The A List 2008: Part 4 of 9 - H-I

campaignlive.co.uk, Thursday, 29 November 2007 12:00AM

H

HACKWORTHY, DAVID

Job: Planning partner.

Company: The Red Brick Road, 50-54 Beak Street, London W1F 9RN.

Work tel: +44 (0)20 7575 7654.

Born: 1964.

Career highlights: Getting to work in Sydney, New York and London.

Why are you good at what you do?: Competitive, neurotic, loudmouth.

Greatest influence: Coffee.

Fantasy business partner: A silent one.

Biggest risk taken: The dance moves I unleashed to impress my wife-to-be.

Best job outside advertising: Ladies basketball coach.

Favourite media: The Sydney Morning Herald,Viewpoint, 24, 6 Music, Rugbyheaven.com.

Favourite gadget: Sky+.

Clubs: The AA and AA.

Most-admired politician: President David Palmer.

How do you off-set your carbon footprint?: Avoid carbs.

Perfect day: Sunshine, snow, sauna, sex, sleep.

Fictional hero: Groundskeeper Willy.

Who should play you in the film of your life?: Robert Downey Jr.

Hidden talent: Being quiet (really well hidden).

Most expensive purchase: Snowboarding holidays.

Desert island objects: Bucket, spade and Ursula Andress.

Lowdown: The Sydney firecracker despises most guardrails of conventional planning. He rushed to defend his move to "task-based planning" after a restructure in July. Hackworthy has enjoyed a good year, and has impressed with his strategic insight.

HAINES, BRUCE

Job: Former group chief executive.

Company: n/a.

Work tel: n/a.

Born: Just after midnight.

Career highlights: Good times with good people at Young & Rubicam, Abbott Mead Vickers, Leagas Delaney and Leo Burnett.

Why are you good at what you do?: By using a big dose of common sense.

Greatest influence: My father.

Fantasy business partner: My wife.

Biggest risk taken: Diving off a cliff.

Best job outside advertising: Grave digging. It pays well.

Favourite media: The Times, The New Yorker, The X Factor, Radio 4, primelocation.com.

Favourite gadget: Espresso coffee machine.

Clubs: The Groucho, Soho House, Facebook.

Most-admired politician: Tony Blair, for courage under fire.

How do you off-set your carbon footprint?: Biggest local contributor to bottle banks.

Perfect day: Morning hike, big lunch, nap, big dinner.

Fictional hero: Travis McGee, from the novels by John D MacDonald.

Who should play you in the film of your life?: Tim Lindsay.

Hidden talent: Ask my wife.

Most expensive purchase: My boat.

Desert island objects: Espresso coffee machine, iPod, my boat.

Lowdown: Resigned on a matter of principle in the autumn, and won himself some new respect for doing so.

HALL, SIMON

Job: Founding partner.

Company: CHI & Partners, 7 Rathbone Street, London, W1T 1LY.

Work tel: +44 (0)20 7462 8500.

Born: 1961.

Career highlights: Set up Barraclough Hall Woolston Gray; launched Proximity Worldwide; set up Hall Moore CHI; founding partner of CHI & Partners; chairman of IDM.

Why are you good at what you do?: Don't take myself too seriously.

Greatest influence: Chap on the other side of my desk, Warren Moore.

Fantasy business partner: Charles Dunstone.

Biggest risk taken: Crossed the Atlantic by yacht (without knowing one end of a boat from the other).

Best job outside advertising: Journalist on local paper.

Favourite media: The Sunday Times, Private Eye, 24, Radio Five Live, bbc.co.uk.

Favourite gadget: iPod, inevitably.

Clubs: Undisclosed.

Most-admired politician: Nelson Mandela.

How do you off-set your carbon footprint?: I'm an enthusiastic composter.

Perfect day: Mucking about with Jess and Lucy (my children) on the beach.

Fictional hero: Jimbo Bond.

Who should play you in the film of your life?: Tom Cruise with heels.

Hidden talent: I'm a fiendish table tennis player.

Most expensive purchase: Being fleeced by my daughter at Abercrombie & Fitch.

Desert island objects: Pink Floyd's Wish You Were Here, Lord of the Rings, windsurfing kit.

Lowdown: Following WPP's acquisition of a minority stake in the CHI group, Hall will need to make sure his agency (which has been rather quiet for a while), can find a voice amid WPP's network influence.

HAMMER, KRISTOFFER

Job: Editorial standards manager.

Company: BACC, 4 Roger Street, 2nd Floor, London WC1N 2JX.

Work tel: +44 (0)20 7339 4700.

Born: 21 September 1970.

Career highlights: Project manager for European Commission projects in Central and Eastern Europe; reforming public administration and legislation from 1998 to 2002; Policy and compliance manager for the European Advertising Standards Alliance, representing the interests of self-regulation of advertising in Europe from 2002 to 2006.

Why are you good at what you do?: Listening and making best use of information when making decisions.

Greatest influence: Great ideas that make sense.

Fantasy business partner: Basil Fawlty. There would be crowds of people wanting to come for the 'Fawlty Towers Experience', and it would be so much fun doing it.

Biggest risk taken: Undisclosed.

Best job outside advertising: Had a great time working with authorities in Central and Eastern Europe, in an absolutely fascinating part of the continent.

Favourite media: The Guardian, Campaign, Horizon, Heart, www.brann.no.

Favourite gadget: My sat nav (being relatively new to London).

Clubs: Brann.

Most-admired politician: I admire people who work hard for causes or values that they strongly believe in.

How do you off-set your carbon footprint?: There is no single action I have taken, more that I try to generally be aware of what I am doing.

Perfect day: Mounting a hill on skis in beautiful sunshine, having a nice lunch at the top, before Telemark skiing down to a nice cottage for a warm cup of mulled wine.

Fictional hero: Inspector Closeau.

Who should play you in the film of your life?: Would be fun to see my life through the acting talents of someone such as Bruce Willis.

Hidden talent: I like to paint pictures, but it is up to others to judge whether I have a talent or not.

Most expensive purchase: I have just got married, and that was sort of expensive.

Desert island objects: Book, mp3 player and canvasses (with paint).

Lowdown: Under Hammer, the BACC continues to keep its distance from the Advertising Standards Authority, much to the latter's chagrin. The chasm became all too obvious when the BACC took flak by refusing to allow the return of the "Go To Work On An Egg" campaign - and suffered further embarrassment when the ASA chairman, Chris Smith, commented that he disagreed with the decision.

HARLE, PETER

Job: Executive creative director.

Company: Claydon Heeley, The Glassmill, 1 Battersea Bridge Road, London SW11 3BZ.

Work tel: +44 (0)20 7924 3000.

Born: 4 June 1962.

Career highlights: Twelve award-winning years at TBWA/London, and then helping Claydon Heeley to the Direct Agency of the Year accolade in 2004.

Why are you good at what you do?: Being good with people and recognising a great idea when I see one.

Greatest influence: The Benson & Hedges "swimming pool" cinema ad.

Fantasy business partner: Bill Gates.

Biggest risk taken: Taking the leap from ATL to integrated when it wasn't fashionable.

Best job outside advertising: Learning how to pick locks as a trainee locksmith.

Favourite media: The Guardian, The Gooner, Tribe, The Christian O'Connell Breakfast Show, bbc.co.uk.

Favourite gadget: Chainsaw.

Clubs: Arsenal.

Most-admired politician: Fidel Castro. He stood up to a superpower.

How do you off-set your carbon footprint?: I don't really.

Perfect day: Watching Arsenal beat Spurs on a sunny day.

Fictional hero: Baloo.

Who should play you in the film of your life?: Marlon Brando.

Hidden talent: Excellent with a chainsaw.

Most expensive purchase: My wife's car.

Desert island objects: iPod, sun cream and a chainsaw.

Lowdown: After the departure of Harle's creative partner this year, it remains to be seen if Harle will sink or swim on his own. The agency's creative output has taken a dip of late, so he'll need to take a firm grip on the reins in order to turn it around.

HARLOW, JOHN

Job: Global founder.

Company: Naked Commu-nications, 159-173 St John's Street, London EC1V 4QJ.

Work tel: +44 (0)20 7336 8084.

Born: 26 July 1968.

Career highlights: Naked.

Why are you good at what you do?: I believe in what we do with a passion.

Greatest influence: Philip K Dick.

Fantasy business partner: My current partners.

Biggest risk taken: Naked.

Best job outside advertising: The Tintin shop.

Favourite media: The Independent, Wallpaper*, Doctor Who, Sovereign Radio, nakedcomms.com.

Favourite gadget: My canoe.

Clubs: Citroen Car Club.

Most-admired politician: Is that a joke?

How do you off-set your carbon footprint?: Good question. I'm on planes constantly. Will look into that.

Perfect day: A hot day in Pevensey Bay with my children.

Fictional hero: Sherlock Holmes.

Who should play you in the film of your life?: Jonathan Durden as seen on TV.

Hidden talent: Playing the violin.

Most expensive purchase: Violin.

Desert island objects: Citroen SM, a mechanic, endless supply of fuel.

Lowdown: A difficult year for Harlow after he was forced to take time out from Naked for health reasons. On his return to the business, the passionate Harlow, based in London, still spends much of his time helping the New York Naked business.

HARRIS, TONY

Job: Deputy chairman.

Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House, Hampstead Road, London NW1 7QP.

Work tel: +44 (0)20 7404 2700.

Born: Newcastle Upon Tyne.

Career highlights: Nineteen years of not getting found out at Publicis, BMP, and now RKCR/Y&R. I have great affection for all three agencies, and special pride for Renault Clio's "Nicole", John Smith's "penguins", Home Office's crime reduction work and Budweiser's "soccertainment". Otherwise, being part of three management teams as we have transformed over the years at RKCR/Y&R.

Why are you good at what you do?: Nobody is not interesting.

Greatest influence: My late father, Michael, as much for how to do things as how not to do things.

Fantasy business partner: Murphy, Priest or Golding.

Biggest risk taken: Wearing a Newcastle shirt in the Feyenoord end when the last-minute winner went in.

Best job outside advertising: Percussionist in Big Ben & The House Of Commons.

Favourite media: The Times, Record Collector, Deadwood, Radio Five Live, www.nufc.com.

Favourite gadget: KB Discomatic portable jukebox (1965 model).

Clubs: Newcastle United season ticket holder, Rolling Stones fan club.

Most-admired politician: All Home Secretaries since 2000. For buying some of our very best work.

How do you off-set your carbon footprint?: I carbon trade with the Climate Group guru Stuart Archibald.

Perfect day: Wake up, no work, top sounds, new shoes, few beers, Sunderland lose.

Fictional hero: Tony Soprano.

Who should play you in the film of your life?: Peter Kay.

Hidden talent: I can speak Thai and play bass - often at the same time.

Most expensive purchase: My 40th birthday party.

Desert island objects: An iPod, a fountain pen, a decent-sized mug.

Lowdown: The leopard-printed pseudo-Rolling Stones groupie with adland's biggest collection of Wurlitzers has found his role shift this year from the main agency to overseeing its new offshoots, Swarm and Saint. It was a timely move out of the chief operating officer position that was starting to look a little redundant.

HARRISON, ANDREW

Job: Chief executive.

Company: RadioCentre, 77 Shaftesbury Avenue, London W1D 5AD.

Work tel: +44 (0)20 7306 2500.

Born: 1964.

Career highlights: Marketer of the Year 2003; general manager, Muller; marketing director at Procter & Gamble, Coca-Cola, Nestle.

Why are you good at what you do?: Passion.

Greatest influence: The consumer.

Fantasy business partner: My fiancee, Gill.

Biggest risk taken: Running a mind, body, spirit shop in York with my fiancee, Gill.

Best job outside advertising: Father.

Favourite media: The Mail on Sunday, Campaign (of course), Have I Got News For You, Planet Rock, www.radiocentre.org/player.

Favourite gadget: Sky+.

Clubs: Newcastle United, MGGB, Century.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Listen to the radio, rather than watching telly.

Perfect day: 3 November.

Fictional hero: Stephen Miron, it's all fiction.

Who should play you in the film of your life?: Tiger Woods.

Hidden talent: Marketing.

Most expensive purchase: My children.

Desert island objects: Sky+, golf simulator, DAB radio.

Lowdown: Harrison's brash style may not be to everyone's taste, but then commercial radio isn't exactly a place for faint hearts these days. Harrison's challenge is to convince a disparate group of media owners to pull together, while selling the virtues of the medium to advertisers.

HARRISON, FRANK

Job: Strategic resources director, worldwide.

Company: Zenith-Optimedia, Head Quarters, 24 Persy Street, London W1T 2BS.

Work tel: +44 (0)20 7961 1038.

Born: 11 July 1962.

Career highlights: Executive to media research director at Saatchi & Saatchi from 1987 to 1992. Research director at Zenith Media from 1992 to1994. Strategic resources director, worldwide, ZenithOptimedia from 1994 to the present day.

Why are you good at what you do?: I do lots of research before I open my mouth.

Greatest influence: The theory of evolution by natural selection.

Fantasy business partner: Alexander Graham Bell.

Biggest risk taken: Flying.

Best job outside advertising: The Lupin Database Company.

Favourite media: Metro, Wired, Kojak, Heart, marketersportal.com.

Favourite gadget: Vaughan & Bushnell AS1-1 & 4 Solid Steel Camp Axe (beats the BlackBerry every time).

Clubs: Pizza Express Club, Costco, BA Executive Club.

Most-admired politician: Oman's Sultan Qaboos. He cares more for his people than himself.

How do you off-set your carbon footprint?: Talk as little as possible.

Perfect day: Sun, sand, sea, and a good book (preferably in Oman).

Fictional hero: Aladdin.

Who should play you in the film of your life?: Chuck Norris.

Hidden talent: Public speaking.

Most expensive purchase: Lots of animals (cost in damage to carpets, chairs, sanity).

Desert island objects: CGS Enamelware 16-piece dinnerware starter set in dark green; Lodge Original Finish Pro Grid/Iron Griddle; Lodge 5-Quart Cast Iron Dutch Oven with Iron Lid.

Lowdown: Described by colleagues as a gentle giant, Harrison has always been one of the unsung heroes of ZenithOptimedia - but he's acquired an even more central role since the agency began staking all on an ROI proposition. Research supplied by Harrison's team is the foundation on which it's all built.

HARRISON, STEVE

Job: I don't work.

Company: See above.

Tel: See above.

Born: 16 April 1956.

Career highlights: Creative director at Ogilvy & Mather Direct, co-founder and creative partner at HPT Brand Response and at Harrison Troughton Wunderman.

Why are you good at what you do?: I can concentrate better than most people.

Greatest influence: David Ogilvy.

Fantasy business partner: See above.

Biggest risk taken: I once jumped off a moving train.

Best job outside advertising: Wunderman's worldwide creative director.

Favourite media: The Daily Telegraph, World Soccer, The Sopranos, BBC World Service, www.ole.clarin.com/estadisticas/primeraa/a2007/fixture.html.

Favourite gadget: Since I'm writing this mid-flight, the engines on the A320 Airbus.

Clubs: None.

Most-admired politician: Rudy Giuliano, for reclaiming New York's streets and setting an example during 9/11.

How do you off-set your carbon footprint?: My what?

Perfect day: Spent out of earshot of English people.

Fictional hero: Axel Heyst from Conrad's Victory.

Who should play you in the film of your life?: George Clooney. No, make that Rosemary Clooney.

Hidden talent: Knowing who Rosemary Clooney is.

Most expensive purchase: A 2,700-year-old Phoenician ring.

Desert island objects: A helicopter, a motor launch and someone who could drive both.

Lowdown: There's no denying that Harrison's enigmatic presence in the direct marketing industry has been missed since his departure from HTW. But by all accounts, this is not thelast we'll see of Harrison. Rumours are rife about a potential book in the offing, but who knows which of Harrison's fascinations will make the cut: the Italian-American Mafia or creativity in direct marketing? Watch this space.

HART, ANDREW

Job: Managing director.

Company: Associated Northcliffe Digital, 2 Derry Street, London W8 5TT.

Work tel: +44 (0)20 7752 8416.

Born: 1966.

Career highlights: Still employed.

Why are you good at what you do?: Undisclosed.

Greatest influence: Mother's chicken soup.

Fantasy business partner: Gisele Bundchen.

Biggest risk taken: Jumping out of a plane at 10,000 feet.

Best job outside advertising: Selling Christmas crackers in street markets.

Favourite media: Daily Mail, Vanity Fair, Shameless, The Today Programme, clubtickets.com.

Favourite gadget: My Roland Fantom-X8 keyboard.

Clubs: Home House, Groucho, Arts Club, The Andrew Hart group (Facebook - there are a lot of us), Arsenal fan club.

Most-admired politician: Yitzhak Rabin. He fought for equitable peace, but paid the ultimate price.

How do you off-set your carbon footprint?: Following points on biggreenswitch.co.uk.

Perfect day: Family, food, golf, Arsenal, then clubbing.

Fictional hero: Severus Snape.

Who should play you in the film of your life?: Andy Garcia.

Hidden talent: Compose music and songs.

Most expensive purchase: An Andy Warhol original.

Desert island objects: Guitar, Life and Fate by Vasily Grossman, solar-powered 4G phone.

Lowdown: In recent years, Hart has emerged as one of the most influential players in the digital media business as DMGT has continued to back his vision with hard cash. He has not only reinvented the group's newspaper sites, but also masterminded a stream of ambitious acquisitions.

HARTY, STEVE

Job: Chairman US.

Company: Bartle Bogle Hegarty, 32 Avenue of the Americas, 19th Floor, New York, 10013.

Work tel: +1 212 812 6575.

Born: 1951.

Career highlights: Ogilvy New York, 1980 to 1992; Co-founder and chief executive, Merkley Newman Harty, 1992 to 2001; Plus Consulting Group, 2003 to 2004, BBH, 2005 to present day; White House Fellow (FBI), 1983-84.

Why are you good at what you do?: I work in a team of very talented people.

Greatest influence: Rugby taught me the power of teamwork, focus and fast adaptation to changing circumstances.

Fantasy business partner: I can't imagine improving on my partners in BBH.

Biggest risk taken: In conventional terms, starting an agency is a big risk. But the more profound risks are in the relationships that are most important to us as partners and parents. Parenthood, in particular, is a daily walk on a pretty challenging tightrope.

Best job outside advertising: I was a cowboy on a yearling steer ranch in the Colorado mountains. Three hundred head of cattle, 1,800 acres, a couple of horses and a lot of fence to mend.

Favourite media: The Economist, Scientific American, Boston Legal, XM Satellite Radio, wikipedia.

Favourite gadget: Internet radio.

Clubs: The Yale Club NYC.

Most-admired politician: John F Kennedy, hands down. He asked us to aspire, to follow our best instincts and apply moral principles to social issues.

How do you off-set your carbon footprint?: Ultimately, volunteer work for Scenic Hudson will probably have a greater impact than any other activity. In practical terms, I take advantage of New York's great mass transit system and drive very little now.

Perfect day: Usually Tuesday. Fridays are often a lot of fun as well.

Fictional hero: Stephen Dedalus.

Who should play you in the film of your life?: I would be flattered if Samuel L Jackson took the role.

Hidden talent: Lighting design.

Most expensive purchase: I had to buy a new suit a year ago.

Desert island objects: An mp3 player loaded with country music and The Grateful Dead, a map of the constellations and a book of Yeats' poetry.

Lowdown: The self-confessed country music nut had exactly the right sort of pedigree to steer BBH's course in New York, and following its early jitters, he has now managed to get the company on a smoothly successful streak.

HARWOOD-MATHEWS, ROBERT

Job: Chief executive.

Company: TBWA/Manchester, St Paul's, 781 Wilmslow Road, Didsbury, Manchester M20 2RW.

Work tel: +44 (0)161 908 8177.

Born: Surrey.

Career highlights: Working with creatives such as Beattie, Silburn, McTear at TBWA/London and being appointed the chief executive here in Manchester in 2006.

Why are you good at what you do?: I never judge a book by its cover.

Greatest influence: Christ's Hospital, an inspiring independent school that always believes in its pupils, no matter who they are or where they come from.

Fantasy business partner: HRH Prince Charles.

Biggest risk taken: I once took my wife camping.

Best job outside advertising: Third mate, tall ship Bounty, Sydney Harbour.

Favourite media: The Economist, Prospect, Never Mind The Buzzcocks, Key 103, runnersworld.co.uk.

Favourite gadget: Corkscrew.

Clubs: Vintage Sports Car Club, Campaign for Real Ale.

Most-admired politician: Alexander the Great. He was definitely a TBWA man. Pioneer of the "disruptive" idea, his deployment of cavalry at Granicus in 343BC destroyed convention and 20,000 Persians with only 25 Macedonian casualties.

How do you off-set your carbon footprint?: I run to work regularly, and Tom Morton (the planning director at TBWA/London) regularly makes me eat vegetarian tapas.

Perfect day: Drinking sangria in the park and then, when it gets dark, going home.

Fictional hero: The hairy chap in The Joy of Sex books.

Who should play you in the film of your life?: Edward Norton.

Hidden talent: Hidden.

Most expensive purchase: My other house and my other car.

Desert island objects: If you could just replicate The Marble Arch pub from Rochdale Road, Manchester, Mirch Marsala Fine Indian Dining from Norbury, Croydon, and supply me with any Edwardian Grand Prix car, I'll be fine.

Lowdown: Shipped out of TBWA/London to Manchester in September last year, he has been busy ringing in the changes at the agency. Successes include wrestling Beattie McGuinness Bungay to the ú10 million GHD business in February. But following the management reshuffle, just how well is the posh Londoner faring with his Northern peers?

HASTINGS, NICK

Job: Founder.

Company:

Krow, The Smokery, 2 Green Hill Rents, London EC1M 6BN.

Work tel: +44 (0)20 7025 0004.

Born: 1958.

Career highlights: Founding Krow.

Why are you good at what you do?: If I answer this question, it's all over really, isn't it?

Greatest influence: A cliche I know, but it's my parents.

Fantasy business partner: I once worked with a bloke in LA who had a constant supply of cash inside his socks. He'd be good.

Biggest risk taken: Nothing I have done felt that risky at the time.

Best job outside advertising: Selling second-hand clothes in Chinatown.

Favourite media: The Observer, Curb Your Enthusiasm, Radio Five Live, Fightfarm.com.

Favourite gadget: I don't have any because I wouldn't know how to make them work.

Clubs: Crystal Palace FC.

Most-admired politician: I pray it will be Gordon Brown, because he won't put up with any bullshit.

How do you off-set your carbon footprint?: I don't.

Perfect day: Let's play football girls.

Fictional hero: Chili Palmer.

Who should play you in the film of your life?: Mr Bojangles.

Hidden talent: I don't know, it's hidden.

Most expensive purchase: My children's education.

Desert island objects: iPod, mobile phone, pad (shit, no pen).

Lowdown: The former Euro RSCG creative director may not have notched up any awards at Cannes this year, but under Hastings, the agency has retained all its business in its second year. Spare a thought for his brother, Steve, founder of rival agency Isobel. One wonders the mood at a family reunion last April after Krow snatched the ú8 million Ilva business direct from his brother's shop.

HAWORTH, IAN

Job: Chairman and global chief creative officer.

Company: WWAV Rapp Collins, 1 Riverside, Manbre Road, London W6 9WA.

Work tel: +44 (0)20 8735 8217.

Born: 1960.

Career highlights: My first job as a teaboy.

Why are you good at what you do?: Because of my first job.

Greatest influence: My late father.

Fantasy business partner: Tim Burton.

Biggest risk taken: A month without alcohol.

Best job outside advertising: Karate instructor.

Favourite media: The Guardian, National Geographic, Arrested Development, Radio 4, nicecupofteaandasitdown.com.

Favourite gadget: Bose noise-cancelling headphones.

Clubs: Soho house, Bluebird.

Most-admired politician: Our Ken.

How do you off-set your carbon footprint?: I have no car, just a pushbike.

Perfect day: Every day.

Fictional hero: Cartman in South Park.

Who should play you in the film of your life?: Gollum.

Hidden talent: I haven't found it yet, I'm still looking.

Most expensive purchase: My watch.

Desert island objects: Wine, cheese and an iPod.

Lowdown: This buttoned-down minimalist classical music enthusiast will no doubt have been tucking into some bubbly to celebrate his promotion to global chief creative of Rapp Collins this year. But there's still a bit of a mountain to climb in terms of strengthening the network's global creative output.

HAYWARD, CHRIS

Job: Head of investment.

Company: Zenith-Optimedia, Head Quarters, 24 Percy Street, London W1T 2BS.

Work tel: +44 (0)20 7961 1000.

Born: 29 March 1957.

Career highlights: Broadcast director TSMS, 1999, ZenithOptimedia head of TV, 2000, ZenithOptimedia head of investment, 2006.

Why are you good at what you do?: Experience, market knowledge, and I like negotiating.

Greatest influence: My paternal grandfather.

Fantasy business partner: Rupert Murdoch.

Biggest risk taken: Standing in the Millwall end at the Old Den while supporting Everton.

Best job outside advertising: Advertising was my first serious job. All my holiday jobs were awful - the worst being as a holiday courier in Morocco.

Favourite media: The Saturday Telegraph, Mojo, Dalziel and Pascoe, Radio Five Live, toffeeweb.com (Everton fan website).

Favourite gadget: iPod.

Clubs: Everton Supporters Club (London Area).

Most-admired politician: Kenneth Clarke. He's a rare politician who clearly believes people have the right to enjoy themselves, and is not self-righteous.

How do you off-set your carbon footprint?: I switch off the television when Manchester United and Liverpool are playing.

Perfect day: Going to Goodison Park with the family and watching Everton winning.

Fictional hero: Andy Dalziel.

Who should play you in the film of your life?: John Cusack.

Hidden talent: Getting the children to sleep when they were small.

Most expensive purchase: Everton tickets.

Desert island objects: A football, iPod and a family photograph.

Lowdown: Hayward's dry Scouse humour and sharp intelligence have stood him in very good stead since he's widened his remit beyond his TV buying background. Although is passion for TV and Everton FC is steadfast, he's also able to talk a good game when it comes to trading everything from press to online.

HEDGER, GILES

Job: Planning director.

Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1T 1NB.

Work tel: +44 (0)20 7073 6923.

Born: Recently.

Career highlights: JWT, Insead HSBC, MCBD.

Why are you good at what you do?: I listen.

Greatest influence: Mortality.

Fantasy business partner: The Fat Controller.

Biggest risk taken: Crossing the Java Sea in a fishing boat.

Best job outside advertising: Time Out.

Favourite media: The Week, Vogue, House, Virgin Radio, liberty.co.uk.

Favourite gadget: My wife's iMac.

Clubs: Banana Boys.

Most-admired politician: Tony Benn. He always talks sense.

How do you off-set your carbon footprint?: Every time I fly first class, I drink my bodyweight in Krug.

Perfect day: Breakfast at home with my daughter, lunch at The Ivy with Jeremy Miles, dinner at Chez Bruce with my wife.

Fictional hero: Han Solo.

Who should play you in the film of your life?: Colin Firth.

Hidden talent: Advertising planning.

Most expensive purchase: My annual honeymoon.

Desert island objects: A football, a lobster pot, and a phone card.

Lowdown: Talented, smart and dependable, Hedger ensures that MCBD's planning department is one of its major assets.

HEEKIN, JAMES

Job: Chairman and chief executive.

Company: Grey Group, 777 Third Avenue, New York, NY 10017.

Work tel: +1 212 546 2000.

Born: 12 August 194.

Career highlights: Chairman and chief executive of Grey Group; Grey Worldwide; Euro RSCG Worldwide; McCann-Erickson WorldGroup; McCann-Erickson Worldwide and head of JWT New York.

Why are you good at what you do?: An ability to attract the best talent, manage the egos and create a culture in which they can excel and surpass expectations.

Greatest influence: My father, who was the president of Ogilvy, a true advertising man with unbridled passion for the busines.

Fantasy business partner: Warren Buffett.

Biggest risk taken: Marriage, I kept doing it until I got it right.

Best job outside advertising: Fresh from college, I was a school teacher and a football coach.

Favourite media: The Wall Street Journal, The Economist, The Sopranos, Imus in the Morning on WABC, slate.com.

Favourite gadget: My CrackBerry.

Clubs: Williams Club, Ad Club of NY, Millbrook Club; Schenorock Shore Club.

Most-admired politician: Ronald Reagan and Margaret Thatcher. Both had principles and the cohones to back them up.

How do you off-set your carbon footprint?: I walk to work, video conference and lose my BlackBerry and mobile phone regularly.

Perfect day: Being with my family in the country with no worries.

Fictional hero: Jim Heekin, the FBI agent James Patterson named after me in his Alex Cross novels.

Who should play you in the film of your life?: Clive Owen... he still has lots of hair.

Hidden talent: Making things work.

Most expensive purchase: My new Harley-Davidson Road King.

Desert island objects: My dog, Sticks, a membership to the Diageo liquor of the month club; and a Sikorsky 76 helicopter.

Lowdown: Despite back-to-back Euro Effie wins, the global creative product for Grey still looks a little behind the times. The globe-trotting Heekin will need to work on this next year if he is going to improve the network's overall performance.

HEGARTY, SIR JOHN

Job: Creative director.

Company: Bartle Bogle Hegarty, 60 Kingly Street, London W1B 5DS.

Work tel: +44 (0)20 7734 1677.

Born: London.

Career highlights: Helping start BBH.

Why are you good at what you do?: Irreverence.

Greatest influence: Too many to list.

Fantasy business partner: I've got the best, why fantasise?

Biggest risk taken: Undisclosed.

Best job outside advertising: Working in my vineyard.

Favourite media: Undisclosed.

Favourite gadget: Corkscrew.

Clubs: Don't like clubs.

Most-admired politician: You must be joking.

How do you off-set your carbon footprint?: Walking.

Perfect day: Creating.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Baking bread.

Most expensive purchase: Undisclosed.

Desert island objects: Undisclosed.

Lowdown: Easy charm and a creative mind helped make Hegarty an industry legend. So too does the knighthood dispensed in the Queen's birthday honours. Small wonder that awestruck media students were coming up to him after a lecture at Coventry University asking if he'd pose for a picture with them. A true superstar.

HEILMANN, THOMAS

Job: Chief executive.

Company: Scholz & Friends AG, In der Dampfrat-backerei, Wohlertstrabe 12/13, Berlin, 10115.

Work tel: +49 (0)30 590 053 110.

Born: 1964.

Career highlights: Fall of the Berlin Wall. I set up my first advertising agency.

Why are you good at what you do?: Am I really good?

Greatest influence: My wife.

Fantasy business partner: Jesus Christ. Best brand ever built.

Biggest risk taken: Moving to East Germany.

Best job outside advertising: Editor of a school magazine.

Favourite media: Financial Times Deutschland.

Favourite gadget: Palm Treo.

Clubs: Xing.

Most-admired politician: Konrad Adenauer. He was the first Chancellor of West Germany. Because he set the foundation for Germany's return to a free and democratic society.

How do you off-set your carbon footprint?: I like travelling by train.

Perfect day: A day of leisure with my wife and our three children.

Fictional hero: Forrest Gump.

Who should play you in the film of your life?: One of my sons.

Hidden talent: Organising parties.

Most expensive purchase: Contemporary art.

Desert island objects: Telephone, computer and a helicopter.

Lowdown: Those who know him predict Heilmann may be the first German adman to make it on the world stage after Scholz's global alliance with the Lowe network. Combines strategic innovation with a shrewd financial brain as well as a talent for spotting the main chance and seizing it.

HEISS, FLO

Job: Creative partner.

Company: Dare, 13-14 Margaret Street, London W1W 8RN.

Work tel: +44 (0)20 7299 3000.

Born: 3 September 1969.

Career highlights: Working with Martin Parr.

Why are you good at what you do?: Because I don't like advertising.

Greatest influence: Brian Eno.

Fantasy business partner: Jeff Koons.

Biggest risk taken: Marrying an English girl.

Best job outside advertising: http://tinyurl.com/2zo2ss.

Favourite media: The Guardian, Der Spiegel, Nathan Barley, Last FM, FP.

Favourite gadget: Mothtrap.

Clubs: The Animated Gif Appreciation Society.

Most-admired politician: Arnie for president.

How do you off-set your carbon footprint?: I don't.

Perfect day: Any day I wake up next to K is perfect. Even better if it's in Italy.

Fictional hero: Benhossi.

Who should play you in the film of your life?: Someone drawn by David Shrigley.

Hidden talent: I can catch a trout with my bare hands.

Most expensive purchase: A drawing by David Shrigley.

Desert island objects: Apple MacBook, datacard and a USB-enabled mini-solar-power station.

Lowdown: The combination of Heiss and James Cooper at the creative helm at Dare has improved the agency's creative output no end. The agency's man from Munich has a strong background in design, and prides himself on his dislike of what he sees as stuck-up advertising folk.

HENDERSON, NEIL

Job: Managing partners.

Company: St Luke's Commu-nications, 22 Dukes Road, London WC1H 9PN.

Work tel: +44 (0)20 7380 8888.

Born: 18 June 1963.

Career highlights: Running St Luke's with an amazing team.

Why are you good at what you do?: I hire great people.

Greatest influence: Undisclosed.

Fantasy business partner: One of those Russian oil tycoons.

Biggest risk taken: Spending every penny taking a show to the Edinburgh Fringe.

Best job outside advertising: Relief work in the Sudan.

Favourite media: The Guardian, Conde Nast Traveller, Peep Show, Magic, eBay.

Favourite gadget: My Freeview PVR.

Clubs: BAFTA, Soho House.

Most-admired politician: Alan Clark, for writing so honestly and brilliantly about the experience.

How do you off-set your carbon footprint?: By working at St Luke's, spending more time in the UK, and by using a scooter instead of a car.

Perfect day: Trekking in the mountains or scuba diving.

Fictional hero: Atticus Finch.

Who should play you in the film of your life?: Kate Henderson thinks Brad Pitt... but who am I to say?

Hidden talent: Being able to move one ear at a time.

Most expensive purchase: My wife's engagement ring.

Desert island objects: Undisclosed.

Lowdown: Henderson has had a rather troublesome year at St Luke's. The real blow came with loss of Clarks (an account it held for ten years), which resulted in heavily scaled-down operations. He's really got to pull out all the stops if he's going to return the shop to its former glory.

HENRY, JEFF

Job: Director, ITV Consumer.

Company: ITV, 100 Grays Inn Road, London WC1X 8X2.

Work tel: +44 (0)844 881 6051.

Born: 1961.

Career highlights: Every time I have managed to grow businesses successfully.

Why are you good at what you do?: I respect what others contribute and I enjoy celebrating success with them.

Greatest influence: My father.

Fantasy business partner: The late Mark McCormack, the founder of IMG.

Biggest risk taken: Employing my personal assistant 13 years ago after she lied on her CV.

Best job outside advertising: Doing market research on buses.

Favourite media: The Times, Broadcast, The F-Word, Radio Five Live, ITV.com.

Favourite gadget: BlackBerry (I can't believe I said that!).

Clubs: Arsenal and Leatherhead Football Clubs and RTS.

Most-admired politician: After visits to Select Committees, I don't do politics.

How do you off-set your carbon footprint?: This is still a work in progress.

Perfect day: Any days spent with my family.

Fictional hero: Sgt Bilko.

Who should play you in the film of your life?: Bob Hoskins.

Hidden talent: I play a mean game of pool.

Most expensive purchase: ITV shares.

Desert island objects: Television, a wind-powered generator and Diet Coke.

Lowdown: Interesting times for Henry, who has had to contend with the glare of negative publicity surrounding the ITV Play gaming channel (now shut down). Once talked about as a future ITV chief executive, Henry has work to do in terms of building a positive profile.

HENRY, STEVE

Job: Executive creative director.

Company: TBWA/London, 76-80 Whitfield Street, London W1T 4EZ.

Work tel: Undisclosed.

Born: Hong Kong.

Career highlights: Every single second of it.

Why are you good at what you do?: I like new stuff.

Greatest influence: Either the Buddha or Alan Partridge.

Fantasy business partner: Bill Gates, fast asleep.

Biggest risk taken: Leaving the gas on.

Best job outside advertising: There's something outside advertising?

Favourite media: What a terribly boring question.

Favourite gadget: The Orgasmotron in the film Sleeper.

Clubs: None.

Most-admired politician: Nelson Mandela, because he turned something ugly into something beautiful.

How do you off-set your carbon footprint?: I feel guilty.

Perfect day: The day I won the Lottery, as well as the Nobel Prize for Literature.

Fictional hero: Yossarian in Catch-22.

Who should play you in the film of your life?: A fantastically good-looking Woody Allen.

Hidden talent: It wouldn't be hidden if I told you.

Most expensive purchase: My two daughters' mobile phone bills.

Desert island objects: A private jet to get me off the island, then two tickets to the next Chelsea home game.

Lowdown: Following the legacy of Trevor Beattie was always going to a tough gig. But the former "H" of HHCL fame has rallied against traditional channel thinking, and is more adept with the digital world than many of his contemporaries. Under his watch, TBWA/London has produced some impressive work this year for Sony PlayStation, E.on and Whiskas.

HESELTINE, RUPERT

Job: Deputy chairman.

Company: Haymarket Media, 174 Hammersmith Road, London W6 7JP.

Work tel: +44 (0)20 8267 5000.

Born: London.

Career highlights: The launch of PRWeek in the US.

Why are you good at what you do?: My passion for Haymarket's brands.

Greatest influence: The demands of both our readers and customers.

Fantasy business partner: Steve Jobs.

Biggest risk taken: Undisclosed.

Best job outside advertising: Photographer as a student.

Favourite media: The Daily Telegraph, Empire, Heroes, Radio Five Live, thesun.co.uk.

Favourite gadget: Home-cinema system.

Clubs: Facebook and LinkedIn.

Most-admired politician: Mahatma Gandhi.

How do you off-set your carbon footprint?: I try to reduce it, not off-set it.

Perfect day: On the beach with the children.

Fictional hero: Jack Ryan - a Tom Clancy character.

Who should play you in the film of your life?: Anyone who's not busy.

Hidden talent: So hidden I don't know.

Most expensive purchase: A set of Andy Warhol prints of Muhammad Ali.

Desert island objects: A fishing rod, satellite phone, a hammock.

Lowdown: As the son of the great man Michael, Rupert has carved out his place in Haymarket's digital future. As dad Michael celebrated Haymarket's 50th birthday, Rupert has proved himself hungry to steer the company through the next five decades, although there's no sign of Heseltine senior moving over any time soon.

HESS, STEPHEN

Job: Managing partner.

Company: Weapon 7, 35-41 Folgate Street, London E1 6BX.

Work tel: +44 (0)20 7866 7809.

Born: 1969.

Career highlights: Youngest member of the board at Leo Burnett at 28; Campaign Face to Watch; global planning director on Kellogg's at Leo Burnett and McDonald's at OMD; growth of Weapon 7 into one of the leading interactive agencies and subsequent sale to Omnicom. Enjoyed working in digital, media and traditional creative agencies. Also, D&AD jury foreman in 2007.

Why are you good at what you do?: Make a difference.

Greatest influence: A challenge.

Fantasy business partner: Undisclosed.

Biggest risk taken: Leaving a senior role with a wife and baby son to join a start-up with no money.

Best job outside advertising: Building a harbour in the Docklands.

Favourite media: The Economist; Radio 4; Google.

Favourite gadget: Mobile phone.

Clubs: Undisclosed.

Most-admired politician: Al Gore.

How do you off-set your carbon footprint?: By reducing and recycling.

Perfect day: Clean air, blue sky, Irish mountains.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Empathy.

Most expensive purchase: Undisclosed.

Desert island objects: Undisclosed.

Lowdown: The former planner has grown Weapon 7 from a three-man outfit to the 20-strong shop, which was snapped up by Omnicom last year. Smart, savvy and down-to-earth, Hess has big ambitions for his company, and a clear sense of where to position it over the coming 12 months.

HILL, JERRY

Job: Chief operating officer EMEA.

Company: Initiative, 84 Eccleston Square, London SW1V 1PX.

Work tel: +44 (0)20 7663 7204.

Born: June 1960.

Career highlights:

I have highlights every day.

Why are you good at what you do?: I can't stand mediocrity.

Greatest influence: A desire to have made a difference.

Fantasy business partner: Penelope Cruz.

Biggest risk taken: Leaving a signed, blank cheque with my wife.

Best job outside advertising: A short-order chef at a local golf club aged 15. I do a good English breakfast.

Favourite media: The Times, The Economist, The X Factor, Radio 4, The Met Office Tide Timetables.

Favourite gadget: iPod touch.

Clubs: Moor Park Golf Club, The Solus Club.

Most-admired politician: Margaret Thatcher. She was genuine.

How do you off-set your carbon footprint?: I drive a Mini to the airport.

Perfect day: Messing about on the water with my family.

Fictional hero: The Man With No Name.

Who should play you in the film of your life?: My son. He'd really appreciate how expensive he was!.

Hidden talent: Spotting BS before it walks through the door.

Most expensive purchase: A boat.

Desert island objects: A helicopter, a solar-powered iPhone, a copy of the 2020 A-List.

Lowdown: The amiable Hill has always talked a good game, but the Initiative network has had a hard time of late. Hill will need more than good luck and fine words if he's to rejuvenate the Initiative brand in 2008.

HINCHCLIFFE, CHRISTIAN

Job: Partner.

Company: CHI & Partners, 7-9 Rathbone Street, London W1T 1LY.

Work tel: +44 (0)20 7462 8500.

Born: 7 March 1973.

Career highlights: Becoming Euro RSCG Wnek Gosper's youngest ever board member as new business director (aged 28), named one of Campaign's Top Ten new business directors, headhunted by Rupert Howell to join the McCann management team, joining CHI as a partner.

Why are you good at what you do?: I like to think I'm fun to have around, I love what I do and I like to think I'm vaguely good with people.

Greatest influence: My family.

Fantasy business partner: Greg Norman.

Biggest risk taken: A tandem skydive strapped to a five-foot, one-inch Australian nutter clearly on drugs, covered in body piercings and constantly joking about how "we're both going to die".

Best job outside advertising: Teaching children (who were clearly more talented than me) to play football in Chile.

Favourite media: The Daily Telegraph, Today's Golfer, Peep Show, Radio Five Live, bbc.co.uk.

Favourite gadget: My TomTom.

Clubs: Soho House, Queen's, RAC, The Berkshire.

Most-admired politician: John Prescott, because he eats loads.

How do you off-set your carbon footprint?: Talc not aerosol.

Perfect day: Waking up after 14 hours sleep to shower, cover myself in talc and then inhale a full English breakfast with a mango smoothie. Driving to The Berkshire to tee off for 18 holes with friends. Return to London for lunch at The Butcher & Grill with my wife and two daughters. A stroll around Battersea Park. Cinema and dinner with my wife, followed by a bedroom athletics session, and then, ideally, another 14 hours sleep.

Fictional hero: Sleeping Beauty.

Who should play you in the film of your life?: Owen Wilson.

Hidden talent: Juggling.

Most expensive purchase: My daughters.

Desert island objects: Talc, a pillow, a neverending gobstopper.

Lowdown: The old Etonian has fitted in well at the ever-so-slightly upper-crust CHI & Partners, although he seems to spend much of his time flying between London and Seoul, servicing the agency's burgeoning relationship with Samsung. Eats like a horse yet never appears to put on any weight whatsoever.

HINDMARSH, CARRIE

Job: Managing director.

Company: M&C Saatchi, 36 Golden Square, London W1F 9EE.

Work tel: +44 (0)20 7543 4554.

Born: On a Sunday.

Career highlights: Being at M&C Saatchi when it started. Doing the familiarisation trip for One&Only hotels.

Why are you good at what you do?: I enjoy it.

Greatest influence: My dad.

Fantasy business partner: Dermot O'Leary (he's hot).

Biggest risk taken: I once walked under a ladder.

Best job outside advertising: Local radio.

Favourite media: The Guardian (Saturday), Grazia, The X Factor, Radio 4, eBay.

Favourite gadget: Teasmaid.

Clubs: Club Tropicana (drinx r free).

Most-admired politician: Winston Churchill. He had a way with words.

How do you off-set your carbon footprint?: Turn down. Switch off. Recycle. Walk.

Perfect day: Long walk. Long lunch. Long sleep.

Fictional hero: Winnie the Pooh.

Who should play you in the film of your life?: Julie Andrews, circa 1965.

Hidden talent: Charades.

Most expensive purchase: My brand new buttocks.

Desert island objects: A ball of rough twine, a large shard of glass, and a jolly sharp knife.

Lowdown: Hindmarsh stepped up from deputy managing director to take on the full role in a joint capacity with Richard Alford. Thorough and dedicated, she has embraced this role with her trademark vigour, and is working well with her partner to keep the agency ticking over smoothly.

HIRSCH, ANDREW

Job: Chief executive.

Company: John Brown Group, The New Boathouse, 136-142 Bramley Road, London W10 6SR.

Work tel: +44 (0)20 7565 3000.

Born: February 1959.

Career highlights: Working in Sydney and New York and heading the main branch offices of John Brown.

Why are you good at what you do?: Relentless in achieving goals and pushing the company forward.

Greatest influence: My wife.

Fantasy business partner: Bugs Bunny or Jack Bauer.

Biggest risk taken: Moving to Australia, vaguely knowing one person.

Best job outside advertising: Working on a catamaran in New Zealand.

Favourite media: The Times, The Apprentice, Radio 4, bbc.co.uk.

Favourite gadget: iPod.

Clubs: Anywhere Groucho Marx is allowed.

Most-admired politician: Rudy Giuliani. He was the only person who made me feel safe while living in New York around 9/11.

How do you off-set your carbon footprint?: I insist on walking to my car every morning.

Perfect day: Halfway through a four-week holiday with my wife and children.

Fictional hero: Jeff Tracy of the Thunderbirds.

Who should play you in the film of your life?: Any bald, Jewish, grumpy bugger.

Hidden talent: Qualified wood machinist.

Most expensive purchase: The company.

Desert island objects: My wife and two children.

Lowdown: Under Hirsch's leadership, John Brown is enjoying good fortune in a booming but intensively competitive customer publishing market. He cites the significant investment the company is putting behind research as a significant reason why it is reaping the benefits.

HIRST, CHRIS

Job: Managing director.

Company: Grey London, 77 Hatton Garden, London EC1N 8JS.

Work tel: +44 (0)20 3037 3030.

Born: West Midlands.

Career highlights: Working with Sir John Hegarty on Tag Heuer; running Skoda and BBC at Fallon; being made managing director at Grey; AOL.

Why are you good at what you do?: I'm smart, I'm believable, I get stuff done, and I can disagree without giving offence.

Greatest influence: Undisclosed.

Fantasy business partner: It's not something that I fantasise about.

Biggest risk taken: I don't think I've taken it yet.

Best job outside advertising: A welder in St Helens.

Favourite media: The Guardian, The Thick Of It, Radio 4; bbc.co.uk.

Favourite gadget: A memory stick.

Clubs: The Groucho Club, The Royal Society of Arts, Facebook.

Most-admired politician: Winston Churchill.

How do you off-set your carbon footprint?: I think it's better to reduce than off-set.

Perfect day: In Suffolk. Up at 9.00am. Breakfast outside. A hard two hours in the sunshine on my bike. Lunch with Ann and the children. The beach with the boys and a book. A tennis lesson. Fish and chips and wine with friends and family.

Fictional hero: Biggles.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Tennis.

Most expensive purchase: A bespoke suit.

Desert island objects: A radio; a pen and loads of paper.

Lowdown: By all accounts, the quiet and dependable managing director, who possessed a lethal backhand, has made a very good impression on David Patton. Initially, he will need to be a strong guiding hand for his new chief executive as he finds his feet in the heady waters of agency life.

HOAD, ALISON

Job: Vice-chairman.

Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House, Hampstead Road, London NW1 7QP.

Work tel: +44 (0)20 7611 6093.

Born: 22 April 1968.

Career highlights: Working at fantastic agencies (RKCR/Y&R - Marketing Agency of the Year 2006, Lowe - Campaign Agency of the Year 2000), working with fantastic people and producing fantastic work.

Why are you good at what you do?: Boundless enthusiasm.

Greatest influence: The first half of my life, my parents, and the second half of my life, my husband.

Fantasy business partner: My best mate, Karen Hand.

Biggest risk taken: In my career, starting CDD. Outside my career, tackling the Moguls of Tortin.

Best job outside advertising: Waitressing in LA.

Favourite media: The Independent, The Week, EastEnders, Radio 4, www.tripadvisor.co.uk.

Favourite gadget: A bottle warmer.

Clubs: Call me old-fashioned, but I prefer real people to virtual ones.

Most-admired politician: William Pitt, for overturning British slavery laws.

How do you off-set your carbon footprint?: I'm a keen recycler!

Perfect day: Beachlife.

Fictional hero: Winnie the Pooh.

Who should play you in the film of your life?: Cameron Diaz's older sister.

Hidden talent: That would be telling.

Most expensive purchase: Art.

Desert island objects: Complete works of Shakespeare, a case of Cloudy Bay wine, and my husband.

Lowdown: In her own words, she "flits in and out of management", and "is a bit more of a floating brain" these days, but she still manages to exert a great control over the agency, something that will be needed more than ever now considering that the senior management team is a relatively untried and untested one. With so much experience, Hoad is more than up to the challenge.

HOBBS, STEVE

Job: Deputy managing director.

Company: Carat, Parker Tower, 43-49 Parker Street, London WC2B 5PS.

Work tel: +44 (0)20 7430 6075.

Born: Hythe, Kent.

Career highlights: Not sure. I like to think like that. My career isn't over just yet.

Why are you good at what you do?: Who said I was good?

Greatest influence: The people around me.

Fantasy business partner: David Beckham.

Biggest risk taken: Trying to fly a five-iron 190 yards over the water at the 18th at The Belfry.

Best job outside advertising: Basket-weaving.

Favourite media: The Guardian, Wanderlust, Xfm, walkjogrun.co.uk.

Favourite gadget: iPod.

Clubs: Sibton Park Cricket Club - does that count?

Most-admired politician: Nelson Mandela, for obvious reasons.

How do you off-set your carbon footprint?: I don't, it's far too late to worry about it. We should be a) working out how to deal with climate change rather than just trying to stop it, and b) continuing to support other nation's economies with the tourist pound/dollar, so that they can deal with it.

Perfect day: A sunny one.

Fictional hero: Why would you have a fictional hero?

Who should play you in the film of your life?: Why would anyone want to make a film of my life?

Hidden talent: I speak fluent Suomi.

Most expensive purchase: Any holiday.

Desert island objects: Sunglasses, a camera (with unlimited memory), and a boat.

Lowdown: Hobbs is the man who has been given the task of pulling everything together behind the scenes at Carat. He is an excellent cricketer who tends to steer away from big nights out in London; he probably deserves far more plaudits than he receives outside of the agency.

HOLLENS, JERRY

Job: Creative partner.

Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House, Hampstead Road, London NW1 7QP.

Work tel: +44 (0)20 7611 6569.

Born: 17 August 1964.

Career highlights: Golds and silvers at Campaign, D&AD, and Cannes. Selected in Best 100 ads of all time.

Why are you good at what you do?: Because I was born that way, and I try hard.

Greatest influence: My family.

Fantasy business partner: Damien Hirst.

Biggest risk taken: Getting married without telling anyone then motorcycling to Italy with my wife on the back.

Best job outside advertising: Cleaning toilets in ICI chemical works in Runcorn.

Favourite media: The Times, Campaign, Match of the Day, Radio Five Live, eBay.

Favourite gadget: Digital camera.

Clubs: Welwyn Wheelers Cycling Club.

Most-admired politician: Nelson Mandela. He changed the world.

How do you off-set your carbon footprint?: I cycle and recycle.

Perfect day: Being in France with my family.

Fictional hero: Reginald Iolanthe Perrin.

Who should play you in the film of your life?: Woody Allen with a northern accent.

Hidden talent: I can fly.

Most expensive purchase: Engagement ring.

Desert island objects: A speed boat, supply of petrol, sat nav.

Lowdown: As all around him went a bit mental with the departure of the management trio, the dependable Hollens kept on consistently churning out the work (along with his creative partner, Mike Bowles) that will no doubt find him gracing a number of awards podiums in 2008.

HOLLOWAY, JUSTIN

Job: Strategic partner.

Company: Dye Holloway Murray, 30-32 Southampton Street, London WC2E 7RA.

Work tel: +44 (0)20 7240 0603.

Born: 28 September 1965.

Career highlights: Editing "sore throat" at Publicis. Learning planning from Leslie Butterfield, the man who makes Roy Keane seem casual. Working on Saturn at its peak at Hal Riney & Partners in San Francisco, and discovering the joys of inside-out branding. Establishing planning at Hill/Holliday, Boston, when many said it could never work there. Fulfilling an ambition to work at (now) DDB, and on a brand such as Volkswagen. Setting up Dye Holloway Murray with two people whose values I share.

Why are you good at what you do?: Can get very excited about quite obscure pieces of information.

Greatest influence: My father.

Fantasy business partner: Right now, Roman Abramovich.

Biggest risk taken: As a card-carrying pessimist, getting up every morning.

Best job outside advertising: Shifting scenery at a gloriously cheesy musical revue show at Busch Gardens, Florida.

Favourite media: The Independent, The Week, Inspector Morse, tintinologist.org.

Favourite gadget: Corkscrew.

Clubs: Denham Golf Club (painfully), Arsenal FC (hopefully), Facebook (inevitably).

Most-admired politician: The late Robin Cook. He followed his conscience on the war in Iraq when the others just followed their leader.

How do you off-set your carbon footprint?: Far less often than I should.

Perfect day: Blue sky, light breeze, hiking somewhere beautiful all day until dark, stimulating conversation and a bottle of Bordeaux at the end of it.

Fictional hero: Juror no. 8 in 12 Angry Men.

Who should play you in the film of your life?: Kind Phoebe, across from me, suggested Hugh Grant. I fear that Woody Allen would be more appropriate.

Hidden talent: In the car, on my own, I swear I sound like Jim Morrison.

Most expensive purchase: Are school fees a purchase?

Desert island objects: A copy of Brideshead Revisited, a large box of sugar lumps and a bottle of mouthwash.

Lowdown: DDB London's former deputy head of planning also brings buckets of US planning experience from his days at Hill Holiday (East Coast) and Hall Riney (West Coast). Having laid down the strategic platform at DHM this year, it will be fascinating to see how the agency pushes forward under Holloway's strategic guidance next year.

HOLMES, ADRIAN

Job: Executive creative director.

Company: Young & Rubicam EMEA, Greater London House, Hampstead Road, London NW1 7QP.

Work tel: +44 (0)20 7611 6752.

Born: 27 April 1953.

Career highlights: 1987: junior copywriter, Grey Advertising. 1977 to 1981: Leo Burnett, AMVD, Cogent Elliott, Colman & Partners. 1982 to 1985: Lowe Howard-Spink. 1986 to 1989: Saatchi & Saatchi, CDP, WCRS. 1989 to 1992: joint creative director, Lowe Howard-Spink. 1993 to 1999: chief creative officer, Lowe & Partners Europe. 1999 to 2005: chief creative officer, Lowe & Partners Worldwide. 2005 to date: executive creative director, Y&R EMEA.

Why are you good at what you do?: By being not at all sure that I am.

Greatest influence: Lowe Howard-Spink, 1982 to 1985.

Fantasy business partner: I'm with Massimo Costa on this one.

Biggest risk taken: A parachute jump from 2,000 feet up in 1977. More recently, choosing Farrow & Ball "Lichen" for the dining room.

Best job outside advertising: Darkroom printer for the landscape photographer Fay Godwin. Utterly absorbing.

Favourite media: The Daily Telegraph, Private Eye, Have I Got News For You, Radio 4, wikipedia.

Favourite gadget: My Leica M2. Instant Henri Cartier-Bresson.

Clubs: The Groucho Club (lapsed).

Most-admired politician: Boris Johnson. For not taking it all too seriously.

How do you off-set your carbon footprint?: We've set fire to all our patio heaters.

Perfect day: Tomorrow.

Fictional hero: Captain Haddock.

Who should play you in the film of your life?: Oh alright then, Ian Carmichael.

Hidden talent: Producing a passable imitation of Enrico Caruso played on an early wax cylinder recording.

Most expensive purchase: Going long on the 2005 Bordeaux en primeurs.

Desert island objects: Pen, paper, and a deadline.

Lowdown: Still wrestling with the beast that is the Y&R network across Europe, Holmes needs all of his legendary composure and creative nous to handle the ever-growing network as it spreads further into Central and Eastern Europe.

HOLMES, TOM

Job: Founder and chairman.

Company: Creativebrief, 97-99 Dean Street, London, W1D 3TE.

Work tel: +44 (0)20 7478 8200.

Born: 25 December 1957.

Career highlights: In January 2007, we were finalists in the Evening Standard and O2 Inspirational Business Awards, which described us as "one of the most inspiring businesses in London".

Why are you good at what you do?: Attitude, experience and contacts.

Greatest influence: My conscience.

Fantasy business partner: Rupert Murdoch.

Biggest risk taken: Putting house, savings and personal life on the line to launch Creativebrief.

Best job outside advertising: Working as a professional actor for two years in Cape Town.

Favourite media: The Sunday Times, Private Eye, Channel 4 News, Radio 4, www.creativebrief.com.

Favourite gadget: My Nokia 6233.

Clubs: None will have me.

Most-admired politician: Ian Paisley for shaking hands with Martin McGuinness.

How do you off-set your carbon footprint?: Creativebrief is completely interactive, so our carbon footprint is minimal and we save our members time, cost and fuel, so they can reduce their CO2 emissions by not having to travel to and from unproductive meetings.

Perfect day: One when I can sleep at night.

Fictional hero: Atticus Finch.

Who should play you in the film of your life?: Richard E Grant (we were contemporaries on the South African stage).

Hidden talent: I don't have one.

Most expensive purchase: My shares in Creativebrief.

Desert island objects: A copy of Don't Die in the Bundu by Colonel D H Grainger, a diving mask and snorkel and a Thomas Crapper "Thunderbox".

Lowdown: It may not square up against the likes of the AAR and ISBA, but Creativebrief is certainly growing in stature. Under Holmes' watch, the intermediary has conducted some significant pitches this year, including AXA, Sportingbet and the ever-so-slightly protracted Innocent. Watch this space.

HOPSON, RUSSELL

Job: Managing director.

Company: Rainey Kelly Campbell Roalfe/Y&R, Greater London House, Hampstead Road, London NW1 7QP.

Work tel: +44 (0)20 7611 6865.

Born: 28 March 1970.

Career highlights: Saatchi & Saatchi, TBWA, Grey, CHI, RKCR/Y&R.

Why are you good at what you do?: I'm still a punter. I have a conscience and I work hard.

Greatest influence: My late father.

Fantasy business partner: My late father.

Biggest risk taken: Going to work for a maniac. It didn't pay off.

Best job outside advertising: A driver for Denise van Outen. And all her mates.

Favourite media: The Times, Arena, Peep Show, Radio 4, Facebook (predictably).

Favourite gadget: BlackBerry Pearl.

Clubs: Milk and Honey. The Primary Club.

Most-admired politician: Dennis Skinner. Clever, funny, irreverent.

How do you off-set your carbon footprint?: Recycle like crazy. I'm thinking of buying a Toyota Prius.

Perfect day: Rome. Francesca (my wife). Prosecco.

Fictional hero: Randle Patrick McMurphy (as played by Jack Nicholson in One Flew Over the Cuckoo's Nest).

Who should play you in the film of your life?: Jimmy Carr.

Hidden talent: I make the best roast potatoes in the world. Fact.

Most expensive purchase: No idea. Someone else heads up procurement in my house.

Desert island objects: Reminders of my three children. A picture by Raphaela. Hermione's ballet shoes. A recording of Romilly's laugh.

Lowdown: When Richard Exon was made managing director, it was rumoured the loyal Hopson was a bit pissed off. However, with Exon's ascent to the main (swivel) chair, Hopson took the step up he'd been waiting for, and is proving an invaluable resource for the chief executive as he finds his feet in the agency.

HOURSTON, NEIL

Job: Executive planning director.

Company: Grey London, 77 Hatton Garden, London EC1N 8JS.

Work tel: +44 (0)20 3037 3000.

Born: 1968.

Career highlights:

Ten years working with PlayStation.

Why are you good at what you do?: Wear glasses, have beard, can look thoughtful.

Greatest influence: My parents.

Fantasy business partner: Don Corleone.

Biggest risk taken: Asking Sid McGrath to be my best man.

Best job outside advertising: Cook.

Favourite media: The Observer, Heat, 24, Xfm, bbc.com.

Favourite gadget: My son.

Clubs: Liverpool, Century, Armitage.

Most-admired politician: Niccole Machiavelli.

How do you off-set your carbon footprint?: I'm ashamed to say that I don't.

Perfect day: Big house, near the sea, full of people I like. And Liverpool win.

Fictional hero: Jon Stark.

Who should play you in the film of your life?: A man (probably, a slightly grumpy one).

Hidden talent: I'm a very, very good dancer.

Most expensive purchase: A first class annual train ticket to Hassocks.

Desert island objects: Alex, Archie and Martha.

Lowdown: It came as little surprise when the former executive planning director for TBWA/London defected to Grey to join David Patton. Will Patton's client empathy and Hourston's strategic capabilities be enough to turn Grey's great oil tanker around?

HOWARTH, NICHOLAS

Job: Managing partner.

Company: CHI & Partners, 7 Rathbone Street, London W1T 1LY.

Work tel: +44 (0)20 7462 8500.

Born: 30 November 1969.

Career highlights: Ogilvy & Mather, HHCL and CHI & Partners.

Why are you good at what you do?: I enjoy it.

Greatest influence: My wife, Emma (by some distance).

Fantasy business partner: Rafael Benitez.

Biggest risk taken: Working with friends (it felt like a risk at the time. Now, I don't know what I was worried about).

Best job outside advertising: Postman.

Favourite media: The Daily Telegraph, The Spectator, Studio 60 on the Sunset Strip, Radio Five Live, www.pyjamaroom.com.

Favourite gadget: Washing machine.

Clubs: Not the clubby type.

Most-admired politician: Sir Keith Joseph - a visionary, idealistic and brave.

How do you off-set your carbon footprint?: I'm a diligent recycler.

Perfect day: The first day of the football season.

Fictional hero: Russell Calloway - dilettante hero of Brightness Falls by Jay McInerney.

Who should play you in the film of your life?: Bradley Whitford.

Hidden talent: Pop trivia from the 80s.

Most expensive purchase: Birthday presents (see "greatest influence").

Desert island objects: Digital radio, a wine cellar, clean sheets.

Lowdown: Joining CHI & Partners must have been like coming home after a long and gruelling business trip for Howarth. Fits in well with the "clubbable" spirit at the agency, although he may start to yearn for the spotlight he enjoyed during his time at HHCL.

HOWE, MARK

Job: Country director, sales.

Company: Google UK, Belgrave House, 76 Buckingham Road, London SW1W 9TQ.

Work tel: +44 (0)20 7184 3482.

Born: In the days before colour TV.

Career highlights: Thames TV to Flextech. Setting up sales house ids. Joining the fastest-growing technology-led media company Google at a time when accountability in advertising is ever present.

Why are you good at what you do?: I'm honest, sincere, believable and, hopefully, easy to do business with.

Greatest influence: Enjoying media.

Fantasy business partner: Elle Macpherson.

Biggest risk taken: Leaving telly for Google.

Best job outside advertising: Cleaning grease out of kitchen airducts.

Favourite media: The Times, SpongeBob SquarePants, Jonathan Ross, SatAM, YouTube.

Favourite gadget: iPod Mini.

Clubs: All the usual ones that I pay for, but never go to enough.

Most-admired politician: I don't trust any politician. Who does?

How do you off-set your carbon footprint?: I cycle to work and encourage my children to turn off their lights and not flush the loo incessantly.

Perfect day: One which involves getting home to see the children before bed.

Fictional hero: Jim Hytner.

Who should play you in the film of your life?: A young Michael Caine.

Hidden talent: I burn easily.

Most expensive purchase: My wife.

Desert island objects: A mobile-enabled laptop, suncream and extra power for the laptop.

Lowdown: Many doubted this most traditional of traditional media men's ability to make the shift to online, but the fact that media agencies are starting to thaw towards the search behemoth is due in no small part to Howe's persistent efforts to build bridges.

HOWELL, RUPERT

Job: Managing director, brand and commercial.

Company: ITV, 200 Grays Inn Road, London WC1X 8HF.

Work tel: +44 (0)844 881 8000.

Born: 6 February 1957.

Career highlights: Ogilvy, Grey, Y&R, HHCL, Chime, McCann EMEA, ITV.

Why are you good at what you do?: I'm passionate, committed and loyal, and I care about clients' business.

Greatest influence: My family.

Fantasy business partner: Warren Buffett.

Biggest risk taken: Starting HHCL with no clients.

Best job outside advertising: Selling ice-creams at Wimbledon.

Favourite media: The Times, Country Life, The X Factor, The Today Programme, Google Earth.

Favourite gadget: BlackBerry (yawn!).

Clubs: 30 Club, MGGB, Marketing Society, MCC, Lords Taverners, West Surrey GC, Seaview YC.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: I plant trees.

Perfect day: A sunny day with my family in the Isle of Wight.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Undisclosed.

Most expensive purchase: Undisclosed.

Desert island objects: Undisclosed.

Lowdown: After parting company with McCann Erickson in less than happy circumstances, the polished Howell was always going to give himself time to find exactly the right job to suit his determined ambitions. His appointment as head of ITV's commercial efforts raised some eyebrows, given his lack of experience in the TV arena. But Howell has no doubt got his eye on snaffling Michael Grade's job eventually.

HSUING, KAI-LU

Job: Managing director.

Company: RSA Films, 42-44 Beak Street, London W1F 9RH.

Work tel: +44 (0)20 7437 7426.

Born: 1 July 1964.

Career highlights: Still working on it.

Why are you good at what you do?: Because I am quite good at smiling and waving.

Greatest influence: My mum.

Fantasy business partner: David Bowie. Can you imagine how cool that would be.

Biggest risk taken: Getting married in Las Vegas to my first husband. Stupid idea.

Best job outside advertising: Art teacher.

Favourite media: The Guardian, The Observer Magazine, How We Built Britain, Radio 3, Virgin Airways.

Favourite gadget: BlackBerry (sad, but it helps get you out of the office).

Clubs: None.

Most-admired politician: Ken Livingstone, for not being afraid to say what he means.

How do you off-set your carbon footprint?: Recycling whenever possible.

Perfect day: Getting up on a Sunday when the sun is shining, pottering around for a bit with my husband, cooking a large Sunday lunch for friends, and then crashing out in front of the TV - truly relaxing.

Fictional hero: Sorry, I don't have one.

Who should play you in the film of your life?: That bloke who plays Tattoo in Fantasy Island.

Hidden talent: Cooking Chinese food.

Most expensive purchase:

A Mercury oven.

Desert island objects: A wind-up radio, A very thick sketchbook and a huge tin of pastels, and a bike.

Lowdown: RSA's success owes no small debt to Hsuing's ability to spot the directorial talent of tomorrow. With Ridley Scott's eyes and ears on the ground in London, Hsuing knows pretty much everything that's going on in the world of production.

HUGHES, BEN

Job: Global commercial director and deputy chief executive.

Company: Financial Times, 1 Southwark Bridge Road, London SE1 9HL.

Work tel: +44 (0)20 7873 4797.

Born: 4 October 1955.

Career highlights: Teaching, then Playboy, then FT.

Why are you good at what you do?: Because I delegate to smart people.

Greatest influence: The smart people I delegate to.

Fantasy business partner: Martha Lane Fox.

Biggest risk taken: That bridging loan...

Best job outside advertising: Ranching in Australia.

Favourite media: Financial Times, How To Spend It, Sky Sports, Radio Five Live, lastminute.com.

Favourite gadget: Sat nav.

Clubs: Don't do clubs.

Most-admired politician: Bill Clinton. Charisma.

How do you off-set your carbon footprint?: More trains, fewer planes.

Perfect day: Playing polo.

Fictional hero: Jack Bauer.

Who should play you in the film of your life?: Kiefer Sutherland.

Hidden talent: Horse whispering.

Most expensive purchase: Education.

Desert island objects: Wilson, iPod, cigars.

Lowdown: These are interesting times for the Financial Times, now that Rupert Murdoch has control of its deadly rival, the Wall Street Journal. Hughes is very much in the front line as the FT wrestles with the question of how much of its premium content it gives away for free on the internet.

HUGHES, MIKE

Job: Director-general.

Company: ISBA, Langham House, 1b, Portland Place, London W1B 1PN.

Work tel: +44 (0)20 7291 9028.

Born: 5 October 1950.

Career highlights: Learned the marketing ropes at Unilever. Launched Diet Coke at Coca-Cola. Grew Guinness in the US and the UK. Made Strongbow into a top-ten brand. Had a lot of fun in digital start-ups, and now ISBA.

Why are you good at what you do?: Strong on strategy, getting people on board, determined.

Greatest influence: My parents, and a very special aunt with indefatigible optimism in the face of adversity.

Fantasy business partner: Akio Morita of Sony.

Biggest risk taken: Agreeing to take a small plane from Raratonga to Aitutaki when Cyclone Sally was heading towards us. Mistake.

Best job outside advertising: Setting up the upmarket Oxford Sightseers service while at college pointed me towards marketing.

Favourite media: The Daily Telegraph, The Sunday Times, The Economist, Green Wing, Radio 4, bbc.co.uk.

Favourite gadget: PowaKaddy (with remote control).

Clubs: Richmond Golf Club.

Most-admired politician: Gladstone, absolutely driven by principle.

How do you off-set your carbon footprint?: Take the train when feasible, recycle at home, plus ISBA has committed to go green.

Perfect day: At work: securing a new member and winning a battle for members. At play: winning a golf match and playing well.

Fictional hero: Top Cat (TC). Smart, resourceful, funny.

Who should play you in the film of your life?: John Cleese (right height) or Trevor Eve. I was a doppelganger for him in his Shoestring days (we both had 'taches then).

Hidden talent: My Christmas family brunch (scrambled eggs, dash of cream, slivers of smoked salmon, chives. That's it on the culinary front).

Most expensive purchase: Married to a lovely Australian, have purchased tens of thousands of pounds of BA/Qantas tickets. It continues. Should have bought shares.

Desert island objects: iPod (solar-powered, of course), A History of The English-Speaking Peoples by Winston Churchill, and a container load of red wine.

Lowdown: Hughes has ushered in a relaxed a style at ISBA that is markedly different from that of his predecessor, the "man from Mars" Malcolm Earnshaw. A pivotal figure in the fight against growing threats to advertising freedom, Hughes faces a challenge unifying members whose first loyalty is often to their own trade associations.

HUNT, TERRY

Job: Chairman.

Company: EHS Brann, 6 Briset Street, London EC1M 5NR .

Work tel: +44 (0)20 7017 1000.

Born: 8 June 1955.

Career highlights: Set up my own agency before the age of 30; worked with many of the UK's best brands; created good jobs for thousands of good people over the past 20 years; helped Tesco create and grow Clubcard; published a best-selling business book, which has been translated into eight languages, survived two-and-a-half recessions, three mergers and far too many moments of personal embarrassment.

Why are you good at what you do?: I like the people who buy the things we try to sell.

Greatest influence: Retail.

Fantasy business partner: Mukesh Ambani.

Biggest risk taken: Putting our house up as security to fund the agency (and nearly losing it).

Best job outside advertising: Clearing old ladies' overgrown gardens.

Favourite media: The Guardian, The Economist, Rome, Radio 4 afcwimbledon.co.uk.

Favourite gadget: Handheld GPS.

Clubs: Battersea Labour Club, AFC Wimbledon fans club, RSA, IDM, Groucho Club, Shoreditch House.

Most-admired politician: Gordon Brown. He knows how to run a country.

How do you off-set your carbon footprint?: www.co2balance.uk.com .

Perfect day: A sunny June day in West Witttering.

Fictional hero: Julien Sorel.

Who should play you in the film of your life?: Cate Blanchett (she's good enough for Bob Dylan).

Hidden talent: Concealment.

Most expensive purchase: Oil painting by Jeroen Krabbe.

Desert island objects: Fishing rod, sack of potatoes, Heinz tomato ketchup.

Lowdown: Hunt, who was a member of the team who pioneered the Tesco Clubcard, has had a good year, retaining the much-needed Barclays business, and helping the agency to secure new business wins from COI, GoCompare and Topshop.

HUNTER, MARK

Job: Executive creative director.

Company: Euro RSCG London, Cupola House, 15 Alfred Place, London WC1E 7EB.

Work tel: +44 (0)20 7257 6050.

Born: 2 November 1964.

Career highlights: A black Pencil takes some beating. As does seeing your work in the Louvre (Nike) and the V&A (Levi's). But nothing tops working consecutively for Brian Harrod, John Hegarty and Dan Wieden.

Why are you good at what you do?: The above helped.

Greatest influence: My first creative director, Brian Harrod.

Fantasy business partner: Probably Lucy Meredith.

Biggest risk taken: Giving up my relatively cushy life in Toronto to chase a dream in London at 34.

Best job outside advertising: Usher in a cinema in high school or a cook in a posh restaurant during university.

Favourite media: Any newspaper, The New Yorker, The Daily Show, autosport.com.

Favourite gadget: Le Creuset Screwpull.

Clubs: None.

Most-admired politician: Pierre Trudeau, for pirouetting behind Queen Elizabeth II.

How do you off-set your carbon footprint?: Until last month, I hadn't owned a car for eight years.

Perfect day: On the boat with Fiona and Maya.

Fictional hero: "Zooey" Glass.

Who should play you in the film of your life?: Will Ferrell, if only to hang with him at the craft services table.

Hidden talent: I can make yogurt from scratch.

Most expensive purchase: Do weddings count? If not, ill-advised GentelBio stock.

Desert island objects: Le Creuset Screwpull. Something from Matthew Bull's cellar. And my MacBook Pro.

Lowdown: Euro RSCG London spent a long time finding its executive creative director, but it has certainly found a good one. Hunter has hit the ground running at the agency and is by all accounts a joy to work with. He's got a strong creative pedigree and will be a good fit in the entrepreneurial culture at the agency.

HYTNER, JIM

Job: Commercial director.

Company: Top Up TV, Seventh floor, 90 High Holborn, London WC1V 6XX.

Work tel: Undisclosed.

Born: 1964.

Career highlights: Presenting to Rupert Murdoch frequently, and handing over the Barclays Premiership Player of the Month to Ryan Giggs even more frequently.

Why are you good at what you do?: I'm Jewish, thus I'm insecure, and driven.

Greatest influence: My grandfather, Bob, and my best friend, Jo.

Fantasy business partner: Phil Georgiadis (brains), Martin Bowley (humour), David Kershaw (lunch breaks).

Biggest risk taken: Going into banking... and it came off.

Best job outside advertising: Chef at L'Escargot.

Favourite media: The Independent, The Week, Question Time, and The X Factor, Radio Five Live, easyJet.com.

Favourite gadget: My priority card, so when we're delayed going to Nice, or flying back to London, we can sit in relative luxury.

Clubs: Blakes 7, 30 Club. My brother Richard is the chairman of the Manchester United Armchair Fan Club. I can't get in because I'm always at the ground.

Most-admired politician: Bill Clinton. The real deal. He is intelligent, compassionate, and is still making a difference.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: Strolling around Venice, lunch at Le Crab Enrage, bumping into the hatshop owners.

Fictional hero: Santa Claus (although he's not fictional at all, he's real).

Who should play you in the film of your life?: Ronnie Corbett.

Hidden talent: I can appear bald.

Most expensive purchase: Still to come...

Desert island objects: A Top Up TV box, Piz Buin factor 75 and a cold shower.

Lowdown: One of three compulsively over-achieving siblings (brother Richard is the Saatchi & Saatchi Worldwide deputy chairman, brother Nicholas is the acclaimed theatre director), Hytner clearly has TV in his blood. Having cut his teeth at BSkyB, five and ITV, he quit the top marketing job at Barclays in the summer to return to his natural environment as the commercial director of Top Up TV.

HYTNER, RICHARD

Job: Deputy chairman.

Company: Saatchi & Saatchi Worldwide, 80 Charlotte Street, London W1A 1AQ.

Work tel: +44 (0)20 7462 7122.

Born: 1959, three miles from Old Trafford.

Career highlights: Benton & Bowles; Young & Rubicam; Still Price Court Twivy D'Souza morphed into Still Price Lintas; The Henley Centre; Publicis; Sloan Fellowship at London Business School; Saatchi & Saatchi as the chairman and chief executive, Europe, Middle East & Africa.

Why are you good at what you do?: Because I have the energy for it.

Greatest influence: My wife and two children.

Fantasy business partner: JB (Sloan 2003).

Biggest risk taken: Taking my seatbelt off before the captain has switched off the "seatbelt" sign.

Best job outside advertising: Barman, The Beech Hill Hotel, Windermere.

Favourite media: The Economist; Conde Nast Traveller; Radio 4, Amazon.

Favourite gadget: Hairdressing scissors.

Clubs: A founder member of Manchester United Supporters' Trust, a founder member of Rose & Jack's "Two eggs, bacon, sausage, chips, beans with strawberry sponge and custard" club (before the cholesterol kicked in).

Most-admired politician: Tony Benn (the mellowed version). Compassionate, articulate, and (still) unreasonable.

How do you off-set your carbon footprint?: Recycle, live at home almost permanently in the dark (my son is a lights-off activist) and I drive a hybrid.

Perfect day: The one when I don't have to worry, and I'm really looking forward to it.

Fictional hero: Owen Meany in Prayer for Owen Meany by John Irving.

Who should play you in the film of your life?: Woody Allen (Michael Stipe can't act).

Hidden talent: Bending it like Beckham (OK, in Subbuteo).

Most expensive purchase: My marriage licence.

Desert island objects: A priority pass for the Club Lounge, tinted prescription reading glasses and the complete works of William Shakespeare.

Lowdown: With one of the year's most sublime/ridiculous manoeuvres (the jury is still out on the idea of joining Fallon with Saatchis) under his belt, and the departure of fellow Man U fan Lee Daley, Hytner faces one of his most daunting years. Could see the agency rise phoenix-like or sink like a brick.

I

ILLINGWORTH, FRANCES

Job: Global recruitment director.

Company: WPP, 27 Farm Street, London W1J 5RJ.

Work tel: +44 (0)20 7408 2204.

Born: 9 September 1952.

Career highlights: Marketing trainee at Spillers Foods. Account management at Bates, Lintas and Leo Burnett. Executive search at Stevens Company. Joined WPP in 2000.

Why are you good at what you do?: I know everything about everybody in this book.

Greatest influence: Miss Preston. The head mistress at Ivydale Primary.

Fantasy business partner: Mr Montgomery Burns.

Biggest risk taken: Getting married.

Best job outside advertising: On-course bookies runner.

Favourite media: The Times, Tatler, The Bill, Radio 4, www.net-a-porter.com.

Favourite gadget: Mrs Danvers, my cleaner.

Clubs: The Chocolate Society.

Most-admired politician: Robert Cecil, 1st Earl of Salisbury.

How do you off-set your carbon footprint?: Jimmy Choo.

Perfect day: Breakfast at Cipriani, lunch on Torcello, drinks at The Gritti Palace.

Fictional hero: Satan in Paradise Lost.

Who should play you in the film of your life?: Diana Dors.

Hidden talent: My assistants, Sue and Clare.

Most expensive purchase: Which week?

Desert island objects: Bollinger, mascara and more Bollinger.

Lowdown: Illingworth is a key figure in Sir Martin Sorrell's ongoing efforts to find the best talent for senior roles at WPP operating companies. She is highly regarded for the passion she brings to the job, being a good listener, and for her straight-talking style.

INGALL, JON

Job: Managing partner.

Company: Archibald Ingall Stretton, Berners House, 47-48 Berners Street, London W1T 3NF.

Work tel: +44 (0)20 7467 6100.

Born: Finedon, Northamptonshire.

Career highlights: Developing and launching the Tesco Clubcard. Founding Archibald Ingall Stretton.

Why are you good at what you do?: I'm not, but don't tell Stuart, Steve or the rest of the agency. I don't think they've rumbled me yet.

Greatest influence: Everyone that ever told me I couldn't do something.

Fantasy business partner: Kate Moss.

Biggest risk taken: Starting a company with Stuart Archibald and Steve Stretton.

Best job outside advertising: Working on farms in the summer holidays while I was a student.

Favourite media: The Sunday Times, Conde Nast Traveller, Top Gear, Chiltern FM, bbc.co.uk.

Favourite gadget: O2 XDA.

Clubs: No. 5 Cavendish Square.

Most-admired politician: None.

How do you off-set your carbon footprint?: The agency became carbon neutral two years ago, including my daily commute from Bedford.

Perfect day: Riding my motorbike through the Alps on a warm spring day with my girlfriend.

Fictional hero: James Bond.

Who should play you in the film of your life?: Brad Pitt.

Hidden talent: I can play the piano and the guitar.

Most expensive purchase: BMW motorbike.

Desert island objects: Piano, iPod, off-road motorbike.

Lowdown: Ingall continues to wear the slippers in the AIS partnership. He has kept a firm grip on his wayward colleagues, and his efforts have been rewarded. The agency has a keen hold grip on the O2 business, and has produced some great digital work for the client.

INGE, CHARLES

Job: Founding partner.

Company: CHI & Partners, 7 Rathbone Street, London W1T 1LY.

Work tel: +44 (0)20 7462 8500.

Born: 9 June 1961.

Career highlights: Lions, Pencils, Arrows, Sharks, Silver Donkeys (90). Long-running campaigns (eight). Starting ad agencies (one).

Why are you good at what you do?: I try to write ads that sell stuff.

Greatest influence: Real creatives, The Rolling Stones, JK Rowling, Ricky Gervais, etc.

Fantasy business partner: The same as my real business partners.

Biggest risk taken: Leaving Lowe after 16 years.

Best job outside advertising: Charity work in Bristol.

Favourite media: The Week, Radio 4.

Favourite gadget: Depends on the time of day. The kettle or the corkscrew.

Clubs: None.

Most-admired politician: None. They tend to be political.

How do you off-set your carbon footprint?: By working with Friends of the Earth to create the world's first online march to demand a strong climate law.

Perfect day: Drinking sangria in the park.

Fictional hero: Brer Rabbit.

Who should play you in the film of your life?: Keira Knightley.

Hidden talent: Don't know. Can't find it.

Most expensive purchase: My classical guitar.

Desert island objects: Paints, guitar, a DVD of Keira Knightley playing me in the film of my life.

Lowdown: Still one of the best writers in the business, Inge appears happier now that he's not responsible for the day-to-day management of the CHI & Partners creative department - first and foremost, he's always been a creative.

INGRAM, CHRIS

Job: Free agent.

Company: Undisclosed.

Work tel: Undisclosed.

Born: 9 June 1943.

Career highlights: 1) Messenger. 2) Ad agencies. 3) Media agencies. 4) Brand consultancy. 5) Free agent.

Why are you good at what you do?: I join up the dots very quickly.

Greatest influence: My father (for better or worse).

Fantasy business partner: Roy Keane.

Biggest risk taken: Taking the grandchildren away for the weekend.

Best job outside advertising: The best (and worst) is chairing Woking FC.

Favourite media: The Times, Christie's Magazine, Sky Sports, Classic FM, wokingfc.co.uk.

Favourite gadget: My bottle opener.

Clubs: Woking FC, MGGB, Pi Capital, E100, Solus.

Most-admired politician: Winston Churchill. He was an egotistical, eccentric, obstinate, multi-talented visionary.

How do you off-set your carbon footprint?: Lots of little things, nothing clever.

Perfect day: Bit of advising people I like, a bit of connecting; a bit of pro bono; a bit of LBS brain-stretching, then create a smart business-building opportunity and take a piece of it, then retire to watch a Western with a good bottle of wine.

Fictional hero: Should be Superman, but it's Inspector Rebus.

Who should play you in the film of your life?: Clint Eastwood.

Hidden talent: There aren't any. I gab about them incessantly.

Most expensive purchase: The Elizabeth Frink sculpture, "Walking Madonna".

Desert island objects: A pad and a pen, a mobile phone recharged by solar power, an instruction manual on building boats out of sand.

Lowdown: The grandfather of media had high ambitions for his strategic marketing agency, but found that clients were not as enthusiastic about paying for upstream advice as he'd hoped. Calling it a day was probably one of the toughest decisions in Ingram's illustrious career, but don't expect him to head for retirement any time soon.

INGRAM, TAMARA

Job: Group executive vice-president and executive managing director.

Company: Grey Global Group, 77 Hatton Garden, London EC1N 8JS.

Work tel: +44 (0)20 3037 3080.

Born: London.

Career highlights: Working with great people, doing great work, and being part of a global community.

Why are you good at what you do?: Energy and passion. It's more than a job.

Greatest influence: My mother.

Fantasy business partner: Bill Clinton.

Biggest risk taken: Too naughty to say...

Best job outside advertising: Chairman, Visit London.

Favourite media: The Guardian, The Economist, This Week, Radio 4, bbc.co.uk.

Favourite gadget: BlackBerry.

Clubs: As Groucho Marx said: "I don't care to belong to a club that accepts people like me as members."

Most-admired politician: Nelson Mandela.

How do you off-set your carbon footprint?: I cycle to work, I use green energy providers at home, and I recycle.

Perfect day: Being with my family.

Fictional hero: Waiting for Godot and Godot never arrives.

Who should play you in the film of your life?: Susan Sarandon.

Hidden talent: To be able to listen to three different conversations at once.

Most expensive purchase: Arsenal season tickets.

Desert island objects: Marmite, marmite, marmite.

Lowdown: Despite her global Procter & Gamble role, Ingram will no doubt still be a huge presence in guiding David Patton through the intricacies of running an agency. Her move out of the chief executive role seems to have worked well - she always seemed happier as the global account woman on the network's behemoth account.

IRWIN, TIM

Job: Joint managing director.

Company: BJK&E, 24-28 Bloomsbury Way, London WC1A 2SL.

Work tel: +44 (0)20 7025 3900.

Born: 1962.

Career highlights: Lintas, Billett & Company; Yellowhammer; Generator; RPM3; BJK&E.

Why are you good at what you do?: I surround myself with more intellligent people than me.

Greatest influence: Helen Weisinger and Tottenham Hotspur. They both play with a swagger.

Fantasy business partner: Leonardo da Vinci.

Biggest risk taken: Travelling in rural China in 1986.

Best job outside advertising: Door-to-door salesman.

Favourite media: The Guardian, Word, The Sopranos, Radio Five Live, YouTube.

Favourite gadget: iPod speakers.

Clubs: MCC.

Most-admired politician: Nelson Mandela.

How do you off-set your carbon footprint?: Not as much as I should.

Perfect day: 10 May 2009, The Emirates, near a former rubbish dump, London N7. Spurs beat Arsenal 2-1 to clinch the Premier League.

Fictional hero: Derek "Del Boy" Trotter.

Who should play you in the film of your life?: Hugh Laurie, apparently.

Hidden talent: If I told you, then it would no longer be hidden.

Most expensive purchase: Engagement ring.

Desert island objects: Helen, Ceci and Barney.

Lowdown: Irwin's agency is somehow maintaining its position within the mighty Group M as a small, niche player. It might not make a great deal if noise within the market, but its work for the likes of Mercedes and the Financial Times remains of a high standard.

This article was first published on campaignlive.co.uk

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