The World: Hamburg - TBWA\Germany scoops global Merck briefs

The global pharmaceutical and chemical company Merck has appointed TBWA\Germany to handle three of its consumer healthcare brands.

TBWA will be handling global communications for the Nasivin, Femibon and Flexagil brands, after a competitive pitch against undisclosed agencies. The first campaigns are due to be released in 2009.

Petra Meyer, the vice-president of strategic marketing at Merck, said: "We're delighted to be partnering with a team that thinks differently and can demonstrate a terrific track record in developing international brands."

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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