The Week: Advertising News - Coke Zero takes Bond name

Coca-Cola GB is to change the name of Coca-Cola Zero to Zero Zero 7 as part of a multimillion-pound global deal with the new James Bond film Quantum of Solace. A limited edition range of bottles will launch in the UK next month and will be supported by a global ad campaign and on-pack promotions, created by Wieden & Kennedy.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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