The Week: Advertising news - Stars make HIV appeal

campaignlive.co.uk, Friday, 29 February 2008 12:00AM

Unicef has launched an HIV awareness campaign featuring celebrities including Claudia Schiffer, Sir Roger Moore, Gwyneth Paltrow and Jemima Khan.

The digital campaign, created by Profero, urges the public to take action to prevent babies being born with HIV. The push, which launched on Wednesday 27 February, includes a four-minute film narrated by Paltrow, plus banners and a microsite.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs