Editorial: Brands will struggle to relive past glories
campaignlive.co.uk, Friday, 14 March 2008 12:00AM
So, the Honey Monster is back, this time being deployed by Bray Leino.
He was a very successful international icon for Sugar Puffs for many years, but that was when sugary foods were allowed to appeal to children. Strip out his kid appeal and you've got an uncomfortable attempt at making him relevant to adults. We've got a renewed Flake girl, "work, rest, play" from Mars, and now this. Bringing back previously successful advertising ideas is rarely the best strategy.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Head of CRM/Customer Experience - 8/9 month Contract ADLIB Competitive + Benefits, Devon
- Digital Executive - Fluent French & Dutch Barclay Meade £200 - £250 per day, Berkshire
- SEO Consultant The Little Black Book Agency £20000 - £25000 per annum, Greater Manchester
- Interactive / Digital Designer The Little Black Book Agency £25000 - £35000 per annum, Greater Manchester
- Samsung calls global advertising and media review
- Watch the first YouTube clip, nine years on
- British Airways moves paid search account to Forward3D
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Post Office reviews advertising, DM and digital accounts
- Karmarama grabs Coppafeel! breast cancer charity account