The Week: Advertising news - McCain sponsors UK sport, Friday, 18 July 2008 12:00AM

McCain has signed a five-year, £5 million deal to sponsor UK Athletics and will launch a campaign in September fronted by the former Olympic champion Sally Gunnell.

The push will aim to support grass roots UK athletics and will run with a series of branded roadshows allowing people to try out different events. The deal was handled by BMB Live, the sponsorship arm of Beattie McGuinness Bungay.

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