Money-off deal for Muller Vitality yogurt

LONDON - Muller has launched a money-off promotion to drive awareness and trial of its Vitality yogurts and yogurt drinks.

Money-off deal for Muller Vitality yogurt

A door-drop campaign by agency The Big Kick, targeting customers of rival product Actimel, begins this month. Half a million consumers will receive a coupon for a Vitality drink six-pack.

An eight-week sampling campaign at supermarkets and in city centres nationwide will run until the end of the month and distribute coupons. An on-pack flash will drive consumers to the website where they can learn more about the range's healthy properties and download a half-price Vitality drinks coupon.

Mintel reported that the yogurt, fromage frais and drinking yogurt market grew by three per cent in 2007 to an estimated £1.4 billion. Muller Vitality was said to have a 14 per cent share of the yogurt drinks market and a two per cent share of the yogurt market that year.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published