The A List 2008: Part 3 of 9 - E-G

campaignlive.co.uk, Thursday, 29 November 2007 12:00AM

E

ECCLESHARE, WILLIAM

Job: Chairman and chief executive.

Company: BBDO Europe, Middle East & Africa, 151 Marylebone Road, London NW1 5QE.

Work tel: +44 (0)20 7616 3498.

Born: In the middle of the baby boom.

Career highlights: Managing director, JWT London; chief executive, PPGH/JWT Amsterdam; global strategy director, JWT; cheif executive, Ammirati Puris Lintas London; partner, Leader Branding Practice, McKinsey & Co; chief executive, Y&R Europe.

Why are you good at what you do?: I worry.

Greatest influence: Joan Bennett (my grandmother).

Fantasy business partner: William Caxton.

Biggest risk taken: Contesting my WPP contract.

Best job outside advertising: Running my own letterpress business.

Favourite media: The Guardian, Private Eye, Ten O'Clock News (with Fiona Bruce), I'm Sorry I Haven't A Clue, Listen Again.

Favourite gadget: Ride-on mower.

Clubs: Thirty Club, MGGB. Badlands (the unofficial Bruce Springsteen fanclub).

Most-admired politician: Gladstone. I met my wife studying him.

How do you off-set your carbon footprint?: By trying not to fly (and planting a hedge).

Perfect day: One with no flying (and a bit of hedge-tending).

Fictional hero: Tintin.

Who should play you in the film of your life?: Either of my sons. Or Telly Savalas.

Hidden talent: I make a passable bookshelf.

Most expensive purchase: A Mary Fedden still-life.

Desert island objects: The Fedden, our family photo 'Yearbooks', my iPod.

Lowdown: Eccleshare seems to finally be getting to grips with - and successfully herding - the cats of the BBDO network. No mean

feat in any sense.

EDWARDS, ANDREW

Job: Chief executive, Leo Burnett and Arc Group.

Company: Arc, Warwick Building, Kensington Village, Avonmore Road, London, W14 8HQ.

Work tel: Undisclosed.

Born: 1961.

Career highlights: Selling my company to Leo Burnett.

Why are you good at what you do?: I'm not afraid to make decisions.

Greatest influence: Rugby Union. It taught me that a team is always better than an individual.

Fantasy business partner: Ross Perot, after reading Ken Follet's On Wings of Eagles.

Biggest risk taken: Moving my family back to the UK, having lived in Australia for the past 20 years.

Best job outside advertising: Barman at the Hare and Hounds, when my mate's parents were the publicans.

Favourite media: The Sunday Times, Golf Digest, The Footy Show, Triple M, bbc.co.uk/sport.

Favourite gadget: Corkscrew.

Clubs: Manly Golf Club, Terrey Hills Golf Club, Sunningdale Golf Club, Chobham Rugby Club.

Most-admired politician: John Howard. Makes decisions and sticks to them.

How do you off-set your carbon footprint?: Never drink wine from a plastic cup! On a serious note, we recycle and are very water-wise.

Perfect day: Wake up feeling great, despite a night out with good friends, play 18 holes with my brother-in-law in the morning, watch England beat someone at Twickenham and then home for a family roast and the rest is censored.

Fictional hero: Tintin.

Who should play you in the film of your life?: Bob Hoskins.

Hidden talent: PlayStation Singstar.

Most expensive purchase: A Great Dane. Initially, not much, but as we were in a "no pets" rental at the time, we had to buy the house!

Desert island objects: Deck chair, an umbrella and an esky. Figuratively, the three most important things in my life are my family, good health and laughter.

Lowdown: Since taking over from Mike Spicer as the managing director at Arc, Edwards has rolled up his sleeves on the UK side and brought in a bunch of new faces. His tenacity and skill have paid off with his promotion to head up the Group following the departure of Bruce Haines

EDWARDS, DUNCAN

Job: Chief executive.

Company: National Magazine Company, 72 Broadwick Street, London W1V 2BP.

Work tel: +44 (0)20 7439 5139.

Born: 1964.

Career highlights: Right now, I'm most proud of the rebirth of Harper's Bazaar and Esquire.

Why are you good at what you do?: I try very hard to be consistent and never let things drop.

Greatest influence: Frank Bennack, the former chief executive of Hearst.

Fantasy business partner: Undisclosed.

Biggest risk taken: Getting NatMags into weeklies. I'm glad to say it paid off.

Best job outside advertising: A summer rebuilding a hill-top cottage in North Wales.

Favourite media: The Daily Telegraph, Esquire, 24, Radio 4, runnersworld.com, planetfear.com.

Favourite gadget: Cannondale R500 Road Bike.

Clubs: OMT Rugby Club, Finchley Rugby Club, Soho House, George, Solus, Marketing Group of GB.

Most-admired politician: I am a huge fan of Margaret Thatcher. Her record looks more impressive with the passage of time.

How do you off-set your carbon footprint?: Personally, I don't, but I do often run or cycle to work. At the office, we have just installed a wormery for the kitchen waste from the Good Housekeeping Institute among a whole range of other measures.

Perfect day: Either a) a long walk in the mountains followed by camping by a deserted tarn with a very small flask of scotch, or b) a day on the beach in Greece with family and friends, followed by a long lazy dinner at a seaside Taverna.

Fictional hero: Richard Hannay.

Who should play you in the film of your life?: My wife says Kiefer Sutherland, but I suspect that's just her little fantasy.

Hidden talent: I can (sort of) play the euphonium.

Most expensive purchase: School fees and holidays. As an object, probably a watch.

Desert island objects: Fully loaded MP3 player, running shoes and a library.

Lowdown: Edwards continues to read market trends well. He will have been sad to see the female-oriented digital magazine Jellyfish close in August after a 20-week pilot, and the teen title CosmoGIRL fold after six years of publication. Better news in the male market, though. Men's Health is still jumping off the shelves, and his securing of former Wallpaper* editor, Jeremy Langmead, to revamp Esquire into a stylish male read was a masterstroke.

ELLIOTT, YAN

Job: Creative director,.

Company: WCRS, 5 Golden Square, London W1F 9BS.

Work tel: +44 (0)20 7806 5000.

Born: 12 September 1968.

Career highlights: Pick of the week.

Why are you good at what you do?: I have a silly head.

Greatest influence: GE, RS, LBW, SAE.

Fantasy business partner:

Carol Vorderman. She's good with numbers.

Biggest risk taken: I really don't know.

Best job outside advertising: Managing a night club. Laughter, tears and fights.

Favourite media: The Guardian, Monocle, Grey's Anatomy, Radio 2, 6 Music.

Favourite gadget: Camera.

Clubs: NFT, Tate, Groucho and a tennis club.

Most-admired politician: None.

How do you off-set your carbon footprint?: Walk, run, cycle.

Perfect day: At home with my wife and dog.

Fictional hero: James P Sullivan.

Who should play you in the film of your life?: Woody Allen. At least he would make it interesting.

Hidden talent: Still looking.

Most expensive purchase: Watch.

Desert island objects: Bat, ball, stereo (batteries included).

Lowdown: Under the tutelage of Leon Jaume, and given the chance to get his teeth into a major account, Elliot, along with creative partner Luke Williamson, has really started to come of age at WCRS and build on the talent he showed at Mother.

ELVIN, JO

Job: Editor, Glamour.

Company: Conde Nast, 6-8 Old Bond Street, London W1S.

Work tel: +44 (0)20 7499 9080.

Born: 21 February 1970.

Career highlights: Glamour, Glamour, Glamour.

Why are you good at what you do?: Because I get bored easily. I'm always challenging myself and the Glamour team to find new ways to do things, and to surprise the readers. It keeps me stimulated, and so I hope it does them.

Greatest influence: My tragic addiction to perfectionism. It's a curse, really.

Fantasy business partner: Anya Hindmarch, ridiculously clever, ludicrously lovely.

Biggest risk taken: Arriving in London with virtually no money and very arrogant aspirations (as one tends to at the tender age of 22).

Best job outside advertising: Never worked in advertising. Outside of publishing, I haven't enjoyed any other job I've done. They were all in the menial end of the food industry.

Favourite media: I read all papers. I'm addicted to food magazines, and I especially love Donna Hay. Way too hard to pick a favourite TV programme, but, at the moment, it's probably Flight of the Conchords, Radio 2, gawker.

Favourite gadget: The Sky + control.

Clubs: The Groucho, the BSME, the Sydenham Society, Facebook (which went from cool to embarrassing quite quickly some time ago, didn't it?.

Most-admired politician: David Cameron, for finding his voice as an effective opposition (well, in the week I wrote this anyway).

How do you off-set your carbon footprint?: Recycle, turn off all the lights, try as much as possible to buy locally-grown food, um... turn off the tap while cleaning my teeth.

Perfect day: Any day where I don't have to tackle the London public transport system.

Fictional hero: Owen Meany (in A Prayer for Owen Meany, by John Irving).

Who should play you in the film of your life?: Joan Cusack could probably mine the comedy gold from my altercations with builders, taxi drivers, train ticket inspectors, etc.

Hidden talent: My talents are so few that I try not to hide them. But most people don't know that I do make lovely cakes.

Most expensive purchase: A big trip to Australia with the husband, daughter and mother-in-law last year. I try hard to never think about how much it cost.

Desert island objects: A mobile phone, a television and a laptop.

Lowdown: The feisty Australian is ensuring the monthly women's market continues to fend off the threat of weeklies. While Elvin may have been disappointed by a drop in ABC figures in the first half of 2007, she can console herself that circulation of her title is still leagues ahead of its rival, Cosmopolitan.

EMERY, NICK

Job: Chief strategy officer

Company: Group M, 124 Theobalds Road London WC1X 8RX.

Work tel: +44 (0)20 7969 4040.

Born: 1965.

Career highlights: Any win.

Why are you good at what you do?: I try hard.

Greatest influence: Mum and dad.

Fantasy business partner: Mao.

Biggest risk taken: I don't like change.

Best job outside advertising: Drummer.

Favourite media: The Guardian, Radio Times, Boston Legal, Radio Five Live, BA.com.

Favourite gadget: Alarm clock.

Clubs: None.

Most-admired politician: Tony Benn. A chequered past especially in government, but at least he stands up to be counted.

How do you off-set your carbon footprint?: I don't.

Perfect day: Bed, beach, dog, bacon sandwich, play, bed.

Fictional hero: Ignatius J. Reilly or Dr Benway.

Who should play you in the film of your life?: Bill Bixby.

Hidden talent: X-ray vision.

Most expensive purchase: My hair.

Desert island objects: Piano, oil paints, AK-47.

Lowdown: Now a family man, Emery still spends much of his time on planes as he plays a key part in getting the whole Group M strategy up to speed. With a heavyweight planning and content team in place, it looks like a job well done.

EMIN, DAVID

Job: Director of advertising.

Company: Mirror Group Newspapers, 1 Canada Square, Canary Wharf, London E14 5AP.

Work tel: +44 (0)20 7293 3844.

Born: On 18 April.

Career highlights: The past 15 months, because of the people and products that I have been fortunate to be working with.

Why are you good at what you do?: Because I surround myself with people who are better than me.

Greatest influence: Mrs E.

Fantasy business partner: Moe Green, three years before he gets shot by the Corleone family.

Biggest risk taken: Writing a weekly column for a rival media magazine and thinking I'd be banned from the Campaign A List.

Best job outside advertising: I ran an ice-cream van in the summer holidays and was known as Mr Softee. Strangely enough, the name has stuck.

Favourite media: Mirror Group newspapers, Mirror Group magazines, 24, Virgin, Radio, Brand Republi.

Favourite gadget: Sky+. The best invention ever!.

Clubs: Gala Bingo Club, Surrey Quays, Topsey-Turvey World, Brent Cross.

Most-admired politician: Nye Bevan for giving us the NHS.

How do you off-set your carbon footprint?: My wife no longer leaves the porchlight on when I'm late home.

Perfect day: Waking up in my own bed and not in my next door neighbour's house because my wife turned off the porchlight the night before.

Fictional hero: Jack Bauer.

Who should play you in the film of your life?: Danny DeVito.

Hidden talent: I can set fire to my chest hair, but I'm not sure that's a talent.

Most expensive purchase: The dwarf that my wife said she wanted last Christmas. Unfortunately, I misheard her.

Desert island objects: A Starbucks concession, Sky+ and a year's island delivery of the Daily Mirror.

Lowdown: Media's own agony uncle seems to have spent the year solving everyone else's problems. Lucky for him, the sociable Emin has such a lively sense of humour that he can take the worst that the industry can throw at him.

EXON, RICHARD

Job: Chief executive.

Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House, Hampstead Road, London NW1 7QP.

Work tel: +44 (0)20 7611 6087.

Born: Birmingham.

Career highlights: Working with Mark, Russell, Tony, Alison and Dave.

Why are you good at what you do?: I talk a lot, I listen more.

Greatest influence: The Headingley Test Match, 1981. Stay positive and anything is possible.

Fantasy business partner: Gordon Ramsay.

Biggest risk taken: Undisclosed.

Best job outside advertising: Nightclub management, Italy.

Favourite media: The Times, The Week, The Green Wing, Radio 4, cricinfo.com.

Favourite gadget: Roberts DAB radio.

Clubs: Adam Street, LPV.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Insufficiently. Must try harder.

Perfect day: Wake up in Ibiza, take call that partners have resigned, fly home.

Fictional hero: Rick Blaine, owner of Rick's Cafe Americain, Casablanca.

Who should play you in the film of your life?: Either Belushi.

Hidden talent: Knife throwing.

Most expensive purchase: Holidays.

Desert island objects: Golden Lady, Stevie Wonder; Electic Ladyland, Jimi Hendrix; Where's Your Head At?, Basement Jaxx.

Lowdown: Now the holder of the award for "Most Meteoric Rise in Adland" after moving from being the new business director of Bartle Bogle Hegarty to the chief executive of Rainey Kelly Campbell Roalfe/Y&R in the space of about eight weeks. Not only is he finding his feet in the agency, but also in how to run it. He has a long way to go to sway the opinions of his doubters, but has some strong guiding hands in the shape of Mark Roalfe and Alison Hoad.

F

FARR, SUE

Job: Chairman, marketing services division.

Company: Chime Communications, 14 Curzon Street, London W1J 5HN.

Work tel: +44 (0)20 7861 8549.

Born: Leap year day.

Career highlights: WRCS, BBC, Chime Communications, Historic Royal Palaces.

Why are you good at what you do?: Working with fabulous people.

Greatest influence: Life is short.

Fantasy business partner: My three sisters.

Biggest risk taken: Joining the BBC.

Best job outside advertising: BBC marketing director.

Favourite media: The Sunday Times, The West Wing, Radio 4, pajamagram.com.

Favourite gadget: My hairdryer.

Clubs: MGGB, Wacl, Grapevine.

Most-admired politician: Winston Churchill.

How do you off-set your carbon footprint?: Working for a carbon-neutral company.

Perfect day: On a beach, or by a pool.

Fictional hero: Velvet Brown.

Who should play you in the film of your life?: All suggestions gratefully received.

Hidden talent: 100m hurdles.

Most expensive purchase: Travel, as often as possible.

Desert island objects: My man, my horse, my mascara.

Lowdown: Moved into a new business role by Chris Sattethwaite, Farr has control of the huge company's new business responsibilities across all of its marketing services. A busy job, indeed for one of adland's most polished women.

FARRELL, JOHN

Job: President and chief executive, Publicis Groupe, SAMS Worldwide.

Company: Undisclosed.

Work tel: +44 (0)20 7462 7405.

Born: London England.

Career highlights: Account executive, manager, director IMP, 1980 to 1984; founder, director of FKB in 1985; managing director IMP 1986 to 1989; chief executive IMP Worldwide, 1989 to 1993, Chairman and chief executive DMB&B Group London 1993 to 1996; president and chief executive, DMB&B North America, 1996 to 1999, chief executive worldwide, DMB&B, 2000 to 2003, president and chief executive, Publicis Groupe, SAMS Worldwide, 2004 to the present.

Why are you good at what you do?: I say what I do and I do what I say.

Greatest influence: My children, who keep my feet on the ground.

Fantasy business partner: Maurice Levy. Slightly sycophantic, but true.

Biggest risk taken: Relocating to the US to take the presidency of DMB&B North America, as the fourth person in the job in three years.

Best job outside advertising: Unit venue catering manager (head of the fish and chip shop) at Butlins in Minehead.

Favourite media: The Times, The Economist, Match of The Day, Radio Five Live, It's a small world.

Favourite gadget: Home cinema.

Clubs: Harry's Bar, Soho House, Annabel's and various other London-based dens of iniquity; Hankley Common, Effingham and Burning Tree Golf Clubs (Burning Tree USA); Roehampton Tennis Club, an assortment of gyms; other dining clubs around the world that I really should visit more often so I could remember where they all are.

Most-admired politician: Barack Obama. I believe he is going to do something different in American politics at long last.

How do you off-set your carbon footprint?: By observing the things that my children tell me I should stop doing.

Perfect day: Eighteen holes at Sunningdale Golf Club, lunch at The Ivy, and dinner at a local pub with the family in the Surrey countryside.

Fictional hero: Batman.

Who should play you in the film of your life?: Bruce Willis.

Hidden talent: Song and dance routines.

Most expensive purchase: Audio-video technology for the home cinema.

Desert island objects: My wife, Karen, my BlackBerry and my golf clubs.

Lowdown: Farrell's low profile belies his status in Publicis Groupe, where his empire, which embraces everything from direct marketing and healthcare to corporate communications, accounts for more than 30 per cent of total revenues. Has been mooted as a decent outside bet to be the future group frontman when Maurice Levy decides to call it a day.

FENNELL, ANDREW

Job: Marketing and innovation director, Europe.

Company: Diageo, Lakeside Drive, London NW10 7HQ.

Work tel: +44 (0)20 8978 6654.

Born: 1967.

Career highlights: Bass and Diageo local and global jobs; growing brands such as Pepsi, Carling, Guinness, and Smirnoff.

Why are you good at what you do?: I hire people better

than me, and stretch them.

Greatest influence: My children.

Fantasy business partner: Chris Brown at WhatIf.

Biggest risk taken: Believing Leicester City would become a good football team.

Best job outside advertising: Working in a bar.

Favourite media: The Times, The Economist, 24, Radio Five Live, iTunes.

Favourite gadget: The Nike iPod thingy that goes in your shoe.

Clubs: None.

Most-admired politician: None.

How do you off-set your carbon footprint?: I don't (embarrassingly).

Perfect day: Hanging out with my three sons.

Fictional hero: Roy of the Rovers.

Who should play you in the film of your life?: Johnny Depp.

Hidden talent: Mimicking accents.

Most expensive purchase: Jewellery for my wife.

Desert island objects: iPod, The Magus by John

Fowles, suncream.

Lowdown: Very few individuals can claim to know the business of drinks marketing better than Fennell, whose career has embraced a wide diversity of brands that include Pepsi, Carling, Guinness and Smirnoff. He has also been a poacher-turned-gamekeeper, by running Diageo's campaign to promote sensible drinking.

FENNELL, BEN

Job: Managing director.

Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1B 5DS.

Work tel: +44 (0)20 7453 4000.

Born: 16 August 1971.

Career highlights: Promotion to the BBH board, Singapore Agency of the Year, launch of BBH China, Vodafone UK win, The Lynx "Tribal Women" shoot.

Why are you good at what you do?: Because I enjoy it.

Greatest influence: What I have learnt from playing sport.

Fantasy business partner: Alexander of Macedon. He thought big and backed himself.

Biggest risk taken: I haven't really taken any yet.

Best job outside advertising: Teaching in South Africa.

Favourite media: The Times, Time, The West Wing, Radio 4, BBC sport.

Favourite gadget: Ice-maker. You can never have too much ice.

Clubs: Rosslyn Park.

Most-admired politician: Lee Kuan Yew, because he took a little island off the coast of Malaysia with no natural resources and created the economic miracle that is Singapore.

How do you off-set your carbon footprint?: I no longer drive to work.

Perfect day: On holiday in Sydney with my brother, a morning spent playing some kind of sport with my children - croquet is currently the go - a good lunch with mates at Catalinas, and an afternoon watching England beat Australia at something. It happened once on 22 November 2003.

Fictional hero: David St Hubbins, the patron saint of quality footwear.

Who should play you in the film of your life?: My father. Ten years in Crossroads has prepared him for the role perfectly.

Hidden talent: My memory.

Most expensive purchase: Our dog, English Mastiffs cost loads and eat loads.

Desert island objects: Case of Tabasco, Ping golf clubs and The Datai Hotel.

Lowdown: It was unclear what his role was when Fennell came back to these shores in 2006, but he has since stamped his authority on the agency he's running and, after some initial struggles, has fitted right in with Jim Carroll and John O'Keeffe. Has been a big factor in the agency successfully bedding in all of its clients from 2005, as well as putting the focus on its creative proposition.

FETHERSTONHAUGH, BRIAN

Job: Chairman and chief executive.

Company: OgilvyOne Worldwide, Worldwide Plaza, 309 West 49th Street, New York NY 10019.

Work tel: +1 212 237 4940.

Born: 1957.

Career highlights: 2004, chairman and chief executive, OgilvyOne Worldwide; 2002, first chairman of Ogilvy's Global brand community; 1994, president, Ogilvy Canada.

Why are you good at what you do?: I am good at connecting ideas and people.

Greatest influence: Everything I know about marketing, I learnt from rock 'n' roll.

Fantasy business partner:

Mick Jagger.

Biggest risk taken: Playing ice hockey after the age of 50.

Best job outside advertising: Selling courses in hypnosis, auto-mechanics and bartending while at university.

Favourite media: The New York Times, Mojo, Sirius Radio, YouTube.

Favourite gadget: BlackBerry.

Clubs: Westchester Men's Hockey League, Silwanoy Golf Club, Facebook.

Most-admired politician: The former Canadian Prime Minister Pierre Elliot Trudeau. A man with big ideas and a lot of style.

How do you off-set your carbon footprint?: Stop my teenage daughters from driving.

Perfect day: Any day without airport security.

Fictional hero: John Rebus.

Who should play you in the film of your life?: Richard Gere (no gerbil jokes).

Hidden talent: Playing the harmonica.

Most expensive purchase: A red Gibson Les Paul guitar from the Eric Clapton Crossroads auction.

Desert island objects: My wife, Chris, and my daughters, Claire and Alison.

Lowdown: The O&M stalwart took on the global OgilvyOne mantle back in 2004, and he has steered the network on a steady course ever since. However, the old style rock 'n' roller keeps a low profile on the global industry stage.

FFITCH, ROBERT

Job: Managing director.

Company: Manning Gottlieb OMD, Seymour Mews House, 26-37 Seymour Mews, London W1H 6BN.

Work tel: +44 (0)20 7470 5300.

Born: Chelsea,London.

Career highlights: Getting to the final of MediaWeek's "Media Mind" in 1989, and becoming a managing director of MG OMD in May 2005.

Why are you good at what you do?: Because I care quite a lot, sometimes too much.

Greatest influence: My family... young and old.

Fantasy business partner: My seven best friends from university. We meet up every year and we end up always talking about how we can start a new exciting company that will make us millions. Twenty-six years later and it's still a fantasy.

Biggest risk taken: Staying in contact with my seven best friends from university.

Best job outside advertising: My first (and only) time working in a pub on New Year's Eve.

Favourite media: The Sunday Times, The X Factor, Radio Five Live, chelseafc.com.

Favourite gadget: Heart monitor, to reassure me that I do burn off some calories when I go to the gym.

Clubs: Chelsea football club, Virgin Active, Home House.

Most-admired politician: I don't, sadly.

How do you off-set your carbon footprint?: Every Sunday night when I put out the recycling.

Perfect day: At home with no plans at all for the day.

Fictional hero: George Zipp.

Who should play you in the film of your life?: Kiefer Sutherland, apparently.

Hidden talent: To come, hopefully. I'm learning to play the guitar.

Most expensive purchase: Plasma TV screen.

Desert island objects: Snow Patrol's Eyes Open, my photo albums, guitar.

Lowdown: The likeable and amusing Ffitch had a successful year at the helm of the Omnicom agency. Outside of work, he exhibits masochistic tendencies by attempting to learn the guitar.

FLETCHER, DAVID

Job: Head of MEC MediaLab.

Company: Mediaedge:cia UK, 1 Paris Garden, London SE1 8NU.

Work tel: +44 (0)20 7803 2283.

Born: 1963.

Career highlights: Advising the Bank of England, providing a statistic for Tony Blair's last major speech as prime minister, writing the definitive research-based piece on word of mouth, being quoted in the "Sidelines" section of Guardian Women, helping put MEC at the top of the Campaign New Business League, building a team of the most talented media researchers and analysts in town.

Why are you good at what you do?: I make analysis interesting.

Greatest influence: Chris Ingram.

Fantasy business partner: Rupert Murdoch.

Biggest risk taken: Asking to work a four-day week.

Best job outside advertising: Trustee of Five Talents UK.

Favourite media: The Guardian, Q, Grey's Anatomy, Radio 4, BBC news.

Favourite gadget: iPod.

Clubs: Ealing Symphony Orchestra.

Most-admired politician: David Trimble, for building credibility and consensus, then seizing the opportunity.

How do you off-set your carbon footprint?: Driving with the miles per gallon display on.

Perfect day: Garden, family, barbecue.

Fictional hero: Yossarian from Catch-22.

Who should play you in the film of your life?: Woody Allen.

Hidden talent: If only.

Most expensive purchase: A neverending stream of music lessons and associated hardware for my entire family.

Desert island objects: Guitar, pen, paper.

Lowdown: Media's ultimate egghead, Fletcher continues to be the analytical engine at the heart of the agency's planning excellence, and now that, post merger, MEC's two cultures have been bedded in, the agency is emerging as a true force to be reckoned with.

FLETCHER, WINSTON

Job: Chairman.

Company: Advertising Standards Boards of Finance, 5th Floor, 21 Berners Street, London W1T 3LP.

Work tel: +44 (0)20 7580 7071.

Born: 15 July 1937.

Career highlights: Founded and became the chairman of Fletcher Shelton Delaney and Delaney Fletcher Bozell agencies. Chairman and chief executive of Ted Bates UK Group. Chairman of Advertising Association, president of IPA and chairman of WARC.

Why are you good at what you do?: I am quite old.

Greatest influence: Ludwig Wittgenstein.

Fantasy business partner: Ludwig Wittgenstein.

Biggest risk taken: Leaving the top job at Ted Bates to found Delaney Fletcher Delaney, which became Delaney Fletcher Bozell.

Best job outside advertising: Chairman of The Royal Institution.

Favourite media: The Times and The Guardian, New Humanist, Have I Got News For You, Radio 4, WARC.

Favourite gadget: Hate all gadgets.

Clubs: Garrick Club, Reform Club, Thirty, Solus, The Groucho Club, Harry's Bar.

Most-admired politician: Winston Churchill. We have the same name.

How do you off-set your carbon footprint?: Badly.

Perfect day: Writing, preferably a book from morning until night.

Fictional hero: Jeeves.

Who should play you in the film of your life?: Don't be daft.

Hidden talent: I am quite old.

Most expensive purchase: My wife.

Desert island objects: Laptop, Champagne, my wife.

Lowdown: The UK ad industry's "History Man". Fletcher has been there, done it and holds firm, if not always popular views, which he continues to commit to print. Powers of Persuasion: The Halcyon Days of British Advertising is his latest tome.

FLINTHAM, RICHARD

Job: Executive creative director.

Company: Fallon London, 67-69 Beak Street, London W1F 9SW.

Work tel: +44 (0)20 7494 9120.

Born: Lincoln.

Career highlights: Agency of the Year 2006.

Why are you good at what you do?: Because being not very good and working in advertising would be awful.

Greatest influence: Graham Hillier, my art teacher.

Fantasy business partner: Undisclosed.

Biggest risk taken: Undisclosed.

Best job outside advertising: Undisclosed.

Favourite media: Radio Five Live loyalist. The others change daily.

Favourite gadget: My wood morticer.

Clubs: Lincoln City Football Club.

Most-admired politician: Kinnock, because he seemed real.

How do you off-set your carbon footprint?: By working on the Eurostar account.

Perfect day: At the beach with Chantal and the children.

Fictional hero: Work-lifebalanceman.

Who should play you in the film of your life?: Someone bald.

Hidden talent: Used to think I was OK in goal.

Most expensive purchase: A completely rotten wooden boat.

Desert island objects: My family. A cow. My toolbox.

Lowdown: The laconic Flintham spent a chunk of the year grappling with health issues, but his agency's creative reputation clearly didn't suffer. This year was probably Fallon's best, creatively, to date, and Flintham can take credit for running such a stirling team.

FORSHAW, ROB

Job: Partner.

Company: Grand Union, Eardley House, 182-184 Campden Hill Road, London NW1 1BU.

Work tel: +44 (0)20 7908 0700.

Born: 12 October 1967.

Career highlights: Got a job in advertising at Saatchi & Saatchi, which was a dream come true, then got asked by Maurice Saatchi to defect to his new agency in 1995, left for another start-up in 1998 at Wieden & Kennedy, worked on the 1998 World Cup brief. My second dream came true in 2000, when I started Grand Union with my partners, Matt Nicholls and Phil Forshaw. We couldn't have asked for a better founding client in Tango; we now count Boots, BSkyB, Abbey, nPower, Digital UK, Coca-Cola, Energy Saving Trust, The Army, Department of Health and LearnDirect among our clients.

Why are you good at what you do?: I never say never.

Greatest influence: My Dad.

Fantasy business partner: Kate Moss.

Biggest risk taken: Leaving a Campaign journalist alone while I plucked up the courage to ask out my current partner, Katy, at the other end of the pub.

Best job outside advertising: Handling the underwear of the rich and famous as a porter in Harrods' lingerie department aged 16.

Favourite media: The Guardian, The Week, Curb Your Enthusiasm, 6 Music, eBay.

Favourite gadget: Portable DVD player.

Clubs: Soho House and The Bung Club.

Most-admired politician: David Miliband. He seems to have the values that I associate with proper old-fashioned, politics.

How do you off-set your carbon footprint?: I ride a bike.

Perfect day: Saturday in the park with the family.

Fictional hero: Spiderman.

Who should play you in the film of your life?: Vincent Cassell, because he would bring sophistication to what would make a pretty boring film.

Hidden talent: I can flip 50 beer mats and catch them.

Most expensive purchase: A necklace.

Desert island objects: An axe, some rope and a sheet (I would hate it on a desert island).

Lowdown: Grand Union's frontman seems to know everyone in adland, something that might explain his agency's strong reputation despite its historic lack of decent creative output. The appointment of Wieden & Kennedy Amsterdam's Giles Montgomery as creative director needs to kick-start things in that department.

FRANCE, JULIE

Job: Managing director.

Company: JCDecaux Airport, Summit House, 27 Sale Place, London W2.

Work tel: +44 (0)20 7298 1750.

Born: Warrington.

Career highlights: Managing director at JCDecaux Airport.

Why are you good at what you do?: I make a difference.

Greatest influence: Time (unfortunately, I never have enough).

Fantasy business partner: Liam Conner.

Biggest risk taken: General Muktar in the Cheltenham Triumph Hurdle.

Best job outside advertising: Nothing else has ever come close.

Favourite media: Daily Mail, Vogue, Coronation Street, Radio 4.

Favourite gadget: iPod.

Clubs: I'm with Groucho.

Most-admired politician: Margaret Thatcher, because she had the courage of her convictions.

How do you off-set your carbon footprint?: Mondays and Fridays, I walk on water.

Perfect day: Breakfast at Singita (Africa), lunch at Lizard Island (Australia), dinner at the Sheen Tandoori (East Sheen).

Fictional hero: Miss Piggy.

Who should play you in the film of your life?: Audrey Hepburn.

Hidden talent: Too many to mention.

Most expensive purchase: My holidays.

Desert island objects: iPod, mobile phone, unlimited supply of Haagen-Dazs.

Lowdown: A welcome return to the outdoor industry for the crisp but popular France, who had left Clear Channel in odd circumstances a year before. France was soon extremely busy unveiling a range of new digital opportunities at Heathrow Terminal 5.

FRANCIS, SIMON

Job: Chief executive, Europe, Middle East and Africa.

Company: Saatchi & Saatchi, 80 Charlotte Street, London W1A 1A.

Work tel: +44 (0)20 7462 7008.

Born: Undisclosed.

Career highlights: The best is yet to come.

Why are you good at what you do?: Determination.

Greatest influence: Everyone, everything and everywhere.

Fantasy business partner:

My brother, Justin.

Biggest risk taken: There's no risk like not taking any risks.

Best job outside advertising: Fitness trainer to the girls' university lacrosse team.

Favourite media: Angling Times, Campaign, Soccer AM, Xfm, BBC.

Favourite gadget: My watch, Omega Seamaster.

Clubs: "88" Club, Home, House.

Most-admired politician: Chris Patten, because he stood up to China.

How do you off-set your carbon footprint?: Travel less, drive slower.

Perfect day: A day out with my family to Arundel Castle, a roast dinner, nice Morgon, early to bed.

Fictional hero: Hal & Roger from Willard Price's Adventure series.

Who should play you in the film of your life?: Gromit of Wallace and Gromit fame.

Hidden talent: Fly-fishing.

Most expensive purchase: Jewellery for my wife, and my Pinarello racing bike.

Desert island objects: Fishing rod, paint and easel, packet of seeds.

Lowdown: The clever media man was the subject of a real "will-he-or-won't-he" tussle over rumours he was planning to jump ship from media to the creative agency world. So it wasn't a shock when it emerged he was off to Saatchis EMEA, but even Francis will find the leap a challenging one.

FRASER, BRIAN

Job: Joint executive creative director.

Company: McCann Erickson London, 7-11 Herbrand Street, London WC1N 1EX.

Work tel: +44 (0)20 7961 2758.

Born: 26 June 1966.

Career highlights: Next good piece of work.

Why are you good at what you do?: I enjoy it.

Greatest influence: An endless list of talented people I have been lucky enough to have worked with.

Fantasy business partner: Picasso.

Biggest risk taken: Buying a pub.

Best job outside advertising: Props man on a nude photo shoot.

Favourite media: The Guardian, Campaign, of course, 24, TalkSPORT, abebooks.com.

Favourite gadget: Leica digital camera.

Clubs: Undisclosed.

Most-admired politician: Tony Benn. I don't always agree with his views, but at least he's honest.

How do you off-set your carbon footprint?: I'm changing my car.

Perfect day: Someone better looking than me.

Fictional hero: Harry Palmer.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Photographic memory.

Most expensive purchase: Holidays.

Desert island objects: Apple Mac PowerBook, pen and drawing paper.

Lowdown: With his partner, Simon Learman, the McCann Erickson joint-executive creative director has silenced critics who said the agency's creative output would decline after Robert Campbell left. It's done the opposite. Much of the improvement can be put down to Fraser's keen artistic eye. He's no mean painter, either.

FUGLSIG, NICOLAI

Job: Director.

Company: MJZ, 45a Brewer Street, London W1F 9UE.

Work tel: +1 310 826 6200.

Born: 5 December 1970.

Career highlights: From Russia with love to war zones, driving really fast, throwing and toppling things down steep streets! My first feature-length movie, which, right now, is slowly cooking on the stove.

Why are you good at what you do?: I have no idea. Fast-forward, please.

Greatest influence: The real world around me.

Fantasy business partner: JD Jaguva.

Biggest risk taken: I once ran into a minefield to try to save two fatally wounded brothers. Unfortunately, the children died, but it was worth the risk, for sure.

Best job outside advertising: Working as a photo-journalist covering news stories around the world.

Favourite media: Well, I have a metre's worth of internet bookmarks, which I painstakingly go through every morning while listening to sweet music from my iPhone.

Favourite gadget: I have a whole garage full of gadgets.

Clubs: www.ihatedenmark.com.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: I live in a wooden house on a sunny mountain top with no air-conditioning. And I only drive my Aston Martin on Sundays.

Perfect day: I'm still working on one.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: I can drive a 42-ton Leopard tank.

Most expensive purchase: My ex-girlfriend.

Desert island objects: A vintage bottle of port wine, a bag of salty Danish liquorice, and a giant.

Lowdown: With talent and energy in equal abundance, Fuglsig has cemented his position in the directorial A-list. Happiest when he's directing big-budget epics, Fuglsig has an approach and style which will ensure he remains in demand for a very long time to come.

FULLER, ERIC

Job: Managing director, IPC Ignite.

Company: IPC Media, Blue Fin Building, 110 Southwark Street, London SE1 OSU.

Work tel: +44 (0)20 3148 6751.

Born: 1952.

Career highlights: 1982, editor of Sounds; 1984, publisher of Sounds; 1989, publishing director of Kerrang!; 1994, publishing director of Maxim, 2000; publishing director Loaded; 2004, publishing director of Nuts; 2006, managing director of IPC Ignite.

Why are you good at what you do?: Versatility, a sense of humour and no beer before six o'clock.

Greatest influence: Gregory Isaacs in his prime. Well dressed, understated, but incredibly potent.

Fantasy business partner: No-one. I enjoy the quiet warmth of a regular wage.

Biggest risk taken: Going for a "swift half" with Martin Daubney.

Best job outside advertising: Van driver. No phone, no e-mail, no meetings.

Favourite media: The Sun, Look, Saxondale, ace-cafe-london.com.

Favourite gadget: Rega Turntable.

Clubs: None. Can't think of anything worse.

Most-admired politician: Get real.

How do you off-set your carbon footprint?: Fractionally less sprinting between the lights.

Perfect day: In bed, preferably with the wife.

Fictional hero: Becky Sharp in Vanity Fair. We all have to live by our wits.

Who should play you in the film of your life?: Clint Eastwood in the Dirty Harry phase.

Hidden talent: Nothing I can share with Campaign.

Most expensive purchase: Extravagance is not my style, but I have got a lot of records.

Desert island objects: A slim one, a voluptuous one, and one who can cook.

Lowdown: IPC Ignite's managing director is busy as his company tries to shift its image of a stock magazine producer, to brand owner. Pushing Nuts onto Freeview and encouraging first ABCe results registered across the NME, Nuts and Loaded sites shows how serious this is.

G

GANDOLFI, STEVE

Job: Editor and founder.

Company: Cut & Run, Cinema House, 93 Wardour Street, London W1F 0UD.

Work tel: +44 (0)20 7432 9696.

Born: 14 October 1965.

Career highlights: Being voted on to the 2006 Campaign A List. I felt proud, as there aren't many editors who have ever featured on it.

Why are you good at what you do?: I love what I do.

Greatest influence: My dad. He gave me the confidence to go and get things I thought I could never have.

Fantasy business partner: Undisclosed.

Biggest risk taken: Undisclosed.

Best job outside advertising: Working in a martial arts club. It was gratifying to help people reshape their lives and get fit.

Favourite media: The Times,.

Favourite gadget: Sat nav. I'm forever getting lost.

Clubs: The Robert Rowan School Of Dancing.

Most-admired politician: Archie Norman. I've cut a lot of Asda commercials.

How do you off-set your carbon footprint?: The producer of An Inconvienient Truth (which we also edited) runs one of our offices, so we're pretty strict when it comes to enviromental matters.

Perfect day: Danny Kleinman giving the thumbs-up having watched cut number one.

Fictional hero: Benny Urquidez. He fights for Jesus.

Who should play you in the film of your life?: After his performance in Meet The Fockers, Dustin Hoffman.

Hidden talent: Whatever talents I've got, I never hide them.

Most expensive purchase: My ex-wife's house and car.

Desert island objects: My wife, Jessica, and our children, Samuel and Amelia.

Lowdown: Gandolfi began his career as a runner aged 15 and has worked his way up to become one of the most talented editors working in the industry today. He is equally as comfortable working on commercials, television shows and feature films and is a keen amateur boxer, so don't mess with his edit.

GATFIELD, STEPHEN

Job: Chief executive.

Company: Lowe & Partners Worldwide, 150 East 42nd Street, New York, NY 10017.

Work tel: (+1) 212 605 5677.

Born: Epsom UK.

Career highlights: Working with terrific people for 24 years, sharing success, from Grand Prixs to business wins to new ventures.

Why are you good at what you do?: I make things happen without breaking limbs or hearts.

Greatest influence: Eclecticism, especially in those whom you read about and listen to.

Fantasy business partner: Nicholas Negroponte.

Biggest risk taken: Challenging the status quo in Japan with Beacon.

Best job outside advertising: Clinical practice in mental health.

Favourite media: Financial Times, Wired, 30 Rock, NPR, Endgadget.

Favourite gadget: Nokia E90.

Clubs: Chicago Arts Club, Seawhanhaka Yacht Club, RAC, Babbington, MyTrybe.

Most-admired politician: Al Gore. He has taken the road less travelled on something fundamentally important to us all.

How do you off-set your carbon footprint?: A hybrid car, recycle and turn down my air-conditioning.

Perfect day: Sailing in 12 to 15 knots of wind along a beautiful coastline.

Fictional hero: Prospero.

Who should play you in the film of your life?: My brother. He gets the best gigs.

Hidden talent: Perfect pitch.

Most expensive purchase: Jennifer Bartlett painting.

Desert island objects: A piano, some oil paints and a case of Sassicaia.

Lowdown: Gatfield has been in action-man mode this year. A global alliance with Scholz & Friends, leveraging Lowe's expertise in the Hispanic market and bolstering the network's presence in India have been among his key initiatives. However, Lowe's important New York operation remains problematic

GEORGE, TOM

Job: Chief executive.

Company: Mediaedge:cia, 1 Paris Gardens, London SE1.

Work tel: +44 (0)20 7803 2404.

Born: In the sixties, before the Summer of Love.

Career highlights: DFS Dorland, 1986; Zenith, 1988; ZenithOptimedia, 2002; and Mediaedge:cia, 2004.

Why are you good at what you do?: Terrified of failure.

Greatest influence: Norman Aston, my art teacher.

Fantasy business partner: Bill Gates (for Everton FC).

Biggest risk taken: Filling in these responses.

Best job outside advertising: Steam-cleaning tar barrels in Groningen.

Favourite media: The Times, Vanity Fair, The Sopranos, 6 Music, The People's Forum.

Favourite gadget: Slingbox.

Clubs: The Cobden.

Most-admired politician: Tony Benn. Lots of outfits.

How do you off-set your carbon footprint?: Walk to my car in the morning and evening.

Perfect day: Any day when Everton win.

Fictional hero: Jim Rockford.

Who should play you in the film of your life?: Archie Leach.

Hidden talent: Drawing and painting.

Most expensive purchase: Prada silk socks.

Desert island objects: Archos Jukebox, sketchpad, the works of John Irving.

Lowdown: Under George, MEC is going from strength to strength. The former ZenithOptimedia man has combined running the WPP agency with virtually rebuilding the family home from top to bottom.

GEORGIADIS, PHIL

Job: Chairman and chief executive.

Company: Walker Media, Middlesex House, 34-42 Cleveland Street, London W1T 4JE.

Work tel: +44 (0)20 7447 7503.

Born: 6 May 1962.

Career highlights: Vice-chairman of WCRS, chief executive of Initiative Media, founding partner of Walker Media.

Why are you good at what you do?: I care (too much).

Greatest influence: Intelligent people.

Fantasy business partner: Hugh Fearnley-Whittingstall.

Biggest risk taken: Mind your own business.

Best job outside advertising: Deckhand on a charter yacht in the Caribbean.

Favourite media: The Week.

Favourite gadget: I hate gadgets.

Clubs: Soho House, Blakes 7, Park Club.

Most-admired politician: William Hague. He's stuck at it and relaunched himself.

How do you off-set your carbon footprint?: Trips to the recycling unit, because they won't take our plastic.

Perfect day: Sun shining, on the beach with the family.

Fictional hero: Makka Pakka.

Who should play you in the film of your life?: Woody Allen.

Hidden talent: None.

Most expensive purchase: Kitchen.

Desert island objects: Oliva, Bella and Toby.

Lowdown: Georgiadis has long been anxious that he'd never get a chance to emerge from Christine Walker's shadow, so he was more than ready for his elevation this year. He's intense, sometimes cantankerous, but always genuine, intelligent and passionate. He'd indulge his taste for vintage cars if only he could find the time.

GIBBONS, JUSTIN

Job: Partner.

Company: Work Research, Marshall Street, London W1F 7EJ.

Work tel: +44 (0)20 8347 0888.

Born: 1973.

Career highlights: Qualitative research at TRBi, account planning at AVision, media strategy at PHD, and now Work Research, which is a mixture of the three.

Why are you good at what you do?: I am lucky, I find it interesting.

Greatest influence: The Hacienda, 1989.

Fantasy business partner: Dani Washer, one of the few people I can spend all day with.

Biggest risk taken: Starting the company with a six-month-old baby in the house.

Best job outside advertising: I used to run nightclubs in Edinburgh, which had its moments.

Favourite media: The Guardian, The Observer Food Monthly, Frasier, Last FM, www.workresearch.co.uk.

Favourite gadget: Sky+.

Clubs: No 5 Cavendish Square, Mono, The Crouch End Appreciation Society (Facebook).

Most-admired politician: Admire is such a strong word.

How do you off-set your carbon footprint?: I walk everywhere and don't own a sports car.

Perfect day: Getting upgraded on a flight to the Maldives.

Fictional hero: Holden Caulfield.

Who should play you in the film of your life?: Dale Winton.

Hidden talent: Dancing.

Most expensive purchase: My wife's engagement ring.

Desert island objects: Wine bottle, pen and paper.

Lowdown: When Gibbons quit PHD to set up his own market research company last year, the agency was the poorer for it. He's been a bit lower-profile since, but still remains one of the best and brightest researchers in UK marketing.

GILL, NICK

Job: Creative director.

Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1B 5DS.

Work tel: +44 (0)20 7453 4222.

Born: Carlisle.

Career highlights: In the last few years, I'd say Lynx "getting dressed", the "Make the most of now" campaign for Vodafone, including "mayfly", and our "Believe in Children" campaign for Barnardo's.

Why are you good at what you do?: That's for someone else to decide.

Greatest influence: Punk had a big impact on me in 1977, and I'm still influenced by any art that is fresh and challenging.

Fantasy business partner: Steve Jobs.

Biggest risk taken: Switching courses at Manchester Poly from graphic design to advertising.

Best job outside advertising: I once roadied for The Jam.

Favourite media: The Guardian, lots of design mags, and Mojo, anything written by Paul Abbott, I don't listen to much radio, and YouTube.

Favourite gadget: iPod.

Clubs: The Rex Cinema Club, Berkhamsted.

Most-admired politician: I was in CND in the 70s, and Tony Benn was my hero. I still admire him today, especially when he speaks out against the Iraq War.

How do you off-set your carbon footprint?: We're trying to grow a few things, but I'm no gardener.

Perfect day: One which involves my family, sunshine, music and a lamb pasanda.

Fictional hero: Arthur Seaton from Saturday Night and Sunday Morning.

Who should play you in the film of your life?: A young Albert Finney.

Hidden talent: I'm a fantastic dancer. Just ask my children.

Most expensive purchase: Record collection.

Desert island objects: A canoe, an oar and a compass.

Lowdown: Has seen himself move nearer to the glass ceiling at BBH this year, with a move on to the extended senior creative team with Rosie Arnold.

GLANVILLE, JED

Job: Chief executive.

Company: MindShare UK, 40 The Strand, London WC2N 5RF.

Work tel: +44 (0)20 7969 4303.

Born: 28 July 1969.

Career highlights: Making board director at BBJ alongside Tim and Sid. Surviving a long lunch with Ray Kelly. Every moment I get to spend with Nick Theakstone. Becoming chief executive of MindShare UK.

Why are you good at what you do?: I love being part of a winning team.

Greatest influence: Jerry Buhlman was the biggest influence at the start of my career. Since joining WPP, I have been fortunate to work for/with many talented, experienced people, who have all influenced me.

Fantasy business partner: Bernie Ecclestone.

Biggest risk taken: Disagreeing with Sandra Collins, Ita Murphy and Rosie Faulkner all at the same time!

Best job outside advertising: Nothing comes close to this.

Favourite media: The Times, The Week, The X Factor, Virgin Radio, any travel site.

Favourite gadget: My bicycle. Man and machine in perfect harmony to and from my local pub.

Clubs: Enmore Park Golf Club, West Ham United Football Club, The Nottingham Fellows, The anyone can join "one for the ditch" club.

Most-admired politician: Gordon Brown.

How do you off-set your carbon footprint?: I own vast swathes of the Amazon rainforest of course, doesn't everyone? Just recently, I have taken to travelling by wind power alone.

Perfect day: Undisclosed.

Fictional hero: Captain Jack Sparrow.

Who should play you in the film of your life?: Ricky Gervais.

Hidden talent: Kite Flying.

Most expensive purchase: My bar tab.

Desert island objects: Complete works of Adam Smith (Group M's version), a ukulele with music scripts, and a pipe.

Lowdown: MindShare is continuing to go from strength to strength, and the affable Glanville has proved himself more than mature enough to run the show. His challenge for 2008, though, is to build on MindShare's nascent moves into content development while battling it out in the price-led traditional media business.

GLAZER, KERRY

Job: Chief executive.

Company: AAR, 26 Market Place, London W1W 8AN.

Work tel: +44 (0)20 7612 1200.

Born: 9 July 1961.

Career highlights: 1979 to 1984 I was a student, then a registered general nurse at St Mary's Hospital. From 1987 to 1993, I was a graduate trainee to the director at JWT. From 1993 to 1996, I was a headhunter at Kendall Tarrant, and, from 1997 to date, I have been the commercial director, managing director and chief executive of AAR.

Why are you good at what you do?: I work hard. I tell the truth. I never shaft anyone.

Greatest influence: Annie Evans and Hannah Brown.

Fantasy business partner: Simon Cowell.

Biggest risk taken: Being a passenger in a car driven by Martin Jones.

Best job outside advertising: Staff nurse on a male surgical unit.

Favourite media: Evening Standard, Grey's Anatomy, Virgin Radio, iTunes.

Favourite gadget: iPod.

Clubs: Wacl.

Most-admired politician: Gordon Brown. He's a very patient man.

How do you off-set your carbon footprint?: Unforgivably badly, other than having energy-saving lightbulbs, turning off light switches, recycling all the things drawn on the side of my recycling box, making my children walk to school and going to see the LiveEarth concert.

Perfect day: A walk in the country on a sunny Autumn day, lunch in a pub, then an evening of chocolate, The X Factor and Grey's Anatomy on the settee in front of the fire.

Fictional hero: Any character played by James Stewart.

Who should play you in the film of your life?: Penelope Cruz. Obviously.

Hidden talent: Too filthy for public consumption.

Most expensive purchase: My landscaped back garden.

Desert island objects: An aeroplane. A pilot. Enough fuel to get home.

Lowdown: Glazer might be less high-profile than her colleague Martin Jones, but she's just as well informed. She demonstrates a very intuitive understanding of agency cultures. This is no doubt partly attributable to the fact that she's a really, really good listener.

GOLD, SARAH

Job: Managing partner.

Company: CHI & Partners, 7-9 Rathbone Street, London W1T 1LY.

Work tel: +44 (0)20 7462 8500.

Born: 27 April 1971.

Career highlights: Lowe Howard-Spink, 1993 to 2002. CHI & Partners, 2002 to date.

Why are you good at what you do?: I'm as optimistic as I am paranoid.

Greatest influence: My dad.

Fantasy business partner: Simon Cowell.

Biggest risk taken: Joining CHI in its early days.

Best job outside advertising: Working in Oliver's Burger Bar on Blackburn Market.

Favourite media: The Daily Telegraph, Grazia, The X-Factor, Heart, Ocado.

Favourite gadget: My Dualit hand blender.

Clubs: Soho House, Marketing Society, Wacl.

Most-admired politician: Margaret Thatcher, for her balls.

How do you off-set your carbon footprint?: I never go to bed with the TV on standby.

Perfect day: Any day that starts with a kipper and ends with David.

Fictional hero: Indiana Jones.

Who should play you in the film of your life?: Calista Flockhart.

Hidden talent: Victoria Sponge.

Most expensive purchase: My wardrobe.

Desert island objects: My phone, SPF 30 sun cream and a fishing line.

Lowdown: Driven, talented and destined for the top job one day, it's testament to CHI & Partners' ability to retain top management that Gold has remained at the agency so long. The industry's most passionate fan of The X Factor and Coronation Street.

GOLDING, DAVID

Job: Former planning partner.

Company: Undisclosed.

Work tel: Undisclosed.

Born: 26 July 1972.

Career highlights: Bates Dorland, WCRS, RKCR/Y&R... tbc.

Why are you good at what you do?: I don't believe that any category is low-involvement.

Greatest influence: My pension plan.

Fantasy business partner: James Murphy and Ben Priest.

Biggest risk taken: Going into business with James Murphy and Ben Priest.

Best job outside advertising: A cemetery gardener. The clients never complained.

Favourite media: The Times, F1 Racing, The West Wing, Radio 4, bbc.co.uk.

Favourite gadget: My digital camera.

Clubs: The Hospital.

Most-admired politician: President Bartlet. I know he's not real, but he's got a Nobel Prize and everything.

How do you off-set your carbon footprint?: I'm mad about recycling.

Perfect day: Any day with my little boy, my girlfriend and a trip to the cake shop.

Fictional hero: Han Solo.

Who should play you in the film of your life?: Matthew Perry.

Hidden talent: I make the greatest fish stew on earth.

Most expensive purchase: See the A List-er above me.

Desert island objects: A plane, a runway, and a pilot's licence.

Lowdown: Despite being about to launch one of the most talked about start-ups for ages, Golding will always be better known as the other half of adland's own golden couple (along with Sarah Gold). The start-up will need his brains.

GOODLAD, NEIL

Job: Managing partner.

Company: CHI & Partners, 7-9 Rathbone Street, London W1T 1LY.

Work tel: +44 (0)20 7462 8515.

Born: 3 January 1972.

Career highlights: Simons Palmer, Rainey Kelly Campbell Roalfe/Y&R, CHI & Partners.

Why are you good at what you do?: Being normal helps.

Greatest influence: John Peel.

Fantasy business partner: As above.

Biggest risk taken: Cycling to work.

Best job outside advertising: Potato inspector.

Favourite media: The Times, Slightly Foxed, The West Wing, Radio 4, Adebooks.co.uk.

Favourite gadget: iPod.

Clubs: Union in Soho.

Most-admired politician: Winston Churchill, for obvious reasons.

How do you off-set your carbon footprint?: Take holidays in Scotland.

Perfect day: Hill walking.

Fictional hero: Inspector Rebus.

Who should play you in the film of your life?: Al Pacino.

Hidden talent: I can make a pretty decent omelette.

Most expensive purchase: A painting.

Desert island objects: A sun lounger, sun cream and a good book.

Lowdown: The Scottish planner is one of adland's "doers", but is happy to let his co-joint managing director, Sarah Gold, take more of the media spotlight at CHI & Partners.

GOODMAN, STEVE

Job: Managing director - print trading.

Company: Group M, 124 Theobalds Road, London WC1X 8RX.

Work tel: +44 (0)20 7158 5010.

Born: 10 July 1961.

Career highlights: Undisclosed.

Why are you good at what you do?: Because I enjoy it.

Greatest influence: Undisclosed.

Fantasy business partner: Undisclosed.

Biggest risk taken: Undisclosed.

Best job outside advertising: Archaeologist.

Favourite media: The Sunday Times, Evo, Top Gear, LBC, eBay.

Favourite gadget: HD Sky+.

Clubs: Undisclosed.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: I walk to lunches.

Perfect day: Relaxing with my wife, Sharon, and daughter Ella.

Fictional hero: Indiana Jones.

Who should play you in the film of your life?: Richard Gere.

Hidden talent: Playing the didgeridoo.

Most expensive purchase: My wife's engagement ring.

Desert island objects: My iPod, BlackBerry, and the chef from Nobu.

Lowdown: It's not all been plain sailing for Goodman at Group M, with some media owners seemingly resistant to the trading ideas presented by the WPP giant. But the low-key Goodman is a respected figure with an encyclopaedic knowledge of the print industry and the numbers behind it.

GOODSON, SCOTT

Job: Founder and chief executive officer.

Company: StrawberryFrog, 60 Madison Avenue, New York 10010 USA. And offices in Brazil and Amsterdam.

Work tel: +2 (1)2 366 0500.

Born: 1963, Montreal.

Career highlights: Worked in a hospital, planted trees, taught English. My career in marketing started on the lap of my father. My first job was writing application letters for the graduating class of engineering at university. Moved to Sweden, became co-owner of Welinder Advertising in Stockholm. Then, after ten years, it was sold to Publicis and I moved back home to become the executive creative director of JWT Canada for two years. After my father passed away, I moved to Amsterdam to start StrawberryFrog... Moved to NY six years after starting Amsterdam, to start an NYC office with Karin Drakenberg and Heather Fullerton. Launched our first office in South America recently. It's been fun.

Why are you good at what you do?: Determination with a dash of optimisim, a deep belief in a unique vision for the world, a delicious lack of respect for the establishment, a zest for expanding my horizons and all topped off with a love of life and all it can and will throw at you.

Greatest influence: My mother and my father, Uli Wiesendanger, the W of TBWA.

Fantasy business partner: My sons, David Geffen, Jerry Katzenberg and Steven Spielberg.

Biggest risk taken: Moving to New York with my wife, two children (one newborn) to start StrawberryFrog. My wife was a hair away from jumping back on a plane. The second biggest risk was moving to Amsterdam in the first place with my wife, a backpack and a dog and founding StrawberryFrog.

Best job outside advertising: Working in a hospital.

Favourite media: The New York Times, New Yorker, Mad Men, The Joint on XM radio, Netvibes.

Favourite gadget: My Leica digital camera.

Clubs: Padi, Facebook, LinkedIn, AAAA, The Covenant, Mano a mano, InTheZone.

Most-admired politician: Pierre Trudeau, for his bridging of the cultural gap in Canada between the French and the English, and turning Canada into one of the best places to grow up. Golda Meir, for her compassion and strength in guiding a flegling nation. Harry Truman, for his extraordinary vision in dealing with the Second

World War, and for founding the United Nations. .

How do you off-set your carbon footprint?: Bike to work, walk to work and recycle.

Perfect day: Spending time with my family on some untouched secret beach.

Fictional hero: Kinky Friedman, super detective .

Who should play you in the film of your life?: Nick Nolte or Kevin Kline.

Hidden talent: Painting.

Most expensive purchase: Travels.

Desert island objects: A pen, a match, a knife.

Lowdown: This boyish, bouncy Canadian lives in New York but has a Swedish wife, grew up speaking French and founded agencies in Sweden and Amsterdam. It's a cosmopolitan perspective that underpins his agency StrawberryFrog, which services multi-national clients with a cultural mesh of networked freelancers from around the globe. He might promise to e-mail you pictures of his children.

GOODWIN, JONNIE

Job: Chairman, Global Media Group, Investment Banking, Jefferies & Co.

Company: Undisclosed.

Work tel: +44 (0)20 7759 4627.

Born: 12 November 1972.

Career highlights: Associate, Coopers & Lybrand, 1993 to 1995; associate, Apax Partners, 1995 to 1998; group managing director, Wireless Group, 1998 to 2000; founder and chief executive, LongAcre Partners, 2000 to 2007; Chairman, Global Media Group, Jefferies & Co, June 2007 to date.

Why are you good at what you do?: Undisclosed.

Greatest influence: Undisclosed.

Fantasy business partner: Undisclosed.

Biggest risk taken: Undisclosed.

Best job outside advertising: Undisclosed.

Favourite media: The Wall Street Journal, Media Finance, 24, Virgin Radio, Bebo.

Favourite gadget: BlackBerry.

Clubs: Undisclosed.

Most-admired politician: Nicolas Sarkozy.

How do you off-set your carbon footprint?: Guilt.

Perfect day: Undisclosed.

Fictional hero: Jason Bourne.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Undisclosed.

Most expensive purchase: Undisclosed.

Desert island objects: Undisclosed.

Lowdown: Goodwin, one of advertising's best deal-makers managed a nice one of his own this year when Longacre sold to global investment bank Jeffries. Goodwin, who looks every inch the smooth city type, is now focusing on using the deal as a springboard to expand Longacre's business.

GOTTLIEB, COLIN

Job: Chief executive, EMEA.

Company: Omnicom Media Group, Seymour Mews House, 26-37 Seymour Mews, London W1H 6BN.

Work tel: +44 (0)20 7908 3511.

Born: London.

Career highlights: Creation and sucessful sale of Manning Gottlieb Media. The creation of a successful OMD network in Europe. The successful roll-out of PHD into 22 European markets.

Why are you good at what you do?: My work is my hobby.

Greatest influence: Muhammad Ali (30 October 1974).

Fantasy business partner: Warren Buffett.

Biggest risk taken: Manning Gottlieb Media.

Best job outside advertising: Working on Surrey Docks.

Favourite media: Financial Times, Top Gear, Radio Five Live, bbc.co.uk.

Favourite gadget: BlackBerry.

Clubs: Centenary Club (Tottenham Hotspur), Fiorano Ferrari.

Most-admired politician: Nelson Mandela. Twenty-seven years in jail, a murdered son and the burden of the struggle for equality, yet he always retained his integrity and his dignity, and he won.

How do you off-set your carbon footprint?: I leave one of my cars in the garage for the weekend.

Perfect day: Doesn't take much.

Fictional hero: Roy Grace from the Peter James novels.

Who should play you in the film of your life?: Daniel Craig.

Hidden talent: A mean barbecue.

Most expensive purchase: Can't remember.

Desert island objects: My wife, my children and our dog.

Lowdown: Rumours of Gottlieb's departure to a larger Omnicom role in New York seem to have gone away for the moment, and Gottlieb has got stuck into making some big hirings - including appointing Philippa Brown as the first Omnicom Media Group chief in the UK. In between all the hard work, he even found time to have lunch with Muhammed Ali.

GRAHAM, CHRISTOPHER

Job: Director-general.

Company: Advertising Standards Authority, Mid-City Place, 71 High Holborn, London WC1V 6QT.

Work tel: +44 (0)20 7492 2244.

Born: 21 September 1950.

Career highlights: Director-general of the ASA since April 2000. Before that, I was with the BBC. First, as a journalist and a current affairs producer in radio and TV; then as a manager in BBC News. And finally, I became the Secretary of the BBC from 1996 to 1999.

Why are you good at what you do?: A good sense of direction, optimism, and resilience.

Greatest influence: Good history teachers; my Enid Blyton childhood; the English Hymnal.

Fantasy business partner: I still want to talk eyelashes with Penelope Cruz.

Biggest risk taken: Being in Prague on a school trip on 21 August 1968, when the Red Army invaded.

Best job outside advertising: Gardener's assistant at Balfour Castle, Shapinsay, Orkney in the summer of 1972.

Favourite media: The Guardian, Bath Life, Rome, Radio Five Live, bbc.co.uk/news.

Favourite gadget: Cappuccino-maker.

Clubs: Undisclosed.

Most-admired politician: William Ewart Gladstone. He successfully combined boldness, principle and popularity.

How do you off-set your carbon footprint?: I don't, but I have quite small carbon feet. I don't run a car, I use public transport, and I recycle whatever I can.

Perfect day: Tomorrow.

Fictional hero: Aurelio Zen, Michael Dibdin's Italian detective.

Who should play you in the film of your life?: Hugh Grant, of course. Or should that be Richard E Grant?

Hidden talent: Playing the cello, but it's very well hidden.

Most expensive purchase: Pictures.

Desert island objects: Swiss Army Knife, typewriter and unlimited paper, sun block.

Lowdown: Steering a middle course between politicians who think the ASA is too lenient and an industry that sometimes thinks it is too harsh isn't easy, but Graham navigates the ship with a calm authority. With so much outside pressure for action against ads alleged to fuel obesity and binge drinking, that's just as well.

GRAINGER, KEITH

Job: Chief executive.

Company: Redwood, 7 St Martin's Place, London WC2N 4HA.

Work tel: +44 (0)20 7747 0741.

Born: 12 November 1958.

Career highlights: Getting Redwood back on track after a bit of a wobble.

Why are you good at what you do?: Because I'm supported by really talented people.

Greatest influence: Henry Berry.

Fantasy business partner: Jack Bauer.

Biggest risk taken: Undisclosed.

Best job outside advertising: Driving Land Rovers across the M4 construction site.

Favourite media: The Times, The Week, Coast, Heart, ITVf1.com

Favourite gadget: Sat nav chart plotter.

Clubs: RAF Yacht Club.

Most-admired politician: Boris Johnson.

How do you off-set your carbon footprint?: Sailing instead of motoring.

Perfect day: Sailing somewhere warm with my family.

Fictional hero: Tintin.

Who should play you in the film of your life?: John Travolta.

Hidden talent: I'm really funny.

Most expensive purchase: Sailing boat.

Desert island objects: Toothbrush, toothpaste, dental floss.

Lowdown: With advertisers showing increased interest in direct customer engagement, Grainger's Redwood is prospering with a healthy new business record and some good topline growth. Must be something to do with the company yoga teacher and the reflexology sessions for staff.

GREEN, LAURENCE

Job: Chairman.

Company: Fallon London, 67-69 Beak Street, London W1F 9SW.

Work tel: +44 (0)20 7494 9120.

Born: 1966.

Career highlights: Learning at Abbott Mead Vickers and Lowe. Putting it all into practice at Fallon.

Why are you good at what you do?: Undisclosed.

Greatest influence: My children.

Fantasy business partner: My wife.

Biggest risk taken: Starting Fallon, selling "crazy work" to sensible clients.

Best job outside advertising: Coaching football on Sunday mornings.

Favourite media: Undisclosed.

Favourite gadget: Undisclosed.

Clubs: Undisclosed.

Most-admired politician: Tony Benn, for his conviction.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: Surprise appearance on Desert Island Discs, followed by time with my family in Ireland.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Jimmy Stewart.

Hidden talent: Undisclosed.

Most expensive purchase: Undisclosed.

Desert island objects: Undisclosed.

Lowdown: One of the most charming and intelligent men working in adland, Green will adapt well to the statesmanly duties required of him in his new role as chairman of Fallon London. His passionate belief in the power of creativity and wickedly playful sense of humour make him one of the industry's great writers and speakers.

GREGORY, LAURA

Job: Executive producer and founder.

Company: Great Guns, 43/45 Camden Road, London N1 9LR.

Work tel: +44 (0)20 7692 4444.

Born: London.

Career highlights: Guess Cheat, ABC TV show Push, Nike T90 campaign.

Why are you good at what you do?: I listen.

Greatest influence: The human spirit.

Fantasy business partner: Richard Branson.

Biggest risk taken: Freefall skydiving just eight days after a c-section.

Best job outside advertising: Tea lady at the Old Bailey. Two hundred cups in the morning, and 200 in the afternoon, wearing high heels.

Favourite media: The Guardian, MarketingWeek, Heroes, BBC 4, Clusty.com.

Favourite gadget: My car.

Clubs: Soho House.

Most-admired politician: Angela Merkel, for unifying a divided nation.

How do you off-set your carbon footprint?: Buying forestry based carbon off-sets.

Perfect day: A sunny day in the garden laughing with family and friends.

Fictional hero: Catwoman.

Who should play you in the film of your life?: Lassie.

Hidden talent: Queen of the ironing board.

Most expensive purchase: A very small pencil drawing by Matisse.

Desert island objects: A solar-powered rabbit, a solar-powered radio, the complete works of William Shakespeare.

Lowdown: Determined, savvy and entrepreneurial, Gregory is one of the first UK producers to build a beach head in China with her Shanghai joint venture. Her strong business sense has been backed up with a shrewd hiring policy that has enabled her to make the production process more accountable.

GREGORY, SHAUN

Job: Chief executive, UK.

Company: Blyk, 80 Leadenhall Street, London EC3A 3HA.

Work tel: +44 (0)20 7220 6348.

Born: 1968, although I was recently asked for proof of age when buying alcohol.

Career highlights: Winning a radio licence (against the odds); Magic going on to be market leader in London, and, most recently, helping Telegraph.co.uk establish itself as the number one UK website within its sector.

Why are you good at what you do?: I always treat people the way I'd like to be treated myself.

Greatest influence: My wife and two children have probably been my greatest influence.

Fantasy business partner: Jose Mourinho.

Biggest risk taken: Buying into property when interest rates were at 16 per cent.

Best job outside advertising: Running the sports club for our local church.

Favourite media: The Daily Telegraph (obviously), Runners World, Frost, Radio Five Live and, of course, Telegraph.co.uk.

Favourite gadget: My iPod.

Clubs: Local church, various social networking sites, and, of course, a paid-up member of the local village pub.

Most-admired politician: Boris Johnson. He has a view and he's not afraid to share it.

How do you off-set your carbon footprint?: I take the train to work and carshare with a friend. Well, we try.

Perfect day: Coffee with the girls, watching Sheffield United beat Chelsea at the Bridge, bumping into Sean Bean on the way home and my wife taking me for dinner. I'm still hoping.

Fictional hero: Inspector Frost.

Who should play you in the film of your life?: I'd like to say Brad Pitt, but it would probably be Sean Bean.

Hidden talent: Snooker and chess.

Most expensive purchase: It was probably my wedding, but, of course, it was worth every penny!

Desert island objects: iPod, a family photo collection, and, of course, my mobile phone.

Lowdown: Gregory jumped ship from his role as Telegraph Media's new media director to join the Blyk free mobile operation. An entrepreneur at heart, the new role should suit Gregory as he looks to build Blyk's UK business.

GRIEVE, ANGUS

Job: Executive director.

Company: IAA UK Chapter, 12 Rickett Street, London SW6 1RU.

Tel: +44 (0)20 7381 8777.

Born: 9 November 1944.

Career highlights: Still working in the advertising industry after 40 years.

Why are you good at what you do?: It's all down to the office staff. Notably, Annika McCaskie and Emma Bougourd.

Greatest influence: Mrs Grieve.

Fantasy business partner: Jose Mourinho.

Biggest risk taken: รบ1,000 at 5-1, Scotland to beat England at Murrayfield in 2000.

Best job outside advertising: Foreign exchange clerk at J Henry Schroeder Wagg in 1965 (It's where I met my wife!).

Favourite media: The Daily Telegraph, The Spectator, Have I Got News For You, Magic, www.totesport.co.uk.

Favourite gadget: Corkscrew.

Clubs: Wimbledon Park Golf Club, Kinetica Gym, Putney, La Quinta Club, Spain.

Most-admired politician: Boris Johnson. Needs no explanation.

How do you off-set your carbon footprint?: I don't own a car.

Perfect day: A round of par golfm then watching Chelsea beat Man U 6-0.

Fictional hero: Monsieur Hulot.

Who should play you in the film of your life?: Jaques Tati.

Hidden talent: It's so hidden that I haven't found it yet.

Most expensive purchase: Daughter's wedding!

Desert island objects: Undisclosed.

Lowdown: The youthful turnout at the IAA's summer ball is testament to Grieve's success at helping to make the organisation more relevant to the communications world. All the more remarkable given his background as an old school agency account man.

GRIMMER, GREG

Job: Partner.

Company: Hurrell and Dawson, The Miss World Building, 21 Golden Square, London W1F 9JN .

Work tel: +44 (0)20 7287 6404.

Born: The Sussex coast.

Career highlights: Making Zed Media one of Britain's most progressive media agencies.

Why are you good at what you do?: A photographic memory.

Greatest influence: Can't remember.

Fantasy business partner: Malcolm McLaren.

Biggest risk taken: Diving off a waterfall in Venezuela.

Best job outside advertising: Theatre lighting technician.

Favourite media: The Independent, Conde Nast Traveller, Tour de France, Xfm, mydabbawalla.com.

Favourite gadget: Corkscrew.

Clubs: Electric House.

Most-admired politician: Niccole Machiavelli, for his longevity of influence.

How do you off-set your carbon footprint?: Joe Strummer Memorial Forest.

Perfect day: Monday.

Fictional hero: Billy the Fish.

Who should play you in the film of your life?: Bill Murray.

Hidden talent: Still hidden.

Most expensive purchase: Art.

Desert island objects: Bucket, spade, children.

Lowdown: Despite jumping into a swimming pool with his BlackBerry in his shorts, Grimmer oversaw another strong year of growth for Zed Media, before flexing his entrepreneurial muscles to sign up as a partner with Hurrell and Dawson.

This article was first published on campaignlive.co.uk

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