Google acts to boost disappointing YouTube revenue

LONDON - Video-sharing site YouTube's ad revenue is likely to total $200m (£101m) this year, although this will fall well below owner Google's expectations.

Google acts to boost disappointing YouTube revenue

Reports in the US say Google also plans to significantly cut the number of YouTube clips that it will sell ads against in the future. YouTube wants to sells ads only against content for which it has the right to distribute. At present, it sells ads against just 4% of all clips on YouTube, so as not to violate content owners' copyrights.

Google is currently locked in legal actions with a number of content owners. Viacom is engaged in a lawsuit with Google and is seeking $1bn (£507m) in damages for copyright infringement.

To boost YouTube's revenue expansion, Google plans to start offering pre-roll and post-roll ads to run before or after YouTube clips.

The Wall Street Journal claimed Google North American ad sales chief Tim Armstrong has identified 105 problems with YouTube's ad sales system.

Earlier this month, as part of Viacom's litigation against YouTube, a US judge ordered to Google to hand over YouTube user data to Viacom.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More