Starbucks launches fair-trade espresso

LONDON - Starbucks has launched a fair-trade coffee across Europe, Middle East and Africa to bolster its corporate social responsibility credentials.

The espresso comes from farmers and suppliers who follow the company's sourcing standards and guidelines for social, economic and environmental responsibility. The initiative is being run in partnership with the environmental non-profit organisation Conservation International.

The move is part of the coffee company's Shared Planet programme, which aims to commit the company to doing business responsibly.

Howard Schultz, chief executive officer and chairman, Starbucks Coffee Company said: 'Since our founding, we have worked to positively impact the lives of farmers and their communities.  This espresso is an example of our commitment to doing business the right way. '

 

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published