Gerster replaced at Initiative helm

By Ian Darby,, Thursday, 31 January 2008 04:26PM

NEW YORK -- Alec Gerster, the chief executive of Initiative Media, the Interpublic-owned media network, is leaving the role.

Beavan... Gerster successor

Beavan... Gerster successor

Gerster, who is retiring at the age of 60, will be replaced by Richard Beavan, the chief executive of Initiative North America.
Beavan, a former Starcom Motive director, joined Initiative in 2006 from MediaVest USA, where he was executive vice-president.
Gerster's departure follows a period of change at Interpublic's media operations, which saw Nick Brien, the president of Universal McCann, take on the senior role of delivering closer co-operation between Initiative and Universal.
Beavan said: "I look forward to developing a media, marketing and digital product that wins for our clients in this dynamic communications environment."

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