SodaStream plans comeback with WAR campaign

LONDON - SodaStream plans to make a comeback through an integrated campaign devised by Ware Anthony Rust, involving advertising, PR, digital and trade marketing work.

The home-produced carbonated drinks brand, which rose to popularity during the 1970s and 80s, aims to promote its environmentally friendly features during the campaign as part of a wider move to reintroduce SodaStream to the market.

SodaStream became a popular brand in the UK during the 1970s and early 1980s, where its 17-year slogan, "Get busy with the fizzy", helped make the carbonated drinks maker a mainstay in UK households.

The famous strapline was ditched in 1996, and the brand's last major TV campaign was a Mitchell Paterson Grime Mitchell-created spot featuring comedian Lenny Henry.

WAR's appointment comes after SodaStream kicked off a review in December to reposition the brand towards a more contemporary audience.

Paul Hogben, managing director of SodaClub, the world's largest manufacturer of homemade soda makers, said: "We were extremely impressed with the enthusiasm and charisma that Ware Anthony Rust showed us during the pitch process.

"SodaStream has a fantastic heritage and through careful and impactful communications, we strongly believe we can increase both listings for and consumer uptake of our brand."

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Look out for the invisibles and introverts in your agency
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Brexit reaction: Ad industry rocked by UK vote to leave EU
Shares0
Share

1 Brexit reaction: Ad industry rocked by UK vote to leave EU

Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

Just published