The Week: Brand news - BA in London 2012 tie-up

campaignlive.co.uk, Friday, 01 February 2008 12:00AM

British Airways is poised to be unveiled next week as the official airline of the London 2012 Olympics, in a deal worth an estimated £50 million.

Earlier this month, the airline revealed it was to end its sponsorship of the London Eye. It will now focus its spend on becoming a tier-one domestic partner for the London Olympic Games.

This article was first published on campaignlive.co.uk

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