FT kicks off subscriptions campaign

Be the first to comment

LONDON - The Financial Times is this week rolling out a direct and digital media campaign to drive subscriptions in the UK and Europe.

Tullo Marshall Warren has developed a campaign promoting free trial subscription offers, using press, e-mail and online display advertising.

The agency has developed the tagline "From corporate high flyers to fly fishing in Norway", using the image of MC Escher's Sky & Water illustration, to promote subscriptions.

The work and leisure references aim to include the relaunched FT Weekend as a selling point for annual subscriptions.

Press inserts in weekly consumer titles, including The Economist, Time Out and Investors Chronicle, are also being used to promote the offer.

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published