OgilvyOne wins BA's global direct business
By Kate Nettleton, campaignlive.co.uk, Friday, 30 May 2008 12:00AM
OgilvyOne has scooped the consolidated global direct marketing account for British Airways, following a three-way shoot-out against Carlson and WWAV Rapp Collins, as originally revealed by Campaign online.
The agency takes over from the UK incumbent, Tullo Marshall Warren, which had been on the BA roster since 1987. TMW was not invited to pitch for the expanded account.
OgilvyOne, which already handles the airline's direct and digital advertising for Asia-Pacific, will now take on the direct marketing and loyalty communications across BA's entire customer base.
The review also ended Lida's contract to handle the UK below-the-line marketing for BA's Holidays brand.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Director Major Players £45000 - £55000 per annum, London
- Marketing Coordinator /Communication Production Assistant - Mar Regan & Dean Recruitment Limited £25000 - £32000 per annum + excellent benefits, City of London
- Marketing Executive - Marketing Communications Regan & Dean Recruitment Limited £25000 - £32000 per annum + excellent benefits, London
- Digital Account Executive Twist Recruitment £19000 - £22000 per annum + benefits, City of London
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%