You wear it well... Rod Stewart launches clothing line

LONDON - Rod Stewart, the 1970s rocker best known for blondes and asking if you find him sexy, is to launch his own range of clothes, including unisex pants and babywear.

The pants, which are currently selling at just £2.40 a pair, are among a full range of clothing the 'Maggie May' singer is offering the world from his website.

Long-time fans of the Spandex and leopard-skin print wearing star will be disappointed to learn that these items are not currently on offer.

However, there are other items on offer including an Argyle patterned T-shirt, tracksuit tops and many other T-shirts many featuring Stewart. There are also bibs and babygros on offer for children.

The clothing is mostly available from Rod Stewart's official website with many items featuring lines from his songs and album titles including 'Tonight's the Night', 'You Wear it Well' and 'You're in My Heart, You're in My Soul'. The pants bear the singer's name with a love-heart and the words "Isn't it Romantic?".

Rod Steward joins a long line of celebrities who have launched their own lines of fashion items including Lilly Allen for New Look, Kate Moss for Top Shop and Amy Winehouse who is reported to also be considering a step in this direction.

The rocker is not even the first in his family to get on the fashion bandwagon, his range joins his daughter's Kimberly Stewart who also has her own line of clothing, which is known as Pinky Star Fish.

Rod Stewart is married to former model Penny Lancaster who was at time of the marriage the model for lingerie firm Ultimo. She was replaced by Stewart's ex-wife Rachel Hunter.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published