The World: Hamburg - TBWA\Germany scoops global Merck briefs

The global pharmaceutical and chemical company Merck has appointed TBWA\Germany to handle three of its consumer healthcare brands.

TBWA will be handling global communications for the Nasivin, Femibon and Flexagil brands, after a competitive pitch against undisclosed agencies. The first campaigns are due to be released in 2009.

Petra Meyer, the vice-president of strategic marketing at Merck, said: "We're delighted to be partnering with a team that thinks differently and can demonstrate a terrific track record in developing international brands."

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Maltesers unveils Braille billboard in next phase of disability campaign
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1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

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