Farm releases ads to promote language take-up

LONDON - Farm has produced a series of ads for the government, aimed at increasing the number of teenagers studying foreign languages at GCSE level.

The campaign, commissioned by the Department for Children Schools and Families, attempts to engage young people with their interest in music and sport.

The five ads showcase various examples of modern French, Spanish and German youth culture.

Nikki Waid, deputy head of marketing at DCSF, said: "We believe this bold and innovative approach will be central to our aim of increasing the numbers of young people who choose to study modern foreign languages."

The ads will appear as five 30-second TV spots on Channel 4 and Sky channels.

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1 Brands that forge an emotional tie are best protected from copycats

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