Critics slam Govt's energy campaign
By Our Parliamentary correspondent, campaignlive.co.uk, Friday, 19 September 2008 12:00AM
A £6 million government campaign to encourage people to save energy and cut bills has been attacked as "a drop in the ocean" compared with the huge advertising budgets of the energy companies.
On Wednesday, the Department for Environment, Food and Rural Affairs launched a new phase of its "act on CO2" campaign, created by Abbott Mead Vickers BBDO.
But MPs and pressure groups expressed concern that the campaign would be dwarfed by those from the energy companies. The top six - Npower, E.ON, EDF Energy, Scottish Power, Scottish and Southern Energy and British Gas - spent £58.5 million in total on marketing in the first six months of 2008, according to Nielsen Media Research.
The Labour MP Lindsay Hoyle said: "The amounts being spent by energy companies to persuade people to use more energy would be better used to help the poorest people reduce their bills."
He called on the regulator Ofgem to consider the level of adspend as part of its investigation into the energy market.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Account Executive Blue Skies Marketing Recruitment £19000 - £24000 per annum, Surrey
- Senior Account Manager / Junior Account Director - Shopper Marketing - Dusseldorf £45k Fill Recruitment Ltd up to £45k, Dusseldorf
- Senior Digital Account Manager Â– Cracking B2C Brands ADLIB £30k - £40k, Bristol
- Senior Marketing Manager - Acquistion Ball & Hoolahan £75,000 per annum, London
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart
- Metro launches content agency