campaignlive.co.uk, Friday, 19 September 2008 12:00AM
We enjoyed the return of the famous Belgian detective on Sunday night and so did an audience of more than five million, according to the viewing figures. Poirot remains quality, well-shot drama, but has evolved in recent years to provide mention of slightly racier content, which, while not exactly making it more contemporary, at least makes it vaguely relevant to viewers under 70. The first episode, Mrs McGinty's Dead, had more twists and turns than usual, and we especially enjoyed Zoe Wanamaker's guest turn as Christie's scatty novelist, Ariadne Oliver.
LinkedIn, the business social networking site, has launched a clever network allowing advertisers to target its users across hundreds of websites. The LinkedIn Audience Network, created with Collective Media, allows advertisers to target specific sections of LinkedIn users (called inCrowds) based on the information on their profiles. Targeting could be based on the type of industry and the level of seniority, bringing this business audience closer to the ad community.
- Reader's Digest revamp
It may not be the most dynamic of media brands but Reader's Digest, under its new editor, Sarah Sands, has definitely gained a much more modern tone. From the bright, bold cover (featuring the late Juliet Peck's son, Fynn Vergo) through to pieces from Jemima Khan and Julie Burchill, the title manages to offer content for its core audience that is fresher than previously, without alienating them. Media buyers have welcomed the changes, and we like the cleaner use of sections to divide content.
Fashion slaves will be cheered by the news that Marie Claire is updating its website marieclaire.co.uk with all the latest from London Fashion Week. The IPC magazine, which is also celebrating its 20th birthday, aims to keep its readers updated with all the backstage and runway action. It has a specially developed Fashion Week channel, in association with Dior, packed with front-row photos and reports. Diorshow Iconic, the runway-inspired Dior mascara, will take over the marieclaire.co.uk homepage until 5 October.
AND ONE THING WE DON'T ...
- The return of Ross Kemp on Gangs
Ross Kemp's recent Afghanistan series was one of the best documentaries we've seen in recent years, but his return to gang culture as part of Sky1's autumn season has been a big disappointment. After the first couple of episodes we're left with the feeling that the former EastEnder and his producers have run out of things to say, and this series has offered little in the way of new insights. As usual, though, Sky is intent on working its golden goose to death, and you can't avoid Kemp on Sky + and Sky1 posters.
This article was first published on campaignlive.co.uk