Facebook ups its UK ad activities

Facebook UK has hired senior executives from Guardian News & Media and AOL as it continues to expand its commercial activities.

The social network has recruited Josh Smith as head of ISO (inside sales organisation), from Guardian News & Media, where he was national online manager.

In addition, the company has hired Trevor Johnson as head of planning and strategy from AOL where he was senior manager, head of consumer insights.

The appointments come at a crucial time as the company looks to persuade agencies to devote more of their budgets to social networking.

In March, Facebook poached Google executive Sheryl Sandberg to fill its chief operating officer role in an attempt to expand the social networking site globally.

Sandberg left her position as vice-president of global online sales and operations at Google, where she spent six years.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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