ITV signs up Warner hotels for Palace drama

LONDON - Warner Leisure Hotels is to sponsor new season ITV1 drama The Palace in an estimated £500,000 sponsorship deal brokered by independent agency BLM Media.

The Palace, set in Buckingham Palace and based on a fictional royal family, airs on 14 January.

This is the first time that Warner Leisure Hotels, a luxury hotel group, has used TV sponsorship.

The group will feature in sponsorship credits, both on-air and on ITV.com, backed by a promotional campaign including TV airtime and press. Creative work has been developed by Vanilla Films.

BLM described the sponsorship as a good fit with the Warner Leisure Hotels' brand, since the group's 13 properties includes six historic hotels.

Chris Armond, BLM Media business director, said: "The Palace is expected to draw mass audiences that will help Warner hit its ambitious growth targets."

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