Universal signs ad deal with Microsoft for 'Hellboy II'

LONDON - Hollywood movie studio Universal Pictures has signed a deal with Microsoft Digital Advertising Solutions to promote 'Hellboy II: The Golden Army'.

As part of the deal, Microsoft will run the trailer for the upcoming movie on MSN Video, exclusively in the UK. The trailer launches at 1am on April 4th for 48 hours.

It will also be promoted across the MSN portal via the MSN Homepage, MSN Video, MSN Entertainment, MSN Movies channels and Media Guide.

The partnership builds on an existing relationship between Universal and MSN for films 'The Incredible Hulk' and 'Wanted'.

The Guillermo del Toro-directed film is a sequel to 2004 cult hit 'Hellboy', which won cinemagoers over with a convincing blend of special effects, action, humour and a character driven plot.

The stars of 'Hellboy', Ron Perlman, Selma Blair and John Hurt, will reprise their roles in the forthcoming movie.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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