The World: Hamburg - TBWA\Germany scoops global Merck briefs

campaignlive.co.uk, Friday, 05 September 2008 12:00AM

The global pharmaceutical and chemical company Merck has appointed TBWA\Germany to handle three of its consumer healthcare brands.

TBWA will be handling global communications for the Nasivin, Femibon and Flexagil brands, after a competitive pitch against undisclosed agencies. The first campaigns are due to be released in 2009.

Petra Meyer, the vice-president of strategic marketing at Merck, said: "We're delighted to be partnering with a team that thinks differently and can demonstrate a terrific track record in developing international brands."

This article was first published on campaignlive.co.uk

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