Harry Potter star Emma Watson to be face of Chanel

LONDON - Emma Watson, the actress who plays Hermione Granger in the 'Harry Potter' films, is to replace Keira Knightley as the face of the Chanel fragrance Coco Mademoiselle in a contract worth £3m.

The 18-year-old actress has signed a two-year contract with the French fashion house, replacing 'Atonement' and 'Pirates of the Caribbean' star Knightley, whose contract with Coco Mademoiselle runs out this summer.

Knightley will be given a new role at Chanel when Watson takes over.

Keira Knightly Coco Mademoiselle Chanel

Watson has been associated with the Chanel brand for some time, and they have been dressing her for film premieres and parties over recent months.

It is understood that Warner Bros, which makes the 'Harry Potter' films, has approved the deal.

Watson landed the part of Hermione Granger in JK Rowling's Harry Potter movies when she was nine years old. She has starred in all five movies so far and has signed up for the rest of the series.

Watson also signed up to top modelling agency Storm in an attempt to move into other areas of show business.

Last month, it was reported that Audrey Tautou, star of 'Amelie' and 'The Da Vinci Code', has been signed up to appear in the next Chanel No 5 perfume ad, due to air in 2009.

Tautou replaces Nicole Kidman as the front-woman for Chanel No 5, which has a history of high-profile, expensive advertising campaigns.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published