Prior to joining Mintel, she spent 12 years at IRI as client services director in the FMCG sector and, during her last 18 months there, as product solutions director for the UK and the Netherlands.
Bowring will report to John Coll, head of Synovate UK's consumer goods sector team. In her new role, she will be responsible for a number of UK and global accounts and will use her FMCG experience to help drive business in the sector.
In addition, Bowring will play a key role in ad-hoc studies and generating industry insights for clients.
Coll said: "I am delighted that Jackie has joined us. She brings with her more than 15 years' market research experience, most notably in the FMCG sector, which perfectly places her to partner with some of our key clients in this area."
Earlier this month, Synovate promoted its commercial director in Saudi Arabia, Jerome Vadot, to managing director, and Simon Duval-Kieffer to managing director of its Czech Republic division.
Synovate is part of Aegis Group, which is again in the spotlight over a potential bid from its largest shareholder Havas.