MCBD retains £26m Waitrose ad account
By Kate Nettleton, campaignlive.co.uk, Thursday, 13 December 2007 01:25PM
LONDON - Miles Calcraft Briginshaw Duffy has retained the £26m advertising account for Waitrose, Campaign can exclusively reveal.
The agency secured the business following a pitch against CHI & Partners, Bartle Bogle Hegarty, Kitcatt Nohr Alexander Shaw, Beattie McGuinness Bungay and Isobel. The pitch was mediated by Haystack.
Richard Hodgson, the retailer's buying director, made the appointment.
Jeremy Miles, chairman of MCBD, said: "We're delighted to have retained the Waitrose business against London's finest competition. It's one of the country's great brands and we're looking forward to a long and fruitful relationship."
MCBD secured the Waitrose account in 2005, when it acquired HOW, the retailer's then incumbent agency. Since then it has produced multiple commercials about Waitrose's ethical sourcing and partnership status.
A Waitrose spokeswoman said: "Following a comprehensive review of the Waitrose brand and advertising business, the company has decided to retain the services of MCBD. The standard of work received by Waitrose was exceptional and the company is now confident that it has a platform to support its future business growth."
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Paid Social Manager Lipton Fleming £32000 - £42000 per annum + excellent benefits, London
- Events Marketing Manager Stopgap £40000 - £50000 per annum, London
- Agency Account Manager/Director (Outdoor) Lipton Fleming £30000.00 - £35000.00 per annum + 25% bonus, London
- Head of Brand Marketing Stopgap £60000 - £70000 per annum + benefits, Surrey
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart