Mail Online appoints Schnieders as SEO chief

LONDON - The Mail Online, the Daily Mail's website, has appointed Simon Schnieders as its search engine optimisation manager.

Schnieders joins from Yell.com where he was also SEO manager. At the Daily Mail website, Schnieders will be responsible for Mail Online overall SEO strategy.

He will be reporting directly to James Bromley, general manager of Mail Online who recently joined Associated Northcliffe Digital owned site from AutoTrader.co.uk where was business development director.

Last month, the Mail Online overtook rivals Telegraph.co.uk and Guardian.co.uk to become the UK's most popular newspaper website, with 18.7m unique users in May, according to ABCe figures.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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