Conservatives reject public-health ad bans
By Our Parliamentary correspondent, campaignlive.co.uk, Friday, 28 March 2008 12:00AM
The Conservative Party has ruled out legislative curbs on advertising to combat problems such as binge-drinking and obesity if it wins the next election.
Instead, a Tory government would seek "responsibility deals" with the alcohol and food industries, under which advertising would be based on the existing codes of practice.
The decision puts the Tories at odds with Labour, whose ministers are threatening statutory controls if drinks and junk food firms do not tighten their codes.
The voluntary agreements backed by the Tories would go much wider than advertising. A Tory policy document said: "A responsibility deal on obesity might see companies changing the ingredients of the goods they sell and amending their advertising practices, and schools providing better education on healthy eating."
David Cameron, the Tory leader, said: "Often, responsibility deals get a faster and better result than going down the regulatory or legislative line. Passing a law or regulation can often have an unintended consequence."
He cited calls for a blanket ban on ads during children's TV programmes. "The result would be a wipe out of well-made, originally produced programmes on ITV, Channel Four and other commercial channels."
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Creative Artworker become £28K, Central London
- Online Sales Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential, London
- Agency Sales Manager Ultimate Asset £23000 - £27000 per annum + Amazing benefits, London
- Agency Account Manager Ultimate Asset £27000 - £30000 per annum + Excellent Commission Potential, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- Dove launches first cinema campaign with 'real beauty' sequel
- iProspect appoints chief media officer among four senior hires