campaignlive.co.uk, Friday, 05 September 2008 12:00AM
TBWA will be handling global communications for the Nasivin, Femibon and Flexagil brands, after a competitive pitch against undisclosed agencies. The first campaigns are due to be released in 2009.
Petra Meyer, the vice-president of strategic marketing at Merck, said: "We're delighted to be partnering with a team that thinks differently and can demonstrate a terrific track record in developing international brands."
This article was first published on campaignlive.co.uk