The report also found that the majority (74%) of marketing professionals have little or no experience in mobile marketing - a worrying figure as this is an area of expertise that is becoming increasingly important in the industry. In fact, the report warns that all marketing departments need more training to grasp the potential of mobile, or risk losing out to their rivals.
- Half of all marketing professionals (50%) stated that the advances in digital channels and digital marketing techniques had "significantly" impacted on their day-to-day role, with an additional 30% of respondents highlighting that they had experienced a "moderate impact".
- Despite the majority of marketers highlighting that digital was an area for improvement, only one in three have received any form of digital training in the last 12 months.
- 67% of marketers will be looking to enhance their digital skill-sets in the next 12 months.
- 35% of marketing professionals have "no experience at all" of mobile marketing, whilst 39% only have "a little experience".
Serrol Osman, managing director, EMR
Serrol Osman, Managing Director at EMR, commented: "Tackling the digital marketing skills shortage is a continuing challenge across the industry and is an area that needs immediate attention.
"This report includes valuable insights into the digital skills and experiences of marketers, which we hope will help guide candidates on their career journeys and assist employers to retain and grow their teams."
This infographic highlights the key findings from the digital skills and experience section of the report:
The annual report is compiled from almost 1,300 survey responses and this year’s edition delves into the key motivations and drivers of the marketing community, followed by a detailed look into salaries, bonuses and employer benefits across the market.
Download the full EMR Salary & Market Trend Report 2015.
View the latest digital marketing jobs from EMR.