Mason Zimbler acquired by America's Harte Hanks

LONDON - Below-the-line agency Mason Zimbler has been acquired by Texas-based digital and direct company Harte Hanks for an undisclosed sum.

Harte Hanks said the acquisition of Mason Zimbler, which provides media planning, buying, research and digital direct services, would increase its digital presence in Europe, where it has offices in Belgium, France, Spain, Germany and the UK.

The San Antonio-based agency specialises in digital and direct work for business customers at regional and national level, with a strong emphasis on clients in the technology sector.

Mason Zimbler said joining Harte Hanks, which it shares some digital clients with, would increase the service levels across its creative, digital and integrated marketing communications work.

The acquisition follows Harte Hanks' option-to-buy deal with Information Arts, the data analytics company, which was announced in October last year.

Mark Mason, chief executive officer at Mason Zimbler, said: "[Technology companies] have increasing need for top-flight creative, digital and integrated marketing communications at the individual prospect and customer level.

"As one company, we believe we can serve as a powerful marketing partner for these business brands."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published