The World: Washington - BMW signed to sponsor new Mad Men series

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AMC, the cable TV network, has signed BMW as the sponsor of the second series of Mad Men.

The broadcaster will spotlight BMW through a number of initiatives, including on-air and online promotions and within its off-channel marketing campaign.

AMC will also incorporate BMW into its "MAD-Vertising" campaign, in which it creates custom content for Mad Men advertisers that airs as part of commercial breaks.

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