The Week: Advertising News - Coke Zero takes Bond name

Coca-Cola GB is to change the name of Coca-Cola Zero to Zero Zero 7 as part of a multimillion-pound global deal with the new James Bond film Quantum of Solace. A limited edition range of bottles will launch in the UK next month and will be supported by a global ad campaign and on-pack promotions, created by Wieden & Kennedy.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published