The Week: Brand news - BA in London 2012 tie-up, Friday, 01 February 2008 12:00AM

British Airways is poised to be unveiled next week as the official airline of the London 2012 Olympics, in a deal worth an estimated £50 million.

Earlier this month, the airline revealed it was to end its sponsorship of the London Eye. It will now focus its spend on becoming a tier-one domestic partner for the London Olympic Games.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs