Cadbury's Fallon-created Dairy Milk ad, featuring a gorilla drumming along to Phil Collins track 'In the air tonight', has done well in the Vox Pops research.
Click here to watch a short video on which adverts have stuck in people's memories from the last year.
Click here to see Marketing's Adwatch of the year 2007
Click here to see AMV BBDO top agency in Marketing's Adwatch of the Year 2007
Click here to see Top 10 ads with the highest recall in a single week in 2007