Warner Music approaches agencies

By Ian Darby, campaignlive.co.uk, Friday, 07 December 2007 12:00AM

Warner Music is talking to media agencies about its £4 million media planning and buying account.

The company, which has artists on its roster including James Blunt, Muse and the Red Hot Chili Peppers, has kicked off a review across its various music labels.

PHD, which was appointed a year ago to handle the vast bulk of the business, has declined to repitch for the task.

Warner has approached at least two non-roster agencies about the business. It is using the consultant Charlie Thelu, a former vice-president of global purchasing at EMI, to co-ordinate the process.

The pitch follows the recent appointment of the Warner marketing director, Greg Castell, and comes amid a testing time in the record industry as music downloads are increasingly threatening sales.

Warner's advertising spend has dramatically decreased as it looks at alternative ways of marketing its artists. Warner's record labels include Warner Brothers, Atlantic Records and East West.

PHD handles planning and buying across the main brands such as Warner and Atlantic.

Earlier this year, Warner approached EMI over a potential merger, but a deal failed to materialise. EMI was eventually acquired by Terra Firma, the private equity vehicle run by Guy Hands.

Castell was unavailable for comment.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs