ITV signs up Warner hotels for Palace drama

LONDON - Warner Leisure Hotels is to sponsor new season ITV1 drama The Palace in an estimated £500,000 sponsorship deal brokered by independent agency BLM Media.

The Palace, set in Buckingham Palace and based on a fictional royal family, airs on 14 January.

This is the first time that Warner Leisure Hotels, a luxury hotel group, has used TV sponsorship.

The group will feature in sponsorship credits, both on-air and on ITV.com, backed by a promotional campaign including TV airtime and press. Creative work has been developed by Vanilla Films.

BLM described the sponsorship as a good fit with the Warner Leisure Hotels' brand, since the group's 13 properties includes six historic hotels.

Chris Armond, BLM Media business director, said: "The Palace is expected to draw mass audiences that will help Warner hit its ambitious growth targets."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published