The A List 2008: Part 6 of 9 - M-N

campaignlive.co.uk, Thursday, 29 November 2007 12:00AM

M

MACAUSLAN, HARRY

Job: Vice-chairman.

Company: Leo Burnett, Warwick Building, Avonmore Road, Kensington Village, London W14 8HQ.

Work tel: +44 (0)7770 735907.

Born: 2 October 1956.

Career highlights: Mainly JWT, and then Leo Burnett.

Why are you good at what you do?: Never knowingly underdressed.

Greatest influence: The weather.

Fantasy business partner: Simon Clemmow.

Biggest risk taken: Agreeing to go shopping with my wife.

Best job outside advertising: Sadler's Wells.

Favourite media: The Week, Frieze, Arrested Development, Front Row, smokinggun.com.

Favourite gadget: Electric toothbrush.

Clubs: None.

Most-admired politician: Thomas Jefferson. Amazing polymath. When John F Kennedy invited 49 Nobel Prize winners to a dinner in 1962, he said: "This is the greatest collection of talent seen in the White House since Jefferson dined alone."

How do you off-set your carbon footprint?: An absurd question, but if you must: I walk to work.

Perfect day: Sangria in the park.

Fictional hero: The Fat Lady in Franny and Zooey.

Who should play you in the film of your life?: Sir Martin Sorrell in platforms.

Hidden talent: Similar to most account handlers, I often tap dance.

Most expensive purchase: Extortionate school fees that make the Zimbabwean inflation rate look meagre.

Desert island objects: Deckchair, ice lolly, factor 20.

Lowdown: MacAuslan could be credited for supplying some of the glue behind Leo Burnett's international offering. However, don't expect him to shout about it. He's entirely modest and understated.

MACDONALD, CHRIS

Job: Managing director.

Company: McCann Erickson, 7-11 Herbrand Street, London WC1N 1EX.

Work tel: +44 (0)20 7961 2115.

Born: 13 March 1967.

Career highlights: DMB&B (sadly deceased); Lowe Howard-Spink, Publicis, Rainey Kelly Campbell Roalfe/Y&R, McCann Erickson.

Why are you good at what you do?: Eternal optimism, a fantastic agency team and a German PA.

Greatest influence: My father.

Fantasy business partner: Steve Jobs or Walt Disney.

Biggest risk taken: Having a third child.

Best job outside advertising: Children's TV gameshow host (sadly never commissioned).

Favourite media: Evening Standard, The Week, The F-Word, Radio Five Live, Craigslist.org.

Favourite gadget: Wildly complicated digital radio alarm clock.

Clubs: Following Groucho Marx's advice and enjoying being invited to everyone else's clubs.

Most-admired politician: Got to be Winston Churchill. V-signs, cigars and great speeches.

How do you off-set your carbon footprint?: Lexus RX400h which offsets about one toe.

Perfect day: A massive pitch presentation.

Fictional hero: Willy Wonka.

Who should play you in the film of your life?: Hopefully, George Clooney. More likely to be Harry Hill.

Hidden talent: Cooking.

Most expensive purchase: My wife's 40th birthday present.

Desert island objects: Is a five-star hotel an object? Can my children (three of them as collective) be classified as one object? If yes, those, and the collected works of William Shakespeare that I never read during my English degree.

Lowdown: As most of Rupert Howell's all-stars spent the year quitting the agency, MacDonald must now feel like he has room to breath in the agency he tirelessly steers through adland. Funny and smart with an ability to charm clients and staff alike, he's one of the best in the business.

MACKENZIE, AMANDA

Job: Commercial and brand marketing director.

Company: British Gas, Lakeside West, 30 The Causeway, Staines, Middx TW18 3BY.

Work tel: +44 (0)1784 874641.

Born: 6 December, in Yorkshire.

Career highlights: Teaching the piano to John Poorta,(he never learned the piano, but we did get married) relaunching Maltesers, moving to Air Miles, launching broadband for BT, replacing Piper, working on green initiatives for British Gas, joining the board of the National Youth Orchestra... which should have more funding.

Why are you good at what you do?: I have stuck at it a long time, and I have had brilliant, generous of spirit teachers, who wouldn't give up either.

Greatest influence: It's corny, but it's true. Twenty years of some wonderful colleagues and inspirational bosses.

Fantasy business partner: Undisclosed.

Biggest risk taken: Teaching the piano to John Poorta.

Best job outside advertising: Playing the piano in a cocktail bar in a slightly seedy northern hotel.

Favourite media: The Guardian, The Week, House & Garden, TV shows that are satirical, Radio 1, 2, 3 and 4.

Favourite gadget: Penknife.

Clubs: Undisclosed.

Most-admired politician: Disraeli, for having the wisdom to create green park spaces and reserve common land in London.

How do you off-set your carbon footprint?: Inadequately. I am waiting to trial a fuel cell boiler, and we should all have British Gas zero carbon gas and electricity.

Perfect day: Piano and singing, picnic, bike ride, modest retail therapy, concert/opera.

Fictional hero: Mr Darcy.

Who should play you in the film of your life?: Well, St Luke's reckon Judy Garland as Dorothy with a machine gun; I was rather hoping for Nicole Kidman.

Hidden talent: It's so hidden that I haven't found it yet.

Most expensive purchase: Undisclosed.

Desert island objects: A grand piano, limitless music, tuning hammer.

Lowdown: As the industry held its breath among rumours of a media and/or creative review, MacKenzie sailed through, proving her mettle as one of adland's shrewdest, switched-on clients.

MACLENNAN, MORAY

Job: Chairman, Europe.

Company: M&C Saatchi, 36 Golden Square, London W1F 9EE.

Work tel: +44 (0)20 7543 4524.

Born: 29 August 1961.

Career highlights: Saatchi & Saatchi, graduate, 1983; managing director, 1993; founder, M&C Saatchi, 1995; chairman, Europe, 2006; IPA president, 2007.

Why are you good at what you do?: I work at it... more Kevin Keegan than George Best.

Greatest influence: My parents.

Fantasy business partner: Roy Keane.

Biggest risk taken: Giving Charles Saatchi an ultimatum.

Best job outside advertising: Pizza-maker in New York.

Favourite media: Daily Mirror, Campaign, Malcolm in the Middle, Radio Five Live, ipa.com.

Favourite gadget: Electric pencil-sharpener.

Clubs: Muirfield, MCC.

Most-admired politician: Augustus Caesar (a sort of politician). Apparently, he didn't have any of the "must-have" attributes of the day (general, orator, administrator), so he employed people who did.

How do you off-set your carbon footprint?: Inadequately, if the truth be told (apart from the obvious, such as recycling, etc). Will try to make amends through the IPA Industry initiative.

Perfect day: In a blinding flash, see the future path for agency success. Relax. Take a half day. Go to the top of Primrose Hill with Mia and Kit, successfully fly a kite for the first time in my life, bask in the late autumnal sunshine. Children in bed at 7pm. Have a glass of wine with my wife, Wendy.

Fictional hero: Rab C Nesbitt.

Who should play you in the film of your life?: Cast by me: Hugh Grant. Cast by my colleagues: Harvey Keitel.

Hidden talent: Patience.

Most expensive purchase: Sixteenth-century Maiolica Urbino Istoriato plate.

Desert island objects: Paper, pencil, Heinz tomato ketchup.

Lowdown: As the president of the IPA (who could have seen that one coming?), MacLennan is seeing his time devoted to the agency he has built and shaped for ten years being slashed. But the agency's loss is the industry's gain, since the appointment has seen this mercurial "Dapper Dan" really get a hold of the role and attack it with commendable gusto.

MAKIN, CHARLIE

Job: Chief strategic officer.

Company: BLM, Eagle House, 50 Marshall Street, London W1F 9BQ.

Work tel: +44 (0)20 7437 1317.

Born: Kensington, London.

Career highlights: Started at Saatchis in 1981. Launched BLM in 1991, and helped build it into a ú150 million agency.

Why are you good at what you do?: Inquisitive, determined and occasionally insightful.

Greatest influence: Probably my family.

Fantasy business partner: Niccole Machiavelli as the new business director.

Biggest risk taken: Starting an agency without any clients.

Best job outside advertising: An orange squeezer at Harrods juice bar.

Favourite media: The Guardian, The Week, Curb Your Enthusiasm, Radio Five Live, bbc.co.uk.

Favourite gadget: A guitar that my wife bought me.

Clubs: MCC, Third Space, High Road House.

Most-admired politician: Clement Attlee, for creating the blueprint of the welfare state.

How do you off-set your carbon footprint?: Bicycling to work (mainly fairweather).

Perfect day: Either skiing or sitting outside a restaurant in Provence.

Fictional hero: Sir Harry Flashman.

Who should play you in the film of your life?: Robert Downey Jr.

Hidden talent: I can make a mean risotto.

Most expensive purchase: A house in France.

Desert island objects: An old guitar, a sun lounger and a panama hat.

Lowdown: The founding team is still together at BLM, and Makin is the planning brains that makes it tick. His closeness to clients such as Domino's Pizza is one of the reasons for the success of his agency.

MALE, JEREMY

Job: Chief executive, UK and Northern Europe.

Company: JCDecaux, Summit House, 27 Sale Place, London W2.

Work tel: +44 (0)20 7298 8005.

Born: Chatham, Kent.

Career highlights: Undisclosed.

Why are you good at what you do?: Undisclosed.

Greatest influence: Undisclosed.

Fantasy business partner: Undisclosed.

Biggest risk taken: Undisclosed.

Best job outside advertising: Undisclosed.

Favourite media: Undisclosed.

Favourite gadget: Undisclosed.

Clubs: Undisclosed.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: Undisclosed.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Undisclosed.

Most expensive purchase: Undisclosed.

Desert island objects: Undisclosed.

Lowdown: Male by name, archetypally alpha male by nature, he aspires at all times to be relentless competitive, ruthlessly organised and supremely good at delegating the right tasks to the right people. He's the ideal figurehead for a company which has burning ambitions to be perceived at the number one outdoor company around the world.

MANWARING, TONY

Job: Creative director.

Company: Lab@Initiative, 84 Eccleston Square, London SW1V 1PX.

Work tel: +44 (0)20 7663 7131.

Born: A long, long time ago, in a galaxy far, far away...

Career highlights: That I'm still here.

Why are you good at what you do?: Keeping one step ahead.

Greatest influence: Mortality.

Fantasy business partner: Genghis Khan.

Biggest risk taken: Stopping doing the Lottery after 12 years.

Best job outside advertising: I was expelled at 16, worked in a bank for six months, refused to get my hair cut, left, and ended up in advertising, so none.

Favourite media: The Independent, Q, Match of the Day, Radio 4, Facebook.

Favourite gadget: iPod.

Clubs: None. "I wouldn't want to join any club that would have me as a member."

Most-admired politician: None. They're all self-serving egomaniacs.

How do you off-set your carbon footprint?: I don't have a car.

Perfect day: Saturday, at home in Brighton with my wife and Oscar the dog.

Fictional hero: Withnail.

Who should play you in the film of your life?: Richard E Grant.

Hidden talent: My impersonation of Richard E Grant.

Most expensive purchase: Holiday home in France.

Desert island objects: A yacht, in case the helicopter fails, and my iPod.

Lowdown: Manwaring is Initiative's resident "creative" media man, and spent much of 2007 laying the foundations for a new creative offering from the media agency. This will offer clients a creative solution that integrates beautifully with the media strategy.

MARQUIS, SIMON

Job: Chairman, National Readership Survey (and various other things).

Company: National Readership Survey, 40 Parker Street, London WC2B 5PQ.

Work tel: +44 (0)7711 883876.

Born: 1953.

Career highlights: Yet to come.

Why are you good at what you do?: I'll let others decide.

Greatest influence: Undisclosed.

Fantasy business partner: Undisclosed.

Biggest risk taken: Undisclosed.

Best job outside advertising: Editorial director at Haymarket (yes, really).

Favourite media: Cornish Guardian, The Spectator, BBC golf coverage, Radio 2, www.cbwps.org.uk.

Favourite gadget: Screwpull (best corkscrew in the world).

Clubs: St Enodoc (God's favourite golf course).

Most-admired politician: Winston Churchill.

How do you off-set your carbon footprint?: I don't believe in that nonsense.

Perfect day: Tomorrow.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Undisclosed.

Most expensive purchase: Huge painting of Western Isles.

Desert island objects: A black labrador, another black labrador, a seven iron.

Lowdown: One of the more urbane operators in the business, replete with calm intelligence, the reward, perhaps, of the hours of solitary reflection which come with the territory when you're a keen birdwatcher. He is a consummate committee man but even Marquis is finding the job of reinventing the NRS a rather exasperating business.

MARSDEN, ANDREW

Job: Former marketing director.

Company: Undisclosed.

Work tel: Undisclosed.

Born: 1956.

Career highlights: Joined Britvic in 1997. Previously with Unilever, Danone and Vileda.

Why are you good at what you do?: Building shareholder value by building brands.

Greatest influence: Bright, sparky people.

Fantasy business partner: Benjamin Franklin.

Biggest risk taken: Filling in this damn form.

Best job outside advertising: President of The Marketing Society.

Favourite media: The Times, This Week, Classic FM, Google.

Favourite gadget: Sadly, my new BlackBerry.

Clubs: The 30 Club, MGGB, Solus, The Carlton and The East India.

Most-admired politician: "Admire" is such a challenging word.

How do you off-set your carbon footprint?: I tread lightly.

Perfect day: A decent lunch, in the sun, with old friends.

Fictional hero: Professor Albus Dumbledore.

Who should play you in the film of your life?: Some out-of-work actor... with hair.

Hidden talent: I am surprisingly good at...

Most expensive purchase: My Breguet.

Desert island objects: My room card, a towel and sunscreen.

Lowdown: Described as solid and professional but a bit pompous, the man behind Tango's iconic advertising took adland aback when he quit as Britvic's marketing director during the summer, after more than 10 years in the job. His experience of brand building and new product development expected to stand him in good stead when it comes to future employment.

MARSH, RUSSELL

Job: Managing director.

Company: Agency.com, 85 The Strand, London WC2R 0DW.

Work tel: +44 (0)20 7964 8200.

Born: 22 September 1968.

Career highlights: 1993, designer then producer at 3T Productions in the North. 1999, became creative director at Agency.com working on BA, built its first e-ticketing system. 2000, director of creative delivery at Sapient, working on Opodo. 2001, Fullsix, director, new business/client services, working with Orange and P&G. 2004, Agency.com client partner, "boomeranged" back working with Ladbrokes and P&G. 2005, head of client services. 2007, managing director.

Why are you good at what you do?: My creative, technical and business experience is pretty handy when I have to sit with clients, meaning I can quickly get to the bottom of what they are trying to achieve and help crack a solution.

Greatest influence: My brother.

Fantasy business partner: Derren Brown - serious thinking out of the box.

Biggest risk taken: Having children.

Best job outside advertising: I was a bouncer. I learnt more about people doing that job than any other.

Favourite media: Financial Times, Wired, Heroes, I can't remember the last time I listened to radio? engadget.com, www.projectentropia.com, cool multi-user online game (not quite a website, but very addictive).

Favourite gadget: I have so many! My iPhone at this moment in time, but my Aibo dog is super-cool.

Clubs: Hospital, Facebook.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: dothegreenthing.com.

Perfect day: Enjoying a beer in the mountains with blue skies and pristine snow, having just skied down a large hill at an obscene rate of knots... then doing it all over again.

Fictional hero: The Stainless Steel Rat.

Who should play you in the film of your life?: Christopher Eccleston.

Hidden talent: If I told you, it wouldn't be hidden.

Most expensive purchase: My home computer set-up. It has more things plugged into it than you can shake a stick at.

Desert island objects: A flare gun, a sketch pad and a pencil, and my iPhone.

Lowdown: Agency.com's recent recruit has won himself a good reputation as a strong internal manager. However, Agency.com now needs to really drive its reputation on the industry stage if it's to stop traditional agencies stealing its lunch.

MARSHALL, JIM

Job: Chairman.

Company: Starcom MediaVest Group, Whitfield House, 89 Whitfield Street, London W1T 4HQ.

Work tel: +44 (0)20 7190 8007.

Born: A long time ago. 1955.

Career highlights: Still working with bright, energetic and talented people.

Why are you good at what you do?: If I am, it's because I still enjoy it.

Greatest influence: My children.

Fantasy business partner: Jose Mourinho.

Biggest risk taken: Listening to anything Mark Cranmer tells me.

Best job outside advertising: Can't remember doing anything else.

Favourite media: The Guardian, MCN, Chelsea live on Sky Sports, The Jazz, Amazon.

Favourite gadget: I don't do gadgets.

Clubs: Chelsea FC and Ronnie Scott's.

Most-admired politician: No-one current. Martin Luther King, for obvious reasons.

How do you off-set your carbon footprint?: Try to smoke less.

Perfect day: Watching the TT races in the Isle of Man.

Fictional hero: Philip Marlowe.

Who should play you in the film of your life?: No-one. Can't think why a film would be made of my life.

Hidden talent: Bit of an artist.

Most expensive purchase: My divorce.

Desert island objects: A lot of cigarettes, a sketch pad and an iPod with an extensive blues and jazz collection.

Lowdown: Will the real Jim Marshall please stand up? For years, everyone thought they knew him as the Chelsea-supporting media bloke. Now we are to believe he's something of a renaissance man who paints a bit, reads modernist novels and dresses like a rural parson and he has become a fixture on industry platforms over the past few years.

MARSHALL, RICHARD

Job: Business development director.

Company: Tullo Marshall Warren, 81 King's Road, London SW3 4NX.

Work tel: +44 (0)20 7349 4000.

Born: 15 July 1957.

Career highlights: Work in progress.

Why are you good at what you do?: I can escape.

Greatest influence: Gravity.

Fantasy business partner: Leonardo da Vinci.

Biggest risk taken: A gamble.

Best job outside advertising: Direct marketing.

Favourite media: Financial Times, Decanter, Rick Stein, Planet Rock, tmw.co.uk.

Favourite gadget: Screwpull.

Clubs: Club Gascon and Mossiman's.

Most-admired politician: Margaret Thatcher. She's like Marmite.

How do you off-set your carbon footprint?: I tread lightly.

Perfect day: A holiday.

Fictional hero: My alter ego.

Who should play you in the film of your life?: A digitally remastered me.

Hidden talent: I am chameleon-like.

Most expensive purchase: My wife.

Desert island objects: Computer, ba.com, ticket home.

Lowdown: A culinary and fine wine enthusiast, Marshall has been cooking up a storm at the agency again this year by securing new business from Capital One and Unilever. However, the loss of Lloyds TSB may have been a bit less palatable.

MATHIESON, MIKE

Job: Chief executive.

Company: Cake, 10 Stephen Mews, London W1T 1AG.

Work tel: +44 (0)20 7307 3112.

Born: At the same time John F Kennedy was shot.

Career highlights: Left Grey Advertising postboy position for job at Stiff Records in 1985; a year on the road with U2's The Joshua Tree tour as a press officer; single-handedly bury the careers of Nick Heyward, Thompson Twins and Level 42 in 1987; take Soul II Soul and Paula Abdul to Number 1 in 1990; started my own music PR business, FFI, in 1991; between 1990 and 1995, broke talent such as Lenny Kravitz, Ocean Colour Scene, The Verve and, err, MC Hammer. Started Cake in 1999; launched Pokemon with huge stunt in 2000 and busked it ever since.

Why are you good at what you do?: Libra with Scorpio rising.

Greatest influence: Chris Morris.

Fantasy business partner: Roman Abramovich.

Biggest risk taken: Staging an event for 300 people in the Arctic Circle for Lynx.

Best job outside advertising: Head of PR, Virgin Records, 1988 to 1990 (shame about the 80s music output, though).

Favourite media: The Guardian, T3, My Name is Earl, Xfm, Google Earth.

Favourite gadget: Nikon D80, MacBook Pro, Sony HDR-SR8, Nintendo Wii.

Clubs: Berkshire Golf Club, Dyers Company, Foo Fighters Fan Club.

Most-admired politician: Karen Buck, my local MP, because she gets things done.

How do you off-set your carbon footprint?: Cycle. Buy A-rated appliances, turn the heating down, share baths, buy off-sets for transport.

Perfect day: One without client meetings or Whelan's dog around.

Fictional hero: Tintin.

Who should play you in the film of your life?: Keith Allen.

Hidden talent: Celestial navigation.

Most expensive purchase: Banksy.

Desert island objects: Compass, treasure map and a spade.

Lowdown: The shrewd Cake co-founder started out as Richard Branson's right-hand man at Virgin Records before moving to music PR. He has stayed true to his musical roots and remains a passionate festival-goer. Loves Radiohead and the Foo Fighters equally.

MAYHEAD, JOHN

Job: Chairman.

Company: Audit Bureau of Circulations, High Street, Berkhampsted, Herts HP4 1AD.

Work tel: +44 (0)1442 870800.

Born: Too long ago to remember.

Career highlights: Have there been any?

Why are you good at what you do?: Preparation.

Greatest influence: My conscience.

Fantasy business partner: Bill Gates.

Biggest risk taken: Waking up this morning.

Best job outside advertising: Gardener - my own.

Favourite media: Financial Times, the news, Classic FM, bbc.co.uk.

Favourite gadget: PC.

Clubs: None.

Most-admired politician: Boris Johnson - maverick.

How do you off-set your carbon footprint?: Don't be silly.

Perfect day: Every day, I'm an optimist.

Fictional hero: None.

Who should play you in the film of your life?: Me, of course.

Hidden talent: No talent. So none that are hidden.

Most expensive purchase: Family.

Desert island objects: PC, TV, newspapers.

Lowdown: When it comes to mastering and understanding complex research procedures, Mayhead has few equals. He honed his skills within senior marketing roles at a number of major companies, and he is held in high esteem not just by the industry at large but also by the government, which has called on him for advertising advice.

MCATEER, IAN

Job: Group chairman.

Company: The Union, Union House, 18 Inverleith Terrace, Edinburgh EH3 5NS.

Work tel: +44 (0)131 625 6000.

Born: 17 November 1958.

Career highlights: Dance prefect; barrister-at-law; Saatchi & Saatchi London (group account director); Faulds Advertising (client services director); Co-founder of The Union.

Why are you good at what you do?: Because I care.

Greatest influence: Iggy Pop.

Fantasy business partner: I like to keep my fantasies to myself.

Biggest risk taken: Starting The Union with everything on the line. And employing lots of Geordies.

Best job outside advertising: Toss-up between selling hot dogs on Brighton Pier and earning loads working a nightshift in a factory.

Favourite media: The Herald, 24, Real Radio (Scotland). BBC Sport.

Favourite gadget: It used to be my 1984 Opel Kadett. Now, it's my Apple Mac.

Clubs: Home House (Edinburgh). Bruntsfield Links Golf Club.

Most-admired politician: Winston Churchill. He didn't go with the flow.

How do you off-set your carbon footprint?: I continuously switch off the lights that my family continually switches on.

Perfect day: Deep-sea fishing in Seychelles with my sons. A big catch of yellow-fin tuna, wahoo, dorado and sailfish.

Fictional hero: Jack Bauer.

Who should play you in the film of your life?: Wesley Snipes.

Hidden talent: I'm a mean cartoonist (and being utterly unable to reduce my handicap from 28).

Most expensive purchase: A crumbling, damp, disused church (now The Union's offices).

Desert island objects: TV, satellite subscription to Celtic TV, large volumes of Cloudy Bay.

Lowdown: A hater of bad grammar and a self-confessed bad golfer, McAteer probably can't get his handicap down because he is working so hard keeping his agency profitable.

MCCALL, CAROLYN

Job: Chief executive.

Company: Guardian Media Group, 119 Farringdon Road, London EC1R 3ER.

Work tel: +44 (0)20 7239 9711.

Born: 1961.

Career highlights: Chief executive of Guardian Media Group, which comprises The Guardian and The Observer and websites, a regional media group, a UK radio division and a majority holding in Trader Media Group. Previously held roles as chief executive of Guardian Newspapers Ltd (2000 to 2006), deputy managing director (1998 to 2000), commercial director (1997) and ad director (1995 to 1997). A non-executive director of Tesco. Chair of Opportunity Now, and a former president of Women in Advertising and Communications London.

Why are you good at what you do?: I love work.

Greatest influence: My husband, my parents, Caroline Marland and John Bartle.

Fantasy business partner: Undisclosed.

Biggest risk taken: Launching the Berliner.

Best job outside advertising: Teaching.

Favourite media: The Guardian, Vogue, 24, Smooth Radio, GuardianUnlimited and Flickr.

Favourite gadget: BlackBerry.

Clubs: Wacl, Thirty Club of London and Blakes.

Most-admired politician: Nelson Mandela. Integrity.

How do you off-set your carbon footprint?: Recycling.

Perfect day: On the beach with my family.

Fictional hero: Katharine Hepburn's role in any film.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Patience.

Most expensive purchase: Jewellery.

Desert island objects: Apple iPhone, solar charger and Lancaster sun cream.

Lowdown: There's a buzz surrounding GMG under McCall's firm-but-fair leadership. It's invested in expanding its radio arm, and its Berliner format papers are holding their own in the newspaper market.

MCCARTHY, ENDA

Job: Managing director.

Company: Draft FCB, 80 Victoria Street, London SW1E 5JL.

Work tel: +44 (0)20 3048 0007.

Born: 4 December 1968.

Career highlights: Di, Charlotte, Keith, Ben, Johnny, Nick, Billy, Indra, Catherine, Pippa, Lash, Mark, Brett, Chris, Glen, Simon, Tom, Flatty, Paul, Nick, Lee, Christian, Rupes, Chips, Dale, Scud, Hannah, Lou, Tors, Justin, Jasp, Ros, Hilde, Nick, Liz, Birdy, Bruce, Andrew, Nigel, Simon and Tons.

Why are you good at what you do?: I listen.

Greatest influence: My mum and dad.

Fantasy business partner: The Doctor (Doctor Who).

Biggest risk taken: Answering the next question.

Best job outside advertising: Male escort.

Favourite media: G2, Evo, NME Chart Show, Radio 4, Facebook (this week).

Favourite gadget: My bath.

Clubs: The Guinea Pigs, The Famous Five, Chelsea FC.

Most-admired politician: Winston Churchill, for his sheer bloody-mindedness.

How do you off-set your carbon footprint?: Walk.

Perfect day: Breakfast with Eba and lunch with The Guinea Pigs.

Fictional hero: Biggles.

Who should play you in the film of your life?: Peter O'Toole circa Lawrence of Arabia.

Hidden talent: I can make pound coins disappear into thin air.

Most expensive purchase: Watches.

Desert island objects: J Sheekey, St Alban, Tabaq.

Lowdown: "Look like you mean it" is his motto, and McCarthy couldn't look more like an adman if he tried. The black specs, coupled with a perfectly cut suit, tie and impeccable haircut makes McCarthy seem the safest pair of hands in the business. His stints at JWT, CDP and Euro RSCG signal substance behind the style. Having spent less than a year at Nitro before moving to DraftFCB, McCarthy will be eager to make this innings count.

MCDEVITT, CAROLINE

Job: Managing director, advertising.

Company: IPC Media, Blue Fin Building, 110 Southwark Street, London SE1 0SU.

Work tel: +44 (0)20 3148 3718.

Born: Last century.

Career highlights: Undisclosed.

Why are you good at what you do?: I believe in people's ability to always rise to the challenge, and being patient enough to make that happen.

Greatest influence: My father.

Fantasy business partner: Philip Green, and all those meetings on a jet to somewhere exotic.

Biggest risk taken: Leaving a well-paid, decent job to do something entirely different.

Best job outside advertising: Undisclosed.

Favourite media: Evening Standard, Nice Matin, InStyle, Top Gear repeat, The Today Programme, IPC house2home.

Favourite gadget: Nespresso machine, currently.

Clubs: Wacl, The Hospital. Don't do virtual, I like to meet in the flesh.

Most-admired politician: That's surely an oxymoron?

How do you off-set your carbon footprint?: Plant more olive trees in France, and have a very green environmental sister.

Perfect day: Having friends over by the pool in the south of France and watching the sunset with a glass of bubbly or a margarita.

Fictional hero: Being a romantic, it's Mr Darcy.

Who should play you in the film of your life?: Tom Cruise.

He has great legs.

Hidden talent: I can sing all the words to most of Madonna's hits - without a karaoke machine.

Most expensive purchase: Shoes, shoes, shoes.

Desert island objects: Mascara, iPod, George Clooney.

Lowdown: Big year for McDevitt as IPC continues to expand its portfolio outside of magazines. Her appointment of Nick Bradley as the company's first director of digital advertising signals this commitment. One of the key members of Time Warner's UK Advertising Council, alongside AOL UK and Turner Media Innovations, means McDevitt is all poised to become one of media's most influential women.

MCDONALD, JILL

Job: Senior vice-president marketing.

Company: McDonald's, 11-59 High Road, East Finchley, London N2 8AW.

Work tel: +44 (0)20 8700 7307.

Born: 15 May 1964.

Career highlights: Introducing the first "Sleeper Service" for BA First Class travellers in the 90s; being posted to Hong Kong with BA and travelling across Asia on a regular basis. Leading the global marketing plan to retire Concorde with grace. A sad day, but an amazing project. Joining McDonald's and discovering what a brilliant company it is to work for. Introducing a number of new products and promotions over the past 12 months and seeing sales take off! Plus, I get to try lots of delicious food.

Why are you good at what you do?: Focus.

Greatest influence: Derek Dear, my boss from BA in the early 90s - an advertising guru, a real gentleman and always fun to be with.

Fantasy business partner: Victoria Davies.

Biggest risk taken: Having children.

Best job outside advertising: As a student I worked as a barmaid at the Windmill Pub in Brighton - being paid for being somewhere I would have been anyway felt good.

Favourite media: The Times, Elle, Coronation Street, Radio 1, Google.

Favourite gadget: The CD player I use to help my son get to sleep.

Clubs: Wacl and Stoke Park health club.

Most-admired politician: Bill Clinton, for the entertainment value.

How do you off-set your carbon footprint?: Cycle at weekends.

Perfect day: A lie-in (anything after 7.00am counts), making breakfast for the family, a long walk in Burnham Beeches, lunch at Santucci in Gerrards Cross, an afternoon shopping in Notting Hill with Sue Zerk (who inconveniently lives in Australia), and then a big family supper where my two boys happily eat what I make for them.

Fictional hero: Kay Scarpetta. Recently, though, she has started to irritate me.

Who should play you in the film of your life?: Madonna.

Hidden talent: Patience.

Most expensive purchase: Our nanny.

Desert island objects: Sunseeker boat, mosquito repellent, matches.

Lowdown: Accessible and down-to-earth, and with a passion for Prime Suspect and Bill Clinton (for his stories), McDonald admits to going off the rails in her teens when she discovered boys, fags and skiving. Her concerns are more wholesome in her current job: charged with fuelling obesity, particularly in the young, the fast-food chain needs to work harder to make healthy eating fun for children, she accepts. As for her name... enough, already.

MCEVOY, DAVID

Job: Marketing director.

Company: JCDecaux, Summit House, 27 Sale Place, London W2 1YR.

Work tel: +44 (0)20 7298 8091.

Born: 25 July 1961.

Career highlights: TV, posters, outdoor, JCDecaux.

Why are you good at what you do?: Passion, enthusiasm and pretending I can still party with the kids.

Greatest influence: Murphy's.

Fantasy business partner: Niall Quinn. Running football clubs, breeding horses and bathing in reflected glory. In reality, it's Spencer Berwin.

Biggest risk taken: Betting everything on the last turn of the card in Vegas...

Best job outside advertising: Working at Roker Park during the summer preparing the ground for the new season. Proximity to heroes and living under an illusion that I was part of pre-season training.

Favourite media: The Daily Telegraph, Campaign, of course, SpongeBob SquarePants, Radio Five Live, wikipedia, and my favourite poster site is the M4 Tower.

Favourite gadget: The wine connoisseur corkscrew. Effortlessly opens the Cite Ritie.

Clubs: Club Penguin. For dads with 10-year-olds.

Most-admired politician: Norman Tebbit. He told me to get on my bike and that's how I ended up in London. The North East's loss, and, I like to think, media's gain.

How do you off-set your carbon footprint?: I don't. I should, and I'm useless, I know.

Perfect day: Sun, leather on willow, a pint and all preferably at Lord's.

Fictional hero: Billy Dane from Scorcher, otherwise known as Billy's Boots. I've always wanted a pair.

Who should play you in the film of your life?: Declan Joseph Oliver Donnelly (Dec).

Hidden talent: Qualified butcher (of meat, not men).

Most expensive purchase: Vega Sicilia Unico for the prospective father-in-law before asking for his daughter's hand in marriage.

Desert island objects: Snooker table, snooker cue and chalk. Top break is 56 at the moment, and I need some misspent middle-age.

Lowdown: This Sunderland fan had a busy 2007 promoting JCDecaux's multitude of products. It washis enthusiasm that kept the industry in touch.

MCGRATH, SID

Job: Planning partner.

Company: Karmarama, 5th Floor, 16 Greese Street, London EC1V 5AR.

Work tel: +44 (0)20 7612 1777.

Born: West Ham, London.

Career highlights: HHCL being named Campaign Agency of the Decade in 2000; Karmarama named as Campaign Agency of the Decade (TBC).

Why are you good at what you do?: I do the right thing more often.

Greatest influence: Charles Bukowski. So many women, so much wine, so many beautiful words.

Fantasy business partner: Elle Macpherson.

Biggest risk taken: Becoming an employer.

Best job outside advertising: DJ at Big Bird in Edinburgh 1988 to 1989.

Favourite media: The Guardian, Fast Company, The Sopranos, Radio 2, songstowearpantsto.com.

Favourite gadget: Either Sky+ or the iPod. Obvious, but wonderful.

Clubs: Century, Armitage, Wandsworth Twins Club.

Most-admired politician: Arnold Schwarzenegger. I know, I'm surprised as well. It's just that he's actually very good at what he does.

How do you off-set your carbon footprint?: Walk, run or stagger everywhere.

Perfect day: Northern line working, winning a pitch, having fun with Ben and Dave, the wife and children being nice to me, sleep.

Fictional hero: Willy Wonka.

Who should play you in the film of your life?: John Turturro.

Hidden talent: I cook the world's greatest lasagna - absolutely no contest.

Most expensive purchase: A rather hear-me-now Fendi sports jacket.

Desert island objects: A set of golf clubs, an Amstel beer pump, Sky VIP package.

Lowdown: "Cockney Sid" or "Sick-note Sid", as he's been called, is proud of his East End heritage. The planner's parents were crowned Pearly King and Queen in the 60s, and ran a chip shop in the East End. Rumour has it that a young Ian Beale (the EastEnders character) was based on Sid.

MCGUINNESS, ANDREW

Job: Partner.

Company: Beattie McGuinness Bungay, 16 Shorts Gardens, London WC2H 9AU.

Work tel: +44 (0)20 7632 0445.

Born: Southport.

Career highlights: Graduate trainee at JWT. Produced one of the first UK advertiser-funded programmes. Account director for M&C Saatchi, Sydney. Joined TBWA, went from managing director to chief executive, aged 32. Founded Beattie McGuinness Bungay.

Why are you good at what you do?: Undisclosed.

Greatest influence: My dad.

Fantasy business partner: My dad.

Biggest risk taken: Moving to Australia.

Best job outside advertising: Lifeguard. Made David Hasselhoff look slim.

Favourite media: Undisclosed.

Favourite gadget: Don't have one.

Clubs: Undisclosed.

Most-admired politician: Aneurin Bevan. An unbelievable legacy.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: A beach on the North Cornwall coast - wife, children and surf.

Fictional hero: Mr Benn.

Who should play you in the film of your life?: Mr Benn.

Hidden talent: I haven't enough to hide any of it.

Most expensive purchase: Surfboard.

Desert island objects: Isabella, Jessica, Ella and Alfie.

Lowdown: From one of the industry's youngest chief executives to a partner in one of its most successful start-ups, McGuinness has crammed a lot into his career. Colleagues say he relishes life as master of his own destiny, and that he's much more relaxed running his own company.

MCLEOD, ANDY

Job: Director.

Company: Rattling Stick, 39-43 Brewer Street, London W1F 9UD.

Work tel: +44 (0)20 7851 2000.

Born: 1966.

Career highlights: Eighteen years with Flintham, winning a black Pencil, starting Fallon with my partners, leaving Fallon in January to direct full-time.

Why are you good at what you do?: If I am, passion with pragmatism, single-mindedness, clarity of purpose.

Greatest influence: The many people I've worked for, the many people I've worked with, and the many who have worked for me.

Fantasy business partner: My Fallon partners were fairly fantastic.

Biggest risk taken: Wrapping myself in a sleeping bag and throwing myself down the stairs. Flintham did it, too. And so did Tony Barry.

Best job outside advertising: Painting and decorating in Exeter one summer. It wasn't all that, to be honest, but it's the only non-advertising job I've ever done.

Favourite media: The Guardian, Match of the Day, Radio 4, eBay.

Favourite gadget: Door keys.

Clubs: The Union, Soho House, The Hospital, Arsenal, Club Penguin.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: When you book flights with easyJet online, there's a button you can press to pay a sum of money, which will pay to off-set the carbon footprint of the flight you're going on. It's about 79p or something.

Perfect day: Get up, go for a run, have a nice, quiet, leisurely breakfast at the Electric with my wife and children, who then wave me off to the football with a cheery: "Come back as late as you like." Never happens quite like that, of course.

Fictional hero: Thomas Covenant, the Unbeliever.

Who should play you in the film of your life?: Let's be honest, wonderful as our industry is, no-one is about to play me, or any of us, in a film of our lives.

Hidden talent: Still hidden, unfortunately.

Most expensive purchase: Art.

Desert island objects: A hotel, a pool, a restaurant.

Lowdown: The former Fallon joint-executive creative director has hit the ground running in his new career as a director, earning himself a best newcomer nomination at the 2008 BTAAs. He is widely expected to work on some big scripts this year, and not all of them necessarily from his previous home.

MCNEIL, JANE

Job: Managing director.

Company: Agency Republic, The Glassmill, 1 Battersea Bridge Road, London SW11 3BZ.

Work tel: +44 (0)20 7942 0003.

Born: 14 August 1966.

Career highlights: Co-founding Agency Republic in 2001; client services director at Claydon Heeley, 1995 to 2000; Clarke Hooper Consulting, 1988 to 2005.

Why are you good at what you do?: I'm a pragmatist.

Greatest influence: My parents.

Fantasy business partner: Sir Alex Ferguson.

Biggest risk taken: I painted my woodwork New White - I'm not big on risks.

Best job outside advertising: Selling timeshare in Cape Cod, Massachussetts. Sorry.

Favourite media: The Sun, Conde Nast Traveller, CSI Miami, Last.FM, pageflakes.com.

Favourite gadget: Corkscrew.

Clubs: Local gym, Wacl,I love the Proclaimers on Facebook.

Most-admired politician: John Smith. A modest man with a dry wit and strong moral judgement.

How do you off-set your carbon footprint?: Via climatecare.org.

Perfect day: Tuesday. They are always interesting.

Fictional hero: John McClane.

Who should play you in the film of your life?: Abigali Breslin.She's only 11, but I've still got a lot of life to live.

Hidden talent: I'm an excellent liar.

Most expensive purchase: My watch.

Desert island objects: Champagne, feather pillow, John McClane.

Lowdown: Republic's managing director has been forced reluctantly into the spotlight since the departure of Zulu chief Martin Brooks. It's not a position she's comfortable with, but her unquestioned management skills have kept the agency on an even keel through what has been a difficult year.

MEDD, ANDY

Job: Partner.

Company: Mother, 10 Redchurch Street, London E2 7DD.

Work tel: Undisclosed.

Born: 1966.

Career highlights: "Devon Knows How They Make It So Creamy", Singapore, "TumTiTumTumTum", Coke, Thailand, Mother.

Why are you good at what you do?: Because I surround myself with people more talented than me.

Greatest influence: Maternity (and paternity).

Fantasy business partner: Edna Mode.

Biggest risk taken: Leaving Coke for Mother.

Best job outside advertising: Surf instructor.

Favourite media: The Week, The Word, Green Wing, Radio 4, Amazon.

Favourite gadget: iPod karaoke microphone.

Clubs: Undisclosed.

Most-admired politician: Boris Johnson. The sheer cheek of the man.

How do you off-set your carbon footprint?: I prefer Cornwall to the Med.

Perfect day: Being on holiday in Cornwall.

Fictional hero: Captain Underpants or Batfink.

Who should play you in the film of your life?: Laird Hamilton.

Hidden talent: Name amnesia.

Most expensive purchase: Endless gifts for my gorgeous wife.

Desert island objects: Telly, fishing rod, surfboard.

Lowdown: Medd has played a central role as the agency expands its global capabilities, and was instrumental in the agency's appointment to the Dell roster. Age hasn't dimmed his Action Man interests - he'll still chuck himself down a mountain and worry about the consequences later.

MELLORS, TIM

Job: Worldwide creative director.

Company: Grey, 777 Third Avenue, New York, NY 10017.

Work tel: +1 212 546 2622.

Born: 14 September 1945.

Career highlights: President of Cannes jury and president of D&AD.

Why are you good at what you do?: Psychologically aware.

Greatest influence: Bill W and Dr Bob.

Fantasy business partner: Charles Saatchi.

Biggest risk taken: Moving to America.

Best job outside advertising: Drummer in The Flock.

Favourite media: The Guardian, The New Yorker, Curb Your Enthusiasm, www.sothebys.com.

Favourite gadget: The back-scratcher.

Clubs: Chelsea Arts, RAC, Groucho.

Most-admired politician: I loathe them.

How do you off-set your carbon footprint?: Grow trees, drive a green car.

Perfect day: Saturday.

Fictional hero: Mellors, the gamekeeper in Lady Chatterley's Lover by D H Lawrence.

Who should play you in the film of your life?: Grumpy from The Seven Dwarfs.

Hidden talent: Mind reader.

Most expensive purchase: The cover artwork from Never Mind the Bollocks Here's the Sex Pistols.

Desert island objects: A sculpture by Henry Moore, a painting by Mark Rothko and a back-scratcher.

Lowdown: The Northern creative, who has already retired and come back into the industry once, is still a big part of Grey's global direction. Mellors will now be called on to help nurture a new creative impetus in London.

MELSOM, ANDREW

Job: Senior partner.

Company: Agency Insight, South House, Ham, Marlborough, Wilts SN8 3RB.

Work tel: +44 (0)1488 669000.

Born: Around lunch-time, 1 February 1953.

Career highlights: Tractor driver, FCB, JWT, BMP/Business, Energis, Agency Insight.

Why are you good at what you do?: Oh no, others must decide that.

Greatest influence: My family.

Fantasy business partner: Marina from Stingray.

Biggest risk taken: I have been struck by lightning in an aircraft, but the risk was inadvertent.

Best job outside advertising: Actor.

Favourite media: The Daily Telegraph, The Spectator, Have I Got News For You or You've Been Framed, Radio Five Live, YouTube.

Favourite gadget: I do not have a BlackBerry, but the Vodafone mobile internet widget, which looks a bit like a sperm, is quite good.

Clubs: None.

Most-admired politician: The serious one would have to be William Pitt the Younger PM at 24 for 20 years... resided over the King's madness, revived the country from bankruptcy, financed the war with the French and saw in Trafalgar. Otherwise, it would have to be Alan Clark, because of his diaries. He was brash and brimming with insight.

How do you off-set your carbon footprint?: Not well enough, I suspect. I would like to see the US Senate issue a more robust statement that CO2 emissions are the major contributor to global warming. Opposing views are gathering inconvenient orthodoxy.

Perfect day: To take a picnic and watch my children in whatever team they are in. Lacrosse is a good game.

Fictional hero: John McNab, a fictional hero within a work of fiction by John Buchan.

Who should play you in the film of your life?: Lee Majors.

Hidden talent: I can face-slap the William Tell Overture.

Most expensive purchase: Probably my guns.

Desert island objects: Our one-eyed chicken, a supply of Rum Punch and a pile of history books on politics and war.

Lowdown: Melsom is filled with an old-school integrity that means you know exactly where you stand with him.

MENDELSOHN, NICOLA

Job: Deputy chairman.

Company: Grey London, The Johnson Building, 77 Hatton Gardens, London EC1N 8JS.

Work tel: +(0)20 3037 3037.

Born: 29 August 1971.

Career highlights: Undisclosed.

Why are you good at what you do?: Undisclosed.

Greatest influence: My children.

Fantasy business partner:

Vito Corleone.

Biggest risk taken: The answer to the last question.

Best job outside advertising: Governor of the Wolfson Hillel Primary School.

Favourite media: The Sun, Financial Times, Vogue, You Magazine, CSI, Facebook, Video Jug.

Favourite gadget: Hair straighteners.

Clubs: Soho House, Home House, The Hospital, Wacl, The Marketing Society.

Most-admired politician: Gordon Brown. He's the "Real Deal".

How do you off-set your carbon footprint?: Home and family: travel through Terrapass, The Carbon Neutral Company and KKL. For work: The Carbon Neutral Company.

Perfect day: Friday.

Fictional hero: Elizabeth Bennet in Pride & Prejudice.

Who should play you in the film of your life?: Barbara Streisand.

Hidden talent: Krav Maga.

Most expensive purchase: Childcare.

Desert island objects: Smythson writing pad, BlackBerry and tweezers.

Lowdown: Despite her extraordinary PR efforts and consummate networking, Mendelsohn manages to hold down a day job. But new business has been scarce for the agency in 2007, and she'll have to raise the bar to impress her new boss, David Patton.

MENDOZA, MARC

Job: Managing partner.

Company: Media Planning Group, 11 Great Newport Street, London WC2H 7JA.

Work tel: +44 (0)20 7393 2405.

Born: 1960.

Career highlights: WCRS, 1986 to 1997; MPG, 1997 to the present.

Why are you good at what you do?: Very punctual, reliable, and I scrub up well.

Greatest influence: The need to sleep with a clear conscience.

Fantasy business partner: Jeremy Clarkson.

Biggest risk taken: Having children before I could afford it - never a moment's regret.

Best job outside advertising: Chef, bookmaker.

Favourite media: The Sunday Times, The Week, House, Radio 4, ba.com.

Favourite gadget: Any remote control.

Clubs: None (really and virtually).

Most-admired politician: Boris Johnson. Amiable fool.

How do you off-set your carbon footprint?: Not sure I do.

Perfect day: Clients approving media plans on a beach.

Fictional hero: Fat Dog Mendoza.

Who should play you in the film of your life?: Ray Winstone.

Hidden talent: Nothing hidden, WYSIWYG.

Most expensive purchase: Turnbull & Asser shirts, legroom on planes.

Desert island objects: Lord of the Rings by J R R Tolkien, chocolate fountain, Sogno by Andrea Bocelli.

Lowdown: It's been a cracking year for Mendoza's agency, landing accounts such as the BBC and Axa to build a strong new-business record. Mendoza's auctioneering and oratory skills remain in demand from organisations such as Nabs.

MERRIHUE, JEFFREY

Job: Chief executive.

Company: Accenture Marketing Sciences, 60 Queen Victoria Street

London EC4N 4TW .

Work tel: +44 (0)20 7851 0467.

Born: California.

Career highlights: Breaking the 10 million frequent-flyer mile barrier.

Why are you good at what you do?: I don't get jet lag.

Greatest influence: Undisclosed.

Fantasy business partner: Leonardo da Vinci (he was an idea guru).

Biggest risk taken: Joining Accenture to start a marketing company.

Best job outside advertising: Selling T-shirts at rock concerts.

Favourite media: The Sunday Times, The Economist, Monty Python's Flying Circus, XM, YouTube.

Favourite gadget: Corkscrew.

Clubs: Too many.

Most-admired politician: The Wizard of Oz.

How do you off-set your carbon footprint?: Walk to work.

Perfect day: Skiing in deep snow in the sunshine.

Fictional hero: Downhill racer.

Who should play you in the film of your life?: Andre Agassi.

Hidden talent: Juggling any four things at the same time (just like work).

Most expensive purchase: Home theatre.

Desert island objects: A 6,000-bottle, temperature-controlled, solar powered wine cellar, 6,000-film solar-powered, air-conditioned theatre, a dim sum transponder hooked up to Yauatcha.

Lowdown: The former client and former media agency chief has taken to management consultancy like a duck to water. He's now bringing his marketing and management experience to bear advising clients on the international stage.

MILDENHALL, MATT

Job: Procter & Gamble global leader for BBDO and Proximity; chairman of Proximity Worldwide.

Company: BBDO Worldwide, 1285 Avenue of the Americas, NY 10019.

Work tel: +1 212 459 5223.

Born: Winchester.

Career highlights: Fantastic years building Proximity into a true network. Plus, having the luxury of spending time with inspiring people in fascinating places around the world.

Why are you good at what you do?: I love what I do.

Greatest influence: My wife, and the day-to-day (everything, everywhere).

Fantasy business partner: AG Lafley.

Biggest risk taken: My life has no risks compared to most people on the planet.

Best job outside advertising: Car cleaner (my own little business, aged 13).

Favourite media: Financial Times, The Economist, Radio 4, bbc.co.uk.

Favourite gadget: iPhone.

Clubs: Judo clubs and plenty of virtual groups such as LinkedIn.

Most-admired politician: Nelson Mandela. A man of integrity beyond description.

How do you off-set your carbon footprint?: I'm not going to pretend I do. It bugs me.

Perfect day: A simple fun day out and about with my wife and children.

Fictional hero: Yoda.

Who should play you in the film of your life?: That's such an "I love myself" question.

Hidden talent: Judo black belt.

Most expensive purchase: Boys' toys and holidays.

Desert island objects: A laptop that doesn't break, running shoes, iPod.

Lowdown: With the remit of developing Proximity as a network around the world, you'd expect to hear more about Mildenhall, but he continues to keep a low profile. Despite this, his MBA, law degree and accountancy qualifications put him in a good position to drive the expansion.

MILES, JEREMY

Job: Chairman.

Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1T 1NB.

Work tel: +44 (0)20 7073 6900.

Born: Bromsgrove.

Career highlights: Being at Abbott Mead Vickers from 1980 to 1999. Setting up MCBD (1999 to present).

Why are you good at what you do?: I just am.

Greatest influence: Hugh Miles.

Fantasy business partner: Steven Spielberg.

Biggest risk taken: Setting up MCBD.

Best job outside advertising: Trainee croupier.

Favourite media: Financial Times on Saturday, The New Yorker, The Sopranos, Radio 4, ba.com.

Favourite gadget: Screwpull.

Clubs: Annabel's, George, Harry's Bar, MCC, MGGB, Reform, Solus and Thirty.

Most-admired politician: Winston Churchill. Second World War.

How do you off-set your carbon footprint?: I drive my Aston Martin slowly.

Perfect day: First day of Lord's Test, sun shining, with friends, lunch at L'Aventure and then dinner at Harry's Bar.

Fictional hero: James Bond.

Who should play you in the film of your life?: A young Sean Connery.

Hidden talent: Discretion.

Most expensive purchase: Art.

Desert island objects: The Supremes.

Lowdown: After a period of ill-health, Miles is back in the saddle, but the account man/industry demi-god must have been questioning his sanity this year after Jonathon Durden, his newly appointed chairman, decided to go on the reality TV car crash that was/is Big Brother. You have to trust that Miles knows what he's doing.

MILES, STEVE

Job: Global brand vice-president, skin health brands.

Company: Unilever, 100 Victoria Embankment, London EC4.

Work tel: Undisclosed.

Born: London.

Career highlights: Mediocre teacher, mediocre musician, slightly less mediocre marketeer... am fond of the two gold Lions on the mantlepiece (and keen for them to multiply).

Why are you good at what you do?: Knowing consumer marketing (and especially advertising) is far more about art than science.

Greatest influence: The team I worked with in Argentina in the 90s. For them, nothing was impossible.

Fantasy business partner: Undisclosed.

Biggest risk taken: Ditching "real" work to join a pop group for two years.

Best job outside advertising: See above.

Favourite media: The Sunday Times, Q, Spooks, Xfm, Metacritic.

Favourite gadget: My eight-track digital portastudio. Makes even my guitar playing sound good. A bloody miracle.

Clubs: Undisclosed.

Most-admired politician: None. Seriously, none.

How do you off-set your carbon footprint?: Am more focused on reducing it (less air travel) than off-setting it.

Perfect day: Any day on holiday with my family out of mobile phone reception.

Fictional hero: Magnus Pym in John le Carre's A Perfect Spy.

Who should play you in the film of your life?: Robert De Niro... he can make even the least promising things seem compelling.

Hidden talent: Whatever it is, it's clearly so deeply hidden I despair of ever finding it.

Most expensive purchase: My grand piano. Best five-figure sum I could imagine ever spending.

Desert island objects: A piano (of course), an internet-connected webcam, and an endlessly refilling bottle of Pauillac.

Lowdown: Unilever has had a difficult year, restructuring its middle management and rethinking its brands strategies. But Miles has overseen some impressive work for the Vaseline range that has given the brand a new lease of life.

MILLAR, GRANT

Job: Joint managing director.

Company: Vizeum UK, Orion House, 5 Upper Saint Martins Lane, London WC2H 9EA.

Work tel: +44 (0)20 7379 9000.

Born: March 1971.

Career highlights: It's the people. Working with amazing talents clientside, at media owner companies, and at Vizeum. After that, launching broadband in the UK.

Why are you good at what you do?: I am driven by a morbid fear of failure. And my wife.

Greatest influence: That'll be the wife again.

Fantasy business partner: Robin Williams. I'm lucky enough to be working with his doppelganger already, and it's great.

Biggest risk taken: Something to do with getting my now wife pregnant when we were in our early twenties.

Best job outside advertising: Video shop assistant in the late 80s. I have the biggest collection and encyclopaedic knowledge of straight-to-video cult classics. It didn't do Quentin Tarantino any harm.

Favourite media: Broadsheets, The Week, The Shield, Xfm, music.aol.co.uk.

Favourite gadget: USB turntable.

Clubs: Farnham Squash Club, The Solus Club.

Most-admired politician: Mayor Quimby from The Simpsons. A genius and a man of the people.

How do you off-set your carbon footprint?: We're relocating to a green building.

Perfect day: Leaving work having been told all our clients are happy and we've won our last three pitches, home to watch my children playing cricket, then on to a reformed Pixies concert.

Fictional hero: Bear Grylls, now that the Daily Mail has established Born Survivor as a work of fiction. Truly magnetic TV.

Who should play you in the film of your life?: Danny DeVito or Peter Lorre.

Hidden talent: Nothing's hidden. What meagre talents I have are peddled mercilessly.

Most expensive purchase: My wife has a recurring nightmare that I've bought a pair of trainers for ú999.99.

Desert island objects: Solar-powered iPod, palm-oil-driven jet-ski, Bear Grylls' survival manual.

Lowdown: The more rational half of Vizeum's joint management team alongside Matt Andrews, Millar has set about using his client skills gained at BT to quietly transform Vizeum into a more digital-focused business. In between defending accounts including Coca-Cola and Pernod Ricard, Millar found time to build the agency's search marketing credentials.

MILLIGAN, NICK

Job: Managing director.

Company: Sky Media, 123 BPR, Victoria, London SW1.

Work tel: +44 (0)20 7705 5000.

Born: On a Tuesday.

Career highlights: Launch of UK Gold, UK Living, five and Sky Media Sales Team of the Year 2007.

Why are you good at what you do?: Fear of being found out.

Greatest influence: My mum.

Fantasy business partner: Phil G.

Biggest risk taken: Interrupting David Mansfield (twice).

Best job outside advertising: Farmer.

Favourite media: The Guardian, Stuff, 24, Radio 4, Metacafe.

Favourite gadget: Sky HD.

Clubs: The Tufty Club, Soho House, Blue Peter (lapsed).

Most-admired politician: None.

How do you off-set your carbon footprint?: I now release a lot less hot air than I used to.

Perfect day: Ski or scuba.

Fictional hero: Sergeant Wilson.

Who should play you in the film of your life?: Roy Walker.

Hidden talent: Three-day event rider.

Most expensive purchase: Triumph Tiger.

Desert island objects: iPod, XDA, solar-powered monkey.

Lowdown: There's no doubt Milligan has lost some of his profile since he joined Sky's ranks, but when rumours started to emerge that he was preparing to leave the broadcaster in the summer, the gossip it generated proved he is still one of the best (and best known) of the TV salesmen. Milligan is still doing the business at Sky, but for how long?

MILLNER, IAN

Job: Chief executive.

Company: Iris Worldwide, 185 Park Street, London SE1 9DY.

Work tel: +44 (0)20 7654 7970.

Born: 26 November 1969.

Career highlights: Setting up Iris in 1999 with friends.

Why are you good at what you do?: I know that agencies are simple businesses, and that people and clients have choices.

Greatest influence: Lumpy old agency networks, and greedy agency principals.

Fantasy business partner: Stewie, Sean, Sammy, Bellie, Wrightee and Claire.

Biggest risk taken: Opening offices in New York, Delhi, Singapore and Sydney within 12 months of each another.

Best job outside advertising: Working on a building site.

Favourite media: News of the World, Big Brother, Xfm, irisnation.com.

Favourite gadget: A pen.

Clubs: The Mighty Old Whits Rugby Club, The Hospital.

Most-admired politician: George Galloway (great comedy).

How do you off-set your carbon footprint?: I cycle to work, and drive a bit slower.

Perfect day: Tomorrow.

Fictional hero: Danny Ocean (from Ocean's Eleven).

Who should play you in the film of your life?: Dave Morley.

Hidden talent: Empathy.

Most expensive purchase: My bike.

Desert island objects: Frisbee, mobile phone, the missus.

Lowdown: Following a successful start to the year, with Millner bolstering his consultancy division with a new managing director, director and a digital managing director, things have gone a bit quiet for him, but by all accounts, the business is still going strong.

MILNER, CLIVE

Job: Group managing director.

Company: News International, 1 Virginia Street, London E98 1SN.

Work tel: +44 (0)20 7782 3711.

Born: 21 November 1956.

Career highlights: Never look back.

Why are you good at what you do?: I take people with me.

Greatest influence: My dad.

Fantasy business partner: Bernie Ecclestone.

Biggest risk taken: Can't say.

Best job outside advertising: Hod carrier on the "lump" as a 19-year-old student.

Favourite media: The Sun, F1 Racing, Green Wing, Radio4, The Today Programme.

Favourite gadget: iPod.

Clubs: Harry's Bar, 50 Club, Solus Club, ThirtyClub, Goodwood.

Most-admired politician: John F Kennedy. The vision thing.

How do you off-set your carbon footprint?: Get on the bike more often.

Perfect day: Any Saturday or Sunday at home.

Fictional hero: Harry Palmer.

Who should play you in the film of your life?: No idea.

Hidden talent: I do a very good barbecue.

Most expensive purchase: Holidays.

Desert island objects: iPod, machete, hammock. Boring, but practical.

Lowdown: Alongside investing greater amounts in digital media, Milner also spearheaded a round of cuts across News International's titles following a fall in the group's 2006 profits. He's also said to have spent some time property hunting, with a new site in Waterloo the favourite if NI decides to make a move out of Wapping.

MIRON, STEPHEN

Job: Managing director, The Mail on Sunday.

Company: Associated Newspapers, Northcliffe House, 2 Derry Street, London W8 5TT.

Work tel: +44 (0)20 7938 6489.

Born: 8 May 1965.

Career highlights: TV Times, 1985 to 1988; The MoS, 1988 to 1998; The Independent, 1998 to 2001; Associated New Ventures, 2001 to 2003; The MoS, 2003 to present.

Why are you good at what you do?: I'm fortunate to work with some incredibly talented people.

Greatest influence: They know who they are.

Fantasy business partner: Sir Tom Hunter.

Biggest risk taken: Paying Prince $1 million.

Best job outside advertising: Safeway, New Malden.

Favourite media: The Mail on Sunday, GQ, The Apprentice, Heart, mailonline.co.uk.

Favourite gadget: BlackBerry.

Clubs: Soho House, George, The Hospital, Wisley.

Most-admired politician: None spring to mind.

How do you off-set your carbon footprint?: Always switch the lights off in the Gulfstream.

Perfect day: Golf with Tiger Woods, Disney with Georgia and Anya, great news story breaking around two o'clock Saturday afternoon and Le Manoir for dinner with Mrs M.

Fictional hero: Batman. I just love the gadgets.

Who should play you in the film of your life?: Alec Baldwin (but he'd need to shed a few pounds).

Hidden talent: I'm still trying to find it.

Most expensive purchase: How about my ex-wife's house and car?

Desert island objects: Solar-powered computer, golf clubs, helicopter.

Lowdown: Miron rarely seems to be out of the headlines what with his paper's Prince CD giveaway and his trumpeting of the Mail Online's successful figures. Reports linking him with a big job at ITV can't have done his prospects at Associated any harm after he decided to stay put.

MITCHEM, JUDY

Job: Chief marketing officer.

Company: Lowe, 60 Sloane Avenue, London SW3 3XB.

Work tel: +44 (0)20 7894 5433.

Born: 1966.

Career highlights: A week in Hollywood shooting Virgin Atlantic with Robert Campbell.

Why are you good at what you do?: Luck, focus and a good nanny.

Greatest influence: My grandmother and Madonna.

Fantasy business partner: Neil Dawson.

Biggest risk taken: Dressing up as a pirate at an agency party.

Best job outside advertising: Selling furniture in Harrods.

Favourite media: Evening Standard, I rarely read magazines, Tribe, Radio 4, johnlewis.com.

Favourite gadget: My hairdryer.

Clubs: Met Bar, Soho House, KX Gym.

Most-admired politician: Condoleezza Rice. For her intelligence and grace.

How do you off-set your carbon footprint?: I get the bus on Friday.

Perfect day: A warm, sunny day in Devon with my family.

Fictional hero: Princess Leia, heroine of the Rebel Alliance in Star Wars.

Who should play you in the film of your life?: Marcia Cross in the style of Bree Van De Kamp.

Hidden talent: Plucking rabbits out of a hat.

Most expensive purchase: A fridge.

Desert island objects: High heels, a black cocktail dress, and a bottle of Cif.

Lowdown: Highly ambitious and eminently capable, Mitchem mysteriously manages to run a household of three children and the Lowe marketing machine without breaking a sweat. She'll never divulge her secret, though - Mitchem is one of the most discreet people in the advertising business by far.

MOIRA, GERRY

Job: Chairman and director of creativity.

Company: Euro RSCG London, Cupola House, 15 Alfred Place, London WC1E 7EB.

Work tel: +44 (0)20 7240 4111.

Born: 25 January 1950.

Career highlights: Awards. Money. Girls.

Why are you good at what you do?: Two ears, a big heart.

Greatest influence: Fear and greed.

Fantasy business partner: Kristin Scott Thomas.

Biggest risk taken: Pret A Manger sushi on a Monday.

Best job outside advertising: Vocalist in the Stevie Cook Soul Band.

Favourite media: The Observer, The Spectator, Rome, The Today Programme, Last FM.

Favourite gadget: Vacu Vin.

Clubs: The Groucho Club and The Tufty Club.

Most-admired politician: That Bill Clinton had a sense of humour.

How do you off-set your carbon footprint?: By staying in and holding my breath.

Perfect day: Lie-in, family lunch, and then off to the Emirates.

Fictional hero: Richard Hannay.

Who should play you in the film of your life?: Sean Coombs.

Hidden talent: Risotto.

Most expensive purchase: My children's education.

Desert island objects: Painting of Mrs Moira, iPod, Lynx Freestanding ProSear IR Grill with Rotisserie.

Lowdown: Moira has formed a strong bond with the new senior management at Euro RSCG London, scotching the rumours that he'd be the first high-profile casualty of the new regime. A brilliantly funny writer and powerful creative, he's also an expert client handler. Oh, and belts out a mean Mustang Sally.

MOORE, WARREN

Job: Creative partner.

Company: CHI & Partners, 7 Rathbone Street, London W1T 1LY.

Work tel: +44 (0)20 7462 8547.

Born: 1969.

Career highlights: Creative director, Clarke Hooper; creative director, Proximity London; founding partner, Hall Moore CHI; founding partner, CHI & Partners.

Why are you good at what you do?: I never give up.

Greatest influence: My grandmother.

Fantasy business partner: Gordon Ramsay.

Biggest risk taken: Borrowing my big brother's "special" videos without asking.

Best job outside advertising: Pig farming.

Favourite media: The Daily Telegraph; Esquire; The X Factor; BBC; bbc.co.uk.

Favourite gadget: BlackBerry.

Clubs: None.

Most-admired politician: None.

How do you off-set your carbon footprint?: Plant trees.

Perfect day: Walking my dog on Whitstable Beach with my family, followed by lunch at the Whitstable Oyster Fishery Company.

Fictional hero: James Bond.

Who should play you in the film of your life?: Daniel Craig.

Hidden talent: I have the voice of an angel.

Most expensive purchase: Watches.

Desert island objects: Knife, a box of matches, and Sky+.

Lowdown: With the CHI & Partners stake in Hall Moore CHI increasing to 100 per cent, Moore should now be sitting pretty. It'll be interesting to see just how WPP's network influence affects the humorous creative's remit. Hopefully, he'll be a bit better placed to flex his creative muscles than he has been in the past.

MORGAN, REBECCA

Job: Chief strategy officer.

Company: Lowe London, 60 Sloane Avenue, London SW3 3XV.

Work tel: +44 (0)20 7894 5316.

Born: I am a child of the 60s.

Career highlights: Eleven years at Bartle Bogle Hegarty, two years at BT, one year at Lowe.

Why are you good at what you do?: I ask myself the right questions, then answer them as best as I possibly can.

Greatest influence: The "little voice".

Fantasy business partner: George Lucas.

Biggest risk taken: Riding a Vespa scooter to and from work every day.

Best job outside advertising: Head of global marcomms at BT - heaven and hell.

Favourite media: The Independent, Vogue, CSI, Heart, tripadvisor.

Favourite gadget: My dictaphone.

Clubs: I don't do clubs.

Most-admired politician: Charlemagne. He defined Western Europe and the Middle Ages.

How do you off-set your carbon footprint?: Credits and trees at carbonfootprint.com.

Perfect day: Tomorrow.

Fictional hero: Obi-Wan Kenobi.

Who should play you in the film of your life?: Scarlett Johansson.

Hidden talent: The voice of an angel.

Most expensive purchase: Holidays.

Desert island objects: Little Nellie, a solar-powered iPod, neverending supply of Krug.

Lowdown: Morgan has brought much-needed intellectual and business rigour to Lowe London in her return to agency life. With skills trained at Bartle Bogle Hegarty and honed at BT, she's certainly a force to be reckoned with on a new business pitch. One of the few planners destined for the agency chief's role one day.

MORRIS, DEREK

Job: Chairman and chief strategy officer.

Company: Zenith-Optimedia, Head Quarters, 24 Percy Street, London W1T 2BS.

Work tel: +44 (0)20 3003 9003.

Born: The last century.

Career highlights: Working with Tim Cox, John Webster, John Steel, Adam Morgan, Andy Tilley, Ivan Pollard and Gerry Boyle.

Why are you good at what you do?: I listen hard to other people, then draw a picture from what's been said.

Greatest influence: Boase Massimi Pollitt.

Fantasy business partner: Legs of Nicole Kidman, lips of Angelina Jolie, wit of Ivan Pollard, patience of Gerry Boyle.

Biggest risk taken: Admit being wrong.

Best job outside advertising: A butcher.

Favourite media: The Observer, Practical Mushroom Grower, The X Factor, Radio 4, bbc.co.uk.

Favourite gadget: iPod.

Clubs: Undisclosed.

Most-admired politician: Tony Benn, for making sense, even when I disagree with him.

How do you off-set your carbon footprint?: I recycle my wine bottles.

Perfect day: Breakfast with my children, lunch with friends, dinner with my wife.

Fictional hero: The Doctor (Doctor Who).

Who should play you in the film of your life?: George Clooney.

Hidden talent: I can swallow a sword.

Most expensive purchase: Every piece of Dinny Hall jewellery ever made.

Desert island objects: Big house, private jet, large yacht.

Lowdown: Morris comes from the legendary generation that invented media planning, and his generosity of spirit makes him an ideal sounding board within the Zenith hierarchy. He has a mischievous sense of humour, which is just as well since he follows Welsh rugby and Spurs.

MORRIS, ED

Job: Executive creative director.

Company: Lowe London, 60 Sloane Avenue, London SW3 3XV.

Work tel: +44 (0)20 7584 5033.

Born: London.

Career highlights: Winning Innocent, Twinings, John Lewis and Becks.

Why are you good at what you do?: Head in the clouds, feet in a good solid pair of boots.

Greatest influence: The little voice that says "wait a minute" as the consensus forms.

Fantasy business partner: My wife, sitting on the edge of the desk, ready to take notes.

Biggest risk taken: Saying what I felt.

Best job outside advertising: Giro cheque writer for the DHSS. But it's not as interesting as it sounds.

Favourite media: The Independent, Time Out, The Office, eBay.

Favourite gadget: Nokia N95.

Clubs: My local pub. An exclusive club reluctant to accept new members.

Most-admired politician: Mahatma Gandhi. Someone, anyone, in favour of non-violence would be good right now.

How do you off-set your carbon footprint?: Through CO2balance.com. I've off-set my flights for a year now. (I have the certificates to prove it).

Perfect day: No agenda, relaxed, with the family, raining outside, chicken soup and a bottle of good burgundy.

Fictional hero: Ignatius J (Jacques) Reilly.

Who should play you in the film of your life?: It's been done. Danny Kaye in The Secret Life of Walter Mitty.

Hidden talent: Frustratingly, I sense I have one. I never stop digging. I'll let you know if it shows.

Most expensive purchase: My other house and car.

Desert island objects: The Arc de Triomphe, a space shuttle and The Golden Gate Bridge. Just to see what it looked like.

Lowdown: Despite his huge salary and the heavy burden of expectation it must place on him, Morris remains one of the most humble and friendly creative directors in the business. Always happy to get his hands dirty and write an ad, he's never happier than when he's talking about great, creative work. He plays a mean ukelele, too.

MORRIS, NIGEL

Job: Chief executive.

Company: Isobar, Parker Tower, 43-49 Parker Street, London WC2B 5PS.

Work tel: +44 (0)20 7405 1050.

Born: 30 March 1958.

Career highlights: Isobar.

Why are you good at what you do?: Vision and ideas; zero tolerance of politics and no jet-lag.

Greatest influence: Understanding the things that go wrong.

Fantasy business partner: Lee Marvin.

Biggest risk taken: No risk, no gain.

Best job outside advertising: Fashion.

Favourite media: The Observer, The Economist, any sport, Radio Five Live.

Favourite gadget: Nokia N95.

Clubs: Hospital.

Most-admired politician: I've lost respect for politicians. The system is killing integrity and meaning.

How do you off-set your carbon footprint?: Carbon offsetting is a placebo. We need to do much more.

Perfect day: A long run, Chelsea 5, Liverpool 0, any sport with the boys, a great film and a bottle of red.

Fictional hero: Miss Smilla.

Who should play you in the film of your life?: Ed Harris.

Hidden talent: I've never found it.

Most expensive purchase: A horse.

Desert island objects: My iPod, red wine, a pad and pen.

Lowdown: As Isobar goes from strength to strength (the digital network is now the largest in the world, according to RECMA), so does Morris' profile within the company. The Adidas account chief spent this year clocking up yet more air miles in his bid to spread the Isobar word within the group and outside.

MORRIS, RICHARD

Job: Regional director.

Company: DDB Worldwide, 12 Bishop's Bridge Road, London W2 6AA.

Work tel: +44 (0)20 7258 4245.

Born: 1967.

Career highlights: A graduate trainee at Boase Massimi Pollitt - the agency's changed its name five times, but I'm still here.

Why are you good at what you do?: I possess more than my fair share of optimism.

Greatest influence: The wife and children. They give sage advice and keep me on the straight and narrow.

Fantasy business partner: Someone with pots of cash who invariably thinks I'm right.

Biggest risk taken: Climbing Mount Kilimanjaro in two-and-a-bit days. Stupid, stupid, stupid, stupid, stupid.

Best job outside advertising: I was a pigman.

Favourite media: The Guardian, The Economist, Mountain, Radio Five Live, bbc.co.uk.

Favourite gadget: Any sort of corkscrew.

Clubs: I've rather lost track.

Most-admired politician: I know I'm meant to say Nelson Mandela or Gandi, but I've got a sneaking regard for Alexander the Great. You can't knock his "can-do" attitude...

How do you off-set your carbon footprint?: We recycle like there's no tomorrow, on the basis that if we don't, there will be no tomorrow.

Perfect day: Sunday.

Fictional hero: Homer Simpson.

Who should play you in the film of your life?: Homer Simpson.

Hidden talent: I juggle, and I can calve a cow.

Most expensive purchase: Engagement ring.

Desert island objects: A picture of the family, a football, and the tortoise.

Lowdown: His role of regional director has pushed Morris out of his Paddington office into airport lounges across the world. This year, he has led DDB on to the field of some big pitch battles. He'll have been disappointed to have lost out on Nokia and Monster, but can take heart from victories on Wrigley and Royal & SunAlliance.

MORRISON, COLIN

Job: Chief executive, ACP-Natmag Magazines;

non-executive director, Centaur Media.

Company: ACP-Natmag Magazines, National Magazine House, 72 Broadwick Street, London, W1F 9EP.

Work tel: +44 (0)20 7339 4546.

Born: 1951.

Career highlights: I was a newspaper and magazine journalist in London, New York and Dublin. I have since managed (and launched) magazine, newspaper, TV production, online, and B2B companies in the UK, US, across Europe and also in the Asia-Pacific region.

Why are you good at what you do?: If I am, it is because I enjoy what I do, and I always have.

Greatest influence: My wonderful family (my wife, Mary, and daughters, Emily and Kate).

Fantasy business partner: Nelson Mandela.

Biggest risk taken: Nothing worth mentioning. This is not life and death or even football, this is a fun business.

Best job outside advertising: Music journalist, or (currently) chairman of the Royal Wanstead Children's Foundation.

Favourite media: The Independent, The Word, Mock the Week, Radio Five Live, bbc.co.uk.

Favourite gadget: iPod, BlackBerry, Sky+.

Clubs: Groucho, RAC, Arts, RSA, Cook Society, 1920.

Most-admired politician: Bobby Kennedy, the president that the USA and the world needs now.

How do you off-set your carbon footprint?: Err, I'll get to it.

Perfect day: Spurs winning.

Fictional hero: Jay Gatsby.

Who should play you in the film of your life?: Brad Pitt, but he would need a whole lot of make-up.

Hidden talent: I can write.

Most expensive purchase: Emotionally, the most expensive has been a lifetime supporting Spurs.

Desert island objects: iPod, The Great Gatsby, When We Were Kings (Muhammad Ali DVD).

Lowdown: Morrison doesn't need to draw attention to himself as his titles are doing it for him. Under its new editor, Jeremy Langmead, Esquire is carving its own niche addressing contemporary concerns of its male audience. A big spend behind Reveal, its three-year old celebrity magazine, is pitched as being the start of some ambitious plans.

MORRISON, DEBORAH

Job: Director of consultancy and best practice.

Company: ISBA, Langham House, 1b Portland Place, London W1B 1PN.

Work tel: +44 (0)20 7291 9020.

Born: Leeds.

Career highlights: Being nominated as a Woman of Achievement at the Women of Achievement Awards 2006.

Why are you good at what you do?: Because I listen, know what I'm talking about, am honest and I tell it like it is.

Greatest influence: My son, Eddie.

Fantasy business partner: Peggy Guggenheim.

Biggest risk taken: Moving to Devon.

Best job outside advertising: Being a mum.

Favourite media: The Guardian, Italy Magazine, Grey's Anatomy, Radio 4, easyJet.

Favourite gadget: Still my BlackBerry.

Clubs: No time for clubs.

Most-admired politician: None.

How do you off-set your carbon footprint?: Recycle at home and at work, take Green Tomato Taxis, grow all my own vegetables, make my own compost.

Perfect day: Pottering around at home, tending my veg patch, spending time with my family, baking and cooking a lovely big dinner for friends.

Fictional hero: Clara del Valle Trueba from The House of the Spirits by Isabel Allende.

Who should play you in the film of your life?: My PA says Edwina from Absolutely Fabulous.

Hidden talent: I'm fabulous at drawing.

Most expensive purchase: I've spent a fortune on art.

Desert island objects: My family, a library, a magic wand.

Lowdown: Always a bubbly addition to any industry awards night table. Morrison should thrive under Mike Hughes' more relaxed regime at ISBA, although the decoupling issue, under which more clients are bypassing agencies to work directly with production companies, may be a tricky issue for her to confront.

MUIR, DAVID

Job: Chief executive, The Channel.

Company: The Channel, WPP, 27 Farm Street, London W1J 5RJ.

Work tel: +44 (0)20 7408 2204.

Born: 4 January 1971.

Career highlights: Worked for a Congressman in Washington DC, then joined Ogilvy for 13 fun years. Now at WPP.

Why are you good at what you do?: Don't know. That's for others to comment upon.

Greatest influence: My dad, for teaching me that nothing is impossible. He was an Antartic explorer. My mum, for teaching me that there is no greater reward than seeing the development of others you work with. She was a teacher.

Fantasy business partner: Saul Klein and Danny Rimer from Index Ventures. They are quite handy.

Biggest risk taken: Still taking it.

Best job outside advertising: Working for a Congressman was fun, it meant meetings in The White House. It really is like The West Wing.

Favourite media: The Guardian, The New Yorker, The Wire, Radio 4, techpresident.com.

Favourite gadget: My yo-yo.

Clubs: Offline: The Hospital, The ESU. Online: I'd like to buy John Smeaton a pint, John Smeaton for Glasgow University Rector, The Burger Joint NYC fan club, HBO The Wire is the Shit, Marlo Getting Money.

Most-admired politician: Douglas Alexander. Bright and sharp. His best is yet to come.

How do you off-set your carbon footprint?: With difficulty. The key thing is to cut down the footprint by reducing needless consumption.

Perfect day: Strolling around Victoria Park with Jamie on my shoulders and holding hands with Rachael.

Fictional hero: Jim Malone (Sean Connery) in The Untouchables.

Who should play you in the film of your life?: John Smeaton.

Hidden talent: I am not a bad cook.

Most expensive purchase: Two paintings by the New York artist Dan Witz.

Desert island objects: Speedboat, global GPS emergency distress signal, flares (fireworks, that is).

Lowdown: The baby-faced Scot with a big brain spent much of 2007 on a plane, but this didn't ease his fascination with the Labour Party. He's rumoured to have played a role in Labour's agency selection process.

MUIRHEAD, BILL

Job: Partner.

Company: M&C Saatchi, 36 Golden Square, London W1F 9EE.

Work tel: +44 (0)20 7543 4525.

Born: Undisclosed.

Career highlights: Winning back the Conservative Party and helping to win the 1992 general election. Being involved with BA advertising for 27 years.

Why are you good at what you do?: I don't know.

Greatest influence: My father and my wife.

Fantasy business partner: Undisclosed.

Biggest risk taken: Skiing down Tortin in Verbier when it was closed.

Best job outside advertising: Agent-general for the Government of South Australia.

Favourite media: Daily Mirror, GQ, live rugby and Radio Five Live.

Favourite gadget: BlackBerry.

Clubs: RAC, The Thirty Club.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Walk when I can.

Perfect day: Every Saturday.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Undisclosed.

Most expensive purchase: Undisclosed.

Desert island objects: BlackBerry, iPod, a dozen cases of Coopers Pale Ale.

Lowdown: It's been a bit of an adland mystery what this mercurial Aussie actually does these days, but this year brought forth stories of keeping busy by giving the Tory party a helping (if unofficial) hand with its advertising, as well as, literally, lording it around his homeland as the agent-general of South Australia.

MUNCASTER, LAWSON

Job: Managing director.

Company: City A.M., New London Bridge House, 25 London Bridge Street, London SE1 9SG.

Work tel: +44 (0)20 7015 1200.

Born: 1969.

Career highlights: Still here! Three firings and now my own baby, CityA.M.

Why are you good at what you do?: Listen, believe and trust in people, then deliver your side.

Greatest influence: My partner, Jens Torpe, is the greatest influence.

Fantasy business partner: Jim Collins.

Biggest risk taken: City A.M., Every penny ever earned is in it.

Best job outside advertising: Mailboy, Shell International, The Hague. God, the board read a lot of papers in the afternoon.

Favourite media: City A.M., Newsnight Radio 4, cityam.com.

Favourite gadget: Phone.

Clubs: Archerfield Golf Club, Royal Dornoch Golf Club, RSA, The Solus Club, Swigs, Celtic.

Most-admired politician: There is only one Maggie, followed a close second by Churchill. Both real statesmen, thinking of our long-term futures.

How do you off-set your carbon footprint?: Only walk, I hear jogging omits more. Very much new in the Muncaster household, but we do our bit.

Perfect day: Cold day over London, sun's out, paper gets out fine, stats tells me we have had a record sales day, take a plane to see Celtic win in Champions League away match,celebrate locally, Madrid...Heaven.

Fictional hero: Top Cat.

Who should play you in the film of your life?: Robbie Coltrane. Forced to put this in. Can he not just do the voiceover?

Hidden talent: I am quite clean and organised around the house.

Most expensive purchase: Golf debenture from Archerfield Golf Club. It's an investment I keep telling my wife.

Desert island objects: Zoe, Ben and Ruby.

Lowdown: Muncaster is the heart and soul behind City A.M., which is now profitable and confounding its detractors more than two years on from its launch. Great company, and with a theory about everything, Muncaster remains one of the more inspiring commercial figures in media.

MURPHY, GUY

Job: Worldwide planning director.

Company: JWT, 1 Knightsbridge Green, London SW1X 7NW.

Work tel: +44 (0)20 7656 7440.

Born: 1963.

Career highlights: BMP, Bartle Bogle Hegarty, JWT.

Why are you good at what you do?: I love what I do.

Greatest influence: Stephen King.

Fantasy business partner: Tony Soprano.

Biggest risk taken: Transgressing the curfew in Port Moresby.

Best job outside advertising: Working in Spain putting up tents.

Favourite media: The Guardian, iCreate, Later with Jools Holland, musicovery.com, Twitter.

Favourite gadget: Bottle-opening flip-flops.

Clubs: Arsenal FC, Habbo Hotel.

Most-admired politician: Arsene Wenger.

How do you off-set your carbon footprint?: Does cycling to work count?

Perfect day: The Longest Day.

Fictional hero: Kid Creole.

Who should play you in the film of your life?: Undisclosed.

Hidden talent: Opening bottles with flip-flops.

Most expensive purchase: A painting.

Desert island objects: Beer bottle, flip-flops, deckchair.

Lowdown: JWT's planning heritage rests on Murphy's shoulders. That's no small burden. Stephen King's 36-year-old essay on brand building remains as relevant today as it was when the JWT planner-extraordinaire penned it. Murphy's had good preparation, though, and in teaming up again with Russell Ramsey, another former BBH-er, he's got a powerful partner.

MURPHY, ITA

Job: Managing director.

Company: MindShare, 40 The Strand, London WC2N 5RF.

Work tel: +44 (0)20 7969 4081.

Born: London.

Career highlights: IPC for two years; DMB&B for seven years; Initiative Media for six years; MindShare for seven years. Currently, the managing director and president of Wacl.

Why are you good at what you do?: I make things happen.

Greatest influence: Men who can dance.

Fantasy business partner: Dianne Thompson.

Biggest risk taken: Getting married at the tender age of 24.

Best job outside advertising: Tractor driver on a kibbutz in Israel.

Favourite media: The Times, Eve, The X Factor, Radio Five Live, asos.com.

Favourite gadget: BlackBerry.

Clubs: St Julian's Sevenoaks; Facebook and Second Life.

Most-admired politician: Tricky... I'll get back to you on that one.

How do you off-set your carbon footprint?: Recycle. Re-use bags. Turn off lights and taps, etc.

Perfect day: A day spent laughing and dancing.

Fictional hero: M.

Who should play you in the film of your life?: Cate Blanchett.

Hidden talent: Irish dancing, but only in exceptional circumstances.

Most expensive purchase: A gorgeous diamond ring.

Desert island objects: Family; a mobile with a lifetime's supply of batteries, any type of dance music.

Lowdown: Murphy freely admits she's not often to be found hanging around the bar at industry parties; her role has always been more inward-looking at the agency. Often described as a perfectionist, she has an unerring eye for detail. And, as one of the leading lights at Wacl, she's taken an important lead in working to improve the lot of women in advertising.

MURPHY, JAMES

Job: Agency founder.

Company: tbc.

Work tel: Undisclosed.

Born: 20 March 1968.

Career highlights: The postroom at Bates, graduate at Ogilvy, chief executive at Rainey Kelly Campbell Roalfe/Y&R.

Why are you good at what you do?: A combination of vaulting ambition and crushing self doubt.

Greatest influence: Grandfather.

Fantasy business partner: David Golding and Ben Priest.

Biggest risk taken: Making fantasy flesh.

Best job outside advertising: Ski guide on a gap year.

Favourite media: The Sunday Times, Uncut, Gavin & Stacey, Radio 4, gemm.com.

Favourite gadget: iPod.

Clubs: Soho House, Crap Godfathers Club.

Most-admired politician: Aung San Suu Kyi, leader of the democracy movement in Burma. Having spent more than 11 of the past 18 years in detention for resisting Burma's military dictatorship, she's a symbol of how peaceful resistance can be powerful.

How do you off-set your carbon footprint?: Obsessive recycling, eco-tricity and running a 15-year-old banger into the ground.

Perfect day: Drink sangria in the park and later, when it gets dark, we go home...

Fictional hero: Samwise Gamgee.

Who should play you in the film of your life?: Rodney Bewes.

Hidden talent: Bass player.

Most expensive purchase: Wedding.

Desert island objects: My wife, Victoria, my daughter, Gabriella, my iPod with speakers.

Lowdown: After getting oh-so-near to the Agency of the Year crown last year, Murphy decided that instead of going for it again with Rainey Kelly Campbell Roalfe/Y&R he would jump ship and start his own agency. After six months of pruning flowers he is chomping at the bit to get started. He is guaranteed to be central to much of the industry news for the coming 12 months.

MURRAY, JORIAN

Job: Managing partner.

Company: Dye Holloway Murray, 30-32 Southampton Street, London WC2E 7RA.

Work tel: +44 (0)20 7240 0603.

Born: 1961.

Career highlights: Starting an agency with two mates.

Why are you good at what you do?: I'm told that I'm a good listener.

Greatest influence: My mum.

Fantasy business partner: Arsene Wenger.

Biggest risk taken: Designing and selling T-shirts to fund a summer in Corfu.

Best job outside advertising: Woodhouse Menswear. I'm told by Dave (Dye) that this is the best thing on my CV.

Favourite media: The Observer, The Observer Music Monthly, 24, Xfm, arseblog.com.

Favourite gadget: Sky+.

Clubs: Arsenal and The Institute of Directors.

Most-admired politician: Gordon Brown. His decision to reject spin and artifice and be himself.

How do you off-set your carbon footprint?: I cycle to work to off-set my spare tyre.

Perfect day: An autumn Saturday, a full English, a 3-0 home win, shepherd's pie, bottle of red wine and a good film at home.

Fictional hero: Tintin.

Who should play you in the film of your life?: Bruce Willis (apparently).

Hidden talent: I can wiggle my ears.

Most expensive purchase: A watercolour.

Desert island objects: A MacBook, airport, my dog, some matches.

Lowdown: After 14 years at DDB London, Murray left to fire up the first start-up of 2007. The cheery Londoner is blessed with brains and an emotional intelligence that should set his shop, Dye Holloway Murray, in good stead. Having fought its way on to pitchlists, and bedded down a number of relatively modest accounts this year, 2008 is going to be a make-or-break one for the agency.

MURRO, NOAM

Job: Director.

Company: Biscuit@Independent UK, 3rd Floor, 7a Langley Street, London WC2H 9JA.

Work tel: Undisclosed.

Born: August 1961.

Career highlights: Being able to direct.

Why are you good at what you do?: Scared.

Greatest influence: I don't know where to start.

Fantasy business partner: Shawn Lacy.

Biggest risk taken: T3: Rise of the Machines - the shot where Arnold and I jump off that bridge.

Best job outside advertising: Pot delivery service.

Favourite media: New York Post, Star, American Idol, K-Earth 101, illegal.

Favourite gadget: The one coming out next month.

Clubs: I'm Jewish. They don't accept me into clubs.

Most-admired politician: Bill Clinton. You know why.

How do you off-set your carbon footprint?: I think about buying a Toyota Prius a lot.

Perfect day: Huh.

Fictional hero: Don Quixote.

Who should play you in the film of your life?: Melanie Griffith.

Hidden talent: I'm a great butcher.

Most expensive purchase: My ex-wife.

Desert island objects: Tatiana, Svetlana and Mariska.

Lowdown: It was a quieter year this side of the Atlantic for the larger-than-life LA-based director, no doubt a cause of working on no less than three feature films. But his skills behind the commercials camera means he'll stay a firm favourite with agencies for a long time to come.

N

NAIRN, ANDY

Job: Planning director.

Company: Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1T 1NB.

Work tel: +44 (0)20 7073 6940.

Born: Duns, Scotland.

Career highlights: Abbott Mead Vickers BBDO (1993 to 1997); Rainey Kelly Campbell Roalfe/Y&R (1997 to 2000). Goodby Silverstein & Partners (2000 to 2002). MCBD (2002 to the present). One gold Effie, one gold APG (US), one MarketingWeek award, eight IPA awards, including the 2005 Grand Prix. Making Campaign's Top Ten Planners list for both the UK and non-UK.

Why are you good at what you do?: I can summarise what's good about something in a sentence.

Greatest influence: My parents, for teaching me to work hard, do the right thing and be happy.

Fantasy business partner: Steve Jobs.

Biggest risk taken: Moving to San Francisco the day of 2000's dotcom crash.

Best job outside advertising: Selling dried flowers, door to door in Sydney.

Favourite media: The Sunday Times, Heat, The Apprentice, Xfm, Celtic quick news.

Favourite gadget: Corkscrew.

Clubs: Robert Emmett Celtic Supporters Club (London).

Most-admired politician: Al Gore.

How do you off-set your carbon footprint?: Badly.

Perfect day: Feed animals at the zoo. And then later a movie, too. And then home.

Fictional hero: Ignatius Reilly from The Confederacy of Dunces by John Kennedy Toole.

Who should play you in the film of your life?: Ewan McGregor (for the young me). Jocky Wilson (for the old me).

Hidden talent: Keeping my talents well hidden.

Most expensive purchase: Engagement ring (well worth it, though).

Desert island objects: Dinghy and two oars.

Lowdown: Nairn has a pedigree of strong agencies behind him, and this talented planner's stamp is all over MCBD's best work. However, it sometimes feels that he and the other joint planning director, Giles Hedger, maybe eclipse the creative talent leaving the work feeling strategy heavy.

NEED, HOWARD

Job: Managing partner.

Company: PHD, The Telephone Exchange,

5 North Crescent, Chenies Street

London WC1E 7PH.

Work tel: +44 (0)20 7446 7208.

Born: 1967.

Career highlights: Undisclosed.

Why are you good at what you do?: Because I care.

Greatest influence: Undisclosed.

Fantasy business partner: Undisclosed.

Biggest risk taken: Undisclosed.

Best job outside advertising: Undisclosed.

Favourite media: The Sopranos.

Favourite gadget: Undisclosed.

Clubs: Undisclosed.

Most-admired politician: Undisclosed.

How do you off-set your carbon footprint?: Undisclosed.

Perfect day: Undisclosed.

Fictional hero: Undisclosed.

Who should play you in the film of your life?: According to Jonathan Durden, it would be Tom Hanks.

Hidden talent: Undisclosed.

Most expensive purchase: Undisclosed.

Desert island objects: Undisclosed.

Lowdown: The man credited with having launched PHDiq, takes his job and the demands of his clients very seriously indeed. He's slightly less serious about himself, however, if his vast collection of comedy socks is anything to go by.

NEUBURGER, JULIAN

Job: Executive director EMEA.

Company: MediaCom, 124 Theobalds Road, London WC1X 8RX.

Work tel: +44 (0)20 7158 5500.

Born: 1954.

Career highlights: Started in 1975 at TMD; (1976 to 1979) KMP; (1979 to 1982) group head, French Gold Abbott; (1982) appointed media manager to set-up media department at Gold Greenlees Trott; (1984) appointed media director at GGT, (1994) set-up Media Solutions JV with CIA Medianetwork, appointed group chief executive; (1996) joined MediaCom as senior vice-president, Warner Bros Global; (1998) MediaCom EMEA Masterfoods; (2000) role expanded to include Procter & Gamble EMEA. Most recently, P&G CEEMEA director, plus VW global project director, plus MediaCom network operations.

Why are you good at what you do?: Develop strong client partnerships, take personal responsibility and ownership, fix issues, deliver strong business results.

Greatest influence: The best people in advertising. I've been incredibly fortunate to work with some of them.

Fantasy business partner: Larry Page and Sergey Brin.

Biggest risk taken: To stop studying and go travelling.

Best job outside advertising: Steel fixer on the Queensland Institute of Music building site.

Favourite media: The Guardian, The Economist, Little Britain, Radio Five Live, Amazon.

Favourite gadget: iPod.

Clubs: Arsenal FC, Ski Club of Great Britain, Kent Gun Club.

Most-admired politician: I don't.

How do you off-set your carbon footprint?: I plant trees in my garden, which is a relatively small off-set given the size of my footprint.

Perfect day: Skiing Squaw Valley or Heavenly on a fresh powder day with my family.

Fictional hero: Lloyd Hopkins from L.A. Noir, The Lloyd Hopkins Trilogy by James Ellroy.

Who should play you in the film of your life?: Dustin Hoffman.

Hidden talent: Recruiting talent.

Most expensive purchase: Family skiing holidays.

Desert island objects: Machete, fish hooks, a Ray Mears survival handbook.

Lowdown: Neuburger was once notorious as one of the most feisty and intense media practitioners around town, and although he boasts a few more grey hairs these days, and the experience to go with them, he still has his moments. Happily, clients tend to value his commitment to the cause.

Newnham, Eric

Job: Global chief executive officer.

Company: Kinetic Worldwide, 121-141 Westbourne Terrace, London W2 6JR.

Work tel: +44 (0)20 7544 4659.

Born: 16 August 1959.

Career highlights: Building a number of out-of-home specialists, culminating in forming Kinetic as the world's number one.

Why are you good at what you do?: Awareness.

Greatest influence: People.

Fantasy business partner: Annie Rickard.

Biggest risk taken: Attending BLM's Altitude conference.

Best job outside advertising: Haven't had one... (sad).

Favourite media: Free ones on the train, Smart Life, Dennis Pennis, Radio Five Live, Fantasy premier league.

Favourite gadget: Slingbox.

Clubs: Spurs... real. Virtual... Fifty.

Most-admired politician: Tony Benn... Unwavering.

How do you off-set your carbon footprint?: By travelling light.

Perfect day: Simple. Soccer and pub.

Fictional hero: Road Runner.

Who should play you in the film of your life?: Lawson Muncaster.

Hidden talent: Flipper.

Most expensive purchase: Designer clothes (oh yeah!).

Desert island objects: Daryl Hannah, as a mermaid, a harmonica, a Rubik's Cube. Still not done it yet!

Lowdown: The grandfather of poster buying, the affable Newnham is one of the old guard of specialists with the experience to stay the course into the modern, digital outdoor world.

NOGUERA, ANTHONY

Job: Editor-in-chief, FHM, Arena, Arena Homme Plus, Zoo.

Company: Emap, 4th Floor, 40 Bernard Street, London WC1N 1LW.

Work tel: Undisclosed.

Born: 17 July 1969.

Career highlights: Editing the highest-selling issue of a monthly magazine in European publishing history (and being the only editor to sell a million copies of a monthly magazine). Editing the highest-selling issues of FHM, Zoo and Arena.

Why are you good at what you do?: I try not to analyse it just in case I jinx it.

Greatest influence: Undisclosed.

Fantasy business partner: Rupert Murdoch.

Biggest risk taken: Agreeing to return to, reinvent and relaunch FHM after five years away. "It can't be done," said, well, pretty much everyone. Luckily for me, they were wrong.

Best job outside advertising: Cleaning operating theatres.

Favourite media: Although I read all the obvious candidates every day, newspapers are a constant source of disappointment, Sky News, I never listen to the radio if I can possibly avoid it, slate.com.

Favourite gadget: Canon EOS 350D and Powershot G7, Apple Mac G4 laptop.

Clubs: The Metallica Fan Club. Don't ask.

Most-admired politician: Arnold Schwarzenegger. So psychotically focused on future goals that he doesn't have any photos in his house because "they are about the past".

How do you off-set your carbon footprint?: I'll sue anyone who says that I have a carbon footprint.

Perfect day: Children skip off to school having dressed themselves. Get a seat on the Piccadilly line. Sales audit says FHM is above target. Jessica Alba calls to say she'd love to shoot for the cover. Kilgour ask if I would like another bespoke suit. Have time for a martial arts lesson. Go home, put the children to bed and have a Thai takeaway with my wife. Christopher Hitchens reads me a bedtime story.

Fictional hero: Max Rockatansky.

Who should play you in the film of your life?: Myself.

Hidden talent: I don't have enough spare talents to keep them hidden.

Most expensive purchase: Just bought a pram - the price of which brought a tear to my eye.

Desert island objects: Digital camera, iPod, Mac laptop and wireless broadband connection.

Lowdown: FHM's newly appointed editor-in-chief is steering the title back to glory following the sector-wide downturn. Ironically, as editor of a leading weekly men's magazine, he probably contributed to this trend in the first place. The eBay fanatic has unparalleled experience in the sector, having joined FHM as its features editor in 1996. If there's anyone out there can reverse fortunes in this area, it's Noguera.

NOHR, MARK

Job: Managing partner.

Company: Kitcatt Nohr Alexander Shaw, 48-50 St John's Street, London EC1M 4DG.

Work tel: +44 (0)20 7012 3980.

Born: 1968.

Career highlights: Child actor and presenter on TV, on radio and in theatre. Post-university, became a broadsheet feature writer. Then a freelance copywriter. I entered agencies as an account handler, rising to board level, before converting to the creative department. Rose to creative director and then managing director (Burnett DM). Lauched and floated UK's first digital music download site. Then co-founded Kitcatt Nohr.

Why are you good at what you do?: Passion, determination (and modesty).

Greatest influence: My late father.

Fantasy business partner: Joanna Lumley.

Biggest risk taken: Mortgaging my house to set up an agency.

Best job outside advertising: Playing drums with The Temptations

Favourite media: The Times, Private Eye, Choice FM, Amazon.

Favourite gadget: iPod.

Clubs: Football club, health club and private members club.

Most-admired politician: Nelson Mandela, for his courage and his shirts.

How do you off-set your carbon footprint?: Swimming wherever I can.

Perfect day: Sunday.

Fictional hero: Too many to mention. But it is currently Fix-It-Duck (I read a lot of small children's books).

Who should play you in the film of your life?: Daniel Craig or Woody Allen, I can't decide.

Hidden talent: Cooking (my wife claims it's very hidden recently).

Most expensive purchase: Investing in the media agency Trinity.

Desert island objects: My drums, The Talmud, my wife.

Lowdown: As a martial arts instructor, it's no surprise Nohr has been knocking down the opposition this year and scooping up lots of new business. However, his aggressive growth strategy has created mixed feelings in the DM arena. People either admire him, or there are those who are sceptical (and even a tad jealous) of the agency's success.

NWOSU, ENYI

Job: Partner.

Company: CHI & Partners, 7 Rathbone Street, London W1T 1LY.

Work tel: +44 (0)20 7462 8500.

Born: 15 April 1970.

Career highlights: Worked with brilliant people at Lowe (1992 to 1998); Optimedia (1998 to 2003); TBWA (2003 to 2007); and now CHI & Partners (from July 2007).

Why are you good at what you do?: I enjoy making ideas happen.

Greatest influence: My parents.

Fantasy business partner: Steve Jobs.

Biggest risk taken: Persuading corrupt policemen outside Lagos airport not to shoot the driver of the car we were travelling in.

Best job outside advertising: Promoting gigs in London.

Favourite media: The Guardian, The Sunday Times, Conde Nast Traveller, Friday Night Project, Soccer AM, TalkSPORT, Sky Sports.

Favourite gadget: iPod.

Clubs: Soho House.

Most-admired politician: Nelson Mandela. Because he never sought revenge, and is still engaged in tackling injustice everywhere.

How do you off-set your carbon footprint?: Can't claim to be a huge off-setter. Do a lot around the house to make it more energy efficient.

Perfect day: Breakfast on the beach. Swimming in the sea. Quality time with the children. Basically, relaxing in the sun.

Fictional hero: Columbo.

Who should play you in the film of your life?: Sidney Poitier.

Hidden talent: I'm a Grade 6 pianist.

Most expensive purchase: Engagement ring.

Desert island objects: Photo album, sunglasses, boat.

Lowdown: Alongside his colleague Tim Allnutt, Nwosu is leading the full-service charge at CHI & Partners. More than a few agencies were keen on snaring his talents, and TBWA will rue the day it let the comms planner go.

This article was first published on campaignlive.co.uk

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