Agency: Bartle Bogle Hegarty
campaignlive.co.uk, Friday, 29 February 2008 12:00AM
The digital campaign, created by Profero, urges the public to take action to prevent babies being born with HIV. The push, which launched on Wednesday 27 February, includes a four-minute film narrated by Paltrow, plus banners and a microsite.
This article was first published on campaignlive.co.uk