IPG launches full service agency Pickle in India

By Bindu Nair Maitra, Campaign India, Friday, 30 May 2008 10:45AM

MUMBAI - The Interpublic Group (IPG) has launched a new agency in India christened Pickle, which will function as a full service agency and will handle business that conflicts with IPG's older agency Lowe India.

IPG's other agency in India SSC&B Lintas will be merged with the new outfit. Pickle will now service the former's existing accounts, besides pitching for new business.

Pickle is being headed by Sumeet Chatterjee, (pictured, left) formerly with The Times Group, who has taken charge as president and Rahul Jauhari (pictured, right) who is head, creative for the new venture.

For more on this story visit Campaign India.


This article was first published on Campaign India

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