammersmith Road, London W6 7JP.

Work tel: +44 (0)20 8267 4683.

Born: 26 November 1966.

Career highlights: Thursday mornings.

Why are you good at what you do?: Because Campaign has the best team, and because I can't bear not to know what's going on.

Greatest influence: Martin.

Fantasy business partner: Michael Heseltine (honestly).

Biggest risk taken: Being critical of my bread and butter.

Best job outside advertising: Croupier in a casino in Reno.

Favourite media: The Independent, Country Living, QI, Radio 4, YouTube.

Favourite gadget: Wi-fi MacBook.

Clubs: Generally hate them, but I am now a proud member of Wacl.

Most-admired politician: Tamworth Councillor Brian Beale.

How do you off-set your carbon footprint?: Ridiculously organised recycling bins all over the house.

Perfect day: A VW campervan, sunshine and my family.

Fictional hero: Becky Sharp.

Who should play you in the film of your life?: Helen Mirren, an obvious follow-up to The Queen.

Hidden talent: Writing.

Most expensive purchase: A complete set of Enid Blyton's Famous Five books from the 50s.

Desert island objects: A library, a cellar, a cook.

Lowdown: 2007 has been one of Campaign's most successful years, and the magazine has been at the forefront of the industry's defense of advertising freedoms. Beale's challenge for 2008 is to realise Campaign's potential as a digital brand.

BEATTIE, TREVOR

Job: Advertising practitioner.

Company: Beattie McGuinness Bungay, 16 Shorts Gardens, London WC2H 9AU.

Work tel: +44 (0)20 7632 0405.

Born: Undisclosed.

Career highlights: ABM, Ayer, BMP, TBWA, BMB.

Why are you good at what you do?: I work very, very hard.

Greatest influence: Muhammad Ali. And thoughts of tomorrow.

Fantasy business partner: William Shakespeare.

Biggest risk taken: Flying to (and, hopefully, from) space. A risk I can't wait to take.

Best job outside advertising: I've only ever worked in advertising.

Favourite media: The Independent, The Sunday Times, boxing news, Radio Five Live, The Daily Show, www.teamturnip.me.uk.

Favourite gadget: Aeroplanes.

Clubs: The Labour Party.

Most-admired politician: William Wilberforce. For writing to a newspaper "in condemnation of the odious traffic in human flesh", while still at school. Then seeing his Abolition of Slavery Bill passed into law half-a-century later and three days before his death.

How do you off-set your carbon footprint?: I have never driven a car in my life. This frees me up to destroy an area of rainforest the size of Wales every weekend, should the mood take me.

Perfect day: Sunshine. The Oval. The Ashes. Pimms. Chums. Glory.

Fictional hero: God.

Who should play you in the film of your life?: Johnny Depp (the younger me); Alan Partridge (the elder me).

Hidden talent: I'm a gardener.

Most expensive purchase: $200,000 for a return ticket to space with Virgin Galactic. Worth every cent.

Desert island objects: Suntan lotion. A bag of Hula Hoops. And a Learjet.

Lowdown: Beattie was no doubt regretting making a pledge two years ago that he'd take the entire agency to Las Vegas for its second birthday - not even an eternal optimist of his stripe would have predicted the agency would have grown so big so soon. An account-winning pitch for Ikea shows he still hasn't lost his creative touch.

BEDNASH, GRAHAM

Job: Managing partner.

Company: Michaelides & Bednash, Elsley Court, 20-22 Great Titchfield Street, London W1W 8BE.

Work tel: +44 (0)20 7468 1168.

Born: Undisclosed.

Career highlights: The experience of working with Rupert, Steve, Axel and Adam at HHCL; founding my own charity, which became the biggest school computer recycling service in the country; creating and building Michaelides & Bednash.

Why are you good at what you do?: I'm restless and always look for a different way.

Greatest influence: Larry David.

Fantasy business partner: Jonathan Ive.

Biggest risk taken: Selling my shares in HHCL and leaving to start my own company.

Best job outside advertising: Selling fire extinguishers door-to-door in Salford.

Favourite media: G2, The Observer Music Monthly, Curb Your Enthusiasm, Radio Five Live, rapha.cc.

Favourite gadget: Cat Eye cycling speed/distance computer.

Clubs: Soho House, Arsenal.

Most-admired politician: Ken Livingstone. He's got the courage to take big risks.

How do you off-set your carbon footprint?: I drive a Vespa.

Perfect day: Sex, Selfridges, The Wolseley, a run.

Fictional hero: Larry David.

Who should play you in the film of your life?: Larry David.

Hidden talent: I can swallow my tongue.

Most expensive purchase: Arsenal season tickets.

Desert island objects: A solar-powered laptop, a sushi chef, The Great Gatsby by F Scott Fitzgerald.

Lowdown: Bednas has always been the most accessible member of the M&B team, but even he wasn't very visible this year. Still, the twinkly nice guy enjoyed a successful year as his business landed a place on the Cadbury roster and tightened its grip on the Channel 4 planning account.

BEDWOOD, DAVE

Job: Creative partner.

Company: Lean Mean Fighting Machine, 4-8 Rodney Street, London N1 9JH.

Work tel: +44 (0)20 72785400.

Born: Sutton Coldfield.

Career highlights: Turning talk of Lean Mean Fighting Machine into a reality.

Why are you good at what you do?: God-given talent and modesty.

Greatest influence: Stan Laurel.

Fantasy business partner: Larry David.

Biggest risk taken: Rugby tackling a comedian off a stage for a joke.

Best job outside advertising: Selling second-hand cars.

Favourite media: The Guardian, The New Yorker, The Wire, This American Life, Flickr.

Favourite gadget: Nike+, Sky+ and ProPlus.

Clubs: Wyke green Golf Club, D&AD.

Most-admired politician: David Palmer.

How do you off-set your carbon footprint?: By turning off the TV whenever there's a concert to save the planet.

Perfect day: Lie in, golf, late lunch, pub, DVD boxset, dinner, pub, sex, sleep.

Fictional hero: Bono.

Who should play you in the film of your life?: Rocky Dennis.

Hidden talent: I played for Aston Villa as a kid.

Most expensive purchase: The Lord of the Engagement Ring.

Desert island objects: The wife and children (after they have forgiven me for calling them objects).

Lowdown: Bedwood continues to be one of the most popular and talented creatives in digital advertising, but it's been a bit of a heads-down year, with the agency picking up some much-needed new business, moving offices and hiring staff. As a result, new campaigns have been thin on the ground, although awards for last year's work have been plentiful.

BELL, DAVID

Job: Chief executive.

Company: CheethamBell JWT, Astley House, Quay Street, Manchester M3 4AS.

Work tel: +44 (0)161 832 8884.

Born: 13 July 1961.

Career highlights: All the times I felt I was at the head of an unbeatable agency.

Why are you good at what you do?: I like doing it.

Greatest influence: Anyone who tries hard.

Fantasy business partner: My son.

Biggest risk taken: Starting my own agency.

Best job outside advertising: Working on our farm.

Favourite media: The Daily Telegraph, Private Eye, University Challenge, Radio Five Live, statbunker.com.

Favourite gadget: Laptop.

Clubs: None.

Most-admired politician: Margaret Thatcher, because of her self-belief.

How do you off-set your carbon footprint?: I cycle to work.

Perfect day: On a sunny day, cycling the opposite direction to work.

Fictional hero: Odysseus.

Who should play you in the film of your life?: Anthony Edwards.

Hidden talent: Words.

Most expensive purchase: My bike.

Desert island objects: Homer's The Iliad and The Odyssey, Wagner's Liebestod, an unlimited supply of Peroni Gran Riserva.

Lowdown: These are challenging times for the amiable Ulsterman. The agency he leads has had to work hard to rise above last year's loss of its Reckitt Benckiser business, but it has dusted itself off to remain a formidable challenger for McCann-Erickson Manchester's "Cock O' The North" title.

BERMANN, GEORGES

Job: Producer.

Company: Partizan, 10 Rue Vivienne

Paris, France, 75002.

Work tel: +33 1 5345 0123.

Born: France.

Career highlights: My daughter's birth.

Why are you good at what you do?: Because I care.

Greatest influence: My French teacher at 14.

Fantasy business partner: Tony and Kim (they will recognise themselves).

Biggest risk taken: To play it safe.

Best job outside advertising: Make my family happy.

Favourite media: Too many.

Favourite gadget: My head.

Clubs: None.

Most-admired politician: Spartacus. Guess why.

How do you off-set your carbon footprint?: Biking, walking, travelling by train.

Perfect day: 29 February (a rare one).

Fictional hero: Rupert Pupkin from The King of Comedy.

Who should play you in the film of your life?: Buster Keaton.

Hidden talent: No patience. I'm a bad loser.

Most expensive purchase: A painting.

Desert island objects: A flintstone, a satellite phone, antibiotics.

Lowdown: Has a strong standing in the industry thanks to his strong business brain and inability to lose. Expect further success from Partizan next year.

BERNARDIN, TOM

Job: Chairman and chief executive officer.

Company: Leo Burnett Worldwide, 35 Wacker Drive, Chicago, Illinois 60601.

Work tel: +1 312 220 5258.

Born: Detroit, Michigan.

Career highlights: Winning the Cannes Grand Prix for Jeep in 1994, and being named chairman and chief executive officer of Leo Burnett Worldwide.

Why are you good at what you do?: The ability to get the best of out people.

Greatest influence: My family.

Fantasy business partner: Mark Zuckerberg.

Biggest risk taken: Relocating to New York City.

Best job outside advertising: Ski-instructor.

Favourite media: The New York Times, The Economist, 24, XM, mac.com.

Favourite gadget: GPS.

Clubs: Many.

Most-admired politician: Ronald Reagan, for his leadership skills.

How do you off-set your carbon footprint?: Support of green open spaces in my city and state.

Perfect day: Warm, sunny, with my wife.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Matt Damon.

Hidden talent: Gardening.

Most expensive purchase: Boat.

Desert island objects: Beach chair, suntan lotion, books and newspapers.

Lowdown: The Leo Burnett worldwide boss finished the year in a frenzy of publicity as the London office hit the headlines in November with the departure of its chairman, Bruce Haines, who, announced his shock resignation. Bernardin now has a new team running his London office, a team that, inside sources say, he was looking for anyway.

BERWIN, SPENCER

Job: Managing director, sales.

Company: JCDecaux, Summit House, 27 Sale Place, London W2 1YR.

Work tel: +44 (0)20 7298 8000.

Born: Undisclosed.

Career highlights: Winning Campaign's Outdoor Sales Team award four years on the bounce.

Why are you good at what you do?: Always try harder and watch the detail.

Greatest influence: Wife, children, parents.

Fantasy business partner: A cross between Jeremy Clarkson and Stuart Rose.

Biggest risk taken: Joining JCDecaux when all we had was 30 bus shelters in Kingston.

Best job outside advertising: Saturday job filling the pick 'n' mix in Woolies. I especially like the purple triangles.

Favourite media: Saturday Telegraph, any car mag, Prison Break, Life on Mars, Virgin Radio, BBC news. My favourite poster site is The Torch on the M4.

Favourite gadget: My iPod, but especially the iTrip for the car.

Clubs: Believe it or not, Virgin Active.

Most-admired politician: As Andrew Marr said, like it or not, we are all Margaret Thatcher's children.

How do you off-set your carbon footprint?: Keeping the car under three litres.

Perfect day: Hot summer day on the beach with the family in Suffolk.

Fictional hero: Wouldn't mind being Jack Bauer for 24 hours.

Who should play you in the film of your life?: Ray Winstone.

Hidden talent: Play the piano.

Most expensive purchase: Various peace offerings from the groundfloor at Tiffany & Co.

Desert island objects: Sky+, jet ski and loads of car mags.

Lowdown: Solid, reliable and Decaux through and through, Berwin has built a strong reputation both for himself and the JCDecaux sales operation. This has only been enhanced in recent times with the range of innovations that have been introduced for advertisers.

BIGG, PETER

Job: Chief executive.

Company: BTAA, 1 Griggs Business Centre, Coggeshall, Essex, CO6 1NT.

Work tel: +44 (0)1376 562122.

Born: 1957.

Career highlights: Persuading Greg Dyke to represent BTAA for an undisclosed sum and being voted Music Video Producer of the Year 1995/1996.

Why are you good at what you do?: I am able to discern the important over the merely urgent.

Greatest influence: An unruly faith in an untamed God.

Fantasy business partner: Simon Cowell on a good day.

Biggest risk taken: Angelling Theatre Productions (still spectacularly out of pocket).

Best job outside advertising: Running an indie record label.

Favourite media: The Guardian, Classic & Sports Car magazine, The X Factor, Radio 4, bbc.co.uk.

Favourite gadget: The spanner-looking thing that means I can close the roof of my car when the button doesn't work.

Clubs: None.

Most-admired politician: Aung San Su Kyi. Because, because, because...

How do you off-set your carbon footprint?: By working within walking distance of my house.

Perfect day: The Goodwood Revival with best friends.

Fictional hero: George Bailey, from It's a Wonderful Life.

Who should play you in the film of your life?: Whoopi Goldberg.

Hidden talent: Chocolate brownies.

Most expensive purchase: She'd be cross if I said...

Desert island objects: Vasco & Piero's Pavilion Restaurant,a broadband connection, my Apple Mac.

Lowdown: As the BTAA administrator, the energetic Bigg holds firm views about those who bang on about TV ads not being as good as they were. The "doom merchants" were just as vocal 20 years ago as they are now, he insists. And today's commercials for Sony Bravia and PG Tips will still make us misty-eyed in 20 years' time.

BIGNALL, MARK

Job: Joint managing director.

Company: OPera Media, Fitzroy House, 11 Chenies Street WC1E 7EY.

Work tel: +44 (0)20 3037 7014.

Born: 1967.

Career highlights: Undisclosed.

Why are you good at what you do?: I get up very early in the morning.

Greatest influence: My parents.

Fantasy business partner: My father.

Biggest risk taken: Painter and decorator.

Best job outside advertising: Undisclosed.

Favourite media: The Sun, Conde Nast Traveller, Francesco's Italy, Kiss FM (when it was a pirate), normanjay.com.

Favourite gadget: iPod.

Clubs: Luton Town FC.

Most-admired politician: Boris Johnson - makes me laugh.

How do you off-set your carbon footprint?: I tread lightly.

Perfect day: Me, my wife and children on a beach on a sunny day.

Fictional hero: Roy Race .

Who should play you in the film of your life?: Brad Pitt.

Hidden talent: What you see is what you get.

Most expensive purchase: Undisclosed.

Desert island objects: Claire, Florence and Dorothy.

Lowdown: Bignell runs Omnicom's negotiation arm with an air of dedicated professionalism. Well respected in the industry, he is responsible for well over ú1 billion in clients' billings.

BILLINGSLEY, JUSTIN

Job: Director of brand marketing.

Company: Orange, 37 North Wharf Road, London W2.

Work tel: +44 (0)870 376 8888.

Born: November 1972.

Career highlights: Unilever 1994 to 1998; Coca-Cola 1998 to 2006 in Australia, New Zealand, Indonesia, USA and UK in various brand leadership roles; Nokia global marketing director for fashion, music and premium products 2006 to 2007.

Why are you good at what you do?: Keep it simple, don't bullshit, and get the best from others.

Greatest influence: My wife and best friend, Debbie.

Fantasy business partner: Steve Jobs.

Biggest risk taken: Relocating our family intercontinentally when 32 weeks pregnant, twice. Risk was staying a family.

Best job outside advertising: It's a tie between night manager of a video store and a wedding DJ.

Favourite media: Sydney Morning Herald, New Scientist, House, TripleJ, aintitcool.com.

Favourite gadget: Nokia E61i.

Clubs: Soho House group, Cruising Yacht Club of Australia, and the Park Club in Acton, so I can exercise if I ever possibly wanted to.

Most-admired politician: Thomas Jefferson. An uncommon application of genius to public office, drove separation of church and state, influenced abolition of slavery.

How do you off-set your carbon footprint?: Not enough. Cycle to work, but with 100-plus days international travel last year, that is a lot of cycling.

Perfect day: Day at the beach with my children building sandcastles and flying kites.

Fictional hero: John Galt .

Who should play you in the film of your life?: Jack Black.

Hidden talent: Sense of direction.

Most expensive purchase: Stone waterfront cottage in Montenegro.

Desert island objects: An Orange wind-powered charger, Nokia N800 tablet, Lego.

Lowdown: The speed with which Billingsley has risen through the marketing ranks - from Coca-Cola to Nokia and, most recently, as director of UK brand marketing at Orange - has led some onlookers to predict he will be an industry bigshot over the next 10 years. Said to display a maturity well beyond his years.

BIRD, ANDY

Job: Associate creative partner.

Company: Ogilvy, 10 Cabot Square, Canary Wharf, London E14 4QB.

Work tel: +44 (0)20 7345 3000.

Born: 8 December 1969.

Career highlights: Getting a job and keeping it.

Why are you good at what you do?: Hard work.

Greatest influence: My grandad.

Fantasy business partner: Mike Ashley.

Biggest risk taken: Setting up an advertising agency.

Best job outside advertising: Cleaner in a bakery.

Favourite media: The Independent, Word, Harry Hill's TV Burp, BBC Radio London, swinemagazine.co.uk.

Favourite gadget: The watchviewer on a 1989 CP Company Mille Miglia.

Clubs: Newcastle United Independent Supporters Club. The Northern Alliance Knitting Circle.

Most-admired politician: Ken Livingstone. Because he's Teflon.

How do you off-set your carbon footprint?: Astroturf in my back garden.

Perfect day: Taking the children to the match.

Fictional hero: Batfink.

Who should play you in the film of your life?: Harry Worth.

Hidden talent: I can draw.

Most expensive purchase: My annual season ticket to the "Theatre of Pain".

Desert island objects: Mushroom by Can; Silver by Echo and the Bunnymen and Magic Smile by Rosie Vela.

Lowdown: Bird has a refreshingly, self-deprecating sense of humour - a rarity in advertising creative circles. A dyed-in-the-wool Geordie, he's a keen collector of trainers, a hobby he'll be hard-pressed to indulge in his new home in Canary Wharf. The area isn't renowned for its boutiques.

BISHOP, ALAN

Job: Chief executive.

Company: COI, Hercules House, Hercules Road, London E1 7DU.

Work tel: +44 (0)20 7261 8210.

Born: 2 August 1953.

Career highlights: Bates; FCB; Saatchi & Saatchi, chairman North America, UK, International.

Why are you good at what you do?: Good parents, good education, good luck.

Greatest influence: Father.

Fantasy business partner: Philip Marlowe.

Biggest risk taken: Riding on the back of Steve Greensted's motorbike.

Best job outside advertising: Non-executive director of What If.

Favourite media: The Guardian, The Observer Music Monthly, Test cricket, Radio 3, directgov.uk.

Favourite gadget: None.

Clubs: Soho House.

Most-admired politician: Nye Bevan. An idealist who knew when he had to deal.

How do you off-set your carbon footprint?: Walk.

Perfect day: At Lord's.

Fictional hero: Frank Bascombe.

Who should play you in the film of your life?: Tim Robbins.

Hidden talent: Can't afford to hide any.

Most expensive purchase: A painting.

Desert island objects: Gin. Tonic. Lemon.

Lowdown: Despite his "party animal" reputation, Bishop has proved no dilettante when it comes to keeping COI relevant and synonymous with communication in its broadest sense. He is relaxed about government departments dealing directly with agencies in what he sees as COI's ever-widening role.

BLACKDEN, DAMIAN

Job: Director of strategic marketing technologies, EMEA.

Company: Universal McCann, 42-47 St John's Square, London EC1M 4EA.

Work tel: +44 (0)20 7073 7164.

Born: 25 November 1966.

Career highlights: 1995, board director, Zenith Media; 1999, founder, Zenith Interactive; 2001, founder, UM Interactive; 2004, joint chief executive, Universal McCann; 2006, digital evangelist/practitioner.

Why are you good at what you do?: Because I believe in what we do.

Greatest influence: The internet.

Fantasy business partner: It depends on the fantasy.

Biggest risk taken: Answering "yes" to "Does my bum look big in this?".

Best job outside advertising: Flipping bugers with one of the industry's leading digital creative directors. He knows who he is.

Favourite media: Wired, The Sopranos, bbc.co.uk.

Favourite gadget: Corkscrew.

Clubs: Don't tell my mum I work in advertising...she thinks I play piano in a brothel, We Give, Throb, Dogs in Snoods.

Most-admired politician: The last time I admired one was when Jack Straw resigned over us going to war.

How do you off-set your carbon footprint?: Summer 2006: Turkey, Summer 2007: Torquay.

Perfect day: The day my daughter was born wasn't a bad one.

Fictional hero: Earl Hickey.

Who should play you in the film of your life?: William H Macy.

Hidden talent: I'm good at reading upside down.

Most expensive purchase: A Magritte picture.

Desert island objects: iPod, Marmite, corkscrew.

Lowdown: Blackden is Universal McCann's much travelled digital guru, and he continues to put in the hours building its more cutting-edge activity across Europe. Bursting with energy and knowledge of the latest trends, Blackden has been instrumental in Universal's attempts to modernise its outlook.

BLEAKLEY, TIM

Job: Managing director, sales and marketing.

Company: CBS Outdoor, Camden Wharf, 28 Jamestown Road, London NW1 7BY.

Work tel: +44 (0)20 7428 2804.

Born: 23 October 1965.

Career highlights: Being part of launch team for talkSPORT under Kelvin MacKenzie in 1998; championing digital radio on to Rajar with Emap 2003; winning the London Underground contract with CBS Outdoor in 2006.

Why are you good at what you do?: I care about the business that I work in and I believe in the people that I work with.

Greatest influence: My wife, my children, committed leaders and people that, sadly, I spend more time with than the former.

Fantasy business partner: The Sultan of Brunei as he unveils a full takeover and my stewardship as chief executive of a fan/shareholder-based Manchester United.

Biggest risk taken: That would be telling.

Best job outside advertising: Either ú8.40 (after tax) for the two games I played for Rochdale Hornets, or a charity box collector at the Rochdale Beer Festival.

Favourite media: The Sunday Times, Red Issue, Celebrity Come Dancing, Andy Townsend and Mike Parry, talkSPORT, www.talk2london.com.

Favourite gadget: Nespresso machine.

Clubs: MUFC, Century Club.

Most-admired politician: None current, but, of all time, there can be only one. Sir Winston.

How do you off-set your carbon footprint?: I use London buses and the London Underground.

Perfect day: It's a Saturday, I am woken by my daughter Ella, I take and watch my boys George and Jack play for Hamsptead FC in Regents Park, I get home and Clare announces that there is so much live sport on the telly of such importance that she has stocked the fridge with beer and phoned all my mates up, who will be arriving any second, and that she is off to Legoland with friends and the children. Now, Carlsberg don't do perfect days, but...

(actually this was my 40th birthday present).

Fictional hero: Peter Parker. "With great power comes great responsibility."

Who should play you in the film of your life?: Jack Bleakley, age seven (can't tell us apart apparently). What an actor.

Hidden talent: I can swim three lengths underwater.

Most expensive purchase: Holidays.

Desert island objects: A Swiss Army knife, a box of every photograph ever taken of people I care about, and a book, City - The Trophy Years. Oops, sorry, that hasn't been written yet.

Lowdown: It's been a great year for Bleakley. Not only did his beloved Manchester United recapture the Premier League title, but CBS landed a number of big tenders, and its roll-out of innovations on the London Underground has caused a real stir.

BOLES, MIKE

Job: Creative partner.

Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House, Hampstead Road, London, NW1 7QP.

Work tel: +44 (0)20 7611 6832.

Born: 29July 1965.

Career highlights: Campaign, D&AD and Cannes golds and silvers. An ad in C4's 100 Greatest TV Ads.

Why are you good at what you do?: Because I enjoy it.

Greatest influence: Pat, Elliot and Truman Boles.

Fantasy business partner: Richard Branson's talents in Milla Jovovich's body.

Biggest risk taken: Getting in a fight with the Saatchi chairman when I was a junior creative.

Best job outside advertising: Pea picking. I loved the colourful characters that I worked with.

Favourite media: The Times, Campaign, Curb Your Enthusiasm, Xfm, YouTube.

Favourite gadget: iPod.

Clubs: I'm with Groucho Marx.

Most-admired politician: Al Gore, because he's changing the mindset of a stubborn world.

How do you off-set your carbon footprint?: Recycling, walking more, etc, but how are we going to solve the farting cow problem?

Perfect day: When the rhythm's right.

Fictional hero: Shrek.

Who should play you in the film of your life?: A skinny Liam Neeson.

Hidden talent: Making a high-pitched squeak by blowing a blade of grass.

Most expensive purchase: A Picasso etching that's worth far less than I paid for it.

Desert island objects: Toast, Marmite, TARDIS.

Lowdown: Along with his creative partner, Jerry Hollens, Mike Boles is the silent heart of the Rainey Kelly Campbell Roalfe/Y&R creative department. With their fingers in most of the accounts, they'll be a big help for Damon Collins as the new executive creative director finds his feet.

BOND, FREDRIK

Job: Director, retired jeans folder.

Company: Sonny London, 58 Frith Street, London, W1D 3JQ.

Work tel: +44 (0)20 7734 8124.

Born: 5 February 1970.

Career highlights: When mine and Helen's productions at Harry Nash won 15 arrows at BTAA and made us Production Company of the Year. The last time we walked up on stage I walked past Tony Scott asking the person next to him, "Who the fuck is Fredrik Bond?".

Why are you good at what you do?: I'm manipulative without even realising I'm manipulative. I'm mostly manipulating myself. It's really confusing me.

Greatest influence: My family and music.

Fantasy business partner: Steve Jobs.

Biggest risk taken: Wearing my best mate's four-day-old boxer shorts.

Best job outside advertising: Jeans folder at Gul & Bla in Stockholm. Made me the fastest jeans folder in the northern hemisphere.

Favourite media: The Guardian, NPR (California), I en annan del av Koping is my favourite TV show (Swedish), sonnylondon.com.

Favourite gadget: Me and gadgets don't go well together. They stress me out. I stress them out. We burn out together.

Clubs: SonnyLondon extraordinary VIP.

Most-admired politician: My father in law. Richard Murray. He's incredibly knowledgable, sincere, curious; and he always puts people first.

How do you off-set your carbon footprint?: I never flush the toilet. Leg power.

Perfect day: Everyday.

Fictional hero: Humle & Dumle.

Who should play you in the film of your life?: Viggo Mortensen or Sylvester Stallone... or a digital "re-lifed" Humphrey Bogart. It's a hard choice, there are so many great actors that could do me justice.

Hidden talent: Apart from being a self-taught pianist, who everybody escapes from whenever there's a piano at close range, there is none. What you see is what you get. I'm that old open book.

Most expensive purchase: A painting with colorful freaky women on, which got rejected by my wife, my children and Helen at SonnyLondon, so I'm having a secret affair with it in a place where nobody but me can have a say.

Desert island objects: My MacBook, a solar battery and my Steven Allen boxers.

Lowdown: Famed for his energy and passion, Bond has now split with production company MJZ and launched his own company, Sonny, this year. It marks a return to London for Bond, and his Brylcreem spot with WCRS this year was a sign he's still got it.

BOND, STEVE

Job: Group managing director.

Company: Posterscope Group, Cardinal Tower, 12 Farringdon Road, London EC1M 3HS.

Work tel: +44 (0)20 7336 6363.

Born: Brentwood, Essex.

Career highlights: Being part of a succesful business that has seen billings growth for 16 consecutive years and long may that continue.

Why are you good at what you do?: Sad fact: I really love out-of-home, and I'm surrounded by a management team who feel the same way.

Greatest influence: Tiger Woods.

Fantasy business partner: Jordan.

Biggest risk taken: Employing Frank Bryant more than 25 years ago, and we are still together now. We're about to celebrate our silver anniversary.

Best job outside advertising: Working as a travel rep over 30-odd years ago. Visited exotic locations around the world, but the pay was crap, so I'm glad I got a job in media.

Favourite media: I read the The Times and tuck The Sun inside for a pervy light read, I buy sports mags/boys' mags (although I'm far too old to be reading that sort of stuff), any sports programme, Virgin Radio, spurs.co.uk.

Favourite gadget: Major gadget fan - my golf GPS and video iPod.

Clubs: Wentworth GC (real life). Stringfellows and Venus Clubs (if only, but my wife won't let me).

Most-admired politician: John Prescott. I use his picture for darts practice.

How do you off-set your carbon footprint?: Not much. I'm still driving a Range Rover, but I promise to get better.

Perfect day: Spending a day with the children, oh, and the wife!

Fictional hero: Homer Simpson.

Who should play you in the film of your life?: Michael Caine.

Hidden talent: I can add up without using a calculator.

Most expensive purchase: Holidays, I'm the Judith Chalmers of out of home.

Desert island objects: Fridge, golf clubs, sun-tan lotion.

Lowdown: As well as maintaining Posterscope's market-leading position, Bond continued to bang the drum for outdoor generally in his role as chairman of IPA Outdoor. Posterscope's year started strongly with the capture of the General Motors account and has continued in a similar vein.

BOOTH, STEVE

Job: Chief executive.

Company: BLM, Eagle House, 50 Marshall Street, London W1F 9BQ.

Work tel: +44 (0)20 7440 0150.

Born: 1960.

Career highlights: Making BLM the agency it is today.

Why are you good at what you do?: I enjoy helping people do their jobs a lot better than I could do them.

Greatest influence: My father, who I am gradually turning into. It could be worse.

Fantasy business partner: Winston Churchill. Never lost sight of the big picture in a tight corner.

Biggest risk taken: So far, betting BLM's future on the launch of BLM Quantum, our digital agency, in 1998.

Best job outside advertising: Never had one.

Favourite media: The Sunday Times, The Week, The Sopranos, Riviera Radio, bbc.co.uk.

Favourite gadget: Hammock.

Clubs: The Carnegie Club at Skibo Castle, Stoke Park Club.

Most-admired politician: Can you admire politicians? Why do they do it?

How do you off-set your carbon footprint?: Must try harder.

Perfect day: A winning one.

Fictional hero: Harry Palmer.

Who should play you in the film of your life?: Sid James.

Hidden talent: What you see is what you get.

Most expensive purchase: Ongoing funding of my wife's equestrian habit.

Desert island objects: Daily paper, broadband, Sky.

Lowdown: Booth came close to realising a sale of BLM to Engine Group, but is now pressing on with making the company as profitable as possible until the next chance arrives. Its growth into a business of more than 100 people is due, in part, to his energy and passion.

BOOTHBY, CHRIS

Job: Head of investment management.

Company: Aegis Media, 3-45 Portman Street, London W1H 6LY.

Work tel: +44 (0)20 7550 3216.

Born: 1960.

Career highlights: New business wins are always a highlight.

Why are you good at what you do?: It's up to others to judge if I am good at what I do.

Greatest influence: My three children.

Fantasy business partner: My wife (it would be the only way to get her back to work).

Biggest risk taken: Professionally, leaving the familiarity of a UK-only business for a challenging international role, and personally, knocking down our house and rebuilding it from scratch.

Best job outside advertising: Being the resident 'Peoples Poet' for a Football World Cup website.

Favourite media: The Telegraph (the sports section), Wisden Cricketer, Shameless, Radio Five Live, 4thegame.com.

Favourite gadget: TV remote (rarely in my possession).

Clubs: Brocket Hall Golf Club, unofficial 'association of parent weekend taxi drivers'.

Most-admired politician: None of them, to be honest.

How do you off-set your carbon footprint?: Refuse to drive to the shops.

Perfect day: Watching my sons play cricket.

Fictional hero: Roy Race.

Who should play you in the film of your life?: Sid James.

Hidden talent: Writing satirical poetry.

Most expensive purchase: My wife.

Desert island objects: iPod, set of Wisden, case of Carling.

Lowdown: An affable figure who combines top-notch negotiating skills with a forward-looking philosophy, Boothby's contribution to debate in London's media village is much missed now he has moved into a more ethereal world as the global investment director for the Aegis-owned media networks - Carat and Vizeum.

BOYD, CHRIS

Job: Chief executive.

Company: ABC UK and Ireland, Saxon House, High Street, Berkhamsted, Herts HP4 1AD.

Work tel: +44 (0)1442 870800.

Born: 13 December 1947.

Career highlights: IPC Magazines, 1970 to 1998; (board director, 1995 to 1998); ABC UK and Ireland (chief executive, 2000 to date).

Why are you good at what you do?: Have always tried to deliver the best and have always worked with excellent teams.

Greatest influence: Suzanne Boyd.

Fantasy business partner: Alan Yau (Hakkasan).

Biggest risk taken: I try not to take risks.

Best job outside advertising: Sound recordist.

Favourite media: The Daily Telegraph, Olive, Grand Designs, Radio 4, bbc.co.uk.

Favourite gadget: Roberts Pocket FM radio - stops me hearing all those people on their phones on the train.

Clubs: None.

Most-admired politician: None.

How do you off-set your carbon footprint?: Cycling to the shops at the weekend.

Perfect day: In the garden of large house in Italy, lunching with friends and family.

Fictional hero: Superman. He can fly without the need to go via Stansted.

Who should play you in the film of your life?: Hugh Fraser (Hastings in Agatha Christie's Poirot). I'm told we look so alike that people believe I used to have two jobs.

Hidden talent: Cooking.

Most expensive purchase: My daughter's recent wedding in Tuscany, and my 60th birthday Grenadines family sailing holiday - both in 2007.

Desert island objects: A full iPod, Bose headphones and factor 30 sunscreen.

Lowdown: Boyd's steady hand at the head of the ABC was needed more than usual this year as the body introduced more sophisticated measures to cover online publications. At the same time, it also took the revolutionary step of declaring that it will issue month-specific data on magazine circulations.

BOYLE, GERRY

Job: Chief executive.

Company: Zenith-Optimedia, 211 High Street, Berkhamsted, Hertfordshire HP4 1AD.

Work tel: +44 (0)20 7961 1000.

Born: 29 June 1971.

Career highlights: Leo Burnett 1994 to 1997; Michaelides & Bednash, 1997 to 1999; ZenithOptimedia 1999 to the present.

Why are you good at what you do?: I try very hard.

Greatest influence: My dad.

Fantasy business partner: Derek Morris, to work with me on the doors in Glasgow.

Biggest risk taken: Suggesting I could work on the doors in Glasgow with Derek Morris.

Best job outside advertising: Working on the doors in Glasgow.

Favourite media: The Daily Telegraph, Gardeners' World, 24, Magic FM, metcheck.com.

Favourite gadget: My children's portable DVD player.

Clubs: The Sub Club.

Most-admired politician: Winston Churchill. He fought them on the beaches.

How do you off-set your carbon footprint?: Recycling, walking and composting.

Perfect day: Any day on holiday.

Fictional hero: Oor Wullie.

Who should play you in the film of your life?: Oor Wullie.

Hidden talent: Still looking.

Most expensive purchase: Learjet.

Desert island objects: Caroline, Caitlin and Rory.

Lowdown: Boyle's first full year at the helm of ZenithOptimedia provided fewer fireworks than many predicted. That said, the smart Glaswegian has been behind some clever moves - creating its Newcast division for non-traditional media activity and building its digital resources. He may not do it so often, but Boyle is known for being entertaining on a night out.

BRAZIER, PAUL

Job: Executive creative director.

Company: AMV BBDO, 51 Marylebone Road, London NW1 5QE.

Work tel: +44 (0)20 7616 3500.

Born: 29 July 1962.

Career highlights: Cogents (four years), WCRS (four years), AMV (16 years).

Why are you good at what you do?: Our managing partner, Ian Pearman, said this about me: "He never assumes his answer is the best one. It usually is, but he doesn't assume so."

Greatest influence: Diane, my wife.

Fantasy business partner: Richard Branson.

Biggest risk taken: Accepting my job as the executive creative director.

Best job outside advertising: Working on a fruit market.

Favourite media: The Times, Daily Mirror, The Economist, Match of the Day, Radio Five Live, Classic FM, primelocation.com.

Favourite gadget: Mobile phone.

Clubs: Shoreditch House, National Trust, English Heritage, The Tate, Willows Farm.

Most-admired politician: Jimmy Carter. He was in office during difficult times. His integrity pulled him through, and he has continued to be a force behind human rights issues.

How do you off-set your carbon footprint?: Energy is supplied by renewable sources. Use low-energy lightbulbs. Take showers, not baths.

Do the school run with four passengers. Buy energy efficient appliances. Recycle rubbish (and ideas).

Perfect day: Working with very talented people to create great ideas for great clients. Selling them and then giving my wife a lift home and getting a big hug from my children.

Fictional hero: Mr Incredible.

Who should play you in the film of your life?: Ewan McGregor or Frank Skinner.

Hidden talent: Getting the lids off pickled onions.

Most expensive purchase: Art.

Desert island objects: Bucket, spade, Factor 50 sunscreen.

Lowdown: The quiet football-loving Brummie has spent a lot of time this year trying to inject something different and non-AMV BBDO into the work, as well as the general feel of the agency. However, he still feels he's not really had the success he craves in meeting this challenge.

BRIEN, NICK

Job: Global chief executive.

Company: Universal McCann, 42-47 St John's Square, London EC1M 4EA.

Work tel: Undisclosed.

Born: London.

Career highlights: Still working to achieve them.

Why are you good at what you do?: Passion, curiosity and humour.

Greatest influence: Winston Churchill.

Fantasy business partner: Richard Branson.

Biggest risk taken: Coming to the US with no formal contract.

Best job outside advertising: Busboy at Stringfellows.

Favourite media: Financial Times, Wired, Rome, Radio 4, Tripadvisor.com.

Favourite gadget: iPhone.

Clubs: RAC, Soho House.

Most-admired politician: Al Gore. His vision, optimism and dedication to save the world.

How do you off-set your carbon footprint?: By eating sushi.

Perfect day: A kiss from Lucas, a kick from Delilah and a smile from my wife.

Fictional hero: The Phantom.

Who should play you in the film of your life?: Ben Kingsley.

Hidden talent: Teaching Latin and Greek.

Most expensive purchase: A lame horse.

Desert island objects: Fishing rod, mask and snorkel.

Lowdown: Based in New York, the ambitious Brien spent much of 2007 trying to keep Universal on an even keel. Its defence of the Johnson & Johnson business was at least partially successful - with it expanding its remit in North America.

BRIGINSHAW, PAUL

Job: Creative director and partner.

Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1T 1NB.

Work tel: +44 (0)20 7073 6900.

Born: 2 March 1954.

Career highlights: Going to the Royal College of Art, first D&AD Pencil, starting MCBD, being on the TV jury at Cannes, doing the deal with Cossette.

Why are you good at what you do?: Passionate about good work.

Greatest influence: Sorry to be cheesey, but it's my Dad.

Fantasy business partner: Elle Macpherson.

Biggest risk taken: Doing the whole start-up thing.

Best job outside advertising: Sleeve designer at EMI Records.

Favourite media: The Times, Vogue Paris, University Challenge, Kiss, lensmodern.com.

Favourite gadget: Leica D-Lux digital camera.

Clubs: Century, RAC club, Royal Channel Island Yacht Club, Guernsey Trout Society.

Most-admired politician: Winston Churchill.

How do you off-set your carbon footprint?: There's no central heating in our cottage. Planted two trees.

Perfect day: Winning a pitch.

Fictional hero: Horatio Hornblower.

Who should play you in the film of your life?: Clint Eastwood, with an English accent.

Hidden talent: I can fold a napkin into the shape of a shoe.

Most expensive purchase: Chartering a swanky boat with crew for a week.

Desert island objects: Leica camera, unlimited supplies of Cloudy Bay, a yacht.

Lowdown: Despite the inflated bank balance following 2005's sale, Briginshaw has lost none of his passion for the job of making the agency one of London's best. However, he still needs to try a little harder with his creative department if this dream is to be realised.

BROCK, BILL

Job: Former managing director.

Company: Undisclosed.

Work tel: Undisclosed.

Born: 1 December 1974.

Career highlights: A lead concept developer on the world's first instant messenger.

Why are you good at what you do?: I see every problem as an opportunity.

Greatest influence: My father.

Fantasy business partner: Niklas Zennstrom and Janus Friis (founders of Kazaa, Skype and Joost).

Biggest risk taken: Too early to tell.

Best job outside advertising: Freelance photographer.

Favourite media: Do they still print them? Monocle, Night Talk on Bloomberg, K-Rock on satellite from New York, GuardianUnlimited.

Favourite gadget: Nintendo Wii.

Clubs: Typically relegated to guest status.

Most-admired politician: Winston Churchill.

How do you off-set your carbon footprint?: I traded my herd of cattle in for a bicycle.

Perfect day: Eighteen holes at The K Club.

Fictional hero: Homer Simpson.

Who should play you in the film of your life?: Anyone who can manage to pull off a Canadian/American/English accent.

Hidden talent: Ice hockey, which hasn't really helped me in the UK much.

Most expensive purchase: I bought a restaurant in San Francisco. More than an investment, it's free food when on the west coast.

Desert island objects: Raft, paddle, map.

Lowdown: The amiable Canadian surprised the industry this year when he left Tribal DDB, along with the DDB planning director Matt Dyke, to launch an as-yet-unnamed start-up with as-yet-unnamed partners. Brock has the enthusiasm to make it a success, but does he have the business experience?

BROOKS, MARTIN

Job: Managing partner.

Company: Work Club, 11 Marshalsea Road, London SE1 1EN.

Work tel: +44 (0)20 7123 4569.

Born: 21 August 1967.

Career highlights: Winning four Agency of the Year awards as the chief executive of Agency Republic.

Why are you good at what you do?: Energy and action.

Greatest influence: Laurie Brooks.

Fantasy business partner: Spiderman.

Biggest risk taken: Leaving Agency Republic to set up Work Club.

Best job outside advertising: Tractor driver.

Favourite media: Western Morning News, Yachting World, In the Night Garden, Radio 4, windguru.cz.

Favourite gadget: Teasmade.

Clubs: Work Club.

Most-admired politician: Tony Benn. He had brains, integrity and humanity.

How do you off-set your carbon footprint?: Sarah turns the lights off.

Perfect day: Sailing with Sarah and Ted.

Fictional hero: George Bailey.

Who should play you in the film of your life?: Bruce Willis, obviously.

Hidden talent: Patience.

Most expensive purchase: Hallberg Rassy sailboat.

Desert island objects: JCB, Fender guitar, barbecue.

Lowdown: Brooks has had a busy year. During a frenetic six weeks, he managed to produce Brooks junior and leave his beloved Agency Republic to launch a start-up. Work Club, his new agency, has already signed Coca-Cola as its first client and looks set for a bright future.

BROOKS, TIM

Job: Managing director.

Company: Guardian News & Media Limited, 119 Farringdon Road, London EC1R 3ER.

Work tel: +44 (0)20 7131 7219.

Born: 30 September 1957.

Career highlights: Founder, MediaWeek, 1985; Emap, 1991 to 2000; director, IPC, Media 2000 to 2006.

Why are you good at what you do?: Most of my success is other people's.

Greatest influence: Robin Miller and David Arculus in Emap's heyday.

Fantasy business partner: Alan Rusbridger.

Biggest risk taken: Starting a business, aged 27.

Best job outside advertising: Cleaning the loos at ICI (lots of time for reading Flaubert in the cleaner's cupboard).

Favourite media: The Guardian, NME, The Wire, The Today Programme, GuardianUnlimited.

Favourite gadget: My iPod.

Clubs: Arsenal Football Club, Marketing Group of Great Britain, Chemistry Club.

Most-admired politician: I leave the hard work of admiring politicians to my editorial colleagues.

How do you off-set your carbon footprint?: With much difficulty and hand-wringing.

Perfect day: A meal out with the family, followed by watching Arsenal beat Spurs 3-0 at The Emirates.

Fictional hero: I prefer fact.

Who should play you in the film of your life?: Rob Reiner.

Hidden talent: Ability to enjoy my own company.

Most expensive purchase: The family holiday.

Desert island objects: Three of Hokusai's 36 Views of Mount Fuji.

Lowdown: Brooks has been in charge at The Guardian for more than a year now, and he has focused on an integration programme which will lead to more co-operation across its successful print and online products.

BROWN, KEVIN

Job: Director of engagement planning.

Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1B 5DS.

Work tel: +44 (0)20 7453 4257.

Born: Ireland.

Career highlights: Nestle (1983 to 1985). BMP, media manager (1985 to 1990). BBH, media director (1990 to 1995). Motive/Starcom Motive, founding director (1995 to 2000). Soul, founding partner (2000 to 2005). BBH, director (2005 to present).

Why are you good at what you do?: Prefer to take the road less travelled.

Greatest influence: My parents.

Fantasy business partner: Tony O'Reilly.

Biggest risk taken: Setting up Soul in 2000.

Best job outside advertising: Butcher boy for a shop in the heart of Dublin.

Favourite media: The Mail on Sunday, Stuff magazine, Top Gear, Virgin, eBay.

Favourite gadget: Roland 64-track recording studio.

Clubs: Century.

Most-admired politician: Charlie Haughey, the leader of the Fianna Fail party. He was a flamboyant, outrageous, risk-taker who pulled Ireland out of the gutter of Europe.

How do you off-set your carbon footprint?: Try to keep a balanced check on good and bad behaviour.

Perfect day: A day with my family.

Fictional hero: Buzz Lightyear... "To infinity and beyond!".

Who should play you in the film of your life?: Bill Murray.

Hidden talent: I can "busk" on most musical instruments.

Most expensive purchase: Fenders and Gibsons.

Desert island objects: A flag, a golf ball and sand wedge... I need the practice.

Lowdown: When not hiding in wardrobes in his pants, Kevin Brown has played a massive role in changing the direction of BBH as an agency. He's also been instrumental in finding and hiring a slew of new personnel that will give the agency greater knowledge and experience in a number of non-traditional advertising streams.

BROWN, PHILIPPA

Job: Chief executive.

Company: Omnicom Media Group, Fitzroy House, 11, Chenies Street, London WC1E 7EY.

Work tel: +44 (0)20 7908 3530.

Born: 31 March 1966.

Career highlights: Working at Bartle Bogle Hegarty and learning from the best; creating a new marketing structure and competency at IPC Media; and, of course, my current role at Omnicom.

Why are you good at what you do?: Lots of hard work, building effective, loyal teams, enjoying what I do.

Greatest influence: Kevin, my husband.

Fantasy business partner: Bono.

Biggest risk taken: Leaving a secure job in accountancy to move into media with DMB&B.

Best job outside advertising: Running a bar for three months on Paros Island in Greece.

Favourite media: The Guardian, The Observer, Grazia, Brothers and Sisters, Smooth, net-a-porter.com.

Favourite gadget: BlackBerry.

Clubs: Blakes, Wacl and The Marketing Society.

Most-admired politician: Nelson Mandela. He changed a country's future.

How do you off-set your carbon footprint?: Driving a Lexus hybrid and recycling everything I can.

Perfect day: A day on the beach in Barbados with my family followed by dinner at The Cliff.

Fictional hero: Don't really have one, but if pushed, it would be a toss-up between Spiderman and Batman.

Who should play you in the film of your life?: Emma Thompson.

Hidden talent: I can eat three jars of gherkins in one sitting.

Most expensive purchase: Gucci bag.

Desert island objects: A case of cold Champagne, iPod and a cross-trainer.

Lowdown: Brown's move from IPC to Omnicom Media Group catapulted her into the media agency big league. Brown will have much to prove as Omnicom looks to get its media operations working more closely.

BRUTON, JANE

Job: Editor-in-chief, Grazia.

Company: Grazia, Emap, Endeavour House, 189 Shaftesbury Avenue, London WC2 H 8JG.

Work tel: +44 (0)20 7520 6454.

Born: Ashton-in-Makerfield, Wigan.

Career highlights: Working on the launch of Grazia, relaunching Eve, and editing Livingetc. Winning BSME Editor of the Year for Eve then Grazia was a good feeling then, last week, I got a Hospital Creative Award to add to the 21 other trophies Grazia has picked up over the past two years. I was ranked as the highest editor in 2007's Media Guardian Top 100 thingy, and the 22nd most influential person in fashion by the Evening Standard (although I promise I am fully aware that these things are ridiculous!).

Why are you good at what you do?: I aim high.

Greatest influence: My father.

Fantasy business partner: Miuccia Prada.

Biggest risk taken: Having my first baby at home.

Best job outside advertising: Working at Dr Jack's street clinic in Calcutta.

Favourite media: The Observer, New York Magazine, Spooks, The Archers, Net-a-Porter, Ocado, Facebook.

Favourite gadget: My Nike iPod nano (I love running).

Clubs: Soho House (real), Friends of Mrs Simper.

Most-admired politician: Tony Benn, because he's too old to gain anything by lying or spinning.

How do you off-set your carbon footprint?: I've got a G-Wizz (with go-faster stripes!).

Perfect day: A day off in a world without newspapers or 24/7 news.

Fictional hero: Roald Dahl's Matilda.

Who should play you in the film of your life?: Sarah Jessica Parker.

Hidden talent: My double-jointed elbow. Plus, I can always make people laugh.

Most expensive purchase: B&B Italia sofa, Prada coat and, most recently, Jonathan Kelsey shoes.

Desert island objects: My sons, Ren Revivo-Lift Radiant Day Serum, internet connection.

Lowdown: Under Bruton's watch, Grazia has become one of the leading upmarket women's titles in barely three years with high-profile and intelligent sponsorships including London Fashion Week. The last set of ABC results saw Grazia post the largest year-on-year rise of all the top 100 magazines.

BRYANT, GEORGE

Job: Managing partner and head of planning.

Company: Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1 5QE.

Work tel: +44 (0)20 7616 3399.

Born: September.

Career highlights: TBWA/Chiat/Day, Mother, AMV BBDO.

Why are you good at what you do?: I like making things up.

Greatest influence: Rachel.

Fantasy business partner: Jay Chiat.

Biggest risk taken: Coming back to England.

Best job outside advertising: Being a dad.

Favourite media: The Observer, Empire, Heroes, Radio 1, YouTube.

Favourite gadget: Lego.

Clubs: The Union.

Most-admired politician: Al Gore.

How do you off-set your carbon footprint?: Regularly.

Perfect day: Sunday in summer.

Fictional hero: Clarence Worley.

Who should play you in the film of your life?: Buzz Lightyear.

Hidden talent: Seeing around corners.

Most expensive purchase: Holidays.

Desert island objects: My family, my iPod, a wi-fi connection.

Lowdown: Being the only member of the senior management team not to have been at AMV BBDO for a considerable time, it was vital Bryant slipped into the agency's way of thinking quickly. The planner from Streatham, with the most up-to-date music taste in adland, has done just that, and, along with Ian Pearman, has given new life to the agency's pitching.

BRYDON, ALAN

Job: Head of press communication.

Company: Media Planning Group, 11 Great Newport Street, London WC2H 7JA.

Work tel: +44 (0)20 7393 2498.

Born: 1959.

Career highlights: Media director AMV, plus present role.

Why are you good at what you do?: I've listened to and watched very good people over the years, and still do.

Greatest influence: In work, Ken New; in life, my mum and dad.

Fantasy business partner: Michael Baulk. Guaranteed success.

Biggest risk taken: A three wood over water at Valderrama's 17th hole.

Best job outside advertising: I haven't had any.

Favourite media: The Times, The Week, 24, Radio Five Live, Amazon.

Favourite gadget: iPod.

Clubs: The Wellington, Aura.

Most-admired politician: Winston Churchill, for obvious reasons.

How do you off-set your carbon footprint?: I don't think I do.

Perfect day: Golf in the morning with friends, then afternoon and evening with wife, friends, good food and good wine.

Fictional hero: Horatio Caine.

Who should play you in the film of your life?: George Clooney.

Hidden talent: I think it's all known by now.

Most expensive purchase: Watches.

Desert island objects: iPod, picture of my wife, fully staffed ocean-going yacht.

Lowdown: Eyebrows were raised when the former Evening Standard advertising director and managing director of CIA took the head of press role at Media Planning Group. However, Brydon seems to be relishing being an important part of a small but influential management team.

BRYMER, CHUCK

Job: President and chief executive.

Company: DDB Worldwide Communications Group Inc, 437 Madison Avenue, New York, NY 10022 USA.

Work tel: (+1) 212 415 3240.

Born: July 1959.

Career highlights: Chief executive of DDB Worldwide, chairman and chief executive of Interbrand Group.

Why are you good at what you do?: I hire talented people around me.

Greatest influence: My children. I learn from them every day.

Fantasy business partner: Walt Disney. His imagination would be mindblowing.

Biggest risk taken: Starting Interbrand in the US.

Best job outside advertising: Building swimming pools.

Favourite media: Media agnostic for the most part. New York Yankee baseball channel. Internet.

Favourite gadget: Corkscrew.

Clubs: Not sure exactly.

Most-admired politician: Abraham Lincoln, for his foresight and courage.

How do you off-set your carbon footprint?: With Philips energy-saving lightbulbs.

Perfect day: Happy clients, lots of sunshine, beach with my family.

Fictional hero: James Bond.

Who should play you in the film of your life?: Leave that one for the director.

Hidden talent: Juggling (literally and figuratively).

Most expensive purchase: Watch.

Desert island objects: Fishing rod, iPod, water.

Lowdown: Brymer joined DDB Worldwide from Interbrand last year. His strategic head is crucial if DDB is to boast planning firepower alongside creative flair. Brymer's latest project is to rebrand DDB into the "most influential communications company in the world". Tall order. Unsurprisingly, he's enlisted the help of Interbrand to do so.

BUCHANAN, KAREN

Job: Managing director.

Company: The Red Brick Road, 50-54 Beak Street, London W1F 9RN.

Work tel: +44 (0)20 7575 7654.

Born: The year England won.

Career highlights: Working with John Webster.

Why are you good at what you do?: I know when people are cross.

Greatest influence: Leonard Cohen.

Fantasy business partner: Tony Soprano.

Biggest risk taken: Undisclosed.

Best job outside advertising: House-sitting in Cap d'Antibes.

Favourite media: Financial Times, Grazia, Lost, Radio 4, Tesco.com.

Favourite gadget: Sky+.

Clubs: The Working Mothers' club.

Most-admired politician: Jed Bartlet.

How do you off-set your carbon footprint?: Going to bed early.

Perfect day: A hot one.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Lady Penelope.

Hidden talent: Picking the Grand National winner.

Most expensive purchase: An underground basement pump.

Desert island objects: A bucket. A spade. Factor 50.

Lowdown: The former DDB London head of account management who was formerly known as "Karen Fisher" is tough enough to stand her ground among the senior management team. Be warned, her warmth and friendliness is disarming. It's been a steady year for the agency that has been bedding down its Tesco and Heineken accounts, as well as securing the Gala Bingo and Sky Networks business.

BUCHANAN, PETER

Job: Deputy chief executive.

Company: COI, Hercules House, Hercules Road, London SE1 7DU.

Work tel: +44 (0)20 7261 8386.

Born: During the coldest winter since the War.

Career highlights: Joining Saatchis in 1974; working on Procter & Gamble; winning international awards for BP and Dunlop; working on BA; client services director Impact FCA!; joining COI; Advertiser of the Year in 2001.

Why are you good at what you do?: A belief that success is 10 per cent inspiration and 90 per cent perspiration.

Greatest influence: The saying "What doesn't destroy you, makes you stronger."

Fantasy business partner: Rick Stein.

Biggest risk taken: Perhaps never having taken one that's really risky.

Best job outside advertising: Working on the Austin Healey 3000 production line at MG.

Favourite media: The Guardian, Private Eye, Channel 4 News, Radio 4, Brand Republic.

Favourite gadget: I'm a gadget-free zone.

Clubs: None. I always seem to go as someone's guest.

Most-admired politician: Pass.

How do you off-set your carbon footprint?: Fly less.

Perfect day: Walking by the sea in Suffolk, followed by a Formula One Grand Prix on ITV, then pre-dinner drinks in the garden.

Fictional hero: Horatio Kane.

Who should play you in the film of your life?: In my dreams, Pierce Brosnan.

Hidden talent: Topiary.

Most expensive purchase: A bolt hole.

Desert island objects: A daily newspaper; a kettle barbeque; a supply of vegetable seeds.

Lowdown: In his 13 years at COI, Buchanan has come to embody many of the values of the body itself. Well regarded by adland for his fair-minded approach and the depth of his knowledge, Alan Bishop's first officer has a role in which he is content and comfortable.

BUHLMANN, JERRY

Job: Chief executive, Aegis Media, EMEA.

Company: Aegis Group, Parker Tower, 43-49 Parket Street, London WC2B 5PS.

Work tel: +44 (0)20 7550 3281.

Born: 26 November 1959.

Career highlights: Young & Rubicam, WCRS, founder BBJ, chief executive, Aegis Media, EMEA.

Why are you good at what you do?: Building good management teams.

Greatest influence: Frederic, sommelier at Waterside Inn.

Fantasy business partner: My wife, Lisa.

Biggest risk taken: Starting my own agency.

Best job outside advertising: Petrol pump attendent.

Favourite media: The Daily Telegraph, The Field, Match of the Day, Radio Five Live, Google Earth.

Favourite gadget: Corkscrew.

Clubs: RAC (never go) Cannons (go a lot).

Most-admired politician: Margaret Thatcher. Cool under pressure.

How do you off-set your carbon footprint?: Contribute to The Woodland Trust.

Perfect day: Any day outdoors.

Fictional hero: Richard Sharpe.

Who should play you in the film of your life?: Christopher Plummer (according to my wife, Lisa).

Hidden talent: Water polo.

Most expensive purchase: Wine cellar.

Desert island objects: Bottle of Jayer's Cros Parantoux, corkscrew, glass.

Lowdown: Buhlmann is described as one of the scariest people in adland. It's true, his management style is not always designed to win friends as Aegis reconstructs to reflect the importance of the properties housed in its Isobar digital division.

BUNGAY, BIL

Job: Founding partner, slogans department.

Company: Beattie McGuinness Bungay, Level 16, Shorts Gardens, London WC2H 9AU.

Work tel: +44 (0)20 7836 5861.

Born: Alder-bloody-shot.

Career highlights: Starting an agency. It getting into the top 30 biggest agencies in the UK inside two years.

Why are you good at what you do?: Being a total, bloody minded perfectionist.

Greatest influence: Nelson Mandela and Gandhi in equal proportion.

Fantasy business partner: Cameron Diaz. Business would be shocking, but I'd so look forward to going to work.

Biggest risk taken: Telling my parents I wanted to be an artist.

Best job outside advertising: Pavement artist.

Favourite media: The Week, Discovery Channel, Classic FM, www.hrionline.ac.uk.

Favourite gadget:

Final Cut Pro and Logic Pro. Unbelievable.

Clubs: Boring question.

Most-admired politician: Gordon Brown. Because he has patience, is a totally decent chap and is blinding at maths.

How do you off-set your carbon footprint?: By breathing less.

Perfect day: Drinking Sangria in the park, feed the animals in the zoo, then later a movie, too, then home.

Fictional hero: Syndrome from The Incredibles. He is so misunderstood.

Who should play you in the film of your life?: Will Smith. Same name, same starsign, same haircut from the front.

Hidden talent: Crowd surfing.

Most expensive purchase: A loaf of gluten-free bread from the health shop opposite.

Desert island objects: Guitar, PowerBook G4, satellite internet connection.

Lowdown: With a forensic attention to detail and the what can only be described as the patience of a saint, Bungay is the man who sprinkles the magic dust on all the work that comes out of the agency that bears his name. He is a bit of a computer geek and a self-confessed lover of boys' toys, Bungay also possesses an encyclopedic knowledge of naval history.

BURKITT, HUGH

Job: Chief executive.

Company: The Marketing Society, 1 Park Road, Teddington, Middlesex TW11 0AR.

Work tel: +44 (0)20 8973 1352.

Born: Cambridge.

Career highlights: Chairman of Burkitt Weinreich Bryant/ Burkitt DDB.

Why are you good at what you do?: Knowing when to speak up and when to shut up.

Greatest influence: My mother.

Fantasy business partner: Sandy Toksvig.

Biggest risk taken: Starting Burkitt Weinreich Bryant.

Best job outside advertising: VSO - teaching in Tanzania.

Favourite media: The Guardian, Private Eye, The Simpsons, Radio 4, Fulham FC.

Favourite gadget: BlackBerry.

Clubs: The Reform, The Solus, MGGB, London Rowing, Leander.

Most-admired politician: Ken Livingstone. He is effective and entirely his own man. A true leader.

How do you off-set your carbon footprint?: The Marketing Society offsets its carbon emissions. We have just one family car, and I take the train to work.

Perfect day: Glyndeborne on a sunny day with old friends and a brilliant production of The Marriage of Figaro.

Fictional hero: Basil Seal.

Who should play you in the film of your life?: Hugh Grant.

Hidden talent: Singing.

Most expensive purchase: Private education for five children.

Desert island objects: A telescope, a flare, and a box of matches.

Lowdown: Burkitt's accent and manners may come from a bygone age. But don't be fooled. Under Burkitt, the Marketing Society offers outstanding networking opportunities, while he keeps its profile high by attracting crowd-pulling speakers to its events.

BURLEY, JONATHAN

Job: Executive creative director.

Company: Leo Burnett, Warwick Building, Kensington Village, Avonmore Road, London W14 8HQ.

Work tel: +44 (0)20 7751 1800.

Born: 28 January 1969.

Career highlights: Many, on a daily basis.

Why are you good at what you do?: I love my job.

Greatest influence: Druscilla and Brian Stacey.

Fantasy business partner: That Angelina Jolie lady off the telly.

Biggest risk taken: Wandering off in search of cigarettes in a blacked-out Havana.

Best job outside advertising: A summer spent being a barman at The Osborne View Hotel, Hillhead. Wealthy old ladies flirted horribly with me and bought me drinks. It was quite disturbing at times, but I liked it.

Favourite media: The Independent, Elle Decoration, My Name Is Earl, Radio 2, Amazon.

Favourite gadget: My truly beautiful Sky HD box.

Clubs: I'm with Groucho Marx on this one.

Most-admired politician: Aneurin Bevan, for the NHS.

How do you off-set your carbon footprint?: By feeling a bit guilty.

Perfect day: A rainy one, spent in bed, watching black-and-white ghosty movies with someone who bizarrely wants to have sex with me.

Fictional hero: Doc, from John Steinbeck's Cannery Row.

Who should play you in the film of your life?: Angelica Huston.

Hidden talent: The drunken ability to moonwalk forwards while doing a fair Robert De Niro impersonation.

Most expensive purchase: I'd sooner not say.

Desert island objects: Infinite Silk Cut 100s, a talking monkey who is handy with a frying pan, and that Angelina Jolie lady off the telly.

Lowdown: This year, Burley saw his dedication to Leo Burnett repaid with the promotion to executive creative director that he was hoping for. The young creative, who recently spent three hours art directing the cushions in his flat, has a huge job on his hands, and a tricky act to follow in Jim Thornton.

BURNS, ALISON

Job: Chief executive officer.

Company: JWT, 1 Knightsbridge Green, London SW1X 7NW.

Work tel: +44 (0)20 7656 7520.

Born: Recently.

Career highlights: BMP, PepsiCo, Fallon, JWT.

Why are you good at what you do?: Because I work at it.

Greatest influence: Alison Parker.

Fantasy business partner: Victoria Beckham.

Biggest risk taken: It would be going into business with Victoria Beckham.

Best job outside advertising: Motherhood... aah.

Favourite media: The Guardian, Imus in the morning, Nest, Hello!, Epicurious.com, you get the picture.

Favourite gadget: Powerplate.

Clubs: A few Facebook clubs, Eleccy, Virgin Active (non-active member).

Most-admired politician: Neil Kinnock. He made'em electable, a windbag with integrity.

How do you off-set your carbon footprint?: Get the bus to work.

Perfect day: Saturday.

Fictional hero: Eustacia Vye.

Who should play you in the film of your life?: Jamie Lee Curtis, if Victoria Beckham says no.

Hidden talent: I can separate my toes.

Most expensive purchase: Watch for husband, now lost.

Desert island objects: Pedicurist, Weber barbecue, cheeseboard.

Lowdown: Burns is adored by all who have worked with her, and she commands fantastic loyalty from her team. Partnered with Guy Murphy and Russell Ramsey - both former Bartle Bogle Hegarty lifers - the JWT senior management looks to be a force to be reckoned with. Could Burns be the one to lead the fight back at the beleaguered WWP shop? Don't bet against it.

BUSCOMBE, PETA

Job: Chief executive.

Company: The Advertising Association, 7th Floor North, Artillery House, 11-19 Artillery Row, London SW1P 1RT.

Work tel: +44 (0)20 7340 1100.

Born: When ads for "A Mars a day" were revered.

Career highlights: Called to The Bar, banking in New York, shadow minister.

Why are you good at what you do?: Enthusiastic, optimistic and decisive.

Greatest influence: Husband.

Fantasy business partner: Definitely not Alan Sugar.

Biggest risk taken: Fighting the Parliamentary seat of Slough.

Best job outside advertising: Shadow minister.

Favourite media: The Times, Financial Times Weekend, Scrubs, 2-TenFM.

Favourite gadget: I-mate JAMin.

Clubs: Some say the House of Lords is the best club in London.

Most-admired politician: Oliver Letwin because he thinks and listens.

How do you off-set your carbon footprint?: Planting trees, lots of them.

Perfect day: With the family, and no arguments.

Fictional hero: The Scarlet Pimpernel.

Who should play you in the film of your life?: Meryl Streep.

Hidden talent: I'm a bit of an actress.

Most expensive purchase: Horse.

Desert island objects: Green & Black's chocolate, iPod, Mitsouko (by Guerlain).

Lowdown: Buscombe breezed into the AA with a reputation as a "get-it-done" person. Which is just as well, considering the scale of the challenge she faces in getting the industry not only united, but also ready to dig deeper into its pockets in order to face down its critics.

BUTTERFIELD, LESLIE

Job: Founder.

Company: Butterfield Partners, 20 Soho Square, London W1D 3QW.

Work tel: +44 (0)20 7478 2156.

Born: 1952.

Career highlights: BMP, Abbott Mead Vickers, BDDH, Butterfield8, Ingram.

Why are you good at what you do?: I'll let others be the judge of that.

Greatest influence: My daughter, Alexa.

Fantasy business partner: Undisclosed.

Biggest risk taken: Starting BDDH in 1987.

Best job outside advertising: Teaching a marketing evening class.

Favourite media: The Sunday Times, Autocar, House.

Favourite gadget: Camera phone.

Clubs: Undisclosed.

Most-admired politician: Tony Blair. Certainty.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: Friday.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Railway archaeology.

Most expensive purchase: Jaeger-LeCoultre Reverso watch.

Desert island objects: Undisclosed.

Lowdown: It was a strange year for the renowned strategist. This year saw Butterfield awarded a CBE for services to advertising, but later in 2007 his career took a new turn when his partner Chris Ingram closed the doors of the agency after it failed to take off as hoped. Butterfield launched his own consultancy, ButterfieldPartners, in a bid to make strategic insight pay on a more bespoke basis.

This article was first published on campaignlive.co.uk

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