Agency: Fallon London
campaignlive.co.uk, Friday, 27 June 2008 12:00AM
The commercial, for the Fiat-owned Lancia Delta model, provoked an angry response from China after its screening on primetime Italian TV during the European Football Championship.
Marcel, the Paris-based Publicis Groupe subsidiary, produced the film, which shows Gere driving a Delta from Hollywood to Lhasa's Potala palace, the former residence of Tibet's exiled spiritual leader, the Dalai Lama.
Apologising to the Chinese government and people, Fiat said it reiterated its "neutrality in connection with any political matter".
This article was first published on campaignlive.co.uk