Digital & Direct: hands job to Crayon has hired Crayon as its retained creative and strategic digital agency for its UK digital marketing communications, as it looks to boost its online presence.

It appointed the agency to a two-year contract following a competitive pitch run by BT's marketing and procurement department. The account is worth an estimated £2m.

The agency will be responsible for a wide range of digital communications, including microsites, banner ads and online product launches.

Crayon has previously worked with BT, providing design and build, site optimisation and creative services across four of its business units: BT Broadband, BT Vision, calls and lines and BT's Value Added Services.

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