Synovate launches system to measure market barriers

LONDON - Synovate has launched a service called Market Barriers, which measures the obstacles that brands face, such as distribution and pricing, and reports the impact these have on market share.

The service allows marketers to predict the barriers their brand could face, enabling them to develop strategies to overcome these hurdles.

Ged Parton, chief executive of brand and communications practice at Synovate, said: "Market barriers such as distribution, pricing, product configuration and so on can and do impact on customers brand choice.

"This system enables marketers to successfully predict the barriers their brand can expect to face, quantify those identified barriers into lost sales, and therefore develop sustainable strategies that can effectively overcome those barriers while at the same time optimise sales."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published