OgilvyOne wins BA's global direct business

By Kate Nettleton, campaignlive.co.uk, Friday, 30 May 2008 12:00AM

OgilvyOne has scooped the consolidated global direct marketing account for British Airways, following a three-way shoot-out against Carlson and WWAV Rapp Collins, as originally revealed by Campaign online.

The agency takes over from the UK incumbent, Tullo Marshall Warren, which had been on the BA roster since 1987. TMW was not invited to pitch for the expanded account.

OgilvyOne, which already handles the airline's direct and digital advertising for Asia-Pacific, will now take on the direct marketing and loyalty communications across BA's entire customer base.

The review also ended Lida's contract to handle the UK below-the-line marketing for BA's Holidays brand.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs