The Week: Advertising News - Coke Zero takes Bond name

Coca-Cola GB is to change the name of Coca-Cola Zero to Zero Zero 7 as part of a multimillion-pound global deal with the new James Bond film Quantum of Solace. A limited edition range of bottles will launch in the UK next month and will be supported by a global ad campaign and on-pack promotions, created by Wieden & Kennedy.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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