Agency: Fallon London
campaignlive.co.uk, Friday, 29 February 2008 12:00AM
There is no incumbent on the digital business. Until now, creative agencies on each of the brand accounts have handled the digital work.
Lion Nathan, which has a 44.5 per cent share of the Australian beer market, is said to be looking to boost its online presence and adopt a fresh online approach to attract consumers.
This article was first published on campaignlive.co.uk