Burnett poised for global Miller brief

By Noel Bussey, campaignlive.co.uk, Thursday, 01 May 2008 07:00AM

Miller Genuine Draft has parted company with Mother and the £35 million global advertising account has moved straight into Leo Burnett and Arc without a pitch.

Miller Genuine Draft...parted company with Mother

Miller Genuine Draft...parted company with Mother

Miller is understood to have asked Mother to submit ideas for a new global campaign earlier this year, but later asked Leo Burnett to put forward its own work.

Leo Burnett already had a connection with Miller through Arc, which handles Miller Genuine Draft's direct marketing business, which it won in November last year.

Arc was hired by the parent company SABMiller to work with Mother and handle the international roll-out of the planned new global campaign. Leo Burnett and Arc will now handle conception and roll-out for the campaign.

Andy Routley, the international brand director at SABMiller, said: "I'd like to thank Mother for its contribution to our business."

Mother won the business in February 2005 after pitching against VCCP and The Hive, the Toronto-based incumbent.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs