campaignlive.co.uk, Friday, 30 May 2008 12:00AM
The appointment, made without a pitch, is the precursor of a campaign that will break across Europe and Asia later this year.
John Hadfield, the BBH managing director, said: "The client liked our strategy and work so much that what started out as an idea for Asia has gone global."
Davide Zanolini, the director of international candy brands at Perfetti Van Melle, said: "We chose BBH Asia-Pacific to lead our global brand campaign because we love their ideas."
This article was first published on campaignlive.co.uk